The Hoffman Agency

AUGUST 21, 2019

Following the lead of other companies such as LinkedIn , we decided to host Bring Your Family to Work Day so each of our team members could bring one or two family members to our office in Vancouver, Washington, for a little taste of our world: storytelling, PR, technology … and a happy hour, of course. Do you consider yourself a storyteller?

Storytelling 31

Storytelling Technology Publicity Exercises 31

Polaris

JANUARY 2, 2015

It’s definitely a useful exercise to discover what’s working (and what isn’t). Hopefully we learn a few content marketing lessons by reviewing the past year, then use that information to develop even more effective editorial calendars in 2015. Content Marketing Lesson #1: Make it useful and timely.

Content Marketing 100

Content Marketing Blogging Marketing B2C 100

Deirdre Breakenridge

APRIL 29, 2019

My friend, Lou Hoffman calls it the “F word” in storytelling – failure. For many, media relations is just an exercise in exporting a spreadsheet of contacts and hitting the send button. 3) Augment media relations with content marketing. A voice of reason implies transparency and candor. 2) Truly study the media.

Survey 377

Survey Media Relations Media Ethics 377

Mindful Marketing

FEBRUARY 26, 2023

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing Competition is an inevitable part of life: Each day people contend for everything from parking spaces to produce, but perhaps the most intense competition occurs when one’s livelihood is on the line.

Ethics 94

Ethics Advertising Advertising Analysis 94

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

PR teams know Cision from its “day job” – offering PR and marketers media databases and analytic tools – and those functions position it well to cover best practices in easy-reading posts. Check out ones like this for fixing your influencer marketing or this post on advances in PR measurement. The Wrike Blog.

Blogging 170

Blogging Writing Creativity Storytelling 170

Ishmael's Corner

JULY 15, 2015

The Art Of Storytelling In Business Communications And Public Relations. The giant Hong Kong food company, Lee Kum Kee Products Group, created an app and website for the China market. The app evangelizes a healthy lifestyle, encouraging people to embrace the one exercise that can be done anywhere, walking. It’s not easy.

Exercises 60

Exercises Storytelling Groups Communications 60

The Hoffman Agency

JULY 23, 2020

in Journalism and a minor in Integrated Marketing Communications. I chose to study journalism because I have a passion for storytelling and a desire to constantly learn more. Getting outside, trying new trails and changing the scenery has been a great source of exercise and a big stress-reliever.? .

Storytelling 68

Storytelling Journalism Internal International 68

Stern + Associates

APRIL 27, 2023

He examines how most companies treat purpose as a superficial public relations exercise, while only a few go deep with it. Plumbers assess market conditions, set strategies and focus on outstanding execution. Leaders must function as both ‘plumbers’ and ‘poets,’” he explains. Poets inspire people around a shared purpose.

Company 103

Company Employee Case Study Strategy 103

Stephen Waddington

MAY 12, 2019

The internet finds an engagement ring, PRCA Census spotlights £15 billion industry, fabricated storytelling, Comms School end of term, and a new #FuturePRoof podcast. PRCA Census: £15 billion UK industry on the march The PRCA Census is a must-readbench marking exercise of the public relations industry in the UK.

Local 60

Local Storytelling Exercises Banking 60

Cision

OCTOBER 16, 2017

Each month we’ll hear from c-suite level communicators and marketers as they discuss challenges and opportunities facing companies in an ever-changing business climate. Previously, Chris ran product marketing and go-to-market strategy for Oracle’s Marketing Cloud business. Chris welcome to the Earned Media Rising podcast.

Media 202

Media Storytelling Technology Data 202

Onclusive

SEPTEMBER 20, 2017

MarTech forever changed the way that marketers work, what they report as success and how they do their jobs. CMOs and CEOs are starting to ask: Why can’t PR be measured and attributed the way that marketing efforts can? This simple, three question exercise can exponentially increase the probability of PR success.

Analytics 170

Analytics Measurement Data Technology 170

ImPRessions - Crenshaw Communications

JUNE 28, 2017

This efficient automation allows for the tech-driven pizza delivery company’s human employees to focus on menu-planning, marketing and other company business. The exercise will help you become a better storyteller yourself and prepare you the next time you have some good news to share.

Airlines 147

Airlines Insurance Insurance Viral 147

Ishmael's Corner

JANUARY 25, 2015

Here are seven suggestion that deplete my stash of 3M stickers often highlighting storytelling techniques: 1. I’m constantly pulling content from the NYT for my storytelling workshops. You’ll find some of the best storytelling in journalism every Wednesday in the paper’s Dining section. After all, we’re students of media.

