ImPRessions - Crenshaw Communications

OCTOBER 4, 2016

Keeping the pipeline full of new projects is critical for public relations agencies and even internal teams. We’ve done some analysis of our own and have devised the following “post-pitch” questions to ask in order to ensure that the next new business effort is a success. Did you vet the opportunity?

Agency 186

Agency Pitching Construction Exercises 186

The Hoffman Agency

JANUARY 26, 2021

By Josh Madrid, Intern. In our entry-level cohort we had weekly projects, and the one that stands out is when we compared two media pitches and used critical thinking to find evidence to determine which pitch stood apart from the other. Still, my time at The Hoffman Agency has given me many reasons to be grateful.

Exercises 69

Exercises Pitching Storytelling Internal 69

Communications Conversations

SEPTEMBER 10, 2020

I spend a good chunk of my time on media relations and pitching. My role was focused on media pitching on these virtual classes, vs. our typical in-club offerings. It took months of pitching, interviews and follow up…but it happened! For the longest time I was the only person in the office who enjoyed it.

Radio 167

Radio Journalism Interviews Energy 167

Shift Communications

MAY 17, 2023

They are as follows and are based on those internal discussions, as well as on outside perspectives, including the PR Council Guidelines on Generative AI. For a fun exercise, ask ChatGPT to write your bio. We take the word “responsible” seriously, and we have spent hours deliberating if, when and how our staff should use genAI tools.

Publicity 78

Publicity Guidelines Training Transportation 78

Shift Communications

MAY 17, 2023

They are as follows and are based on those internal discussions, as well as on outside perspectives, including the PR Council Guidelines on Generative AI. For a fun exercise, ask ChatGPT to write your bio. We take the word “responsible” seriously, and we have spent hours deliberating if, when and how our staff should use genAI tools.

Publicity 78

Publicity Guidelines Training Transportation 78

Cision

APRIL 29, 2015

Will the references to a company like Valeant Pharmaceuticals International Inc. Valeant Pharmaceuticals International Inc. Follow these 10 do’s and don’ts of media pitching in our free tip sheet! leave me with a favorable or unfavorable impression of the brand? Click to enlarge. Want to win some good coverage?

Pharmaceuticals 120

Pharmaceuticals Company Comparison Healthcare 120

Cision

SEPTEMBER 13, 2017

Developing buyer personas is an excellent exercise to understand better the different types of customers who buy from you. Internally, get company-wide buy-in before the public announcement. You can also garner earned media by pitching targeted journalists, sending out a press release, and securing guest blog postings.

Corporate 270

Corporate Brand Branding Guidelines 270

Cision

APRIL 18, 2017

If not, complete the following exercise: Write down all of the questions you are asked in new business—aka sales—meetings. Go to your website or your internal server/Dropbox/Google Drive and grab your most recent frequently asked questions sheet. You don’t need it for this exercise.). Ignore the PA—or page authority.

Exercises 198

Exercises Google Writing Blogging 198

PR Fuel

JULY 24, 2018

And since you’re pitching news, doesn’t it make sense to follow the pattern set by the publications you’re targeting? Here’s a good exercise. Every Pitch is a Learning Experience. With today’s journalist shouldering more responsibility than ever before, it’s essential that you master the art of pitching stories.

Pitching 40

Pitching Media Small Business Writing 40

Marketwired

MARCH 8, 2016

Every campaign, pitch, or piece of content starts with an idea. Which tools their international team relies on for collaboration . Get organized with internal communications tools. The international team stays organized in their internal communications by relying on sharing and collaboration tools.

Internal 100

Internal International Exercises Tools 100

ImPRessions - Crenshaw Communications

MARCH 14, 2017

Whatever the reason, it’s key to have all internal stakeholders agree on the rationale, need, and goals in order to develop a profile for the type of PR team that fits. Too often, the RFP process is delegated down the chain to a very junior marketing person, or, believe it or not, a smart intern. Media responses from every pitch?

Meeting 191

Meeting Agency Creativity Case Study 191

Sword and the Script

AUGUST 14, 2018

Second, PR needs to think about the video elements – and I don’t mean pitching video – but rather the capacity to be interviewed on video. This another reason why content marketing is a useful exercise for PR – the action figuring out what resonates and what doesn’t will help improve your pitching skills. .

