Presspage

AUGUST 24, 2023

Understanding the trends and topics that matter to the target market is crucial for crafting compelling content. If you know what is trending in your audience’s lives, you can tap into it by offering (sub)culturally relevant content, and thus build a lasting relationship. The culture that brands exude is more important than ever.

Storytelling 78

Storytelling Data YouTube Strategy 78

Prohibition

AUGUST 15, 2022

Not only did her comments go viral, but it was also picked up by the media too, gaining even more traction than the original 50 second podcast clip. Molly Mae did an interview on my podcast, yesterday a soundbite from that interview went viral, she trended No.1 1 on Twitter, every newspaper covered it and MP's weighed in.

Crisis 62

Crisis Viral Government Crisis Communications 62

Prohibition

JANUARY 17, 2022

A crisis communication plan can help you; during crisis mode and after a crisis, assist you in maintaining your excellent reputation with customers, competitors, and industry leaders. Brands that want to develop trust should focus on reputation management using social media tools. Try to identify any trends in the comments.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Cision

MAY 12, 2017

Link building, in general, has changed over the years as exemplified in this report by Google Trends , and PR professionals need to come up with different tactics to avoid being caught in spam filters. 68% of smartphone owners use their phones occasionally to follow breaking news events. Image Source: [link].

Google 259

Google Digital PR Mobile SEO 259

5W PR

MAY 18, 2018

Experiential marketing campaigns are live events designed to educate, entertain, and inform customers. For instance, companies can launch live videos of their events on social media channels like Facebook live, or post podcasts on Apple’s iTunes. 4. It Develops a Stronger Relationship with an Audience.

Company 96

Company Marketing Social Media Analytics 96

5W PR

APRIL 8, 2021

Finally, another great benefit of press releases these days is their ability to potentially go viral, especially since they’re easily accessible via any device that can connect to the internet, which means they’re able to generate a lot of buzz. A press release must be to inform the public about an event that is newsworthy.

Engineering 128

Engineering Writing Social Media Report 128

PR in High Definition

DECEMBER 17, 2018

As the nights draw in and Christmas approaches, thoughts of 2019 planning are well underway but instead of looking to the future, we’re going to take a look back over the past year and highlight some of the key trends and events that have taken place in world of communications to give us some inspiration for the year ahead.

YouTube 48

YouTube Ethics Crisis Industry 48

ImPRessions - Crenshaw Communications

SEPTEMBER 8, 2016

And a strong reputation usually engages consumers over time. One tactic that supports that positioning is a thought leadership event. For many of the B2B brands we represent we set up expert discussion panels that join a top client executive with notables in their industry to explore trends or talk through a burning issue.

Education 120

Education Leadership Viral Consumer 120

NewsWhip

NOVEMBER 2, 2021

Nicholson explains that in 2016 “outright false stories were going viral” and now it has become harder to identify. Typically intentions of striking are announced a few weeks in advance, but then engagement with the employee strike tends to peak during the event itself. Rising audience-side misinformation.

Crisis 78

Crisis Brand Branding Airlines 78

Karen Freberg

JANUARY 14, 2021

With the past few years – I’ve had to change and address items AS I AM IN THE CLASSROOM because of breaking news, new platform changes, and campaigns that went viral. We have a bit more now in 2021 to tie into current industry trends. to be able to adjust and work on additions and changes to our syllabus. Think about it.

Social Media 88

Social Media Media Resources Creativity 88

PRSay

OCTOBER 25, 2017

Because it only takes one post to destroy a reputation, companies need to be wary of who has the power to create and share content. Raskopf says social media has inspired Dunkin’ Brands to incorporate popular internet trends into their campaigns. The urban poor is not the rural poor, said Haworth. pictured above ), during an Oct.

Social Media 117

Social Media Conference Media Corporate 117

ImPRessions - Crenshaw Communications

MAY 15, 2018

DeleteFacebook quickly became a trending topic. When a passenger’s video of water flooding a Carnival cruise ship hallway went viral on May 3, it spawned thousands of references to Titanic and some sensational news headlines. A day later on May 4, Carnival’s first news release clearly detailed the event and compensation.

Crisis 136

Crisis Privacy Airlines Facebook 136

Waxing UnLyrical

JUNE 4, 2014

The Harlem Shake dance video craze largely took off based on the whims of students, employees and other everyday folk interested in making a funny viral video. So which one garnered more interest according to Google trends? It’s a landslide: Community creates results. The Harlem Shake depended on community.

Mobile 101

Mobile Community System Social Media 101

Sword and the Script

MARCH 22, 2016

While that event was roughly eight years ago, I remember both the faux pas and also the fact that she hadn’t raised prices in two decades. While I fully recognize the danger of drawing conclusions from one little survey, it’s the aggregate of anecdote, experience and data that tells me this is an emerging trend.

Survey 60

Survey System Trends Small Business 60

ImPRessions - Crenshaw Communications

MARCH 13, 2018

Every two years, the New York-based Corporate Communication International ( CCI ), conducts an in-depth survey of senior PR and communications officers at Fortune 500 companies about the latest global PR trends. Perhaps the most striking trend is the speed of the news cycle and pace of business. Speed Kills. Focusing Inward.

Trends 199

Trends Corporate Employee Analysis 199

Lauri Pehar Borsh

APRIL 30, 2014

It’s a viral process (and it doesn’t happen overnight – it takes time to build up) that will eventually add to your online public reputation and increase your online publicity, which in turn will support your traditional sales and business development processes. Bonus: Being entertaining helps make you memorable.

