ImPRessions - Crenshaw Communications

OCTOBER 4, 2016

Keeping the pipeline full of new projects is critical for public relations agencies and even internal teams. We’ve done some analysis of our own and have devised the following “post-pitch” questions to ask in order to ensure that the next new business effort is a success. Did you vet the opportunity?

Agency 186

Agency Pitching Construction Exercises 186

The Hoffman Agency

JANUARY 26, 2021

By Josh Madrid, Intern. In our entry-level cohort we had weekly projects, and the one that stands out is when we compared two media pitches and used critical thinking to find evidence to determine which pitch stood apart from the other. Still, my time at The Hoffman Agency has given me many reasons to be grateful.

Exercises 69

Exercises Pitching Storytelling Internal 69

Cision

SEPTEMBER 13, 2017

Developing buyer personas is an excellent exercise to understand better the different types of customers who buy from you. Internally, get company-wide buy-in before the public announcement. You might plan a public event or one geared toward industry insiders to celebrate the relaunch. How far was your reach?

Corporate 270

Corporate Brand Branding Guidelines 270

ImPRessions - Crenshaw Communications

MARCH 14, 2017

In our own informal polling on how to improve the client-agency experience, the desire to create a better public relations RFP process was near the top of the list. Here are some guidelines we’ve developed for those considering issuing an RFP for public relations services. Media responses from every pitch?

Meeting 191

Meeting Agency Creativity Case Study 191

Cision

APRIL 29, 2015

Will the references to a company like Valeant Pharmaceuticals International Inc. Valeant Pharmaceuticals International Inc. Follow these 10 do’s and don’ts of media pitching in our free tip sheet! leave me with a favorable or unfavorable impression of the brand? Click to enlarge. Want to win some good coverage?

Pharmaceuticals 120

Pharmaceuticals Company Comparison Healthcare 120

PR Fuel

JULY 24, 2018

The real trick to small business public relations is to tell your business story just like well… a story. And since you’re pitching news, doesn’t it make sense to follow the pattern set by the publications you’re targeting? Here’s a good exercise. Every Pitch is a Learning Experience. What’s the solution?

Pitching 40

Pitching Media Small Business Writing 40

Sword and the Script

AUGUST 14, 2018

1) A still skeptical public. based reporters said, “the public has lost trust in journalists.”. Comment : It’s a very difficult time to be a reporter, but I sense reporters might be harder on themselves than the general public. Where I had something to add, I inserted commentary denoted by italics. Most (59%) of U.S.-based

Survey 103

Survey Report Media B2B 103

Wadds Inc.

JANUARY 16, 2023

and a wide ranging conversation about public relations practice. Core Habits of the Masterful Public Relations Professional is a book about the character and reflexivity of public relations practitioners. I focus on eight core habits the masterful public relations professional must embrace and include resiliency.

Meeting 98

Meeting Ethics Storytelling Publicity 98

Contently - Strategy

JANUARY 26, 2023

6 Steps to Creating High-Performing Thought Leadership Campaigns Content teams workshop thought-leadership narratives using a similar process to the one used to develop content marketing and public relations (PR) ideas. Consider the following options: Sit in on meetings with internal thought leaders to listen for ideas.

Leadership 145

Leadership Content Marketing Healthcare Google 145

ImPRessions - Crenshaw Communications

APRIL 18, 2017

Want your public relations to rule? Client conference calls that involve a large group are sometimes more of a security blanket than a truly productive exercise. For starters, many clients have trusted, long-standing relationships with industry publications, and it can be disruptive to insert the PR firm as an intermediary.

Skype 136

Skype Conference Agency Product Launch 136

Cision

JANUARY 28, 2016

A former reporter for The Los Angeles Times, Stuart recently joined public relations company Sitrick & Co. I want to use my skills to guide clients through opportunities and the sometimes treacherous and intimidating media world, helping them get a fair trial in the court of public opinion. Rapid Fire Round.

