Buchanan PR

AUGUST 28, 2023

Amidst the rise of TikTok and the growing number of online audiences, many companies have started partaking in various social media trends, from major brands like the popular language learning app Duolingo to smaller, more local organizations like law firms and libraries. by keeping content fresh, fun and culturally relevant. Jonathan W.

Social Media 85

Social Media Trends Viral Media 85

PRSay

MARCH 18, 2020

For example, a producer recently told us that they’re specifically looking for medical stories unrelated to the virus this week, and we’ve found that strong, timely pieces with a news hook can still find a home. The medical producer at a local TV affiliate mentioned that COVID-19 “rules life right now.”

Resources 214

Resources Pitching Television Radio 214

ImPRessions - Crenshaw Communications

JANUARY 22, 2020

For example, India’s digital ecosystem is rapidly evolving, with high mobile-phone penetration and increasingly connected devices. When Spotify went hyperlocal last year with its debut campaign in India, it was able to reflect local culture, moods and social moments. 6 percent who said television would rank highly in 2020.

Mobile 156

Mobile Local Technology Trends 156

Landis PR

MAY 3, 2021

The long-term goal of our signature local program, “Bay Area Bountiful,” is to establish a track record as a respected source of in-depth content about local developments in conservation, sustainable agriculture, climate change and the work of people from all communities who are leading the way in these fields. .

Meeting 98

Meeting Agriculture Media Television 98

Burrelles Fresh Ideas

MARCH 5, 2024

And despite digital and legacy media outlets shuttering or laying off, there is a slew of independent, niche and grant-funded newsrooms starting up or getting help from organizations like Press Forward, Local Media Foundation, News/Media Alliance, MacArthur Foundation, Knight Foundation, the American Journalism Project and others.

Media 97

Media Nonprofit Pitching Analytics 97

Cision

MAY 23, 2016

1 television program on TV (“I Love Lucy”) averaged 68 percent of all households watching the show every week. 1 television program on TV (“The Cosby Show”) averaged 38 percent of all households. 1 television program on TV (“CSI”) averaged 12 percent of all households. Media diversification.

Communications 206

Communications Television Transportation Study 206

PR in High Definition

NOVEMBER 29, 2021

These are the kind of numbers that traditional network television executives dream of; all from a foreign-language TV show, the likes of which have in the past failed to succeed in Anglophone markets. Squid Game is a prime example of the impact of cultural and linguistic nuances when a piece is consumed in multiple different countries.

Film 62

Film Travel Television Local 62

Cision

MAY 2, 2017

Start locally. Local media loves to cover stories about local businesses. Those are all topics that interest local media. An accountant can talk about new tax laws and what that means for local businesses. Look at magazine covers for great hook examples. Make your business newsworthy.

Social Media 167

Social Media Media Local Pitching 167

PR for Anyone

MARCH 30, 2022

And I always love to use an example of Joe’s Pizza because we all have Joe’s Pizza. But let’s say you see an ad in your local Gazette, and it says, “Joe’s Pizza, Best Pizza Outside of New York City and, you know, it’s an ad, you know what the pizza ad looks like.

Advertising 130

Advertising Advertising Publicity YouTube 130

PR for Anyone

SEPTEMBER 1, 2021

And then, on the local level, I want you to think about what’s happening in September. I’ll give you an example. Remember it’s super competitive too for the national publications so you really need to have a niche, a unique selling proposition, something that makes you different from everybody else who’s pitching.

Pitching 130

Pitching System Google Local 130

Polaris

DECEMBER 10, 2014

Perhaps the best example of “interruptive” marketing (or outbound marketing as it’s also called) is the call you received from the local duct cleaner just as you’re sitting down to dinner. You can’t forward a clip of a recent television interview. You can’t blast out a link to your latest ebook.

Blogging 183

Blogging Comparison eBook Case Study 183

PR for Anyone

JUNE 9, 2021

Another example is a former client who lives in the town where Lydia Taft cast the first women’s vote for President. She also created an essay contest at the local high school about what it means to be a woman when you can now run for President. It allow you to niche to attract your ideal clientele as well.

