Cision

SEPTEMBER 14, 2017

The Cision 2017 Global Social Journalism Study outs journalists as similarly skeptical. Over half of journalists described fake news as undermining their area of journalism. Facebook is a daily hub of social activity and expression for most people, and Facebook friends are often ideologically similar to ourselves.

Journalism 309

Journalism Study Social Media Resources 309

NewsWhip

JUNE 2, 2020

CASE STUDY. ” After delivering consistently appropriate content through their Facebook pages, Ali and his team saw the following increases: 249%. An Englishman in New York, he is interested in the intersection of PR, brands, and journalism, and the trends and innovation around that. Company Size. 1,000+ employees.

Case Study 78

Case Study Study Radio Analytics 78

Cision

SEPTEMBER 25, 2017

With the advent of digital journalism, it is journalists who find their objectivity scrutinized more often than before. The Cision 2017 Global Social Journalism Study provides some fascinating insights into how journalists view PR professionals and the PR profession. They prefer Facebook and Twitter.

Journalism 258

Journalism Social Media Study Comparison 258

Cision

SEPTEMBER 20, 2017

The recently released Cision 2017 Global Social Journalism Study takes a deep dive into how journalists approach and use social media. The Cision Global Social Journalism Study has a lot of insightful, actionable data about how journalists use social media and their perceptions of social tools. Publishing Content.

Social Media 226

Social Media Media Journalism Study 226

Sword and the Script

MAY 11, 2019

A tech PR firm recently published a study that showed promising effects media relations can have on the sales cycle for B2B marketing organizations. The study suggests “momentum” releases were the highest performing, followed by partnerships, new hires, products and award announcements. 1) Earned media is sales enablement.

Study 138

Study Media Relations Media Measurement 138

Cision

SEPTEMBER 19, 2017

The Cision 2017 Global Social Journalism Study provides some very tangible insights into the social media perception and behaviors of journalists. The Global Social Journalism Study broke down these behaviors into six “Social Archetypes:”. Messengers. Architects. Messengers.

Social Media 247

Social Media How To Media Journalism 247

Ishmael's Corner

OCTOBER 29, 2014

Fast forwarding to today, Facebook has now evolved into a dominant force in determining the reach of media stories. Facebook generates up to 20 percent of the traffic to news sites. Facebook generates up to 20 percent of the traffic to news sites. adults get their news on Facebook according to a Pew study.

Facebook 148

Facebook Storytelling Media Retail 148

Cision

SEPTEMBER 27, 2017

Recently, Cision published the 2017 Global Social Journalism Study , conducted in partnership with Canterbury Christ Church University, which surveyed journalists on their social media habits, preferences and views. Or, to view other videos in the series click below: Jay Baer Asks: Are Social Media and Journalism Linked?

Video 205

Video Journalism Social Media Study 205

Stephen Waddington

JUNE 19, 2022

The Charitable Journalism Project studied seven regional communities in England and Wales through a mix of interviews and focus groups. Advertising has shifted to internet mediated platforms such as Google and Facebook, and print sales have declined. The audience for regional news has shifted to social media, notably Facebook.

Local 112

Local Report Newspapers Government 112

Communications Conversations

DECEMBER 4, 2014

Black Friday and brand case studies, Facebook’s new rules for brands, and the difference between content marketing and brand journalism. “Facebook Will Curtail Unpaid Ads by Brands” [link]. “Facebook Cuts Brands’ Reach Once Again” [link]. The topics of conversation?

Case Study 88

Case Study Social Media Study Media 88

Cision

OCTOBER 3, 2017

Cision recently published the 2017 Global Social Journalism Study , which introduced a spectrum of Social Archetypes for journalists. At one end of the spectrum are social media superuser journalists, dubbed “Architects” by the study. At the other end of the spectrum are social media laggards, dubbed, “Skeptics,” by the study.

Social Media 202

Social Media How To Media Journalism 202

Bianchi Biz Blog

MARCH 11, 2024

In my journalism career, the story I’m most proud of is a documentary short video I did on PTSD. Hearing the voices of both sides, portraying what this meant for the automakers, workers and consumers – it was a true testament to journalism practices. How long have you been in journalism and how did you get started?

Automotive 92

Automotive Meeting Report Journalism 92

Bianchi Biz Blog

NOVEMBER 30, 2023

The we encourage you to check out the recently published study “ Managing the Media: Corporate Media Relations Officers and the Evolving Media Landscape.” The study works to shed light on the ways media relations officers share their company’s messages, as well as highlight the vital role PR practitioners play in shaping external messaging.

