Stern + Associates

AUGUST 16, 2023

Today, we’re taking a look back at the fascinating conversations we had with our expert guests to bring you the best of the season. We listen back to the best bits of our talk with public relations expert and Rutgers University professor, Mark Beal , an authority on Gen-Z, and the modern methods of multi-channel communication.

Meeting 102

Meeting Ethics Energy Technology 102

Konnect Agency

MAY 17, 2023

In today’s digital age, influencer marketing has become essential for brands looking to reach Gen Z. In this article, we’ll explore how your brand can effectively leverage the power of influencer marketing to reach and engage the highly lucrative Gen Z audience, through authentic and compelling campaigns that resonate.

Agency 52

Agency Marketing YouTube Video 52

ImPRessions - Crenshaw Communications

MAY 24, 2022

Thought leadership events, too, can support an expert positioning. For many of the B2B brands we represent we set up expert discussion panels that join a top client executive with other industry figures to explore trends and current issues. With its splashy headlines and viral tweets, consumer PR gets all the attention.

B2B 170

B2B Brand Branding Education 170

PRSay

OCTOBER 17, 2019

They represent the world’s next age group: “Generation Alpha,” the demographic after Generation Z. Born between 2010 and 2025 to millennial and Gen Z parents, the Alpha Generation’s first members are beginning to emerge as consumers as they enter middle school. Do you know anyone under 9? Parents worldwide are having fewer children.

Groups 137

Groups Mobile Real Estate Skype 137

Landis PR

JULY 6, 2021

Influencer marketing is a form of marketing in which individuals or experts with a dedicated social media following endorse products to get consumers to buy from a particular brand. Influencer marketing is particularly effective in reaching millennials and Gen Z. Considering that millennials and Gen Z make up over half of the U.S.

Marketing 52

Marketing Advertising Advertising Analysis 52

Prohibition

JUNE 27, 2023

The Growing Luxury Landscape on TikTok The Rise of TikTok and Its Appeal to Gen Z Since its inception in 2016, TikTok has experienced exponential growth, with an average of 78.7 This social media channel has become particularly popular among Gen Z, who make up a significant portion of its user base. million users in 2021.

Brand 71

Brand Branding Marketing Fashion 71

PR for Anyone

AUGUST 11, 2021

NOW is your time to by seen as THE go-to expert, an A-Lister in your industry! The way I’ve shown you how to pitch the media is by NOT using a press release and making your pitches more personal. You want to show the journalist some love. Share something you’ve read or watched that they’ve done. Put that in your email.

Pitching 223

Pitching Media Television How To 223

The Hoyt Organization

MARCH 8, 2024

How can you make sure your brand stands out in a sea of competition? The answer lies in the power of storytelling. As humans, we are hardwired to respond to stories. From the tales told around a campfire to the latest blockbuster movie, we crave narratives that engage us emotionally and intellectually. Let’s consider Nike as an example.

Storytelling 100

Storytelling Brand Branding Consumer 100

Waxing UnLyrical

JUNE 11, 2021

“expert comment” opportunities for entomologists, environmentalists, nutritionists, and more. digital content for a whole host of “old” and “new” media, who could bring in said experts for a local angle. That said, it certainly makes for good dinner party conversation ( #seewhatIdidthere ).

Social Media 100

Social Media Local Twitter Course 100

NewsWhip

AUGUST 4, 2022

Sure, your business offers x,y,z, everyone knows that, but who are the people behind the products and why should the public trust them? Sure, your business offers x,y,z, everyone knows that, but who are the people behind the products and why should the public trust them? Show yourself off. Words can only say so much.

Instagram 146

Instagram Brand Branding Hotels 146

Landis PR

AUGUST 9, 2021

Influencer marketing is when individuals or experts with a dedicated social media following endorse products to get consumers to buy from a particular brand. As mentioned in my previous blog , influencer marketing is particularly effective in reaching millennials and Gen Z. Most of us tune out when advertisements turn on.

Marketing 105

Marketing Advertising Advertising Social Media 105

5W PR

AUGUST 22, 2019

5WPR attended the American Spa CBD Summit in Denver this month, which brought together leading doctors, researchers, spa professionals, product manufacturers and wellness experts to educate on and further the evolution of this ever-booming category. pain relief, anti-inflammation), millennial and Gen Z (i.e.

Brand 121

Brand Branding Retail Education 121

PR for Anyone

JANUARY 12, 2022

NOW is your time to be seen as THE go-to expert, an A-Lister in your industry! And then have it ready have a topic ready that you could say, “but, or however, in this instance, X Y and Z,”. Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. Transcript.