Communications 60

Communications Storytelling Web Journalism 60

ImPRessions - Crenshaw Communications

OCTOBER 6, 2017

One exercise is to probe any innovative or provocative point of view, ideas that advance an industry or flip some previously held notions, or offer predictions for the future. We develop a content marketing strategy that encompasses: Expert commentary – weighing in on relevant news. Or it can be a complete overhaul.

Leadership 149

Leadership Trade Shows Healthcare Education 149

Wadds Inc.

JANUARY 16, 2023

We are eager to learn and absorb all we can about and from our new employer, make new friends, meet new people, visit new places, exercise our creative muscles, and demonstrate our talents and skills. We desire to perform our work excellently with plenty of zest and zeal. That was why I included a brief section about Lincoln in my book.

Meeting 98

Meeting Ethics Storytelling Publicity 98

Waxing UnLyrical

DECEMBER 28, 2019

In my last post, I talked about how, instead of setting New Year’s Resolutions, I was instead going to put Chris Brogan’s “three words” exercise into practice. It was so cool that you did the exercise too! In a certain market? Several of you shared your own three words with me as well.

Exercises 62

Exercises Measurement Enterprise Technology 62

ISEBOX

JANUARY 5, 2017

Johnson’s posts took the *yawn* out of the required FDA information by combining it with compelling, personal storytelling on Instagram. Expecting mothers could relate to her experience, trying everything from diet to exercise to lifestyle changes before finding the solution to her morning sickness.

Social Media 70

Social Media Pharmaceuticals Strategy Instagram 70

Deirdre Breakenridge

SEPTEMBER 19, 2016

From there, I seek out a market to buy street food for lunch and to pick up some groceries for dinner. I enjoyed an exercise Matt told us about during his talk. She is a recognized storyteller and relationship builder. Today, after 16 months without a traditional “home,” my days look different than they did in the past.

Community 150

Community Groups Travel Local 150

Stephen Waddington

NOVEMBER 19, 2017

Action: Investigate the changing media landscape in the market or sector in which you operate. Public relations and marketing practitioners use this data to discover and identify audiences and publics, and understand their motivation. Twitter is the largest ever market research exercise that no one ever commissioned.

Publicity 164

Publicity Ethics Data Community 164

PR 20/20

JUNE 9, 2020

In 2016, we launched the Marketing AI Institute : a content hub that explores the current and future potential of AI, machine learning, deep learning, and cognitive computing to transform marketing. We used this exercise to define our new messaging—zeroing in on how we wanted to communicate an evolving story through the new website.

Web 60

Web Internal International Storytelling 60

ImPRessions - Crenshaw Communications

MARCH 28, 2017

The PR campaign’s goals were to infiltrate the college market, and our storytelling focused on college readiness for freshmen. At that point, we altered our focus to target female runners concerned about safety while exercising outdoors. Consider market research. It literally fires on all burners.

Measurement 120

Measurement Study Data Agency 120

Cision

AUGUST 9, 2016

I thought to myself: “Everything we do is storytelling!” It’s easy for organizations to obsess over what their competitors are doing instead of focusing on what they should be doing to grow—or protect—their market share. It’s a fun exercise to then think of ways to connect your brands to emerging trends.

Crisis 0

Crisis Reputation Study Trends 0

Stephen Waddington

JUNE 9, 2020

Recovering from a broken hip he had previously only been able to exercise indoors. There was no other form of marketing involved or grand strategic plan. Great stories matter Storytelling is at the heart of all successful communications and PR campaigns.

Radio 89

Radio Skype Print Local 89

Ishmael's Corner

AUGUST 26, 2014

Anyone with a fresh take that fits at the intersection of storytelling, PR and digital marketing? Over the course of this exercise, I stumbled across Google using the exact same blog post twice. Circling back to the question at hand, is guest posting kosher? The answer is a clear “Yes.”.

Blogging 121

Blogging Analysis SEO Enterprise 121

Konnect Agency

AUGUST 9, 2019

If meditation’s not your beat, try yoga and exercise to add some dedicated “me time” to your day and stay on top of your overall health. Try a storytelling podcast like Imagined Life , or marketing and business talks from GaryVee. Looking for a place to start? Reflect on your day.

