Sword and the Script

AUGUST 8, 2023

Here are some of the benchmarks: SaaS companies have an average of 38 active case studies in use; Most case studies are between 500-1,000 words in length; Case studies take an average of 12 hours each to produce; One in ten (10%) case studies are not approved by the customer for publication.

Case Study 130

Case Study Study Company B2B 130

Sword and the Script

AUGUST 14, 2018

If you work in PR and engage in media relations , it’s a good idea to keep an ear out as to what is on the minds of those that work in the media. The 2018 State of the Media report by Cision is an annual survey of reporters that offers some insight. 1) A still skeptical public. Most (59%) of U.S.-based

Survey 103

Survey Report Media B2B 103

The Hoffman Agency

JANUARY 26, 2021

In our entry-level cohort we had weekly projects, and the one that stands out is when we compared two media pitches and used critical thinking to find evidence to determine which pitch stood apart from the other. Additionally, there’s a person on the other side of the pitches we send, and they too want to hear the story.

Exercises 69

Exercises Pitching Storytelling Internal 69

Cision

APRIL 14, 2017

This week, I got to speak with Salzman about combining a love for words with a love for impact measurement, a foolproof way to approach strategic communication, and her secrets to media relations success throughout her career. What is your secret to media relations success? Digital has transformed the way we communicate.

Reputation 177

Reputation Measurement Exercises Pitching 177

Bianchi Biz Blog

JANUARY 10, 2022

Exercising, often reading newspapers and satire, playing guitar and curating my Spotify playlists. What advice do you have for PR people that want to pitch you? I’m happy to chat about story ideas and pitches of all sorts. Golfing, when there isn’t snow on the ground. Contact me anytime: knagl@crain.com.

Meeting 75

Meeting Report Automotive Media 75

Cision

AUGUST 16, 2016

He reveals how his background in journalism has shaped his view of the industry, his growing appreciation for PR professionals and gives insight into how journalists in the TV industry truly want to be pitched. Journalism has also influenced my career in terms of the contacts I developed while working in news media.

Television 120

Television Pitching Journalism Interviews 120

ImPRessions - Crenshaw Communications

MARCH 14, 2017

In our own informal polling on how to improve the client-agency experience, the desire to create a better public relations RFP process was near the top of the list. Here are some guidelines we’ve developed for those considering issuing an RFP for public relations services. Media responses from every pitch?

Meeting 191

Meeting Agency Creativity Case Study 191

ImPRessions - Crenshaw Communications

APRIL 18, 2017

Want your public relations to rule? Client conference calls that involve a large group are sometimes more of a security blanket than a truly productive exercise. Let the agency handle all media relations. In our experience key trade media relationships may be best handled by client contact. Not so fast.

Skype 136

Skype Conference Agency Product Launch 136

Wadds Inc.

JANUARY 16, 2023

and a wide ranging conversation about public relations practice. Core Habits of the Masterful Public Relations Professional is a book about the character and reflexivity of public relations practitioners. Stephen: You’re very upbeat and optimistic about public relations practice.

Meeting 98

Meeting Ethics Storytelling Publicity 98

Sword and the Script

DECEMBER 16, 2021

88% of PR pros say creativity is critical for businesses to recover from the pandemic – and other public relations statistics summarizing 2021 . Every year this blog pours over dozens of public relations surveys and breaks down the findings. social media, content, etc.). The media relations struggle is real.

Publicity 151

Publicity Survey Pitching Creativity 151

Cision

OCTOBER 6, 2015

One exercise that helps is to give the spokesperson a lot of leash during the practice interview. Not sure what to include in your pitch to reporters? Brad Phillips is the author of “ The Media Training Bible: 101 Things You Absolutely, Positively Need to Know Before Your Next Interview.” The challenge?

Interviews 120

Interviews How To Healthcare Media Training 120

Deirdre Breakenridge

APRIL 29, 2019

By Frank Strong, Founder & President of Sword and the Script Media. Media relations is hard and getting harder. A majority (68%) of respondents said media relations is getting “harder” (53%) or “much harder” (15%). Media relations isn’t just harder, it’s beginning to sound like a sparring match.

Survey 377

Survey Media Relations Media Ethics 377

PR in High Definition

JUNE 25, 2020

Public relations and communications fall into that category. Brands are having to communicate differently on social media channels, to be more socially responsible while still appealing to customers. Media relations – The pandemic has decimated newsrooms over the last few months.

Exercises 71

Exercises Employee Social Media Communications 71

Bad Pitch Blog

MAY 23, 2007

This editorial plea is near to my heart as it comes from a retail trade publication. An editor at Home Channel News (think distribution channel, not TV channel) has asked the Bad Pitch Blog to voice her plea. A "story idea" that defies everything you have ever known about what actually gets written in a print publication?

Pitching 40

Pitching Construction Exercises Retail 40

Journalistics

JANUARY 24, 2016

But you will be far more successful on the other side of completing this strategy exercise. A key point to this exercise is homing in on what your passion or motivation was for starting the blog in the first place. Some might call me old-fashioned when it comes to media relations.

Blogging 69

Blogging Strategy How To Writing 69

PR in High Definition

JUNE 25, 2020

Public relations and communications fall into that category. Brands are having to communicate differently on social media channels, to be more socially responsible while still appealing to customers. Media relations – The pandemic has decimated newsrooms over the last few months.

Exercises 62

Exercises Employee Social Media Communications 62

Shift Communications

JUNE 4, 2015

Staffers who aren’t quite profitable from across the organization can be corralled and pitched together to get their firm’s “revenue by PR professional” up. PR is an exercise in altering someone’s behavior or perception for your own or another’s benefit. Media relations alone doesn’t cut it. Seriously, ask.

