Examples Local Media Training Television 
PR for Anyone
AUGUST 11, 2021
My dear friend and colleague, Jeff, an award winning television news reporter, told me his favorite email he ever got was “your blue eyes look so great on camera.” Journalists, particularly television stations are territorial and will often ask you for an exclusive. ” He still gushes about that. The answer is, “No.”
PR for Anyone
AUGUST 25, 2022
I gave a bunch of examples in the video above (and the transcript below). This is the perfect example of newsjacking. Right now back-to-school is a hot topic so the media is looking for those peripheral stories related to back-to-school that they can share with their audience. .: Transcript. It is the end of August.
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PRSay
MARCH 18, 2020
For example, a producer recently told us that they’re specifically looking for medical stories unrelated to the virus this week, and we’ve found that strong, timely pieces with a news hook can still find a home. The medical producer at a local TV affiliate mentioned that COVID-19 “rules life right now.”
PR for Anyone
MARCH 30, 2022
So that’s why they call it earned media. And I always love to use an example of Joe’s Pizza because we all have Joe’s Pizza. First of all, it’s free, and second of all, it’s somebody else telling the world how great you are. And if you’re in New York City, this doesn’t work quite as well.
PR for Anyone
SEPTEMBER 1, 2021
And then, on the local level, I want you to think about what’s happening in September. I’ll give you an example. Remember it’s super competitive too for the national publications so you really need to have a niche, a unique selling proposition, something that makes you different from everybody else who’s pitching.
PR for Anyone
JUNE 9, 2021
Another example is a former client who lives in the town where Lydia Taft cast the first women’s vote for President. She also created an essay contest at the local high school about what it means to be a woman when you can now run for President. It allow you to niche to attract your ideal clientele as well.
PR for Anyone
MAY 4, 2022
If you want to stay local, things to pitch for July are: Summer vacation/travel – Inflation is high, times are tough. Her charity, Saving Promise was created because her granddaughter, Promise, was the 5th generation of women in her family to experience domestic violence. You can see their segment below.
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