Business Wire

AUGUST 16, 2017

When Business Wire’s Florida team had the innovative idea to host a baseball themed media luncheon, they didn’t know just how effective the exercise would be for all those in attendance. At the event, “Playing Ball with the Media,” communications pros were matched with journalists and asked to “pitch” their stories.

How To 159

How To Media Exercises Pitching 159

Sword and the Script

MAY 16, 2020

This stuff isn’t hard, and while I’m not a reporter, an exercise like this is a glimpse into their world. 2) Volume of PR pitches received. 48% of journalists responding to this survey said they get between 1-5 pitches a day; 18% get between 5-10; 12% get upwards of 10-20; and 13% get 20 plus pitches a day.

Survey 169

Survey Media Relations Pitching Media 169

Melissa Agnes

APRIL 16, 2018

In chapter four we’ll discuss your organization’s high-risk scenarios, but before we get there, following is an exercise to consider undertaking with different members of your leadership team. This exercise will help you spark discussions and gain necessary awareness. Make sure it’s not a sales pitch. Spoiler alert!

Internal 133

Internal International Crisis Exercises 133

PR for Anyone

JULY 16, 2020

Also, by targeting a specific person, you will know which media outlets to target your pitches to. This will also allow you to pitch stories that are pertinent to them so you are providing value to them because you know what they need and want. You can join the PR Challenge and learn more about this and also pitching the media.

Exercises 130

Exercises Pitching Groups Video 130

Shift Communications

OCTOBER 22, 2015

Christmas in July is more than a cute saying, as planning and pitching for the holidays beings in the early summer. Now that we’re getting closer to holiday madness, gift guide pitching is top of mind for agencies with a consumer portfolio. Long lead pitching happens as early as July for gift guides. Peter McCormack.

Pitching 60

Pitching Print Exercises Fashion 60

Wadds Inc.

OCTOBER 12, 2023

I have a party trick at conferences and speaking events where I use a white paper as an input for a large language model and ask it to generate a press release, media pitch, blog posts and various social media posts. It enables practitioners to understand stakeholder interests and make better-informed pitches.

Publicity 105

Publicity Tools Exercises Ethics 105

PR for Anyone

APRIL 9, 2020

This means there is room for you to pitch your product, service, brand, or expertise to those publications whether you are related to coronavirus or not. If you have a business related to something that happens in the winter mainly, it's going to be hard to pitch that story in July. health, fitness, women, men, family, food, etc.)

Media 130

Media Television Exercises Newspapers 130

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2019

“Me, me, me” A reporter wants a good story, not a sales pitch or a founder biography. Positioning a new business within its category, as part of an industry’s growth or change, is a far stronger pitch. They don’t respond to me-too pitches. And don’t pretend you don’t have competitors.

Agency 205

Agency Pitching Internal International 205

Prohibition

APRIL 12, 2023

Following a competitive pitch process, we’re pleased to announce we’ve been awarded a contract with multi-national healthcare organisation, Diaverum, to handle its global social media strategy.

Healthcare 62

Healthcare Exercises Media Training Software 62

ImPRessions - Crenshaw Communications

NOVEMBER 28, 2017

We typically interview the prospect and based on the outcome of the discussion, gauge the odds of winning the business, determine how to budget and staff for the pitch and roll the dice on a positive outcome. A quality PR team will carefully research media contacts to craft relevant pitches tailored to specific journalists.

SEO 200

SEO Pitching Agency Exercises 200

Solo PR Pro

NOVEMBER 10, 2020

If it’s about earned media, then it might be about how pitching your position on a specific trend is unique and powerful and can draw additional attention. Why are you approaching this as (a pitch, a news release, a social media post, etc.) instead of another tactic? How can I help you achieve our goals? to turn into a result?

Communications 99

Communications Comparison Exercises Interviews 99

ImPRessions - Crenshaw Communications

OCTOBER 4, 2016

We’ve done some analysis of our own and have devised the following “post-pitch” questions to ask in order to ensure that the next new business effort is a success. We’ve seen teams fail because important information “popped up” during the pitch and the group was forced to scramble to modify their approach.

Agency 186

Agency Pitching Construction Exercises 186

ImPRessions - Crenshaw Communications

JANUARY 18, 2018

In public relations , choosing the right words to pitch a story is as important as using the right fabric in fashion design. There are some tips to word choice that can make the difference in whether a journalist jumps on a pitch or hits the delete button. The same basic rule applies when pitching a media contact.

