The Hoffman Agency

AUGUST 21, 2019

Following the lead of other companies such as LinkedIn , we decided to host Bring Your Family to Work Day so each of our team members could bring one or two family members to our office in Vancouver, Washington, for a little taste of our world: storytelling, PR, technology … and a happy hour, of course. Do you consider yourself a storyteller?

Storytelling 31

Storytelling Technology Publicity Exercises 31

Ishmael's Corner

FEBRUARY 1, 2015

Showing one’s humanity is a sure-fire way to bring a storytelling dimension to communications. For business role models, look no further than Warren Buffet who has perfected the storytelling technique of opening up. Uncategorized business communications executive communications storyteling techniques warren buffet'

Storytelling 60

Storytelling Enterprise Exercises Course 60

5W PR

FEBRUARY 19, 2024

It involves informed decisions about nutrition, exercise, treatment, and preventive care, while also considering product safety and quality. Sometimes it’s best to let the customers be the storytellers. Consumer health is crucial for public and personal well-being. Don’t just sell features, sell the impact.

Consumer 78

Consumer Industry Brand Branding 78

Beyond PR

APRIL 28, 2017

People who work in the marketing communications field have grappled with a very existential question in recent years: If marketing comms is becoming a more data-driven profession, then what happens to the art of storytelling I’ve cultivated my whole career? The science of data and the art of storytelling shouldn’t be mutually exclusive.

Storytelling 45

Storytelling Data B2C B2B 45

Cision

OCTOBER 4, 2017

The Media Relies on Visual Storytelling. A helpful exercise is to put yourself in the shoes of a journalist. It’s quite surprising to see that PR professionals have not fully embraced visual storytelling. Multimedia has the innate ability to trigger emotion, boost comprehension and spark long-term memories.

How To 282

How To Storytelling B2C Measurement 282

ImPRessions - Crenshaw Communications

MAY 24, 2018

In today’s atmosphere of continuous communications from a multitude of channels, PR people (and their marketing peers) must come up with original approaches to storytelling to break through the noise. Momondo started an important conversation by espousing its bold, positive values — through entertaining storytelling.

Creativity 174

Creativity Small Business Storytelling Travel 174

Deirdre Breakenridge

NOVEMBER 24, 2015

On November 17 th , the #PRStudChat community gathered to discuss the importance of Creative PR and taking the art of storytelling to a new level. At the same time, we agreed that exercising Creative PR is both valuable and a necessity today. A career in PR requires strong skills in many areas.

Creativity 150

Creativity Community Exercises Storytelling 150

Ishmael's Corner

AUGUST 24, 2014

Instead, it’s the type of business storytelling that’s useful or informative and ultimately helps people in their jobs. Bring meaning to the concept of storytelling in business communications, offering pragmatic advice/insights. The best business storytelling in today’s world comes from journalists.

Leadership 164

Leadership Blogging Storytelling SEO 164

PRSay

JULY 22, 2021

For employers, showing that they trust employees to exercise discipline while working from home pays dividends. Kristin Daher is founder and chief storyteller of Powerhouse Communications in Orange County, Calif. As normal life resumes after the pandemic, how employers support the mental health of their employees will be paramount.

Employee 148

Employee Exercises Study Meeting 148

Ishmael's Corner

JANUARY 17, 2016

The Art Of Storytelling In Business Communications And Public Relations. It’s a revealing exercise to read the text of the speech rather than watch and listen to the speech. “I Have A Dream” Speech appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.

Storytelling 60

Storytelling Exercises Communications Publicity 60

Ishmael's Corner

OCTOBER 25, 2015

The Art Of Storytelling In Business Communications And Public Relations. It turned into a Kafka-esque exercise when the third stop found something out.more. The post Painless (I Promise) Primer on “PR in China” appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.

Exercises 60

Exercises Storytelling Government Communications 60

Ishmael's Corner

JULY 15, 2015

The Art Of Storytelling In Business Communications And Public Relations. The app evangelizes a healthy lifestyle, encouraging people to embrace the one exercise that can be done anywhere, walking. The app evangelizes a healthy lifestyle, encouraging people to embrace the one exercise that can be done anywhere, walking.

Exercises 60

Exercises Storytelling Groups Communications 60

Stern + Associates

APRIL 27, 2023

He examines how most companies treat purpose as a superficial public relations exercise, while only a few go deep with it. His research was sparked by a curiosity to understand how a few small and large companies can leverage purpose in fundamental ways to transform themselves and drive performance.

