5W PR

FEBRUARY 22, 2023

If you are planning to launch a new product or business, you need an effective public relations strategy to tell the world about your endeavor. Let’s look at some of the best ways to leverage PR to make sure that your next product or idea is a success. What is a Product Launch Strategy?

Strategy 88

Strategy Product Launch Brand Branding 88

PR Fuel

OCTOBER 19, 2021

How do you write a great press release? Why Write a Business Press Release? You may think your social media platforms are enough to get your name out there in the public eye. If a reputable news outlet writes about your business, you automatically get credibility as thought leaders. Know Why You Are Writing.

Writing 52

Writing Product Launch Storytelling Pitching 52

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. What is public relations?

Interviews 101

Interviews Publicity Technology Social Media 101

ImPRessions - Crenshaw Communications

DECEMBER 4, 2018

Public relations is an intensely competitive industry. Filling PR agency positions is harder than in the past, when press relationships, networking ability, and writing chops were all that mattered. How would you support a product launch for [insert client]? How would you support a product launch for [insert client]?

B2B 159

B2B Apparel Product Launch Agency 159

ImPRessions - Crenshaw Communications

FEBRUARY 11, 2016

In the public relations world, thought leadership is a big deal, but the term can start to feel old, fast. Byline articles or essays on an issue or topic, carrying an exec’s byline, that are pitched and placed for publication in media are often a core of a thought leadership program. Write the book.

Leadership 149

Leadership Product Launch B2B Software 149

PR Fuel

AUGUST 27, 2020

The business equivalent of that brain teaser might be: “If my company launches a new product but no one knows, does it make any money? A successful public relations campaign often begins with a press release. A good example of this might be a new telemedicine option for healthcare providers in 2020.

Nonprofit 94

Nonprofit Local Writing Examples 94

PR Fuel

SEPTEMBER 16, 2020

PR stands for Public Relations. It’s a broad term that refers to all the ways your company interacts with the public and with the news media. There are five key components to public relations that should all work together to build and improve your company’s reputation. What Does PR Stand For? Media Relations.

Crisis Communications 105

Crisis Communications Product Launch Crisis Reputation 105

B2B PR Sense

JANUARY 5, 2018

Among its benefits, PR can build relationships with the public, boost brand awareness, increase your credibility, and create loyal customers. If PR can do so much for a brand, why don’t more brands use public relations to begin with? There are a number of myths about public relations. The truth comes down to misinformation.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

Public Relations Sydney

OCTOBER 8, 2014

A media release is one of the most effective ways of providing information to media outlets and it is often the first thing that comes to mind when thinking about public relations. Before drafting a media release, take some time to think about the publications you will be sending it to.

Writing 45

Writing Media eBook Survey 45

Contently - Strategy

APRIL 28, 2022

For example, that new product feature you’re releasing next month might add a new workstream to the calendar as you create a set of content assets to support the launch. Then, all they have to do is review and approve the draft before publication. Use the calendar to manage C-suite expectations.

Product Launch 142

Product Launch Measurement Marketing Meeting 142

ImPRessions - Crenshaw Communications

SEPTEMBER 7, 2018

Having said that, the tie doesn’t need to be literal; for example, Halloween might be an excellent time for a cybersecurity pitch, or even a “scary” near-death business story about an entrepreneur. Do consider the meaning of holidays. Do use editorial calendars.

Media Relations 157

Media Relations Media Pitching Data-Driven PR 157

ImPRessions - Crenshaw Communications

NOVEMBER 27, 2018

As most PR people know, data offers a powerful news hook in a way that even a product launch or partnership often doesn’t. Our client Uberall is a good example. For leading data management platform Lotame , for example, their data and third-party surveys are both important, and they often work together. Media love data.

B2B 147

B2B Data Retail Survey 147

PR Fuel

JANUARY 24, 2021

There are a lot of online guides that can help you write a press release yourself. It has unique writing conventions when presenting facts. Press release writing services will not only improve your brand’s image. Paying for a press release service may seem to be more expensive than writing the piece yourself.