Pitching 136

Pitching Writing Journalism Guidelines 136

PR for Anyone

JUNE 12, 2020

A great exercise is to just sit down and lay this out. And then how do you start pitching? The majority of us are not in business solely to make money. There is a reason we do what we do. Doing that internal work to discover that, helps with every aspect of your business. How do we position you as an expert?

Exercises 130

Exercises Employee Corporate Internal 130

PR for Anyone

MARCH 13, 2024

With practical exercises at the end of each chapter, Cheryl aims to help readers confront their own obstacles and unlock their full potential. She published her book, developed a curriculum, and pitched her program to key decision-makers, laying the foundation for the next chapter of her journey.

Energy 130

Energy Education System Exercises 130

Wadds Inc.

JUNE 14, 2023

We did a similar exercise recently at Wadds Inc. to figure out how AI could help write press releases and media pitches. Antony Mayfield described an innovation process of breaking down your existing processes and workflow and figuring out how to use tools to help you work more effectively or efficiently. You may find it useful.

System 98

System Knowledge Base Study Writing 98

PRSay

MAY 3, 2019

Here’s what’s important about this exercise: The average number of viewers for those shows was 38 million in 1998, 27.8 Get more media pitching knowledge from Michael Smart here. No soup for you if you didn’t get “Seinfeld,” “American Idol” and “The Big Bang Theory,” respectively. That was just for fun. million in 2008 and 18.6

How To 120

How To Education Exercises Newspapers 120

PR Fuel

JULY 24, 2018

And since you’re pitching news, doesn’t it make sense to follow the pattern set by the publications you’re targeting? Here’s a good exercise. Every Pitch is a Learning Experience. With today’s journalist shouldering more responsibility than ever before, it’s essential that you master the art of pitching stories.

Pitching 40

Pitching Media Small Business Writing 40

PR in High Definition

MARCH 26, 2020

This means that PRs must be strategic about what and how they’re pitching to journalists, for example, only mentioning coronavirus if it’s really relevant and being sure to pitch journalists at the right time – Dan mentioned that PRs should pitch non-coronavirus stories to him as early as possible in the day.

Media Relations 83

Media Relations Media Newspapers Print 83

The Hoffman Agency

JANUARY 26, 2021

In our entry-level cohort we had weekly projects, and the one that stands out is when we compared two media pitches and used critical thinking to find evidence to determine which pitch stood apart from the other. Additionally, there’s a person on the other side of the pitches we send, and they too want to hear the story.

Exercises 69

Exercises Pitching Storytelling Internal 69

Bianchi Biz Blog

JANUARY 10, 2022

Exercising, often reading newspapers and satire, playing guitar and curating my Spotify playlists. What advice do you have for PR people that want to pitch you? I’m happy to chat about story ideas and pitches of all sorts. Finish this sentence: If I am not reporting, I am …. Golfing, when there isn’t snow on the ground.

Meeting 74

Meeting Report Automotive Media 74

Communications Conversations

SEPTEMBER 10, 2020

I spend a good chunk of my time on media relations and pitching. My role was focused on media pitching on these virtual classes, vs. our typical in-club offerings. It took months of pitching, interviews and follow up…but it happened! For the longest time I was the only person in the office who enjoyed it.

Radio 167

Radio Journalism Interviews Energy 167

Buzzstream

FEBRUARY 27, 2024

Writing media pitches for data-led stories or studies is very different from writing a media pitch to promote the launch of a new product, service, or event. Maybe you’re wondering what your pitch should include. Or are you struggling to figure out how best to structure your pitch? What is a Media Pitch?

Pitching 83

Pitching Writing Film How To 83

Buzzstream

JANUARY 24, 2024

An example of a resource list would be this list of exercise resources for seniors. You can do link insertion in two ways: pitch your homepage or an asset you’ve already created, such as an ultimate guide post or helpful calculator tool. See if there are any opportunities to pitch your own content for link insertion.

SEO 62

SEO How To Resources Pitching 62

Landis PR

JUNE 27, 2022

While I absolutely love working with journalists to develop and shape a story, I really ( really ) hate pitching. That’s why I’m so grateful for my many pitch-whiz colleagues here at Landis Communications! I also cook and struggle to exercise some restraint at our weekly neighborhood farmers market at this time of year.

