Remove Exercises Remove Pitching Remove Print Remove Publicity
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What makes a media story relevant?

PR for Anyone

That being said, many lifestyle magazines and print publications will not be covering this topic from cover to cover. Additionally, these publications are planned four months in advance. If you have a business related to something that happens in the winter mainly, it's going to be hard to pitch that story in July.

Media 130
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Can Print Still Flourish in The Age of Digital? An Interview with Star Tribune Magazine’s Sue Campbell

MaccaPR

Has digital media – from Huffington Post , Google News and BuzzFeed to Kindle e-books, Twitter and (God help us) more than 8 million blogs – finally vanquished Print? Recent headlines provide brutal evidence: Condé Nast announced last December it was shutting down the print version of Self magazine to go online-only. Long Live Print”!

Print 48
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Gift Guide Pitching: Christmas in October (And September and August and July…)

Shift Communications

Christmas in July is more than a cute saying, as planning and pitching for the holidays beings in the early summer. Now that we’re getting closer to holiday madness, gift guide pitching is top of mind for agencies with a consumer portfolio. Long lead pitching happens as early as July for gift guides. Peter McCormack.

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Treat Your Communications Counselors Like Your Lawyers

Solo PR Pro

So why expect your PR person to talk with a reporter and tell them to not print that statement you made to them in an interview? Consider looking at your communications and public relations counselors this same way. Why are you approaching this as (a pitch, a news release, a social media post, etc.) instead of another tactic?

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Launch Marketing: Launch PR Strategy to Maximize your Brand Post Launch

5W PR

If you are planning to launch a new product or business, you need an effective public relations strategy to tell the world about your endeavor. While press releases are an essential foundational PR technique, they should not be relied on completely for publicizing your launch or event.

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5 Brand Elements to Evaluate When Refreshing Your Corporate Image

Cision

Developing buyer personas is an excellent exercise to understand better the different types of customers who buy from you. Printed and digital materials: sales collateral. Internally, get company-wide buy-in before the public announcement. Public Perception: How often was content shared, liked, retweeted, etc.?

Corporate 270
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Post Launch Marketing Strategy

5W PR

If you are planning to launch a new product or business , you need an effective public relations strategy to tell the world about your endeavor. While press releases are an essential foundational PR technique, they should not be relied on completely for publicizing your launch or event. Press Releases. Giveaways and Product Samples.

Strategy 133