Real Estate 130

Real Estate Nonprofit Media Pitching 130

Maxim Behar

FEBRUARY 20, 2024

Unless a television channel needs TV footage or some personal presence is essential, traditional media do not dispatch reporters to check out the situation on the ground anymore. This is just one example. The press release was an old-school instrument for communication with our client’s target audience.

Social Media 59

Social Media Facebook Airlines Web 59

Stephen Waddington

MAY 19, 2020

It’s a good example of a data source and in this instance it serves insights directly. Radio, television and streaming are also holding up or growing. Established examples include Joe Wicks’ daily exercises, Martin Lewis’ financial information and Sophie Ellis-Bextor’s disco sing-a-longs. Sneeze guards top the list.

Crisis 151

Crisis Government Energy Community 151

5W PR

APRIL 9, 2019

A business that gets involved in its local community achieves multiple objectives. Whether it’s sponsoring a local nonprofit event or offering up employee volunteers to work at a food drive or other event, there are multiple ways for a business to use its strength in numbers to make a difference. Make a Community Impact.

Consumer 60

Consumer How To Advertising Advertising 60

ImPRessions - Crenshaw Communications

DECEMBER 18, 2017

But in the spirit of fair play, here are some examples of reputation management that succeeded in 2017. Lauer’s visibly shaken co-hosts Samantha Guthrie and Hoda Kotb faced a live television audience within hours of learning about Lauer’s ouster. Pepsi’s graceful mea culpa.

Crisis Management 149

Crisis Management Crisis Airlines Viral 149

The Stalwart Blog

JULY 25, 2017

Moreover, it's the same strategy employed by television news. This approach is also playing out well in certain cities with hyper local or niche outlets. The widely respected Voice of San Diego comes immediately to mind, but plenty other examples exist, including several that came about after the demise of AOL’s Patch.com experiment.

Newspapers 68

Newspapers Strategy Television Advertising 68

Cision

JUNE 6, 2017

In an era where paid advertising access to consumers on television, radio, and print is drying up, influence marketing may become a primary source of consumer connection. The celebrity: Not long ago, to be a celebrity, you had to write a book, star in a television show or movie, or launch a record. 19 percent were piloting a program.

Marketing 239

Marketing Television Handbook Web 239

Cision

SEPTEMBER 10, 2015

For example, the ongoing globalization of the Internet and expansion to more rural audiences is already emerged for organizations with international operations, but barely emerging and not very important for a restaurant that does only local business. Certain kinds of smart televisions can “overhear” conversations.

Trends 120

Trends Mobile Web System 120

PRSay

MAY 23, 2018

Explain this to your client and show examples of past work to support your point. Some podcast audiences are even larger than local broadcast markets. Even better, audiences are typically more targeted and engaged than in television and radio markets. Embrace the niche appeal of podcasts. Don’t overlook blogs.

Media Relations 136

Media Relations Publicity Media Blogging 136

Beyond PR

MAY 2, 2017

Start locally. Local media loves to cover stories about local businesses. Those are all topics that interest local media. An accountant can talk about new tax laws and what that means for local businesses. Look at magazine covers for great hook examples. Make your business newsworthy.

Social Media 78

Social Media Media Local Pitching 78

PR for Anyone

MAY 4, 2022

If you want to stay local, things to pitch for July are: Summer vacation/travel – Inflation is high, times are tough. Her charity, Saving Promise was created because her granddaughter, Promise, was the 5th generation of women in her family to experience domestic violence. You can see their segment below.

Pitching 130

Pitching Media Financial YouTube 130

David PR Group

AUGUST 4, 2014

As I have told my stunned teenage children, we only had four television channels when I was a kid. Television channels were broadcast over the airwaves (not Wi-Fi), and some TVs only showed footage in “black and white.” ” Our viewing choices and channels were very limited, but we didn’t know any better.

Television 75

Television Storytelling Groups System 75

Cision

OCTOBER 15, 2015

Hosted by Weather Channel alum and Today show anchor, Al Roker , along with meteorologists Domenica Davis and Ari Sarsalari , The Lift can be accessed on the home screen of the app weekdays between 6 and 11am in your local time zone. Katz said this near real-time production is a large focus on The Lift and influences its overall look.