Company 103

Company Employee Case Study Strategy 103

Ishmael's Corner

OCTOBER 12, 2014

Today brings a grab bag of business storytelling for easy consumption. After facilitating 100+ exercises in the name of branding and messaging, one common theme surfaces. Uncategorized business storytelling perceived as innovative PR savvy product placement' Here goes —. Innovation Can Be a Dirty Business.

Storytelling 99

Storytelling Exercises Financial Journalism 99

The Hoffman Agency

JULY 23, 2020

I chose to study journalism because I have a passion for storytelling and a desire to constantly learn more. I am curious to learn more about the world of tech PR and how professionals use their storytelling skills to communicate effectively with the media to foster positive relationships among their clients’ partners and target markets.

Storytelling 68

Storytelling Journalism Internal International 68

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

This brain exercise is touted as “a foolproof way to come up with new solutions and original ideas.” Authentic Storytelling Project. ” Finally, writer Christoph Trappe also includes a handy index of social media, content and storytelling terms that are very helpful for clients and agencies. Smart Blogger.

Blogging 170

Blogging Writing Creativity Storytelling 170

The Hoffman Agency

JULY 16, 2020

The first being, I love storytelling. Storytelling is how we communicate, it’s in our everyday lives, and we create a human connection with storytelling. Coming from a nutrition and exercise science family, I cannot say enough how VITAL it is to take care of your mind and body. PR spoke to me for numerous reasons.

Storytelling 50

Storytelling Exercises Internal International 50

The Hoffman Agency

JANUARY 26, 2021

This internship has also provided the opportunity to practice my chemistry using the elements of storytelling. I evolved from the exercise because it added to what I had learned in school about what makes a story worth stopping to read.

Exercises 69

Exercises Pitching Storytelling Internal 69

Ishmael's Corner

MARCH 1, 2015

I continue to believe that PR underutilizes the anecdote as a storytelling technique , and this is why the Cross Pen example stood out. CNN is looking for a way to differentiate its news story on President Obama exercising his veto power. This is a case where the needs of journalism and PR converge as one.

Storytelling 60

Storytelling Transportation Journalism Exercises 60

Ishmael's Corner

JANUARY 25, 2015

Here are seven suggestion that deplete my stash of 3M stickers often highlighting storytelling techniques: 1. I’m constantly pulling content from the NYT for my storytelling workshops. You’ll find some of the best storytelling in journalism every Wednesday in the paper’s Dining section. After all, we’re students of media.

Communications 60

Communications Storytelling Web Journalism 60

Ishmael's Corner

FEBRUARY 3, 2015

We are fans of SlideShare as a platform for business storytelling. I say this because many of the characteristics associated with great video — visual storytelling, surprise and levity, among others — can be generated in a SlideShare at a fraction of the cost of a video. Duration is typically 30 to 60 minutes.

Social Media 60

Social Media Storytelling B2B Media 60

ImPRessions - Crenshaw Communications

JUNE 28, 2017

The exercise will help you become a better storyteller yourself and prepare you the next time you have some good news to share. We recommend creating a storybank of your own. Remember to look for stories that have strong personal emotion, a conflict or obstacle to overcome.

Airlines 147

Airlines Insurance Insurance Viral 147

Ishmael's Corner

APRIL 19, 2015

As PR continues to come up the curve on business storytelling, there’s now a sense of urgency for the function to shape content — whether earmarked for journalists, a corporate blog or social channels — that plays on mobile devices. Of course, creating mobile-friendly content is more than a technical exercise. We’re working on it.

Google 60

Google Mobile Storytelling B2B 60

Contently - Strategy

OCTOBER 9, 2019

To be honest, I worried that the exercise would be redundant—I’d worked with dozens of clients as a content strategist and interviewed dozens more for our blog over the years. The point of this exercise isn’t to confirm what you already think. Once you commit to this empathy marketing exercise, hold yourself accountable.