Reputation 60

Reputation Groups Exercises Energy 60

Bad Pitch Blog

AUGUST 31, 2006

If you want to generate more coverage for your client, pitch less. Spend the time applied to ripping a list, spamming the hell out of it and then dialing for dollars on real media relations—well-informed, customized pitches to specific outlets that will be interested in the news. Does this exercise make you nervous?

Pitching 40

Pitching Agency Exercises Newspapers 40

Journalistics

JANUARY 24, 2016

But you will be far more successful on the other side of completing this strategy exercise. A key point to this exercise is homing in on what your passion or motivation was for starting the blog in the first place. Some might call me old-fashioned when it comes to media relations.

Blogging 40

Blogging Strategy How To Writing 40

MaccaPR

APRIL 12, 2016

Owner and Founder of Lola Red Public Relations, Minneapolis. “ SVP, Brand Marketing, Fleishman-Hillard – Minneapolis; former VP of the Consumer Marketing Practice at Weber Shandwick and VP & Director of Public Relations at OLSON. " Find outlets for having fun, exercising, volunteering and eating right.

Travel 48

Travel Exercises Corporate Internal 48

ImPRessions - Crenshaw Communications

APRIL 5, 2018

My team and I love working with tech startups, especially those with a few years under their belt (and a round or two of financing) who are prepared to make the most of a public relations agency partnership. Here’s an exercise for a startup: take the brand name and corporate information out of your press release or media pitch.

Pitching 174

Pitching Enterprise Exercises Agency 174

Journalistics

JANUARY 3, 2016

I’ve shared my findings from this exercise, along with some recommendations for action in the form of “lessons learned,” for each insight in the second half of this post (starting with my first insight, “You Can Increase Traffic By NOT Blogging”). Why am I admitting this publicly?

Blogging 64

Blogging Analytics Google Writing 64

Bianchi Biz Blog

MAY 22, 2023

I also reported on stadiums, arenas and ticketing for the Sports Business Journal , and I covered the Houston real estate market for The Real Deal , a New York-based real estate trade publication with somewhat of a tabloid bent. Before I went to journalism school, I worked in public relations and political consulting.

Automotive 76

Automotive Meeting Report Real Estate 76

Bianchi Biz Blog

AUGUST 7, 2023

CCJ has been the preeminent publication for trucking fleet managers and executives for more than 112 years. Team USA notched the best written test score in their division and Team Japan – a six-time winner of the Grand Prix – needed a win in the practical exercise to squeak out first place overall.

Journalism 80

Journalism Meeting Newspapers Automotive 80

Journalistics

JANUARY 3, 2016

I’ve shared my findings from this exercise, along with some recommendations for action in the form of “lessons learned,” for each insight in the second half of this post (starting with my first insight, “You Can Increase Traffic By NOT Blogging”). Why am I admitting this publicly?

Blogging 40

Blogging Analytics Google Writing 40

Landis PR

AUGUST 23, 2021

s work with iTradeNetwork connected us with Marina and her publications. Being that I oversee two supply chain publications, I think it’s no surprise that anything pertaining to COVID-19, supply chain disruptions and the supply chain itself are pretty hot topics. Reading, exercising, gardening or spending time with my family.

Meeting 69

Meeting Media B2B Transportation 69

Sword and the Script

DECEMBER 28, 2022

The exercise is a useful reflection on what happened over the course of this past year. I’m open to pitches on these, but please read this first. Every year I read and write about dozens of reports on B2B marketing and PR. It might also provide a thought about what might happen next year. Trusted sources of B2B information.

B2B 122

B2B Marketing Survey Software 122

Journalistics

APRIL 5, 2016

The report is jam-packed with information about the current news media environment and how most journalists prefer to work (particularly around areas like social media and working with media relations professionals). If media relations is part of your job, I highly recommend you review Cision’s report in detail.

Media Relations 40

Media Relations Media Mobile Pitching 40

Journalistics

APRIL 5, 2016

The report is jam-packed with information about the current news media environment and how most journalists prefer to work (particularly around areas like social media and working with media relations professionals). If media relations is part of your job, I highly recommend you review Cision’s report in detail.

Media Relations 40

Media Relations Media Mobile Pitching 40

Sword and the Script

DECEMBER 13, 2016

For internal speakers, where a webinar is just one more additional duty, an interview like this can be a helpful creative exercise for them as they develop a presentation. Repurpose – add value and polish – to it and then run it as a native advisement through an industry trade publication. Are Facebook Ads Any Good for B2B Marketing?

B2B 60

B2B Infographics Interviews eBook 60

Stephen Waddington

FEBRUARY 12, 2019

A n essay about the impact of the internet on corporate communication, marketing and public relations over the past 20 years. billion use social media. This is when telecom operators such as BT started to offer broadband to consumer users, and wireless networks appeared in public spaces. billion people.

Publicity 79

Publicity Community Pinterest Reputation 79

Frederik Vincx

DECEMBER 11, 2015

The issues we face in practice are well documented: measurement, media, paid, planning, and workflow. Stephen Waddington, Ketchum – Public relations isn’t modernising quickly enough. Jim Hawker, Threepipe Digital Marketing and PR – #FuturePRoofing a Public Relations agency or a Communications team.

How To 60

How To Software System Employee 60

Stephen Waddington

NOVEMBER 19, 2017

Here’s my analysis of the opportunities and challenges that I believe public relations faces in the next 12 months. This is an article and deck about the outlook for public relations and social media in 2018. 1 Professional status: public relations. She also gets a mention in the article. #1

Publicity 164

Publicity Ethics Data Community 164