Contently - Strategy

OCTOBER 9, 2019

I believe that empathy for your audience is the foundation of good marketing. But your brand will be forgotten in the landfill of marketing buzzspeak that people have to race past as they go about their day. The reason for this, it turns out, is super simple: Most marketers don’t ever talk to their prospects and clients.

Marketing 82

Marketing How To B2B Exercises 82

wiredPRworks

NOVEMBER 18, 2020

How do you package your brand marketing content to go from being invisible to rising up an expert? First, you need to have a message and then you need to market it. Let’s explore how to go from invisible to expert with a WIRED content marketing framework. WIRED Content Marketing Framework. The next part is WIRED.

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Content Marketing Marketing System Reputation 52

MaccaPR

NOVEMBER 18, 2020

Apple’s Steve Jobs , Facebook’s Mark Zuckerberg, Tesla’s Elon Musk, best-selling authors Seth Godin or Malcolm Gladwell, who are the business gurus that have inspired you? Anytime I feel stymied by the challenges of managing a business or marketing a product, I think of Argentinian magician René Lavand. Here’s proof: 1.

Marketing 62

Marketing Agency Video Brand 62

PR 20/20

MAY 8, 2019

Today, we’re introducing three new services— Automated Press Releases , Automated Performance Reports and Piloting AI ™ Workshops —but, first, the backstory. More Intelligent” Marketing Automation. I love traditional marketing automation. Traditional marketing automation makes marketers more efficient, productive and successful.

Agency 84

Agency Enterprise Technology Analytics 84

PRSay

DECEMBER 12, 2018

Despite its poignancy in the 1989 film “Field of Dreams,” the phrase “If you build it, he will come” is actually a terrible piece of advice for a PR pro or content marketer. This used to come in the form of commercials on network TV or ads in local papers, but now it’s Facebook ads or YouTube ads.

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Strategy Pitching Film Advertising 118

Stern + Associates

DECEMBER 19, 2022

An expert on digital transformation, Parker observed the swift rise of platform-based businesses – companies that use technology to connect people, organizations and resources in an interactive ecosystem in which amazing amounts of value can be created and exchanged – like Amazon, Google and Facebook after the dotcom bust of the early 2000s.

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Melissa Agnes

AUGUST 29, 2014

Emory’s Excellent Crisis Communication on Facebook. Melissa Agnes to Conduct Crisis Management Workshop at the GCC Government Social Media Summit in Dubai. As usual, below you’ll find our #CrisisRoundup of articles worthy of your attention. Enjoy and have an awesome weekend! From The Crisis Intelligence Blog.

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PR 20/20

JUNE 25, 2019

Brands have the opportunity to do better marketing at scale, and in doing so, make the world a better place. The future of marketing is more intelligent and more human. Call it marketing, call it conscious capitalism—they make a difference and involve their customers. More Human Marketing Services.

Marketing 52

Marketing Storytelling Technology Community 52

Stephen Waddington

FEBRUARY 14, 2019

I’ve recently landed at Metia, the digital marketing agency as managing director. We’ve both run workshops and speaking events, but neither are scalable, and they’re only accessible to people that can attend in person. We’re building a virtual classroom on Facebook. In March we’re launching Comms School. There will be homework.

Communications 95

Communications Community Blogging Agency 95

MaccaPR

NOVEMBER 24, 2014

Marketers obsess over whether they have more Twitter followers or Facebook fans than their competitors. RedBull had 45 million Facebook fans. RedBull had 45 million Facebook fans. No marketer really says, "Check out our telephone system, it can reach 350 American homes!" Social Media Workshop presentation.

Social Media 82

Social Media Media YouTube Film 82

PRSay

OCTOBER 12, 2018

The three-day event was packed with dozens of workshops, networking and impressive keynotes. On creativity: “Recognize the importance of marketing partnerships. I’m a big naysayer of sponsorships; I think it’s the lazy man’s marketing. She facilitates the “Communication Nation” group on Facebook. Join the group here.

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Conference Internal International Storytelling 109

Stephen Waddington

FEBRUARY 2, 2019

The Global Digital report examines more than 200 markets. They’ve shifted to other forms of content and platforms such as Facebook and LinkedIn where it’s easier to engage with a community at scale. Facebook is in decline among 12 to 15 down 11% on the year, Snapchat is stable and Instagram booming, up 9%. ?? There now 5.11

Instagram 60

Instagram Policies Twitter Mobile 60

Solo PR Pro

MARCH 13, 2018

Video marketing. If the thought of slogging over a blog post makes cringe with anxiety, video marketing is another alternative. Create a video post, start your own series on YouTube, or Facebook live, or do a combination of these. If you like video marketing, you can always upgrade your production as you grow.