Mobile 120

Mobile Television Local Video 120

Beyond PR

JUNE 30, 2016

Broadcast: Increased Collaboration Between Campus and Local Media. But many student-run broadcast media organizations engage even beyond the campus walls by partnering with community television and radio stations. Take WOUB, for example, out of Ohio University. College Media Content: Tailor to Students’ Interests.

Radio 69

Radio Newspapers Print Media 69

Sword and the Script

MAY 14, 2016

So I turned to a local repair shop to see what could be done. Content, Local Search and Leads. But that’s not how this local business gets most of its leads, according to the owner George Roberts. That day, I became a lead and one that converted the old fashioned way: retail foot traffic.

Marketing 60

Marketing B2B Local Customer Service 60

Critical Mention

NOVEMBER 22, 2019

Earned Media Examples. A local reporter mentions your brand on live news. . Take control of your organization by tracking and editing your TV earned media. In fact, Crazy Egg has reported that 25-40% of all traffic and lead generation comes from earned media. As previously mentioned, earned media comes in different forms.

Radio 104

Radio Media Newspapers Sports 104

Waxing UnLyrical

MARCH 12, 2013

The Public Relations Society of America has a comprehensive section on its website dedicated to the subject of ethics complete with a “ Code of Ethics ” and examples of unethical behavior to help readers fully understand the meaning behind each article of the Code. But apparently that doesn’t play well on television.

Ethics 78

Ethics Publicity Guidelines Government 78

Waxing UnLyrical

APRIL 29, 2015

Here’s one example of an organization that’s clearly been successful through their community fundraising efforts. Leading by example, Boys to Men helps the whole San Diego community through its singular cause. “We What drives your local community? But does it work? Last year alone these efforts brought them $330,000.

Community 40

Community Local Software Groups 40

Maxim Behar

JULY 26, 2021

They can set some further conditions, for example, to present their plane tickets, but the visas are an absurd suggestion, especially when you’re trying to save the tourism, to want majorly overbuilt seaside cities to survive and at the same time to stop tourists visiting the country freely. Sinemorets is also another such example.

Tourism 52

Tourism Hotels Brand Branding 52

Journalistics

MAY 26, 2015

Local television is seeing an uptick in viewership, particularly around the evening news. Early evening and local morning news viewership is also up for a second year in a row. Early evening and local morning news viewership is also up for a second year in a row.

Newspapers 71

Newspapers Mobile Media Facebook 71

Journalistics

MAY 26, 2015

Local television is seeing an uptick in viewership, particularly around the evening news. Early evening and local morning news viewership is also up for a second year in a row. Early evening and local morning news viewership is also up for a second year in a row.

Mobile 52

Mobile Media Newspapers Local 52

Remote PR Jobs

SEPTEMBER 25, 2023

After that he adds $250 for each local print and radio placement, $500 for local television coverage, $750 for national print and radio placements and $1,500 for national television placements. Leigh Dow with the 48 West Agency in Phoenix, for example, charges between $120 and $140 per hour.

Radio 100

Radio Print Television Local 100

PR Conversations

OCTOBER 27, 2023

So, for example, when television was invented journalists tended to use it like radio by simply televising someone reading the news rather than using pictures. For example, often they formed coalitions to interact with government and then with the government interacted with an organization. Where will this concept end up?

Reputation 52

Reputation Social Media Internal International 52

Beyond PR

MARCH 27, 2018

At the same time, dollars directed at television ads are moving toward digital ads. Instead, she invited potential ambassadors , including bloggers in her space, to try out the facilities and sample some local brands. But higher demand means brands have to work harder to differentiate their campaigns.

Fashion 73

Fashion Instagram Enterprise Brand 73

Journalistics

MAY 26, 2015

Local television is seeing an uptick in viewership, particularly around the evening news. Early evening and local morning news viewership is also up for a second year in a row. Early evening and local morning news viewership is also up for a second year in a row.

Mobile 40

Mobile Media Newspapers Local 40

Critical Mention

APRIL 26, 2017

Use real-world examples that Joe Lunch Bucket can relate to. Many of his innovative marketing and promotional ideas have appeared on television and in published textbooks. He is an active leader throughout the local and statewide sport communities, as well as the industry on an international level.

Sports 60

Sports Internal International Enterprise 60