Exercises Infographics Pitching Publicity 
5W PR
JULY 15, 2020
Media kits used to be presented following a pitch at a press conference or other large event, but starting in the early 2000s, the best practice shifted to individualized pitches via email. Additionally, the company has the option to make updates to a media kit as needed and fix any errors that are noticed post publication.
Buzzstream
FEBRUARY 3, 2021
Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications. One of the key aims of outreach is to build links to your client’s website from a range of online news publications. Supercharging SEO. The New York Times.
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Sword and the Script
JANUARY 14, 2017
Messaging ought to be an exhausting mental exercise – and one that needs refreshing from time-to-time. 2) Best to Pitch in the Morning says Reporter Survey. The best time of day to pitch reporters is in the morning, according to a Business Wire survey covered by the MediaPost. > The word photo offers a big boost. >
Buzzstream
FEBRUARY 9, 2024
Pitch Data Studies Data studies have always proven to be great sources of high-quality backlinks, provided the data is interesting and packaged correctly. Once you find your data sources, develop a compelling story complete with findings and some graphics, and then pitch these to journalists via email and/or press release.
Landis PR
AUGUST 23, 2021
s work with iTradeNetwork connected us with Marina and her publications. Being that I oversee two supply chain publications, I think it’s no surprise that anything pertaining to COVID-19, supply chain disruptions and the supply chain itself are pretty hot topics. I also think it’s wacky when I get asked to publish an infographic.
Sword and the Script
DECEMBER 28, 2022
The exercise is a useful reflection on what happened over the course of this past year. Some 70% reported video has a greater impact “over other content formats such as infographics, e-books and white papers” in raising awareness of a business problem. I’m open to pitches on these, but please read this first.
Contently - Strategy
MARCH 13, 2019
Every publication—branded or editorial—has pillars. Then I create a spreadsheet where each person can fill in their pitches before we discuss. In January, our associate editor Emily Gaudette turned an ROI pitch into a reflection on the impact of fake traffic. The calendar is more than just a to-do list. February: Freelancing.
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