Media Relations 92

Media Relations Automotive Media Survey 92

Flack's Revenge

JUNE 20, 2018

I love to check out reports from Tow Center for Digital Journalism and Reuters Institute for the Study of Journalism. So I eagerly attended the Platforms and Publishers meetup at Columbia Tow Center last week, which showcased the latest findings, and featured a panel of execs from Facebook, Google, NY Times and HuffPost.

Journalism 136

Journalism Facebook Advertising Advertising 136

Cision

AUGUST 13, 2015

By analyzing the perceptions and attitudes of over 3,000 journalists from 11 countries, Cision’s “ 2015 Global Social Journalism Study ” emphasizes the change in journalists’ opinion. According to a recent Pew Research Center study, half of Facebook and Twitter users access news while logged into their accounts.

Social Media 120

Social Media Journalism Media Study 120

Beyond PR

SEPTEMBER 19, 2017

Recently, Cision published the 2017 Global Social Journalism Study , conducted in partnership with Canterbury Christ Church University, which surveyed journalists on their social media habits, preferences and views. For this first video, Baer asks and answers the important question — Is social media and journalism linked?

Journalism 40

Journalism Social Media Media Video 40

Sword and the Script

OCTOBER 21, 2014

I’ll beg Dr. Barnes to forgive me the editorial liberty I’ve taken with this headline, but that’s my takeaway after finally reading the UMASS Dartmouth Study: The 2014 Fortune 500 and Social Media: LinkedIn Dominates As Use of Newer Tools Explodes. The study, an annual affair every year since 2008, was published this past August.

Social Media 117

Social Media Study Blogging Company 117

PR for Anyone

AUGUST 6, 2020

See this article from the Wall Street Journal that discusses why. Right, you know, you got Facebook. “Physical Distancing” is what we have to do, not social distance. In fact, social distancing can be detrimental to the mental wellbeing of someone who is older. She took a national story/trend and brought it local.

Case Study 100

Case Study Study Media Local 100

Communications Conversations

NOVEMBER 2, 2017

And, we got things started by conducting a Facebook Live right from the press conference at home plate. impressions of people using that hash tag on Twitter and Facebook. This year for commencement, we partnered with our live streaming vendor to broadcast our two ceremonies on Facebook Live. In fact, we had 2.9

Case Study 113

Case Study Journalism Study Instagram 113

Sword and the Script

JUNE 20, 2023

Yet year after year and study after study show reporters and journalists are active and engaged on Twitter. The latest 2023 State of Journalism survey by Muck Rack continues to reinforce this conclusion. Here are some of the journalism statistics worth considering. This is audience identification 101.

Twitter 127

Twitter Survey Journalism Social Media 127

Stephen Waddington

JULY 3, 2022

Communication warfare The conference opened with a powerful and emotional keynote by Dmytro Oltarzhevskyi, a professor at the Institute of Journalism, National Taras Shevchenko University of Kyiv. The study was undertaken manually. Photos via the BledCom Facebook page with thanks.

Communications 129

Communications Software Internal International 129

5W PR

FEBRUARY 16, 2021

An analysis of more than 22 million posts from over 56,000 business sites identified some revealing industry benchmarks on Facebook , Instagram and Twitter. The study was conducted over the course of more than a year and a half by SocialInsider between January 2019 and October 2020. in 2020 compared to the year earlier.

Social Media 88

Social Media Healthcare Brand Branding 88

Communications Conversations

MAY 15, 2015

Kind of seems like Facebook wants to be the mega spaceship. This week’s news – Facebook announced early Wednesday that they will now be serving articles from 9 selected publishers direct to newsfeeds – no need to wait 8 whole seconds for the article to load on another website! Facebook has a robot service for it!

Hotels 60

Hotels Facebook Web Journalism 60

The Proactive Report

JUNE 17, 2020

The global study polled 80,000 online news consumers in 40 markets, including Kenya and the Philippines for the first time. Key findings: Journalism matters again – there has been a sharp uptick in the use of TV and digital news due to the pandemic. The use of online and social media substantially increased in most countries.

Instagram 165

Instagram Groups Social Media Journalism 165

ImPRessions - Crenshaw Communications

NOVEMBER 4, 2020

Think sponsored tweets, boosted Facebook posts, sponsored pins and much more. . It serves both to promote the show and to capitalize on interest in it, but it’s clearly a product of good journalism. Sponsored content is content that an organization or brand pays to place and promote. The pros and cons of sponsored content in PR.