Journalism 120

Journalism Newspapers Writing Report 120

PR in High Definition

JULY 22, 2019

It’s not dramatic to say the response from the media and the public since the first Pelosi video was published has been a mix of A) surprise, at how advanced the technology is, B) shock at how convincing the videos are, and C) fear and outrage at how deepfakes could be weaponised. Public relations professionals face a challenge too.

Media 74

Media Viral Video Newspapers 74

Waxing UnLyrical

DECEMBER 21, 2018

Internal stakeholders can either fill out a document, or, you can sit down face-to-face and develop the material together. This is a group exercise for an internal team working for a client. This is a group exercise for an internal team working for a client. You are not brainstorming alone in a silo.

Strategy 88

Strategy Analysis Small Business Measurement 88

ImPRessions - Crenshaw Communications

MARCH 31, 2017

People often ask how agencies come up with great ideas for public relations campaigns. There’s a very smart exercise to be done when floating an idea internally. This exercise has helped our team rework plans, improve messaging and manage expectations for initiatives including panel discussions, surveys and blogger events.

Airlines 120

Airlines Exercises Fashion Print 120

MaccaPR

APRIL 12, 2016

Owner and Founder of Lola Red Public Relations, Minneapolis. “ SVP, Brand Marketing, Fleishman-Hillard – Minneapolis; former VP of the Consumer Marketing Practice at Weber Shandwick and VP & Director of Public Relations at OLSON. " I’ve been lucky to learn from some of the best and the brightest in public relations and journalism.

Travel 48

Travel Exercises Corporate Internal 48

Deirdre Breakenridge

APRIL 29, 2019

Journalists are bombarded with email pitches, many which stink, and there seems to be less opportunity to build an actual relationship with journalists.”. For many, media relations is just an exercise in exporting a spreadsheet of contacts and hitting the send button. This is PR at its finest – relations with a public community.

Survey 377

Survey Media Relations Media Ethics 377

5W PR

FEBRUARY 1, 2020

While “branding” a product is all about promoting a term, symbol or a product name, public relations (PR) experts view their job as also pitching something with marketing and advertising efforts. A sports apparel line might get into equipment or exercise programs. Branding and Public Relations.

Brand 109

Brand Branding Publicity Consumer 109

Bianchi Biz Blog

AUGUST 7, 2023

CCJ has been the preeminent publication for trucking fleet managers and executives for more than 112 years. I don’t want to under-emphasize what’s going on in the BEV space because that is significant and it’s important, but the internal combustion engine/diesel is going to be around for a very long time.

Journalism 80

Journalism Meeting Newspapers Automotive 80

Bad Pitch Blog

FEBRUARY 28, 2007

Just this morning a colleague at GMA showed us this pitch. Their truly private business could have been kept out of the public eye if they''d just planned ahead - and then stashed their updated wills somewhere secure and accessible. Not only is this pitch tasteless spam, it’s unoriginal. Second thoughts make us laugh.

Pitching 47

Pitching Hotels Exercises Data 47

Buzzstream

FEBRUARY 3, 2021

Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications. One of the key aims of outreach is to build links to your client’s website from a range of online news publications. Supercharging SEO. The New York Times.

Digital PR 170

Digital PR Industry Strategy Film 170

Landis PR

AUGUST 23, 2021

s work with iTradeNetwork connected us with Marina and her publications. Being that I oversee two supply chain publications, I think it’s no surprise that anything pertaining to COVID-19, supply chain disruptions and the supply chain itself are pretty hot topics. Reading, exercising, gardening or spending time with my family.

Meeting 69

Meeting Media B2B Transportation 69

Sword and the Script

DECEMBER 28, 2022

The exercise is a useful reflection on what happened over the course of this past year. Consulting firm Burton-Taylor International published a report finding annual spending on PR “media intelligence solutions” grew 14.7% I’m open to pitches on these, but please read this first. Trusted sources of B2B information.

