Black Friday shoppers go mobile—and local

PR Daily

turned to mobile to not only find the best deals online but also to discover the best deals in-store: Rhode Island and Delaware had the most local shopping search interest (searches that contained “near me,” hours and stores) of any states in the nation.

Early PR Lessons From Tropical Storm Harvey

PR News

You’re expecting Hurricane Harvey, but you’ve heard on radio and television that an evacuation of your city, America’s fourth largest, is not recommended. Local officials, including your mayor, Sylvester Turner, have reiterated that message.

Radio 28

Trending Sources

Why Social Shares Are Key to Pitching Media


Have you noticed on your local or national news programs how often they now say, “Go over to our Facebook page and leave a comment” or “Tweet us what you think?” That’s why my following is valuable to the television station.

How to Boost Your Reputation on Google


In 2012, I responded to a query that said, “Do you have a product you want to take to the next level (national television).” Being featured on national television and in prominent publications has exposed my business to millions of potential customers.

Social Media and PR – Go Together Like Peanut Butter & Jelly


Start locally. Local media loves to cover stories about local businesses. Those are all topics that interest local media. An accountant can talk about new tax laws and what that means for local businesses.

Borrowing Trust: The Surprising New Marketing Role of Citizen Influencers


In an era where paid advertising access to consumers on television, radio, and print is drying up, influence marketing may become a primary source of consumer connection. Years ago, they were your neighbors, the local power brokers, a labor leader, or the respected business sage.

The Chicago Sun-Times’s Strategy May Save Newspapers

The Stalwart Blog

Moreover, it's the same strategy employed by television news. This approach is also playing out well in certain cities with hyper local or niche outlets. I read a piece recently about plans to bring the famed Windy City tabloid back to prominence by its new owners.

4 Keys to Distributing Public Service Announcements


In the past, the Federal Communications Commission (FCC) mandated that television stations allocate a set amount of time for public service programming, but this is no longer the case. In the past, we relied solely on earned media pickup of public service announcements via local and national broadcasts. For example, you might distribute a :30 second video PSA for earned television pickup, but also place a shorter, shareable version on social channels.

RIP CW6 News - More Will Follow

The Stalwart Blog

There are some experienced, highly talented, television journalists over there who will be counted among the unemployed. Ratings are falling across the board for local news as audiences turn toward social media to learn about breaking stories.

Local 12

5 Challenges to Effective Communication


1 television program on TV (“I Love Lucy”) averaged 68 percent of all households watching the show every week. 1 television program on TV (“The Cosby Show”) averaged 38 percent of all households.

Journalism and News Trends for PR Pros


Buzzfeed , best-known for light list-based content, now runs regular long-form stories about topics such the local economic impact of Spaceport America and the suicide of a corrections officer who reported his colleagues for abuses. Uncertainty about revenue, new publishing models.

Using monitoring to help run a grassroots advocacy PR campaign

Media Bullseye

The goals can be varied: sometimes a company needs to reach out to a locality to explain the need for something like physically expanding a headquarters that could interrupt the normal course of business and traffic in the surrounding area for an extended period.

How targeted press efforts boost your brand's bottom line

PR Daily

local news stations are gaining viewers. While a slot on ABC News or The New York Times is obviously desirable, a mention on your local news station can be just as valuable to a small business in their local community. Your local new station may be what saves your business.

Local 37

Top 10 Florida Meteorologists on Twitter


This week we salute the top Florida meteorologists at local television stations on Twitter, ranked by follower count. Followers were pulled on September 15, 2017 and may change over time. Leigh Spann – WFLA-TV – 106,641. John Morales – WTVJ-TV – 56,142.

8 Questions with Syracuse University’s Sports Legend, Michael Veley

Critical Mention

Many of his innovative marketing and promotional ideas have appeared on television and in published textbooks. He is an active leader throughout the local and statewide sport communities, as well as the industry on an international level. By Robin Gelfenbien.

The Present & Future Tech Trends PRs Should Prepare For


For example, the ongoing globalization of the Internet and expansion to more rural audiences is already emerged for organizations with international operations, but barely emerging and not very important for a restaurant that does only local business.

The State of the News Media 2015


Local television is seeing an uptick in viewership, particularly around the evening news. Early evening and local morning news viewership is also up for a second year in a row. One of my favorite annual reports is the Pew Research Center’s State of the News Media 2015.

11 ways PR pros can get their stories on air

PR Daily

If you want to know how to successfully pitch stories to television and radio reporters and editors, there is no better way than to go right to the source. The key for local news is how to tell a story differently than anyone else.

What’s Needed for a Successful Satellite Media Tour


It can be time-consuming to plan media outreach for local and national networks, cable news, podcasts, streaming television, public radio, and social-only video; however, a satellite media tour (SMT) can help.

Radio 15

Putting PR on the Table for Minority Students


However, I noticed something concerning in my professors, internship supervisors and the professionals in our local organizations. Ask them what they know about public relations (and be prepared if the answer is only what they’ve seen portrayed on television).

Best Bets to Get Featured on BizWireTV

Business Wire

It’s not by accident that local televised news broadcasts offer a taste of the stories coming after a commercial break, what can be considered a form of a headline. By Vilan Trub, Marketing BizWireTV is a sleek digital news show that reaches audiences around the globe.

