Shift Communications

MARCH 28, 2016

At the recent MarTech San Francisco conference, Scott Brinker revealed the marketing technology stacks of 41 different companies. Where does public relations fit into the marketing technology landscape? Everywhere and nowhere, because public relations is not a technology. Public relations isn’t a technology.

Technology 60

Technology Publicity Marketing Software 60

Flack's Revenge

DECEMBER 12, 2022

s blog reported an aggregate $120B funding for related technology and infrastructure in the first five months of 2022, more than double the $57B invested in all of 2021. A Look at Technology Evolution. somewhere between the Technology Trigger and Peak of Inflated Expectations, as I noted in my post: Trend Surfing for Fun and Profit ).

Real Estate 156

Real Estate Case Study Technology Education 156

Stephen Waddington

OCTOBER 18, 2018

The reality of modern media is that news stories are published to the web instantaneously. News calendar applications There’s a choice of technologies that can be used to create a news calendar, from a simple document to a shared Cloud based tool. Airtable , Asana and Trello are the most common examples.

Tools 203

Tools Web Banking Wikipedia 203

Onclusive

APRIL 15, 2020

Using marketing attribution as an example of how PR can truly be tied back to business objectives and even revenue is the most effective method of building a case for PR investment. This knowledge will also come in handy when you start evaluating which measurement methodologies, tools and technologies may be best for PR.

Data-Driven PR 259

Data-Driven PR Measurement Data Travel 259

PR 20/20

MARCH 8, 2023

Example commands include: Quick status updates , such as, "How many tasks are assigned to me?" Reporting , for example, "Show me a summary of monthly web visitors for the last two quarters" or "report of monthly revenue in Q4." Lead management , including "Add contact ted@lasso.com with a note: will be in Boston next week."

Tools 85

Tools Web Examples Report 85

Onclusive

DECEMBER 6, 2017

For example, if a PR pro gained coverage for their brand in Forbes, they may report the circulation of Forbes as the potential audience size that saw the message. In 2012, Gartner predicted that by this year (2017), the CMO will spend more on technology that the CIO. That’s a radical shift over a decade. Know which tactics are working.

Strategy 294

Strategy Data-Driven PR Measurement Enterprise 294

Flack's Revenge

DECEMBER 7, 2020

I like “secret sauce” Most who work in IT understand that this refers to the magical ingredient that sets a technology or solution apart. When was “secret sauce” first used to describe information technology? Examples in more modern day tech are all around us, but might not jump out. Or proprietary tech. Sans Sauce.

How To 194

How To Wikipedia Engineering Web 194

Landis PR

FEBRUARY 5, 2024

AI in PR: Navigating the Risks and Rewards However, there are risks to consider: Over-Reliance on Technology: Losing the human touch in communication can alienate audiences. Applications of AI Tools: Exploring Their Versatility and Impact Popular AI tools for PR include: Google Analytics: For audience insights and web traffic analysis.

Publicity 59

Publicity Privacy YouTube Analysis 59

Wadds Inc.

MARCH 8, 2023

The accessibility of tools means that anyone with a web browser can try them out for themselves using command line prompts in a web interface. Its first customer is Coca-Cola which aims to use generative technology for marketing and consumer experiences. Using tools in real life examples also highlights issues.

Tools 98

Tools Writing Pitching Web 98

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

For example, web analytics tools like Google Analytics and Twitter Analytics are common in PR and user-friendly. As professionals in an ever-evolving field, those of us in PR, especially tech PR, must adapt to new technologies, platforms, and trends. Adaptability and flexibility It’s all about change.

Analytics 170

Analytics Tools Social Media Trends 170

Onclusive

APRIL 15, 2020

Using marketing attribution as an example of how PR can truly be tied back to business objectives and even revenue is the most effective method of building a case for PR investment. This knowledge will also come in handy when you start evaluating which measurement methodologies, tools and technologies may be best for PR.

Data-Driven PR 195

Data-Driven PR Measurement Data Travel 195

NewsWhip

FEBRUARY 15, 2024

Using our proprietary technology, we’re able to tell you how much a given article is expected to grow in the next 24 hours. The technology will then group those articles and offer a one- or two-sentence analysis of each topic or theme. This has two main functions.