Healthcare 52

Healthcare Exercises Pitching Sports 52

Shift Communications

SEPTEMBER 12, 2018

Whether that’s from writing a new pitch, creating a new business deck, or deciding what topic to write about for a company blog (wink wink), every PR pro experiences writer’s block. For pitches, read articles written by journalists to help jumpstart some ideas you were missing. Read Your Work Aloud.

Writing 83

Writing Exercises Pitching Blogging 83

ImPRessions - Crenshaw Communications

AUGUST 12, 2016

The experience gained by collaborating and exercising creative and strategic muscles was important for the interns and the work product was useful. Translated into the workaday world, this means the PR student intern can be a font of fresh information for press releases, pitches, media outlets and more. The best part?

Internal 120

Internal International Exercises Ethics 120

Deirdre Breakenridge

JULY 23, 2014

The exercise helps you learn about the people and the company culture. All too often, I find some individuals in meetings don’t understand the overall objectives and clearly don’t plan for their own meeting goals; whether it’s a brainstorming session, pitch meeting, introductory meeting, etc.

Interviews 402

Interviews Meeting Exercises Social Media 402

Shift Communications

MARCH 17, 2016

Ever wonder why a pitch you shipped out to 5, 10, or even more reporters garnered little or no response? How about a pitch you “customized” and sent to just 1 or 2 people? The most successful pitches not only match a reporter’s beat and have an interesting hook; they match their style. Sometimes a compelling story is not enough.

Engineering 60

Engineering Wikipedia Exercises Pitching 60

Sword and the Script

AUGUST 8, 2023

It’s definitely worth pitching case studies to trade publications – and preferably before they go live on the website. This raises the point that incentivizing customers is largely an exercise in relationship management. Linking to case studies from press releases is another good way to repurpose these.

Case Study 122

Case Study Study Company B2B 122

Cision

APRIL 18, 2017

If not, complete the following exercise: Write down all of the questions you are asked in new business—aka sales—meetings. You don’t need it for this exercise.). Ditto for interviews and features—pitch the journalist on linking to a specific (measurable) page on your site to provide more depth to the piece they’re creating.

Exercises 198

Exercises Google Writing Blogging 198

Shift Communications

MAY 17, 2023

For a fun exercise, ask ChatGPT to write your bio. The latter is required for a pitch to stand out in a reporter’s crowded inbox, to compel an audience to read beyond the first two lines of an article, or to create thumb-stopping content. How we don’t: accept everything it generates as the absolute truth or use it as an only resource.

Publicity 78

Publicity Guidelines Training Transportation 78

Shift Communications

MAY 17, 2023

For a fun exercise, ask ChatGPT to write your bio. The latter is required for a pitch to stand out in a reporter’s crowded inbox, to compel an audience to read beyond the first two lines of an article, or to create thumb-stopping content. How we don’t: accept everything it generates as the absolute truth or use it as an only resource.

Publicity 78

Publicity Guidelines Training Transportation 78

Polaris

NOVEMBER 17, 2014

Bloggers, on the other hand, don’t have an editor to pull them back before they rant about a bad pitch or other faux pas committed by a PR agency or brand. What it means for marketers: Although most bloggers are highly ethical, you need to exercise caution in who you approach and how.

Media Relations 232

Media Relations Marketing Media Fashion 232

Cision

AUGUST 16, 2016

He reveals how his background in journalism has shaped his view of the industry, his growing appreciation for PR professionals and gives insight into how journalists in the TV industry truly want to be pitched. Little did I know how much work actually went into developing their pitch, the release, the corresponding photos and more.

Television 120

Television Pitching Journalism Interviews 120

Cision

SEPTEMBER 13, 2017

Developing buyer personas is an excellent exercise to understand better the different types of customers who buy from you. You can also garner earned media by pitching targeted journalists, sending out a press release, and securing guest blog postings. Essentially, you create a fictional representation of different customers.

Corporate 270

Corporate Brand Branding Guidelines 270

ImPRessions - Crenshaw Communications

MAY 24, 2018

They must constantly generate fresh concepts for bylines and story angles for pitching, as well as dreaming up campaign ideas for clients. The more you exercise those creative muscles, the stronger they become. Yet creativity plays a part in much of a PR person’s daily work. Some say it cannot be taught, but we disagree.

Creativity 174

Creativity Small Business Storytelling Travel 174