Leadership 62

Leadership Case Study Video YouTube 62

Karen Freberg

JUNE 18, 2020

I also loved the fact there were hands on workshops – this was great to see and I wish more academic conferences did this. It was not just PR or marketing, but we had so many educators who were coming in from all aspects of social and digital, which was tremendous. I was able to take so many notes during these talks.

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Conference Education Pinterest Meeting 61

PR 20/20

AUGUST 17, 2017

The marketing team is consistently blogging, distributing content across their social networks, and producing high-quality premium content pieces monthly. I t’s the universal marketing performance struggle. In fall 2015 we introduced Marketing Growth Hackathons as a planning model to do just that. So what should they do?

Marketing 49

Marketing eBook Case Study Comparison 49

Cision

MAY 18, 2016

I know exactly how to create, build, develop and support the most efficient connection between clients and their needs at the new and foreign markets. . We have to find a “right recipe” which will work particularly for this product, service or person, which is up to date for this time and market environment. Yes and no.

Corporate 159

Corporate Groups Local Enterprise 159

Polaris

NOVEMBER 20, 2014

He posted the event information on Facebook, and it eventually made its way to the front page of Reddit. Caine led a workshop at Maker Faire teaching kids how to make their own cardboard creations. Content Marketing' Struck by Caine’s inventiveness, he decided to make a video about the arcade. The original goal was $25,000.

Storytelling 199

Storytelling Reddit Video Creativity 199

Prakkypedia

JANUARY 19, 2020

This piece is based on a Facebook and LinkedIn post I recently published: Communication is vital during emergencies such as the catastrophic bushfires being experienced around Australia. Take a break from ABC 24 or the radio or indeed, Facebook updates. However, this can be tricky to manage on a personal level.

Communications 78

Communications Retail LinkedIn Radio 78

Waxing UnLyrical

JUNE 24, 2015

But it struck me that the Batman franchise offers some great takeaways for content marketing. What can other comic franchises teach us about content marketing? Words and Pictures – the Batman and Robin of Content Marketing is a post from: Shonali Burke Consulting, Inc. Or that I’ve never really outgrown comics and cartoons.

Content Marketing 40

Content Marketing Marketing Energy Media Training 40

Solo PR Pro

DECEMBER 17, 2021

Lynn Harris Medcalf, MA, APR with her client Adrenaline was recognized by PRSA Georgia for exceptional work in the program category with a Phoenix Award for their Content Marketing entry “Believe in Banking: Supporting an Essential Sector.” Check out a brief clip on Kami's Facebook page.

Banking 96

Banking Film Transportation Financial 96

Karen Freberg

JUNE 26, 2022

As mentioned earlier, you are able to have many different options to attend the conference from panels, workshops, meet ups, and more. Y’all know at this point I think Ryan is the GOAT of marketing, but it was so great to see Cannes Lions recognize this and invite Ryan to speak.

Conference 97

Conference Pinterest Hotels Nonprofit 97

Waxing UnLyrical

JANUARY 24, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Four Free Digital Marketing Tools for Non-Profits January 24th, 2011 Tweet Guest post by Erica Holt These are frugal days, and everyone loves getting and writing about free stuff. What do you think?

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Tools Marketing Nonprofit Mobile 99

PRSay

FEBRUARY 5, 2018

Speeches, white papers, blog posts and even tweets create expectations about an executive’s communication skills that must be met when they do live Facebook chats, meet customers or talk with employees. In local, regional and national workshops, Campbell has taught hundreds of professionals to be better ghostwriters.

Communications 148

Communications Employee Leadership Writing 148

Stephen Waddington

JUNE 26, 2018

AI is already writing news reports for the Associated Press, creating and optimising ads on Facebook, and producing movies such as Zone Out. We benefit from innovation that takes place in markets around us rather than directing research and product development. It’s a market that PR missed because it lacked technical skills.