How To 78

How To Reputation Analysis Technology 78

PRSay

JANUARY 29, 2019

According to a study published in the Daily Mail , employees are connected to technology at work for an average of 12 hours per day. When Graham joined Amazon Web Services in 2016, there were 10,000 employees. According to SproutSocial research, 49 percent of people read 111 words or less on web pages. Do fewer things better.

Tourism 150

Tourism Employee Web Travel 150

Reputation Us

AUGUST 25, 2022

Web3 will combine the open infrastructure of Web1 (static websites of 1998-2005) with the public participation of Web2 (interactive, social web with user-generated content). It is described as the “new web,” characterized by decentralization and blockchain technology. Maintaining Good Reputation Hygiene .

Reputation 78

Reputation Web System Data 78

NewsWhip

MARCH 23, 2023

Thanks to advanced technological developments by larger companies, and the launch of platforms such as OpenAI’s ChatGPT , AI has become accessible to the larger population. Artificial intelligence: A technological phenomenon It’s safe to say that based on the numbers, the public is very interested in the power of this technology.

Brand 78

Brand Branding Film Reddit 78

Sword and the Script

FEBRUARY 14, 2023

For example, Intelligent Relations said in a PR pitch emailed last month that it had an “auto-gen pitch writing for users” in market. For example, some are using AI to tag and organized data automatically. Even the name suggests it’s the proverbial first officer on the PR flight deck – not the captain.

Software 131

Software Pitching Analysis Community 131

Landis PR

JANUARY 30, 2024

Metrics such as web traffic, page views, bounce rates, time spent on the website, and SEO ranking, all rely on PR tactics. For example, we know we’re doing it right when we hear people say, Oh, yes, I’ve heard of you. For example, we know we’re doing it right when we hear people say, Oh, yes, I’ve heard of you.

Leadership 105

Leadership SEO Measurement Reputation 105

ImPRessions - Crenshaw Communications

MARCH 11, 2020

Social media helps us and our clients connect to customers, drive web traffic, and even develop or convert leads. For example, four in 10 millennials say their favorite YouTube content creator understands them better than their friends. For PR and marketing folks, it’s a key part of business communications. Tech takeover.

Social Media 272

Social Media Trends Media Instagram 272

Business Wire

JUNE 28, 2017

New technology brought in new challenges and revolutionized our relationship to media consumption. First, that journalists must today master editorial and technology techniques, social media specifics and creativity. 2/ Forget the text only release – A NYT report says that 800 words articles don’t do great on the web.

Mobile 152

Mobile SEO Web Training 152

ImPRessions - Crenshaw Communications

JANUARY 22, 2020

The Asia Pacific region contains many of the fastest-growing and lucrative business markets, especially for technology companies. Advancements like 5G, robotics, AI, and mobile technology infrastructure give it an edge. Beyond culture and language, technology trends are distinct in many APAC countries.

Mobile 156

Mobile Local Technology Trends 156

Sword and the Script

MARCH 14, 2023

As such, it’s a good example of how PR and marketing professionals should be thinking about AI: it’s a tool that augments your abilities and enhances your work. I kept thinking about this example as Aaron Kwittken demoed the software his company, PRophet , is developing. I’ll dig into that more in a moment. So how does it work?

Software 85

Software Media Relations Pitching Media 85

Melissa Agnes

AUGUST 18, 2014

Take, for example, the following three quotes: “In social media, the only guarantee is change” – Convince and Convert. They speak truths; They highlight the technologically evolving world we live in; and. Take the situation going on in Ferguson, MO , for example. So what do these three quotes have in common?

Mobile 194

Mobile Crisis B2C B2B 194

PRSay

DECEMBER 27, 2022

For example, if someone in your organization is quoted in your press release, then include a web link to a high-resolution headshot of that person, along with your organization’s logo. Apple and the LEGO Group, for example, are making billions of dollars in business-expansion decisions based on ESG goals. ESG and your agency.

Trends 126

Trends Pitching Twitter Nonprofit 126

Sword and the Script

JANUARY 28, 2020

Recently, I had a chance to view a web demonstration of the product and ask some questions. Users access these functions by logging into the product through a web browser. For example, you can sort results by the level of engagement or reach. Below is an example of an online newsroom. What I saw was quite impressive.

Software 113

Software Tools Publicity System 113

ImPRessions - Crenshaw Communications

APRIL 29, 2022

For example, if you haven’t contacted a certain reporter in a while, look up whether they’re still in the same place and on the same beat. It sounds obvious, but not enough people browse reporters’ recent pieces, especially for the broadest beats, or, conversely, the specialized ones, like technology or, say, the Apple or Amazon beat.