Social Media 83

Social Media Pitching Media LinkedIn 83

Onclusive

SEPTEMBER 27, 2021

As social media strategy contributors, communications pros know how important it is to keep tabs on trending conversations, stay tuned to what the competition is doing, engage key audiences, and amplify brand visibility through social influencers. Automated Reporting to Track Campaigns, Monitor Events & More.

Social Media 369

Social Media Media Enterprise Viral 369

Lauri Pehar Borsh

APRIL 30, 2014

It’s a viral process (and it doesn’t happen overnight – it takes time to build up) that will eventually add to your online public reputation and increase your online publicity, which in turn will support your traditional sales and business development processes. Bonus: Being entertaining helps make you memorable.

Social Media 60

Social Media Pitching Media LinkedIn 60

Onclusive

JULY 27, 2023

In the end, it created a viral sensation, resulting in increased brand visibility and consumer engagement. Enhanced Reputation: PR campaigns play a crucial role in shaping and maintaining a positive reputation for organizations. Attaching external event data aligns PR efforts with important upcoming activities.

Tools 354

Tools Internal International Resources 354

Beyond PR

MAY 12, 2017

Link building, in general, has changed over the years as exemplified in this report by Google Trends , and PR professionals need to come up with different tactics to avoid being caught in spam filters. 68% of smartphone owners use their phones occasionally to follow breaking news events. Image Source: [link].

Google 64

Google Digital PR Mobile SEO 64

Burrelles Fresh Ideas

MARCH 12, 2024

A clear and consistent brand builds your reputation in the minds of consumers and helps you stand out from the competition. trillion , and other brands have spent decades building their reputation. A robust social media and PR strategy can supercharge your early efforts and help you build a reputation quickly.

Social Media 79

Social Media Strategy Media Reputation 79

Burrelles Fresh Ideas

OCTOBER 31, 2023

Newsjacking involves interjecting your perspectives and viewpoints into unfolding news storylines, effectively hitching a ride on current trending news subjects to garner attention and visibility for your brand. By associating your brand with current events, you can tap into the collective consciousness and draw attention to your message.

Ethics 102

Ethics Trends Social Media SEO 102

NewsWhip

MARCH 26, 2024

With 25% of a brand’s market value directly linked to its public reputation , as noted by the World Economic Forum, the stakes have never been higher for companies to actively monitor, measure, and manage emerging issues. With NewsWhip, brands can move from a delayed reaction based on hindsight to strategically acting with foresight.

Brand 78

Brand Branding Comparison Measurement 78

ImPRessions - Crenshaw Communications

FEBRUARY 6, 2018

In the digital age, today’s PR specialists need to take a broader look at what constitutes a reputation crisis and build in rapid-response tactics and an internal communications protocol. Tracking online reputation is a must for communicators, just as monitoring a simmering pot is for cooks. Respond quickly.

Crisis 199

Crisis Twitter Course Viral 199

Prohibition

DECEMBER 17, 2021

A crisis occurs when there is a severe risk or threat to the reputation, business, and organisational viability. A crisis can negatively impact your brand and reputation on multiple levels if it’s left unaddressed. A crisis is defined as an event that is deemed to be critical and requires a quick and effective response.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Cision

JULY 5, 2016

Our talented leadership team—among the best with whom I’ve ever worked–also positions us well to serve clients, both proactively and reactively, in building, strengthening and defending their reputations. Having a social media initiative go viral is not a good goal – what is the intended net result?

Nonprofit 227

Nonprofit Crisis Viral Groups 227

Buzzstream

FEBRUARY 3, 2021

Improving their brand awareness and reputation. According to John Mueller , Google’s Senior Webmaster Trends Analyst, the update had a key focus on the relevance of an overall website’s content. Don’t encourage clients to be opportunistic when it comes to catastrophic events or sensitive topics.

Digital PR 170

Digital PR Industry Strategy Film 170

Buzzstream

MARCH 13, 2024

But, where SEO focuses mainly on quantitative metrics, digital PR can push more qualitative goals like brand reputation, which overlaps with traditional PR. Instagram has an extensive set at its disposal to create its Annual Trends Report. Proactive Proactive content is pre-planned based on events, holidays, and other scheduled news.

Digital PR 71

Digital PR Construction Case Study SEO 71

Buzzstream

NOVEMBER 10, 2020

You could have a contact list brimming with journalists, and a potentially-viral campaign, but if you hit send on a flat pitch don’t be surprised if you fail to get opens or coverage. Always ensure you use a reputable source that is as unbiased as possible. Pitches can make or break a PR campaign. It’s as simple as that.

Pitching 164

Pitching Writing Digital PR How To 164

NewsWhip

MAY 27, 2021

Brand relevance versus brand reputation | Jump to text. And, the reality is, in this digital world, relevance is even more important than reputation. NewsWhip was a tremendous resource for us, not only to identify what conversations are happening in real time, but what might trend and peak in days and weeks to come.

Healthcare 78

Healthcare Storytelling Communications Local 78

Flatiron Communications

JANUARY 15, 2016

One would be hard-pressed to find a media event (or rather, an “activation”) today that did not employ one or more social media “influencers” as part of its marketing mix for driving branded buzz. What’s more, on the earned media side of the event PR equation , organizers now hire minor celebs as media bait to elicit coverage.

Content Marketing 28

Content Marketing Marketing Instagram YouTube 28

Cision

APRIL 5, 2017

Scale for scale’s sake creates undifferentiated viral clones, where you die by the algorithms. Brian Braiker: People seeing a bump in subscriptions speaks to the power of a differentiated brand, a strong journalist reputation with integrity and history. Brian Braiker: Be informed by the data but not slaves to it.

Report 225

Report Media Advertising Advertising 225