B2B 122

B2B Marketing Survey Software 122

Cision

NOVEMBER 16, 2015

There are a host of data visualization tools for non-programmers that communication professionals might use to pitch journalists, highlight information for internal stakeholders, or direct to consumers. Of course, I would be remiss not to mention the Cision tools as a part of your technology assessment.

Measurement 120

Measurement Resources Technology Examples 120

Buzzstream

NOVEMBER 10, 2020

Pitches can make or break a PR campaign. You could have a contact list brimming with journalists, and a potentially-viral campaign, but if you hit send on a flat pitch don’t be surprised if you fail to get opens or coverage. Getting Pitch Perfect. It’s as simple as that. However, I’ll explain exactly why this is in point 9.

Pitching 164

Pitching Writing Digital PR How To 164

ZudePR

JUNE 6, 2016

As an editor, I commiserate with other journalists and editors by getting too many spammy pitches and follow-up messages. The root of the problem is always internal. Daily intensive exercise. Speaker, trainer conference facilitator, and public sector comms expert.​. Except for when I exercise, I stopped watching TV.

Writing 114

Writing Social Media SEO Blogging 114

Sword and the Script

JULY 14, 2015

There was the LexisNexis Business of Law Blog , a company with a publication focused on developing content for a niche, vertical, B2B industry, right alongside Coca Cola , Dell and luxury retailer Barney’s New York. . Deliver value, not sales pitches. . Writing and developing content on a consistent basis is like exercising.

Content Marketing 60

Content Marketing Brand Branding Marketing 60

Sword and the Script

DECEMBER 13, 2016

Whether your primary speaker is internal or external, carve out time for a 30-minute interview. For internal speakers, where a webinar is just one more additional duty, an interview like this can be a helpful creative exercise for them as they develop a presentation. 9) Draft a takeaway post for rapid publication.

B2B 60

B2B Infographics Interviews eBook 60

Frederik Vincx

DECEMBER 11, 2015

It is full of practical advice to get your team on board during workshops, internal presentations, and pilot projects. Stephen Waddington, Ketchum – Public relations isn’t modernising quickly enough. Jim Hawker, Threepipe Digital Marketing and PR – #FuturePRoofing a Public Relations agency or a Communications team.

How To 60

How To Software System Employee 60

Sword and the Script

NOVEMBER 3, 2015

Sure, RSS readers require care and feeding, especially in the beginning, but if maintained well, such readers provide a single dashboard-style view of the publications of the most relevant influencers in your space. Introductory pitches. Internal notes. The third source is Twitter lists. Relationship building.

Industry 60

Industry Pitching Survey Twitter 60

MaccaPR

APRIL 14, 2015

With thousands of new college grads hitting the pavement looking for work in public relations, we thought this month would be a good time to share what our Minneapolis PR and online marketing agency considers to be the most critical components of a persuasive resume. What do you do? P.S. Find us on Slideshare! Agency Life'

Agency 48

Agency Real Estate Social Media Writing 48

PRSay

OCTOBER 28, 2020

She quoted Thomas Jefferson, who, in 1820, wrote: “I know of no safe repository for the ultimate powers of society but the people themselves; and if we think them not enlightened enough to exercise their control with a wholesome discretion, the remedy is not to take it from them, but to increase their discretion by education.”.

Government 133

Government Conference Education Exercises 133

Communications Conversations

MAY 13, 2015

She is editor-in-chief of The Winonan , WSU’s campus newspaper; she is president of the WSU Public Relations Student Society of America chapter; and she is executive director of the WSU St. She graduates this spring summa cum laude , and has already secured a position as an account executive intern at Skyya Communications in New York City.

Groups 60

Groups Internal International Conference 60

Stephen Waddington

NOVEMBER 19, 2017

Here’s my analysis of the opportunities and challenges that I believe public relations faces in the next 12 months. This is an article and deck about the outlook for public relations and social media in 2018. I’ve also published a blog of key international events in the public relations calendar as part of the project.

Publicity 164

Publicity Ethics Data Community 164