SEO 69

SEO Writing Engineering Product Launch 69

OnePitch

APRIL 14, 2022

Within this interview, we break down real examples of how she landed top-tier coverage, what worked, and her tips for replicating it for your own pitches. On a day to day basis, that could consist of anything from assisting my team in developing key account plans (tradeshow activations, product launch plans, etc.),

Healthcare 52

Healthcare How To Pitching Product Launch 52

PR Fuel

JANUARY 24, 2022

For example, if your audience comprises college students, use a persona that speaks directly to them. Use press releases to spread awareness for a product launch or an important business milestone. The success of your PR campaign largely depends on your press release writing talents. Research Your Audience.

Creativity 108

Creativity Data Measurement Product Launch 108

PR Fuel

MAY 17, 2022

If you want to set your business up for success, you need to learn how to write a press release. Not sure how to write a release? With these tips, you can learn how to write an online press release journalists will want to publish. New product launches. Updating an old product. What the product is.

Writing 52

Writing Small Business Product Launch Engineering 52

ImPRessions - Crenshaw Communications

JUNE 13, 2017

Great for parties and gifts, but not so great for public relations. Our informal poll elicited some interesting – yet undesirable – surprises we all strive to avoid in public relations work. The best rule, of course, is to slightly underpromise and overdeliver — in writing. Somehow, it never happens in reverse.)

Media Training 249

Media Training Policies Agency Interviews 249

ImPRessions - Crenshaw Communications

JULY 10, 2017

In public relations , it’s not always obvious what is and isn’t a story. Based on our experience, we’ve identified examples of when NOT to pitch that will help make clearer the line between self-serving nonsense and the stories journalists need. Be the PR person media love to hear from.

Pitching 170

Pitching Media Product Launch Agency 170

Ethical Voices

SEPTEMBER 18, 2023

Joining me on this week’s episode of EthicalVoices is Cheryll Forsatz , the Vice President of Corporate Communications and Public Relations for Ferrero USA. If I write website copy or I write a press release or a brochure, it’s making sure all the other departments understand it from their perspective.

Ethics 52

Ethics Product Launch Corporate Consumer 52

Buzzstream

FEBRUARY 9, 2024

Before writing a press release, whether it’s your first or 100th time, it is essential to set clear expectations on what you want to achieve to understand better what you are writing. However, not all product or brand releases warrant a press release. The key here is that it is an informative piece of content.

Examples 62

Examples Product Launch Data Report 62

Shift Communications

OCTOBER 16, 2017

One of the ways we train people to think about how to use social media and write effective headlines is to move laterally one step away from the core idea. Suppose we want to promote our company’s new product launch. What does our product do? That’s a simple example of lateral thinking.

Creativity 96

Creativity Product Launch Examples Energy 96

Public Relations Sydney

NOVEMBER 2, 2014

Or perhaps you want to pitch a story to a journalist or publication? Often we are asked if there is a standard format for writing a media release. A media release is one of the most effective ways of providing information to media outlets and it is often the first thing that comes to mind when thinking about public relations.

Media 89

Media eBook Survey Travel 89

Remote PR Jobs

MARCH 27, 2024

A well-crafted public relations case study can be an immensely powerful tool for PR professionals, agencies, and freelancers. Dive into our comprehensive guide on how to write compelling public relations case studies that resonate with your audience and drive results. Start writing your next standout case study today!

Case Study 130

Case Study Study Writing How To 130

Prakkypedia

JUNE 6, 2017

You might be surprised by how many photography volunteers put up their hand to take snaps at your VIP party or product launch, who actually don’t have a clue what they’re doing …. Take for example the older male photographer at a national conference dinner. So, here’s some quick tips: Give your photographer a clear brief.

Print 69

Print Product Launch Newspapers Groups 69

Solo PR Pro

MARCH 12, 2019

Mastermind groups are a good example. You can stimulate your thinking even more by using colored pens for the mapping, drawing pictures to represent ideas and components, or (if drawing isn’t up your alley) cutting out pictures from publications and pasting them onto the map. Here is an example.