Interviews 130

Interviews Television Media Radio 130

PR for Anyone

NOVEMBER 3, 2021

Even though I teach this regularly, I went to the experts for their advice. For example, ‘This new zoning law is going to change X, Y & Z.’ The easiest way to do this is pitching the local media. The question I always get is what makes a good story? Kathy Orton, Reporter and Real Estate Web Editor, Washington Post.

Real Estate 223

Real Estate Local Pitching Media 223

Mark My Words

FEBRUARY 15, 2021

Having elevated Marcus Rashford to national treasure status in just 12 short — okay, long — months, Jay-Z’s management company is looking to repeat the trick with more superstar activists. The England star was announcing that he had just signed to Roc Nation, American rapper Jay-Z’s management company, in November.

Sports 60

Sports Government Agency Pitching 60

Maxim Behar

MAY 19, 2022

In his weekly column "Max's Column" for TBmagazine, Maxim Behar shares his opinion as an expert, observer and Bulgarian who looks at the young generation with confidence. This is the first generation, probably for at least half a century, that has never experienced any difficulty, not a single crisis, stress or even a small problem.

Crisis 52

Crisis Marketing Company 52

Maxim Behar

MAY 19, 2022

In his weekly column "Max's Column" for TBmagazine, Maxim Behar shares his opinion as an expert, observer and Bulgarian who looks at the young generation with confidence. This is the first generation, probably for at least half a century, that has never experienced any difficulty, not a single crisis, stress or even a small problem.

Crisis 52

Crisis Marketing Company 52

The Hoyt Organization

NOVEMBER 16, 2023

Nowadays, people are always online, with Gen Z taking up a significant percentage of social media users. For instance, a simple SEO tip can work wonders for your followers if you’re a digital marketing expert. The social media landscape is ever-changing. Not to mention, new interaction trends and platforms have come up.

Social Media 52

Social Media Media Instagram Infographics 52

Reputation Us

MARCH 16, 2022

Misinformation can mean representing an opinion as a fact, such as referencing an editorial or expert analysis. The phrase ‘Birds Aren’t Real’ went on to become a sensation with Generation Z and Peter decided to build on the momentum. This makes many people vulnerable to accepting and acting on misinformation. Wake up America!

Reputation 78

Reputation Government Film Viral 78

5W PR

JANUARY 4, 2021

There have been countless articles written about how to market to boomers, millennials, Gen X, Y, and Z but Gen-N? Add to that past articles that discussed how experts expect most digital adoptees to continue their reliance on digital platforms even after the pandemic is over. Why should it matter?

Marketing 88

Marketing Consumer Analysis Brand 88

Stern + Associates

SEPTEMBER 14, 2023

There are huge intergenerational contrasts between Boomers, Millennials, and Gen-Z,” explains Lamont, who co-chaired the advisory board to the 2021-22 UN Human Development report, “ Uncertain Times, Unsettled Lives: Shaping our Future in a World in Transformation.” To do so, Lamont advises leaders to think about work more holistically.

Employee 62

Employee Study Groups Strategy 62

Konnect Agency

NOVEMBER 14, 2022

An influencer marketing agency can help brands understand current trends and how they should be incorporating these trends into their influencer marketing strategies to drive success and accomplish goals. Influencer Marketing Agency Breakdown of Video Content Evolution. Recommendations for Activating Video with an Influencer Marketing Agency.

Video 98

Video Agency Strategy Marketing 98

Maxim Behar

JANUARY 21, 2024

Of course, the PR experts are nothing else than Masters of content, and their role these days in the world of communications is crucial and undoubtedly leading. A couple of years ago, at one of the Davos Communications Forums, the title of my presentation was “PR Man Never Grows Old…”. And we are not allowed to “grow old.”

Ethics 59

Ethics Course Social Media Conference 59

5W PR

SEPTEMBER 9, 2021

In a world where people (especially Millennials and Gen Z consumers) don’t necessarily trust traditional advertising, public relations experts are using content marketing, social media and event and web-based strategies to power marketing for small businesses by putting people at the center of their brands.

Small Business 158

Small Business Publicity Social Media Web 158

The Hoyt Organization

NOVEMBER 24, 2023

Aside from consumer values changing, a new generation (Gen Z) has entered the marketing landscape. Aside from consumer values changing, a new generation (Gen Z) has entered the marketing landscape. Consumers are presented a daily barrage of misleading advertising. What Is Purpose-driven Storytelling? It’s how we engage and learn.