How To 40

How To Exercises Energy Storytelling 40

Sword and the Script

DECEMBER 29, 2015

In either case, it’s important to strive to understand both, and some of the blogs I follow get creative with the year-end wrap up: The Best Business Storytelling Posts of the Year (Part I) via @louhoffman. 12 Content Marketing Lessons Learned in 12 Years of Blogging via @toprank. Content marketing is PR.

Content Marketing 60

Content Marketing Reddit Crisis Case Study 60

Sword and the Script

SEPTEMBER 5, 2017

A young boy imagines himself Darth Vader and moves through his home attempting to use “The Force” on various objects – an exercise bike, a doll, and a dog, for example. If you enjoyed this post, you might also like: What Does It Take to Implement Content Marketing Effectively in B2B? Can your agency bring big ideas and execute?

Brand 69

Brand Branding B2B Exercises 69

ReimaginePR

SEPTEMBER 19, 2016

The market is crowded and noisy. MailChimp is an email marketing service provider with plenty of competition, as you can imagine. Let’s take a look at two of the main benefits below: A brand voice helps your audience identify you in a crowded market. Let’s discuss. What is a Brand Voice? Let’s say you went with “friendly”.

Brand 120

Brand Branding Exercises Social Media 120

Doctor Spin

MAY 30, 2023

His innovative marketing techniques and relentless pursuit of the extraordinary laid the groundwork for many modern public relations strategies. This was done by embracing controversy, using storytelling to his advantage, and sometimes, pushing ethical boundaries. Phineas Taylor (P.T.) Barnum had a knack for creating buzz.

Publicity 52

Publicity eBook Ethics Resources 52

Karen Freberg

JANUARY 21, 2018

recently released their report on influencer marketing (which you can download here ). Casey has been around for a long time now, and has certainly made his mark as a storyteller, film creator, and overall social media leader. We hear all the time about the rise of influencers and integrating them into campaigns and partnerships.

Brand 42

Brand Branding Film Social Media 42

MaccaPR

FEBRUARY 2, 2017

With magazines, you can relax readers into the story and exercise your muscles of narrative storytelling. Our market already has Minnesota Monthly and Mpls/St. And if you’re a corporate marketer, would you rather your company and its products be featured in the print edition of a magazine or online in its digital edition?

Print 48

Print Newspapers Interviews Journalism 48

Landis PR

JANUARY 3, 2022

There is no doubt that public relations – which carries roots from the journalism side of the industry, now touches marketing, e-commerce, social media, digital outreach and more. With a tight labor market, keeping the people you have will be even more important than attracting new talent.”. What a year! PR isn’t just PR anymore.

Trends 52

Trends Trade Shows Agency Communications 52

Sword and the Script

DECEMBER 28, 2022

Communicators found their influence grew with executives, even as the functions they performed evolved in 2022; PR and marketing alike battled to win trust amid clutter, noise and skepticism. Every year I read and write about dozens of reports on B2B marketing and PR. 12% say competing go-to-market strategy or goals (KPIs).

B2B 114

B2B Marketing Survey Software 114

Cision

JUNE 1, 2017

Our goal is to help every communicator get there through professional development, partnerships, and forward-thinking approaches, such as the way Cision looks at influencer marketing. KD: Successful change is happening in PR as more and more females gain C-Suite roles and lead large-scale marketing efforts for national brands.

Sports 245

Sports Agency Industry Creativity 245

Karen Freberg

JUNE 14, 2018

We have to be content creators, storytellers, managers, crisis professionals, data analysts, disruptors, entrepreneurs, strategists, writers, researchers, community managers, customer service representatives, and experts in personal branding. For me, this is exercise. We are expected to do everything under the sun it seems like.

Social Media 43

Social Media Media Community Sports 43

PR Fuel

JULY 24, 2018

3. Use Tried and True Storytelling Techniques – Establish a clear beginning middle and end, use details to “show” your story and not “tell” it, and build suspense to keep the reader scrolling down or flipping pages. Here’s a good exercise. Determine the chronology of your business story before writing it. They tell stories.

Pitching 40

Pitching Media Small Business Writing 40

ZudePR

DECEMBER 30, 2016

Quite simply the best marketing book I’ve ever read (and I’ve read a few). Their lasting power lies in the fresh, imaginative, daring, surprising storytelling of their creators. If you’re an entrepreneur, own a business, or are interested in digital marketing, this book’s a must. #4: Cialdini PH.D.

Writing 84

Writing Google Meeting Airlines 84