How To Score A Great Local News Story: 5 PR Tips

ImPRessions - Crenshaw Communications

It’s also important to determine whether a story has its best chance of being published as a local media item, or if it warrants a full national media outreach. This is one reason why local media should be part of any PR plan. Clearly, there are benefits to pitching local media.

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Getting on Local TV

PR for Anyone

The best place to start with PR is to get on local media. Many people aspire for national television but starting local is the best place to get your feet wet. Testing the waters on local television is a a smaller audience and allows you start slowly and get comfortable with how a television interview really works. This week, I want you to think nationally when you're thinking about pitching the media, but I want you to start locally.

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Nonprofit Local News Gains Steam


It was refreshing to hear Todd’s optimistic vision for a future in which a more independent news media will regain the public’s trust and return to covering local communities with a sense of shared values. Previously, he spent more than a decade as a television news reporter and anchor. .

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These are the local publishers getting engagement in the U.S. and U.K.


We looked back at the local publishers that are seeing significant engagement in two different countries, looking at both the United States and the United Kingdom. . So we decided to analyze the local stories and publishers that are getting the most public interest. The top local U.S.

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Land Stories

PR for Anyone

And then, on the local level, I want you to think about what’s happening in September. Timing is everything when you want to land stories in the media. I made so many mistakes when I first started pitching. I didn’t realize there was a system and a calendar to pitch the media.

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Film and television staff weigh industry strike, Twitter users rely on platform for news, and Activision Blizzard CEO shares update on culture changes

PR Daily

Several industry workers including Alena Smith, creator and showrunner of “Dickinson” on Apple TV+, took issue with Deadline’s framing of a possible strike being “against the film and television industry”: It’s not a strike AGAINST the industry- these workers ARE the industry.

What to Pitch the Media in Spring

PR for Anyone

This is one of my favorite times to pitch television. This is what I tell everybody – all of my clients – every single person watching this video has a story to pitch television related to graduates.

What to Pitch in October

PR for Anyone

what you can pitch your local media for the month of October. Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. It’s almost October. What are you going to pitch the media in October?

What to Pitch the Media in May

PR for Anyone

If you want to stay local, things to pitch for July are: Summer vacation/travel – Inflation is high, times are tough. Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE.

Back to School Media Pitches

PR for Anyone

So for the next thirty days, in terms of your local media, newspaper, radio, television, you have a great opportunity to pitch back-to-school stories. Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE.

Google and Facebook throw money into local news

PR Daily

Google is launching software to help local news publishers, and Facebook is donating to organizations that support journalism. Many local news outlets are facing an existential crisis. As local newspaper readership continues to wane, there hasn’t been a corresponding internet phenomenon to replace the daily local paper. Experiments like Gothamist and DNAInfo, websites devoted to local news, were shuttered last year by management claiming it couldn’t see a profit.

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Local TV remains the most trusted news source for young Americans

Agility PR Solutions

As the cable news networks continue to fuel partisanship and divisiveness among most Americans, new research from Hearst Television finds that an overwhelming majority of adults under the age of 50 consider local television to be the most trusted source of news and information, according to a national survey of consumers conducted for Hearst by […]. The post Local TV remains the most trusted news source for young Americans appeared first on Agility PR Solutions.

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Local Media Making National Mark

HMA Public Relations

Nominations for the 39th Annual News and Documentary Emmy® Awards were announced this week by The National Academy of Television Arts & Sciences (NATAS). The post Local Media Making National Mark appeared first on HMA Public Relations. The News & […]. Featured Media Relations 39th Annual News and Documentary Emmy® Awards ABC 15 Lifetime Achievement Award NATAS nominated Outstanding Regional News Story Telemundo

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Why Publicity?

PR for Anyone

Our Pitch Club Cafe client Gene just sent us an email and after pitching a television station using our system heard back right away and said “it’s the first time anyone from a news station has responded to a pitch.”

Black Friday shoppers go mobile—and local

PR Daily

turned to mobile to not only find the best deals online but also to discover the best deals in-store: Rhode Island and Delaware had the most local shopping search interest (searches that contained “near me,” hours and stores) of any states in the nation. Data from Adobe say this year’s top-selling electronics were Apple iPads, Samsung 4K televisions, the Apple Macbook Air, LG televisions, and Microsoft Xbox.

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Advertising vs Publicity

PR for Anyone

But let’s say you see an ad in your local Gazette, and it says, “Joe’s Pizza, Best Pizza Outside of New York City and, you know, it’s an ad, you know what the pizza ad looks like.

Public Relations Strategy to Pitch the Media Today

PR for Anyone

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. Happy New Year! Are you looking for strategies to pitch the media today? Here’s a great way to jump on something super easy that happens every single year.

Getting the Yes When Pitching the Media

PR for Anyone

In fact, back in the day there were writer and editors for television reporters and anchors and now, it’s quite often that person doing everything.

Good Stories

PR for Anyone

Remember, these are for local media and national television. By being timely, Jonelle, just solidified her place as a go-to expert in the pediatric dentistry space for her local NBC. What makes good stories for the media? Good stories are those that are relevant and timely.

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How to get your product on TV

PR for Anyone

How to Be on TV Shows: If you want to get your product on TV, a great way to do that is to pay attention to your favorite television outlet and listen if they have interest in something related to your product.

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Land Media Using a Non-Profit

PR for Anyone

She also created an essay contest at the local high school about what it means to be a woman when you can now run for President. She was covered in all the local media and even got to share her story in Boston – the closest major city to her. Land Media Using a Non-Profit.