Branding rules for social media managers

PR Daily

How can marketers measure the impact of their social campaigns concurrently with other digital channels or even traditional channels like television? How a brand is perceived online has a lot to do with its presence on various social media platforms.

Delivering Continuous Impact with Communications: A Director’s Journey

Beyond PR

Ten years ago, I got my first taste when researching television journalists and learning about their specific beats (we called them beats then). Have the local news anchor in my personal contacts? I’ve loved communications from the moment I set foot in the industry.

Tools 29

Why Content Marketing and Public Relations Need Each Other

Sword and the Script

In broadcast television, you had three choices – ABC, CBS or NBC. Today, are many more options both on the television – and on the web. It was a good pitch. Timely, tailored, and fitting for both the journalist and the publication.

Digital journalism is alive but is digital PR?

Norton's Notes

The BBC plans to spend £8m on hiring extra specialist editors and correspondents, local political reporters and city correspondents; with the remaining £4m going into social and mobile news, data journalism, online analysis and enhancing News Labs.

Is your client an idiot?

PR Daily

A PR firm convinces a local television station’s news department to do a segment on its client. Every week, there are thousands of television segments filmed and articles written that don’t air or aren’t published as scheduled. Short answer: Yes. Long answer: Probably.

Honoring The Heroes Among Us – How the Orlando PR Community Responded to the Pulse Nightclub Shooting


As the morning of June 12 unfolded, I struggled with the decision – as a parent – to switch on the television. I don’t think I’ll ever forget where I was or when I heard about the Pulse nightclub shooting.

A personal branding no-no: How one exec’s ‘PR skills’ landed him in jail

PR Daily

Go and visit your local mosque, have some tea and get rid of all the hate you have inside you. When handling a crisis, the line between what’s right and wrong isn’t often blurred. In the days that followed the deadly attacks in Belgium’s capital on Tuesday, much of the world was in shock.

Viral 34

Digital Ethnography for PR, Part 4: Example Study

Shift Communications

On the premises, we see comparatively few people talking about local occurrences, other than local bands and festivals. If our shop had televisions, we could ensure they were tuned to a less distracting channel, such as the weather.

How to Combat the Fake News Frenzy in B2B PR

B2B PR Sense

Asked what specific sources they trusted for news, 72% chose close friends, family, and personal contacts followed, in order of preference, by national radio, local radio, community sites or online forums, and financial institutions.

Radio 10

The Top 50 #GoldenGlobes Social Influencers on Twitter


American television host and actor. Local. Television Critic for The Hollywood Reporter. “I Child of television. What a night! Leo took home the award for best actor, Rocky got a standing ovation, Taraji P. Henson celebrated her win with cookies and social personalities tweeted with a fury. We created the Top 50 #GoldenGlobes Social Influencers list using Cision’s Influencer Search.

When a panic attack strikes you on national TV

PR Daily

Dr. Benjamin Habib of Melbourne's Latrobe University appeared on live television to discuss North Korea's rocket launch. There's no rule that says you have to go on television, at least not right away.

5 journalism predictions for 2017 from Nieman’s Lab

PR Daily

Editor’s note: Television news producers and newspapers’ online editors figured out the value of live video some time ago. PR professionals must help journalists build and shape communities through local stories and news coverage.

A week of spin can’t save Top Gear from ratings slip

Mark My Words

This still made the BBC Two show the most watched television of the evening- but this figure was a long way off the Clarkson-May-Hammond finale. The old team were plucked out of relative obscurity: Clarkson was a hack for regional and trade press, James May was a sub-editor for Autocar magazine and Richard Hammond worked in BBC local radio.

Radio 17

4 Keys to Distributing Public Service Announcements

Beyond PR

In the past, the Federal Communications Commission (FCC) mandated that television stations allocate a set amount of time for public service programming, but this is no longer the case. You may also develop audio versions for local and national radio.

Brand story management for museum communication teams


In Prezly, grouping of contacts happens with ‘tags’ Some examples of tags that can give museums to their stakeholders: art press , tourism , local or international. Does she make television programs? What are the challenges of museum communication teams?

Avoid advertising blahblah: the real meaning of Christmas?


I watched some regional SA television recently – during a Christmas trip – and saw a swathe of festive commercial messages from local retailers. Ah, Christmas messages – dontcha love ‘em? What do you say to your clients, your staff and other stakeholders during the festive season?

How to Plan a Satellite Media Tour That Amplifies Your Earned Media Strategy

Beyond PR

When you open up your earned media strategy, you’ll find a mix of print, television, radio, digital and other channels. SMTs are an effective and efficient tool for cultivating relationships with a combination of television, radio, bloggers, websites and other media types.

Radio 11

8 of the worst press release mistakes

PR Daily

I pushed back and we’re writing an op-ed for a local newspaper instead. Rather than go about our agenda, we all sat in the employee break room and watched the news unfold on television.

7 summer story ideas reporters will love

PR Daily

If you're hoping to submit to television or to a magazine, you will need to submit much earlier (one to three months out for television and between three to six months for a magazine.). Local Businesses.