Ethics 69

Ethics Analysis Technology Data 69

PR 20/20

MARCH 6, 2020

At the time, the Clevelander was wrapping up his first book, The Marketing Agency Blueprint , in which he laid out the disruptive path he had blazed through the marketing industry since founding his agency, PR 20/20 , in 2004. Roetzer posited that the traditional marketing agency model was broken. A New Intelligence. “At

Ethics 52

Ethics Conference Technology Employee 52

Beyond PR

AUGUST 31, 2016

Content marketing is all grown up. With 88% of B2B and 76% of B2C marketers saying their organization uses it, the art and science of content marketing have exploded over the past few years. “Content marketing is sometimes ineffective because people don’t realize what it’s intended to do. – 11:15 a.m.

Content Marketing 52

Content Marketing Conference Video Analytics 52

Solo PR Pro

DECEMBER 22, 2020

When you attend PR conferences, you get access to workshops, talks and panels led by industry professionals, plus the chance to network and brainstorm with PR professionals just like you. Across marketing, communications and PR, these are 10 conferences all solo PR pros need to know about. *Be Content Marketing World.

Conference 58

Conference Content Marketing Community Education 58

PR 20/20

JULY 30, 2019

This post originally appeared on the Marketing Artificia l Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. Paul Roetzer, Founder and CEO of Marketing Artificial Intelligence Institute and PR 20/20. Angela Pham, User Experience Designer at Facebook. Christopher S.

Case Study 50

Case Study Privacy Data Technology 50

Cision

JANUARY 13, 2017

I am planning on doing this by hosting a variety of forums, workshops and seminars in one of the most active regions in the world — the empire state. In today’s market, we work across a wide variety of platforms to reach our target audience. What are you most excited for in your new role as ­­­­­­president?

Local 120

Local Radio Community Tools 120

Waxing UnLyrical

JULY 1, 2017

Whether it’s through this blog, or my emails, or the webinars I teach, or the workshops I do, or the Social PR Posse Facebook group , or the #measurePR Twitter chat … Because I really DO care about sharing what I’ve learned and paying it forward. Here’s the thing: “selling” is not a bad thing.

Training 77

Training Banking Course Groups 77

Karen Freberg

OCTOBER 20, 2019

I was part of a panel that focused on influencer marketing, so I discussed my experiences with teaching influencer marketing and trying to walk the walk and talk the talk as one in the educator space. This is where I mentioned 1) join the #SMprofs community I manage on Facebook and 2) reach out to your professors at your university.

Social Media 42

Social Media Industry Strategy Conference 42

Waxing UnLyrical

NOVEMBER 4, 2015

A few years ago, I sat in on a workshop by Paul M. Author information Martin Waxman Martin Waxman is a social media, content marketing and communications strategist, conducts social media training and workshops and teaches digital strategy at University of Toronto. Pretty pictures.

Mobile 40

Mobile Film Media Training Video 40

Waxing UnLyrical

SEPTEMBER 21, 2015

I’m excited – this is my first time keynoting at #PRAXIS2015 , as well as teaching multiple workshops around India and the UK. ” I cover the most frequently asked questions in my social PR strategy workshops in this WUL goodie. Is Your Content Marketing Strategy Painful for Prospects?

Travel 40

Travel Content Marketing Corporate Writing 40

Karen Freberg

AUGUST 11, 2019

I talked about the work I am doing with Facebook and of course the Educators Summit we had this year at Cannes Lions with these professors, and I do think this is a trend to note here for the upcoming PhD students here as well. Perhaps proposing some workshops, talks, or sessions on this would be very helpful. Meeting up with friends.

Conference 48

Conference Education Groups Journalism 48

Karen Freberg

JANUARY 20, 2020

We incorporated insights and case studies in our class working with Facebook Blueprint. We saw the team, leaders, and visionaries who were part of making the burger chain the marketing household name it is today. Another benefit here are the connections you are able to bring to your students and classes as well.

Education 56

Education Industry Case Study Conference 56

Waxing UnLyrical

MAY 24, 2011

Fifty-four percent of AMEC (The International Association of Measurement and Evaluation of Communications) members were worried about the health of the industry, predicting worsening market conditions. After all, as long as there is a demand for the metric, it is bound to remain commercially available on the market.

Measurement 91

Measurement Social Media Media Internal 91

Waxing UnLyrical

NOVEMBER 17, 2010

Just saying… I really started thinking actively about things like this after attending a writing workshop by the oh-so-fabulous Ann Wylie (you really should sign up, if she’s teaching anywhere near you). Not that your posts are interminably long. Click here to try reconnecting the live stream. | pts Settings.

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Blogging Writing Facebook Twitter 86