Google and Facebook throw money into local news

PR Daily

Google is launching software to help local news publishers, and Facebook is donating to organizations that support journalism. Many local news outlets are facing an existential crisis. Local newsrooms saw drastic cuts over the course of a decade.

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Local TV remains the most trusted news source for young Americans

Agility PR Solutions

The post Local TV remains the most trusted news source for young Americans appeared first on Agility PR Solutions.

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Local Media Making National Mark

HMA Public Relations

Nominations for the 39th Annual News and Documentary Emmy® Awards were announced this week by The National Academy of Television Arts & Sciences (NATAS). The post Local Media Making National Mark appeared first on HMA Public Relations.

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Black Friday shoppers go mobile—and local

PR Daily

turned to mobile to not only find the best deals online but also to discover the best deals in-store: Rhode Island and Delaware had the most local shopping search interest (searches that contained “near me,” hours and stores) of any states in the nation.

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Social Media Overtakes Print Newspapers as News Source

PRSay

Television remains the most popular way Americans receive news, though its use has fallen since 2016. adults, compared to 49 percent for television. For the first time, social media has surpassed print newspapers as a news source for Americans, Pew Research Center finds.

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Top 10 Florida Meteorologists on Twitter

Cision

This week we salute the top Florida meteorologists at local television stations on Twitter, ranked by follower count. Followers were pulled on September 15, 2017 and may change over time. Leigh Spann – WFLA-TV – 106,641. John Morales – WTVJ-TV – 56,142.

3 ways to use the mere-exposure effect for maximum impact

Axia PR

How do you feel about the teller who usually waits on you at your local bank? What about the characters on your favorite television show? Chances are, you feel that they’re trustworthy people you’d like to be friends with – even if you don’t know their real names.

Why Social Shares Are Key to Pitching Media

Cision

Have you noticed on your local or national news programs how often they now say, “Go over to our Facebook page and leave a comment” or “Tweet us what you think?” That’s why my following is valuable to the television station.

What is PR?

PR Warrior

PR people spend most of their time trying to get the name of their client (or employer if they operate in-house for an organisation) into newspapers or magazines, or on radio or television. What the heck is PR?

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The NALA: Cision’s PR Software Earns Agency Clients More Media Coverage

Cision

Since partnering with Cision and leveraging its press release distribution capabilities, the NALA’s clients have garnered television appearances and radio interviews, earned mentions in major local print and online articles and received an influx of donations for charity drives.

How to Boost Your Reputation on Google

Cision

In 2012, I responded to a query that said, “Do you have a product you want to take to the next level (national television).” Being featured on national television and in prominent publications has exposed my business to millions of potential customers.

What’s Needed for a Successful Satellite Media Tour

Cision

It can be time-consuming to plan media outreach for local and national networks, cable news, podcasts, streaming television, public radio, and social-only video; however, a satellite media tour (SMT) can help.

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4 PR and marketing lessons from ‘The Golden Girls’

PR Daily

On Monday, Disney ABC Television announced it was calling July 30 “Golden Girls Day,” releasing an article of facts that “ may surprise even the biggest fans.” She landed one as a personal assistant to a TV personality for a local station. ABC is thanking viewers for being friends of its hit show, “The Golden Girls.”. The announcement follows a collection of action figures from the show that were recently unveiled at San Diego Comic-Con.

RIP CW6 News - More Will Follow

The Stalwart Blog

There are some experienced, highly talented, television journalists over there who will be counted among the unemployed. Ratings are falling across the board for local news as audiences turn toward social media to learn about breaking stories.

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Behind the Headlines With Steve Majors

Cision

In this interview, Steve discusses what he learned from working in television news, the skills needed for successful media relations and how to improve your pitching strategy. Specifically, I was a television news producer. You’ve held several positions in television news.

Journalism and News Trends for PR Pros

Cision

Buzzfeed , best-known for light list-based content, now runs regular long-form stories about topics such the local economic impact of Spaceport America and the suicide of a corrections officer who reported his colleagues for abuses. Uncertainty about revenue, new publishing models.

Best Bets to Get Featured on BizWireTV

Business Wire

It’s not by accident that local televised news broadcasts offer a taste of the stories coming after a commercial break, what can be considered a form of a headline. By Vilan Trub, Marketing BizWireTV is a sleek digital news show that reaches audiences around the globe.

4 Keys to Distributing Public Service Announcements

Cision

In the past, the Federal Communications Commission (FCC) mandated that television stations allocate a set amount of time for public service programming, but this is no longer the case. In the past, we relied solely on earned media pickup of public service announcements via local and national broadcasts. For example, you might distribute a :30 second video PSA for earned television pickup, but also place a shorter, shareable version on social channels.

Honoring The Heroes Among Us – How the Orlando PR Community Responded to the Pulse Nightclub Shooting

PRSay

As the morning of June 12 unfolded, I struggled with the decision – as a parent – to switch on the television. I don’t think I’ll ever forget where I was or when I heard about the Pulse nightclub shooting.

Social Media and PR – Go Together Like Peanut Butter & Jelly

Cision

Start locally. Local media loves to cover stories about local businesses. Those are all topics that interest local media. An accountant can talk about new tax laws and what that means for local businesses.

6 tips to ace your broadcast performance

PR Daily

Broadcast television is a great way to reach a large local or regional audience. when you’re on television. Follow these steps and you’ll be on your way to engaging your audience through local broadcast news.