Agency 170

Agency Media Software Pitching 170

Cision

MAY 16, 2017

Businesses already recognize how mobile technologies and the Internet of Things are transforming the concept of brand value. In fact, more than 70 percent of respondents to the SoDA Report believe that being perceived as an early adopter of technology is “key” or “important” to their brand positioning. Digital Self-Service.

Hotels 198

Hotels Mobile Travel Automotive 198

Sword and the Script

JUNE 23, 2020

In my area of expertise – marketing and PR for B2B technology companies – strategic communications programs take time to show value. For example, the sales cycles in B2B tech tend to be long, require multiple touchpoints, and involve multiple stakeholders. If you do that effectively, there are still drawbacks. At least in the interim.

Measurement 92

Measurement Communications Survey B2B 92

Sword and the Script

OCTOBER 1, 2020

While there’s always been a demand for marketers with marketing technology skills, the Coronavirus seems to have redoubled the emphasis. The study, citing data from the MIT Technology Review , also suggests knowledge of artificial intelligence (AI) could be a competitive advantage for marketing job candidates.

Survey 99

Survey Trends Marketing Creativity 99

Sword and the Script

OCTOBER 5, 2021

Here’s the monthly PR Tech Sum rounding news and links from the world of PR technology. First, the company built its own newscrawler to index and filter web content for media monitoring, whereas many media monitoring solutions rely on third-party partnerships. Minor notes from the world of PR technology. Did I miss anyone?

Software 152

Software Tools Print Technology 152

Cision

SEPTEMBER 28, 2017

Perhaps the most heralded example happened this summer when Procter & Gamble announced that it had cut $100 million in digital marketing spend and none of those cuts impacted revenue outcomes. At a certain point, the sophistication of the model does depend on technology and the granularity of tracking end-user behavior.

Media 230

Media Measurement Advertising Advertising 230

Shift Communications

AUGUST 28, 2017

What’s changed is our ability to predict with extremely large, complex datasets – and how accessible such prediction technology is. For example, in years past, if we wanted to predict the health of our business, we might assemble revenue, sales numbers, and perhaps a few marketing statistics. Vice President, Marketing Technology.

Analytics 96

Analytics Software Technology Data 96

Sword and the Script

MARCH 2, 2021

The first reason is to acquire a new piece of technology. For example, to gain a foothold in a new vertical market or geography. And it’s top of mind this month because the largest PR technology vendor is back to doing acquisitions. What I do like about her article is that’s she’s driving a conversation about PR technology.

Company 148

Company Tools Technology Software 148

ImPRessions - Crenshaw Communications

AUGUST 2, 2017

Here are the top 10 tech blogs you need to read to prepare for promoting clients across a range of industries, including IoT, ad-tech, tech products and services and wearable technology. Recode features independent tech news, reviews and analysis from the most informed and respected journalists in technology and media. Ars Technica.

Blogging 136

Blogging B2B Technology Pitching 136

PRSay

OCTOBER 10, 2019

For that, you need to put together a tech stack that’s within your team’s budget, while hopefully tapping into the latest and greatest technology has to offer. Impact reports for web conversions: Learn the answer to what do people do on your website after they consume earned media. Why e arned media management?

Media 101

Media Storytelling System Technology 101

Cision

DECEMBER 21, 2017

Thanks to technology, measuring PR in the digital era is completely different than it was a few years ago. For example, Twitter retweet bots that automatically share content can have a positive impact on your numbers but don’t necessarily improve engagement levels and brand sentiment.

Measurement 272

Measurement Strategy Software Analytics 272

PR 20/20

NOVEMBER 30, 2022

Modern marketing is constantly shifting, and the folks that are part of your marketing team need to be masters in all things technology, best practices, and trends. Look for opportunities to implement professional development programs to ensure and encourage that the marketing team is staying up on technology and trends. Technology.

Marketing 52

Marketing Technology Internal International 52

Cision

OCTOBER 18, 2017

Here are three examples: Reach — Reach is the number of people who see a piece of content. They look at results across channels, such as PR, social, web, display advertising, search, etc. And since the solutions are focused on the marketing domain, they provide more out-of-the-box capabilities than generic BI/data warehouse technology.

Measurement 198

Measurement System Data Technology 198