Marketing 82

Marketing How To B2B Exercises 82

Ishmael's Corner

JANUARY 13, 2015

My talk on storytelling in business at Cadence last month touched on this very point. These exercises always remind me of what happens when you’re at a social event and meet someone who proceeds to go on and on talking about himself/herself. Uncategorized B-to-B content B2B content B2B websites business storytelling'

B2B 60

B2B Study Storytelling Exercises 60

The Hoffman Agency

MAY 3, 2022

We were completing an exercise urging us to think about what we needed from an employer to be happy. Although I didn’t have the utmost knowledge about tech, Hoffman’s emphasis on storytelling intrigued me; I was curious to learn the ins and outs of an industry that is ingrained so deeply into our everyday lives.

Exercises 36

Exercises Agency Storytelling Employee 36

Wadds Inc.

JANUARY 16, 2023

We are eager to learn and absorb all we can about and from our new employer, make new friends, meet new people, visit new places, exercise our creative muscles, and demonstrate our talents and skills. We desire to perform our work excellently with plenty of zest and zeal. That was why I included a brief section about Lincoln in my book.

Meeting 98

Meeting Ethics Storytelling Publicity 98

Polaris

JANUARY 2, 2015

It’s definitely a useful exercise to discover what’s working (and what isn’t). times as many views as the runner-up post, 5 Storytelling Techniques to Master Before Your Next Presentation. Our most shared blog post in November and December was Guitar Center: Content Marketing and Storytelling at Their Best. Everyone is doing it.

Content Marketing 100

Content Marketing Blogging Marketing Storytelling 100

ImPRessions - Crenshaw Communications

OCTOBER 6, 2017

One exercise is to probe any innovative or provocative point of view, ideas that advance an industry or flip some previously held notions, or offer predictions for the future. The goal would be to gain some traction on each of the four. Or it can be a complete overhaul.

Leadership 149

Leadership Trade Shows Healthcare Education 149

Waxing UnLyrical

DECEMBER 28, 2019

In my last post, I talked about how, instead of setting New Year’s Resolutions, I was instead going to put Chris Brogan’s “three words” exercise into practice. It was so cool that you did the exercise too! Several of you shared your own three words with me as well. My three words are still my roadmap for 2020.

Exercises 62

Exercises Measurement Enterprise Technology 62

Onclusive

SEPTEMBER 20, 2017

This simple, three question exercise can exponentially increase the probability of PR success. As you become more comfortable with your results, you will become extremely agile in making data-driven decisions about what messages and angles are most effective in your continuous storytelling cycle.

Analytics 170

Analytics Measurement Data Technology 170

Cision

OCTOBER 16, 2017

Right, it still makes a lot of sense because those are people who are natural storytellers and having great storytelling capability, I think, will be a perennial thing and should always be something that’s always there for comms. And that’s like sort of a good clarifying exercise to start. Chris Lynch: Yeah, right.

Media 202

Media Storytelling Technology Data 202

Deirdre Breakenridge

SEPTEMBER 19, 2016

I enjoyed an exercise Matt told us about during his talk. She is a recognized storyteller and relationship builder. Think about the six top values you want in your social circle. Essentially, which are six traits do you look for in new friends? For Matt, his top values included traits like reliability and being open to adventure.

Community 150

Community Groups Travel Local 150

Ishmael's Corner

APRIL 7, 2015

For the back story on the film, how it came about and the visual storytelling, Melissa gave us an exclusive interview (eat your heart out Entertainment Tonight). A) I would just encourage professionals to embrace all that it can mean to be a 21st-Century storyteller and not feel limited by the career path they’re currently in.

Film 60

Film Internal International Storytelling 60

Cision

JANUARY 28, 2016

What role do you think storytelling plays in PR? Exercising before work clears my mind, energizes me and puts me in a great mindset to tackle the day. And I’m learning and growing every day. Mike Sitrick is an amazing mentor; I can learn so much just by watching him interact with clients and reporters.

Journalism 120

Journalism Newspapers Writing Report 120

ISEBOX

JANUARY 5, 2017

Johnson’s posts took the *yawn* out of the required FDA information by combining it with compelling, personal storytelling on Instagram. Expecting mothers could relate to her experience, trying everything from diet to exercise to lifestyle changes before finding the solution to her morning sickness.

Social Media 70

Social Media Pharmaceuticals Strategy Instagram 70

Stephen Waddington

JUNE 9, 2020

Recovering from a broken hip he had previously only been able to exercise indoors. Great stories matter Storytelling is at the heart of all successful communications and PR campaigns. At a family barbecue in early-April, 99-year-old Captain Tom Moore took some of his first steps of the year outside.

Radio 89

Radio Skype Print Local 89