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5 Challenges to Effective Communication

Cision

1 television program on TV (“I Love Lucy”) averaged 68 percent of all households watching the show every week. 1 television program on TV (“The Cosby Show”) averaged 38 percent of all households.

How to Combat the Fake News Frenzy in B2B PR

B2B PR Sense

Asked what specific sources they trusted for news, 72% chose close friends, family, and personal contacts followed, in order of preference, by national radio, local radio, community sites or online forums, and financial institutions.

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5 secrets for tailoring your PR pitch for TV

PR Daily

Perhaps it’s because there’s something a bit glamorous and tangible about seeing your hard work and the story you’re trying to tell play out on television. According to Pew Research, 50 percent of Americans report getting their news from television.

PR’s Feel-Good Stories Of The Season

ImPRessions - Crenshaw Communications

Second, the ultimate feel-good result: a stranger takes Callison’s resume to a local pizza place and he actually lands a job. Pizza Rock, the small, local restaurant who hired Callison has received mounds of unabashedly great press.

7 summer story ideas reporters will love

PR Daily

If you're hoping to submit to television or to a magazine, you will need to submit much earlier (one to three months out for television and between three to six months for a magazine.). Local Businesses.

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How targeted press efforts boost your brand's bottom line

PR Daily

local news stations are gaining viewers. While a slot on ABC News or The New York Times is obviously desirable, a mention on your local news station can be just as valuable to a small business in their local community. Your local new station may be what saves your business.

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3 Awesome B2B PR Methods That Will Attract High Quality Leads

B2B PR Sense

Speaking engagements come in all shapes and sizes -- from small local business gatherings to large, televised TED talk-type conferences. Reach out for smaller speaking engagements in your local area. What is the goal of your B2B PR?

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Email Newsletter Subscribers or Blog Subscribers: Which is Better?

Polaris

Perhaps the best example of “interruptive” marketing (or outbound marketing as it’s also called) is the call you received from the local duct cleaner just as you’re sitting down to dinner. You can’t forward a clip of a recent television interview.

Social Media and PR – Go Together Like Peanut Butter & Jelly

Beyond PR

Start locally. Local media loves to cover stories about local businesses. Those are all topics that interest local media. An accountant can talk about new tax laws and what that means for local businesses.

How much is your PR expertise worth?

PR Daily

After that he adds $250 for each local print and radio placement, $500 for local television coverage, $750 for national print and radio placements and $1,500 for national television placements. just local media pitching, solely trade media, etc.). Organizations cannot simply buy a positive reputation and credible image. Strong relationships aren’t for sale. Building them requires relentless honesty and compelling storytelling directed at the desired audience.

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2017 Crisis Management That (Mostly) Worked

ImPRessions - Crenshaw Communications

Lauer’s visibly shaken co-hosts Samantha Guthrie and Hoda Kotb faced a live television audience within hours of learning about Lauer’s ouster. Armchair PR experts get lots of mileage from critiquing crisis management by major brands and businesses this time of year.

Is your client an idiot?

PR Daily

A PR firm convinces a local television station’s news department to do a segment on its client. Every week, there are thousands of television segments filmed and articles written that don’t air or aren’t published as scheduled. Short answer: Yes. Long answer: Probably.

Using monitoring to help run a grassroots advocacy PR campaign

Media Bullseye

The goals can be varied: sometimes a company needs to reach out to a locality to explain the need for something like physically expanding a headquarters that could interrupt the normal course of business and traffic in the surrounding area for an extended period.

When a panic attack strikes you on national TV

PR Daily

Dr. Benjamin Habib of Melbourne's Latrobe University appeared on live television to discuss North Korea's rocket launch. There's no rule that says you have to go on television, at least not right away.

Borrowing Trust: The Surprising New Marketing Role of Citizen Influencers

Cision

In an era where paid advertising access to consumers on television, radio, and print is drying up, influence marketing may become a primary source of consumer connection. Years ago, they were your neighbors, the local power brokers, a labor leader, or the respected business sage.

The Chicago Sun-Times’s Strategy May Save Newspapers

The Stalwart Blog

Moreover, it's the same strategy employed by television news. This approach is also playing out well in certain cities with hyper local or niche outlets. I read a piece recently about plans to bring the famed Windy City tabloid back to prominence by its new owners.

#InnovateNow With RaeAnn Pickett: Dive Into Data

Cision

Through a combination of social and earned media, we engage local and national thought leaders on the issues to help drive foot traffic to the bakery, which is in the Georgetown neighborhood of Northwest Washington, D.C. We’ve connected with bloggers, local and national television networks, online media, print publications and other outlets to help drive a 33 percent increase in sales to the bakery that directly correlates with the timing of our media hits.

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Why Content Marketing and Public Relations Need Each Other

Sword and the Script

In broadcast television, you had three choices – ABC, CBS or NBC. Today, are many more options both on the television – and on the web. It was a good pitch. Timely, tailored, and fitting for both the journalist and the publication.

3 Media Relations Tips for When Top-Tier Publications Seem Out of Reach

PRSay

While local broadcast TV segments typically last one to three minutes and reach an audience in the low thousands, podcast interviews last between 15 and 60 minutes and give your client an opportunity to tell his or her story to an engaged, knowledgeable and passionate audience. [link].