Advertising 334

Advertising Advertising B2B SEO 334

Stephen Waddington

APRIL 14, 2020

In the first month of the crisis Facebook reported an increase of 50% in usage of its services. According to the Reuters Institute for the Study of Journalism, local media is down by 50% and national media by 30%. Long form, reflective and specialist journalism also appear to be robust. Please come and join me.

Print 102

Print Newspapers Crisis Local 102

Flatiron Communications

NOVEMBER 28, 2018

Facebook’s (Disbanded?) Nick Confessore, one of The New York Times’s better-known investigative reporters, appeared on MSNBC’s “All in with Chris Hayes” within hours of The Times publishing its bombshell exposé on how Facebook dealt with the Russian crisis. Now we know Facebook will do whatever it takes to make money.

Facebook 44

Facebook Public Affairs Crisis Crisis Management 44

Shift Communications

MARCH 15, 2022

Earlier this year, Oxford’s Reuters Institute for the Study of Journalism issued its annual Journalism, Media and Technology Trends and Predictions report. They’re looking to invest more in platforms like TikTok and Instagram and divest spend from Facebook and Twitter.

Strategy 103

Strategy Media Journalism Banking 103

PRSay

MAY 4, 2017

The concern over “fake news” isn’t just a problem for the journalism industry — it’s an issue for all professional communicators. Use caution when posting news on Facebook. “Facebook has to decide whether it’s a tech company or a media company,” she said. .

Publicity 143

Publicity Communications Journalism Media 143

Stephen Waddington

JUNE 13, 2019

Facebook and Google account for almost 60% of the online advertising market. Facebook, fake news and BBC under pressure Good news is hard to find. It followed a Department for Digital, Culture, Media and Sport (DCMS) Select Committee report published in February that called out Facebook for failing to tackle fake news.

Print 115

Print Media Newspapers Local 115

Cision

MARCH 1, 2016

In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” Take for example one of Business Week’s “2012 Year in Crisis PR” case studies: Facebook. SoMe = Facebook, Twitter, YouTube.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

Wadds Inc.

JUNE 19, 2022

The Charitable Journalism Project studied seven regional communities in England and Wales through a mix of interviews and focus groups. Advertising has shifted to internet mediated platforms such as Google and Facebook, and print sales have declined. The audience for regional news has shifted to social media, notably Facebook.

Local 59

Local Report Newspapers Government 59

Stephen Waddington

JANUARY 10, 2019

A Facebook backlash, robot journalism, audio and slow news, are all among news trends spotlighted in a report published by the Reuters Institute. The Digital News Project at the Reuters Institute for the Study of Journalism has published its Journalism, Media, and Technology Trends and Predictions for 2019.

Report 98

Report Journalism Privacy Enterprise 98

Cision

DECEMBER 19, 2016

This is an interesting case study for businesses because they didn’t switch to a particular platform: they switched to all of them. This is perhaps a useful case study to help businesses understand how they can best deploy live video. Facebook Live – views unknown; not achieved. thousand views (live+archive).

Video 120

Video How To Conference YouTube 120

Landis PR

SEPTEMBER 7, 2021

In 2005, the year after Facebook went live, that number was 5 percent. A recent article in The Washington Post , “ Before Twitter and Facebook, There Was Morse Code: Remembering Social Media’s True Inventor ,” details the history and relevance of Morse code, complete with early versions of today’s “OMG” and “LOL.”. Is it marketing?

Social Media 104

Social Media Marketing Media Analysis 104

Landis PR

JULY 5, 2022

Muck Rack surveyed some 2,547 journalists in the study, just over half of them in the U.S. The studies showed that emails that are one-to-one are still the best pitches, but the popularity of pitching by phone rose in this year’s study over last year’s numbers. Muck Rack State of Journalism Report. Full Cision Report.

Survey 52

Survey Media Pitching Study 52

Prohibition

DECEMBER 22, 2021

Facebook got caught keeping secrets. This year Facebook learned that its audience doesn’t take kindly to the platform keeping secrets. It was exposed, by the Wall Street Journal, as having known for over two years about the negative impact that Instagram was having on young people’s mental health. Peloton – is it that dangerous?

Crisis 146

Crisis Crisis Management Instagram Social Media 146