Product Launch 52

Product Launch Tools Groups Creativity 52

OnePitch

MAY 3, 2022

What He Writes About. [00:02:10] The Block is a remote first publication. Yeah, I just want as possible to be straight, on the point of what the news is, what the product launch is, what the raise is, etc., Was that an exclusive, for example? 00:02:10] BB: Oh, sunny, sunny. What is The Block? [00:02:24]

Banking 52

Banking Product Launch Pitching Interviews 52

Beyond PR

JANUARY 9, 2018

Following are six examples of company announcements that can be paired with an event. Product Launch . Rolling out a new product at a trade show creates excitement which generates more booth traffic and, therefore, draws in more audiences to experience the product at the booth. . Campaign Launch.

Company 68

Company Trade Shows How To Product Launch 68

Shift Communications

OCTOBER 16, 2017

One of the ways we train people to think about how to use social media and write effective headlines is to move laterally one step away from the core idea. Suppose we want to promote our company’s new product launch. What does our product do? That’s a simple example of lateral thinking.

Creativity 76

Creativity Product Launch Examples Energy 76

Sword and the Script

NOVEMBER 4, 2014

Writing on the Ignite Social Media blog, Bruna Camargo gave the vehicle manufacturer good grades for its response, “Instead of issuing some lame press release about how they’re sorry their guy couldn’t be more eloquent, they embraced it, rolled with it, and are now about to bank on it. Use your own product. Talk about rags to riches.

Crisis Communications 116

Crisis Communications Creativity Crisis Communications 116

Shift Communications

AUGUST 17, 2018

Two key items worth revisiting include product launches and strategic partnerships. If the product was a new app, for example, additional data could include user engagement rate, session length, responses to new or upgraded features (i.e. But the truth is that there is value in keeping that post-earnings glow alive.

Pitching 83

Pitching Product Launch Data Measurement 83

Shift Communications

MAY 26, 2015

In the world of PR, landing client coverage in publications like The New York Times, The Wall Street Journal or Bloomberg Businessweek is the ultimate win — and when that story runs in print, it’s icing on the cake. You probably know that securing coverage in a business publication is no easy feat, especially if you work with startups.

Print 60

Print Product Launch Fashion Report 60

ImPRessions - Crenshaw Communications

MARCH 31, 2017

People often ask how agencies come up with great ideas for public relations campaigns. Take stabs at writing up the dream media results and crafting the headlines that would spell success. A company anniversary, for example, can be a slam-dunk for industry press. Do go through the calendar for inspiration.

Airlines 120

Airlines Exercises Fashion Print 120

Prohibition

JANUARY 14, 2022

Whether it’s a product recall, staff injury becoming public news or something else entirely, a PR crisis can happen to any business. But you can guard against them by putting in place a PR crisis plan before they happen – and reacting quickly if your business is struck with bad publicity. Are you prepared for a PR crisis?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Shift Communications

FEBRUARY 3, 2016

In my last post , I shared three ways to bungle your product launch and touched briefly on preparing your executives for media interviews. Here’s an example of what I mean: Reporter: Tell me about your company. In the example above, the spokesperson could follow on with a question like, “have you ever lost a pet?”

Interviews 60

Interviews Media Training Training Trends 60

Waxing UnLyrical

APRIL 13, 2016

When you strategically partner with influencers, they will boost your brand’s awareness by: Spreading the word of your product launch. Writing a post about your business or service. Here are some examples of how influencer marketing was leveraged by some leading brands: 1. Asking you to post on their website(s).

Marketing 40

Marketing Viral Fashion Product Launch 40

Newsfile

JANUARY 30, 2024

For example, ChatGPT will soon understand, interact and communicate using many different methods like text, images, video, audio and more. Writing copy for social media is the most popular use for AI, according to 64% of PR pros. Along the same lines, Google currently offers Gemini Pro in Bard. Eapen, Daniel J.

Trends 105

Trends YouTube Video Social Media 105

NewsWhip

JUNE 10, 2021

Benefits of a framework for managing risk & examples | Jump to text. Chris Rivera: Well, Ben, the unfortunate part is when I went to college, I studied technical writing. By the way, for anyone that doesn’t know what technical writing is, don’t worry. It comes down to product launches. Ben: Oh, wow.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78