Storytelling 59

Storytelling Publicity Consumer Advertising 59

Mark My Words

JUNE 22, 2021

The Express PRINCE Harry and Meghan Markle are unable to raise the money needed for their big projects in the UK due to the Duchess of Sussex’s ambitions being much bigger – which could eventually lead to a race for the White House, a public relations expert and author says.

Report 60

Report Interviews Employee Reputation 60

Mark My Words

AUGUST 17, 2020

The Sunday Post Our new normal will include big changes for the world’s biggest stars as we inch in and out of lockdown, say experts. Celebrity watchers and public relations professionals burnishing the image of the world’s biggest stars believe the pandemic might be ushering in a new kind of superstar.

Television 60

Television Fashion Instagram Training 60

Critical Mention

OCTOBER 24, 2019

Gen Z is sliding its way into media audience markets, so make sure you’re ready to engage with this new demographic: 5 Tips to Effectively Engage Generation Z. Gen Z is sliding its way into media audience markets, so make sure you’re ready to engage with this new demographic: 5 Tips to Effectively Engage Generation Z.

Blogging 68

Blogging Education Resources Creativity 68

The Hoffman Agency

SEPTEMBER 18, 2023

Millennials and Gen Z talent in particular value job security but are increasingly drawn to environments that offer continuous learning and are committed to making a positive impact. Despite occasional blips, the industry continues to surge, with demand spanning the globe. Strong global demand has opened up a multitude of opportunities.

Brand 36

Brand Branding Local Engineering 36

5W PR

OCTOBER 18, 2018

Our team of media junkies and advertising industry experts were honored to be part of the industry’s long-standing tradition, and represent 5W at Advertising Week this year, working tirelessly to build buzz and excitement for leading B2B tech clients including The Trade Desk, Xaxis and Captify. Read on for the full interview!

Advertising 89

Advertising Advertising B2B Creativity 89

Cision

DECEMBER 3, 2015

At her upcoming Cision webinar, “ From A to Z: Blogging and Content for PR ,” she’ll go into more detail on the topic and share her top tips for building a content strategy that will boost your brand and drive results. You have to get your subject matter experts involved. A: It’s SO HARD to stand out. A: Earned media!

Content Marketing 120

Content Marketing Strategy Marketing How To 120

The Resolution Blog

JANUARY 8, 2018

Just before you tie down the exact detail for content take a look at this research from content share experts BuzzSumo. The ultimate A-Z of PR reporting It’s the season for reviewing the year’s PR activity and setting next year’s KPIs so metrics and models are hot topics. A standard in article scoring? Thanks BuzzSumo :) 4.

Tools 136

Tools Publicity SEO Measurement 136

Communications Conversations

FEBRUARY 21, 2019

At that party were seven kids (including mine) under the age of 14–Gen Z, according to the experts. A couple weeks ago, I attended my nephew’s fourth birthday party. Of course, we parents all had our phones out documenting many moments of this party. Relying fairly heavily on email as a digital comms channel.

Marketing 74

Marketing Web Instagram Facebook 74

Stern + Associates

FEBRUARY 9, 2023

Between the disproportionate effect of the pandemic across genders and climate change having more drastic impacts on women than men, 57% of women now expect to leave their current employer for a new role within two years. Twenty-two percent are considering departing the workforce altogether.

Engineering 62

Engineering Biotechnology Leadership Technology 62

Konnect Agency

JANUARY 7, 2022

In 2019, Zesty Paws , a functional pet supplement brand, was in need of an expert who could speak on behalf of their products to meet their goals of growing awareness in the press, building credibility and increasing product distribution. How an Influencer Marketing Agency can Maximize Your Impact, Budget, and ROI. Finding the Purrrrfect Fit.

Agency 52

Agency Marketing Media Trade Shows 52

Konnect Agency

JANUARY 7, 2022

In 2019, Zesty Paws , a functional pet supplement brand, was in need of an expert who could speak on behalf of their products to meet their goals of growing awareness in the press, building credibility and increasing product distribution. How an Influencer Marketing Agency can Maximize Your Impact, Budget, and ROI. Finding the Purrrrfect Fit.

Agency 52

Agency Marketing Media Trade Shows 52

Maxim Behar

AUGUST 9, 2022

The PR expert Maxim Behar took part in the morning block on the Bulgarian prime time NOVA TV with Laura Indzhova hosting the show. Lack of good enough experts or something else? It's not just about clothing, it's not just about putting on the latest suit and shining your shoes. Host: What is the reason that these battles were lost?

Government 52

Government Communications Strategy Social Media 52