Survey 102

Survey Report Media B2B 102

Contently - Strategy

JANUARY 26, 2023

Build the foundation for a successful thought leadership program with some familiar strategic exercises: Define your target audience. Consider the following options: Sit in on meetings with internal thought leaders to listen for ideas. Contently has a feature to solicit ideas from your freelance team called pitch requests.

Leadership 145

Leadership Content Marketing Healthcare Google 145

ImPRessions - Crenshaw Communications

APRIL 18, 2017

Client conference calls that involve a large group are sometimes more of a security blanket than a truly productive exercise. Trust a savvy PR team to get the news out in a number of ways — most often with a pithy, well-written pitch, offering a “first look” to a select group of reporters.

Skype 136

Skype Conference Agency Product Launch 136

Cision

JANUARY 28, 2016

Pitching a client’s story to a reporter is often the same as writing one, only on this side of things my clients and I have a vested interest in how the story is told. Exercising before work clears my mind, energizes me and puts me in a great mindset to tackle the day. What is the relationship between PR and journalism?

Journalism 120

Journalism Newspapers Writing Report 120

The Resolution Blog

JANUARY 11, 2016

Everyone wants Jane on their accounts, she’s the only one who knows Twitter, likewise, we must bring her to the best of the pitches, no one else knows it like she does. Bring it into the values of the agency, it must be integral so pass it all the way down into appraisals, not as a tick box exercise but discussed at the heart of it.

Agency 120

Agency How To Exercises Pitching 120

Waxing UnLyrical

DECEMBER 21, 2018

Internal stakeholders can either fill out a document, or, you can sit down face-to-face and develop the material together. This is a group exercise for an internal team working for a client. This is a group exercise for an internal team working for a client. You are not brainstorming alone in a silo.

Strategy 88

Strategy Analysis Small Business Measurement 88

Wadds Inc.

JANUARY 16, 2023

We are eager to learn and absorb all we can about and from our new employer, make new friends, meet new people, visit new places, exercise our creative muscles, and demonstrate our talents and skills. We desire to perform our work excellently with plenty of zest and zeal. It’s the backbone of who we are and what we do.

Meeting 98

Meeting Ethics Storytelling Publicity 98

ImPRessions - Crenshaw Communications

MARCH 31, 2017

There’s a very smart exercise to be done when floating an idea internally. This exercise has helped our team rework plans, improve messaging and manage expectations for initiatives including panel discussions, surveys and blogger events. Do work backward. Don’t let budgets hamstring your thinking.

Airlines 120

Airlines Exercises Fashion Print 120

PR in High Definition

JULY 22, 2019

A core pillar of our day-to-day activity is news hijacking, whereby we jump on news by pitching responses and additional information on behalf of the companies we represent. But also, it’ll likely damage our relationships with journalists, who’ll become frustrated at being pitched comments for stories they can’t run.

Media 74

Media Viral Video Newspapers 74

Shift Communications

JANUARY 12, 2015

If Twitter’s data does us justice, we’ll all be exercising more, drinking less and losing all of that holiday weight in no time. Even if I am currently up to my ears in pitching or writing a quarterly PR plan, saying that I’m busy will not only turn off the person who asked me but it will also trick my brain into stress mode.

eBook 60

eBook Creativity Agency Exercises 60

MaccaPR

APRIL 12, 2016

Director of Global Internal and Business Communications for Honeywell; former Senior Vice President with Kohnstamm Communications and long-time director of brand public relations for General Mills. "PR Find outlets for having fun, exercising, volunteering and eating right. Mentor others. Recognize people’s contributions. Collaborate.

Travel 48

Travel Exercises Corporate Internal 48

Deirdre Breakenridge

APRIL 29, 2019

Journalists are bombarded with email pitches, many which stink, and there seems to be less opportunity to build an actual relationship with journalists.”. For many, media relations is just an exercise in exporting a spreadsheet of contacts and hitting the send button. This isn’t just a tactical application.

Survey 377

Survey Media Relations Media Ethics 377

Bianchi Biz Blog

AUGUST 7, 2023

I don’t want to under-emphasize what’s going on in the BEV space because that is significant and it’s important, but the internal combustion engine/diesel is going to be around for a very long time. I started professionally in 2003 as an intern at a small Birmingham, Ala. What advice do you have for PR people that want to pitch you?