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The Key To Media Success Is Focusing On Their Needs, Not Yours

PR Insiders

Keep up with local news. When you’re pitching to your local media, make sure your pitch is relevant to their readers, viewers or listeners. Experts Featured News And Experts PR Education Television

Get Famous Friday PR Tip: How to Get Media to Your Event

PR for Anyone

This is really locallocal television and print media. Hi everybody! Welcome to this week’s Get Famous Friday PR Tip. This week, I want to talk about when the best time to host an event is to get the media to come to your event.

Critical Mention Launches Media Contact Database, Expands Earned Media Suite

Critical Mention

Among a host of other features and functions, the Media Contact Database allows users to quickly locate contact information for local and national journalists, influencers and outlets via an easy-to-use interface.

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Why Earned Media is More Important Than Ever

Critical Mention

News organizations are endlessly working to deliver COVID-19 updates from a global, national and local perspective. Therefore, the frontrunner of news dissemination is television broadcast coverage. .

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How Media Contact Database Strengthens Critical Mention’s Earned Media Suite

Critical Mention

Acquire accurate data from millions of local and national outlets, reporters, editors, producers, influencers, bloggers and more. Last week was one of the most exciting in Critical Mention history, as it marked the launch of our newly launched Media Contact Database.

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Managing the Challenges of Bad Publicity

Critical Mention

In some instances, big companies receive backlash from media organizations on TV news stations and smaller companies receive complaints from local customers on social media platforms and review.

Everything You Need to Know About Earned Media

Critical Mention

A local reporter mentions your brand on live news. . Take control of your organization by tracking and editing your TV earned media. PR and marketing pros can choose to take many directions when deciding how to best promote their brand.

Public Relations Review

PR for Anyone

Be Newsworthy My biggest piece of advice when it comes to publicity is to start locally. Local media loves to cover stories about local businesses. Those are all topics that interest local media. The television stations need people to stay and watch the commercials.

How to pitch a successful TV interview

PR Daily

Follow these eight tips to get your client or organization on the local news—or syndicated to a wider audience. As a senior publicist, I can tell you that getting your client on television is a big win. Keep it local.

Early PR Lessons From Tropical Storm Harvey

PR News

You’re expecting Hurricane Harvey, but you’ve heard on radio and television that an evacuation of your city, America’s fourth largest, is not recommended. Local officials, including your mayor, Sylvester Turner, have reiterated that message. It’s Friday afternoon, August 25, and you’re at work in Houston. You’re concerned, but not overly worried. As a longtime Houston-area resident you… Continued.

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Establish yourself as an industry expert

PR for Anyone

Part One of ‘Public Relations Management First of all, you have to think about your local market. That being said, there is a huge opportunity to stand out locally. But start really watching your local news. Watch what your television is airing.

Public Relations Skills

PR for Anyone

Getting local media coverage makes you a star in your community. Here are some tips to create newsworthy story ideas: 1) Take a national trend or study and show how it relates to the local market (Trulia, Inman, and other regularly do studies and research).

Top 10 Florida Meteorologists on Twitter


This week we salute the top Florida meteorologists at local television stations on Twitter, ranked by follower count. Followers were pulled on September 15, 2017 and may change over time. Leigh Spann – WFLA-TV – 106,641. John Morales – WTVJ-TV – 56,142. Eduardo Rodriguez – WLTV-TV – 53,736. Paul Dellegatto – WTVT-TV – 46,260. Tony Mainolfi – WESH-TV – 26,958. Brian Shields – WFTV-TV – 24,984.

Is your audience burned out? Listen to your data

PR Daily

For many public television stations across the country, where education is the backbone of what we do, the answer to “What does my audience need from me?” We also created COVID-19 programs for television and online, featuring local and state experts and authorities.

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Why Social Shares Are Key to Pitching Media


Have you noticed on your local or national news programs how often they now say, “Go over to our Facebook page and leave a comment” or “Tweet us what you think?” ” In magazines in the signature line and on television next to the anchor name, you’ll often find their Twitter handle. Many television programs (even national media) have even started using Facebook Live while they are on-air to attract an online audience.

3 ways to use the mere-exposure effect for maximum impact

Axia PR

How do you feel about the teller who usually waits on you at your local bank? What about the characters on your favorite television show? Chances are, you feel that they’re trustworthy people you’d like to be friends with – even if you don’t know their real names. This sensation actually has a name; it’s called the mere-exposure effect. Learn more about it and how it can help your company. Earned media Shared Media Owned media ESO

Public Relations Plan - Provide Value

PR for Anyone

One of my biggest media hits, a syndicated show on FOX about “ The Next Great Thing ” came because I regularly offered story ideas about other entrepreneurs to a local news anchor I had built a relationship with. If it's for television, they're writing the television copy.

How to Pitch Editors – Creating an Annual Pitching Calendar for Real Estate Agents

PR for Anyone

If you are pitching national publications, you have to submit 4 months in advance, regional is 2 months, and local newspapers and television are two weeks unless it’s breaking news.

Social Media Overtakes Print Newspapers as News Source


Television remains the most popular way Americans receive news, though its use has fallen since 2016. adults, compared to 49 percent for television. On TV, local news is most popular, with 37 percent of respondents saying they often see news there, compared with 30 percent for cable-TV news and 25 percent for network news. For the first time, social media has surpassed print newspapers as a news source for Americans, Pew Research Center finds.

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