Journalism 79

Journalism Meeting Newspapers Automotive 79

Bad Pitch Blog

FEBRUARY 28, 2007

Just this morning a colleague at GMA showed us this pitch. Getting your own brand of tastelessness noticed amid the infinitely tasteless Anna Nicole Smith business would seem to be an exercise in futility, or at least one attempted only by seasoned professionals such as those at Fox News.” Start the day off with a story about AN Smith.

Pitching 47

Pitching Hotels Exercises Data 47

Contently - Strategy

MARCH 15, 2019

Marketers typically think about lobbing their pitch at prospective clients, but the same exercise could help you here. They pick up on brand messaging faster if they can see internal discussions. Style guide and pitch guide. The first step you should take is educating them on these core details.

Company 111

Company Pitching System Interviews 111

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. However, ‘brand’ usually comes first with clients’ internal PR and marketing teams. Even when they are not promoting exactly what they specialise in.

Digital PR 170

Digital PR Industry Strategy Film 170

Landis PR

AUGUST 23, 2021

I am proud of it because it received an honorable mention by the Trade Association Business Publication International TABPI awards. Reading, exercising, gardening or spending time with my family. What advice do you have for PR people who want to pitch you? . Finish this sentence: If I am not reporting, I am… .

Meeting 69

Meeting Media B2B Transportation 69

Sword and the Script

DECEMBER 28, 2022

The exercise is a useful reflection on what happened over the course of this past year. Consulting firm Burton-Taylor International published a report finding annual spending on PR “media intelligence solutions” grew 14.7% I’m open to pitches on these, but please read this first. Trusted sources of B2B information.

B2B 118

B2B Marketing Survey Software 118

Cision

NOVEMBER 16, 2015

There are a host of data visualization tools for non-programmers that communication professionals might use to pitch journalists, highlight information for internal stakeholders, or direct to consumers. Of course, I would be remiss not to mention the Cision tools as a part of your technology assessment.

Measurement 120

Measurement Resources Technology Examples 120

Buzzstream

NOVEMBER 10, 2020

Pitches can make or break a PR campaign. You could have a contact list brimming with journalists, and a potentially-viral campaign, but if you hit send on a flat pitch don’t be surprised if you fail to get opens or coverage. Getting Pitch Perfect. It’s as simple as that. However, I’ll explain exactly why this is in point 9.

Pitching 164

Pitching Writing Digital PR How To 164

ZudePR

JUNE 6, 2016

As an editor, I commiserate with other journalists and editors by getting too many spammy pitches and follow-up messages. The root of the problem is always internal. Daily intensive exercise. Three – including the New Rules of Marketing and PR – are international bestsellers. I'm either on or off. Prayer and meditation.

Writing 114

Writing Social Media SEO Blogging 114

5W PR

FEBRUARY 1, 2020

While “branding” a product is all about promoting a term, symbol or a product name, public relations (PR) experts view their job as also pitching something with marketing and advertising efforts. A sports apparel line might get into equipment or exercise programs. A chip company might make dip or salsa.

Brand 109

Brand Branding Publicity Consumer 109

Sword and the Script

JULY 14, 2015

Deliver value, not sales pitches. . Writing and developing content on a consistent basis is like exercising. We do however, have huge lead on peers in competition and furthermore, a mention in Forbes has proven electrifying internally. However, earning a mention has gone a long way toward re-invigorating internal support.

Content Marketing 60

Content Marketing Brand Branding Marketing 60

Sword and the Script

DECEMBER 13, 2016

Whether your primary speaker is internal or external, carve out time for a 30-minute interview. For internal speakers, where a webinar is just one more additional duty, an interview like this can be a helpful creative exercise for them as they develop a presentation. It’s potential media pitch or link for a roundup article.

B2B 60

B2B Infographics Interviews eBook 60

Frederik Vincx

DECEMBER 11, 2015

It is full of practical advice to get your team on board during workshops, internal presentations, and pilot projects. This exercise will give you a good understanding of where you’re investing time that you shouldn’t. Reasons: Team has no overview of who is getting pitched. You need to make sure this exercise stays valuable.

How To 60

How To Software System Employee 60

Sword and the Script

NOVEMBER 3, 2015

And it’s not just the list – but the process of maintaining that list is a useful mental exercise for committing the topics of interest to a who’s who list of influencers to memory. Introductory pitches. Anytime I see a new reporter or blogger covering a topic relevant to my business, I’ll draft up an introductory pitch.

Industry 60

Industry Pitching Survey Twitter 60