MaccaPR

JANUARY 8, 2021

Minneapolis-based social media consultant Arik Hanson spoke with our PR agency’s vice president Christine Scherping during a lively event, “Social Media Trends to Watch in 2021.” Here is a recording of the entire 45-minute event. Leveraging a viral social media moment has to start with listening,” says Arik. It’s the CEO!,”

Social Media 62

Social Media Trends Marketing Viral 62

5W PR

JANUARY 29, 2024

Forget the Silicon Valley playbook of viral trends and flashy apps. PR professionals must master the art of transparency, finding creative ways to showcase the value of technologies without compromising classified information. PR subtlety Defense tech PR demands a nuanced approach unlike any other.

Industry 78

Industry Publicity Ethics Privacy 78

Cision

MARCH 24, 2016

When events occur or trending topics arise, your brand needs to act quickly. It’s every brand’s dream to go viral, but it doesn’t often happen. Instead, it’s much easier to take advantage of a trending topic that is already viral and jump in on the conversation. You need to have influencers on your side.

Brand 120

Brand Branding Viral Trends 120

Prohibition

JUNE 27, 2023

TikTok, with its immense reach and viral nature, offers luxury brands a unique opportunity to connect with consumers and create impactful digital experiences. By showcasing behind-the-scenes footage, product launches, and creative storytelling, luxury brands can captivate their followers and build brand loyalty.

Brand 71

Brand Branding Marketing Fashion 71

NewsWhip

SEPTEMBER 1, 2022

The conventional wisdom used to be that big events can dominate newsrooms and media or consumer interest and thus ruin the best laid plans of PR mice and men. Comms and PR planning has changed massively in recent years, but it remains a crucial pillar of any proactive press office or communications program.

Brand 78

Brand Branding Data Viral 78

Prohibition

MARCH 11, 2022

It’s also taken social media by storm and provided a great opportunity for brands to jump on the trend. A great example of how being reactive and jumping on social trends can provide great quality content. IKEA stood out for us too, by taking the trend and adding their own twist for a really successful piece of content!

Social Media 71

Social Media B2C Viral Trends 71

Bianchi Biz Blog

FEBRUARY 18, 2021

Sure, once in a while, some PR pro gets lucky and scores a quick media hit, creates a viral video or finds a way to put their company at the top of Google search results for a few days. Issues and Trends are the ‘Secret Sauce’. Attend industry events – trade shows, webinars, conferences, etc. – PR is a Relationship Business.

Automotive 105

Automotive Publicity Transportation Trade Shows 105

Prohibition

AUGUST 15, 2022

Since then, she has become extremely successful, gaining millions of followers on Instagram and YouTube, as well as launching her own fake-tan business and becoming fast-fashion brand Pretty Little Thing’s Creative Director. Molly Mae did an interview on my podcast, yesterday a soundbite from that interview went viral, she trended No.1

Crisis 62

Crisis Viral Government Crisis Communications 62

PR for Anyone

MAY 4, 2022

Get creative with it. It went viral because it looked like big worms. Also, check out our next Get PR Famous upcoming live events at www.GetPRFamous.com and www.SpeakfromYourPowerLive.com. National Pasta Month – if you are a cook, chef, food blogger, etc. this is a great time to pitch national pasta month. Have some fun.

Pitching 130

Pitching Media Financial YouTube 130

Karen Freberg

JANUARY 14, 2021

With the past few years – I’ve had to change and address items AS I AM IN THE CLASSROOM because of breaking news, new platform changes, and campaigns that went viral. We have a bit more now in 2021 to tie into current industry trends. to be able to adjust and work on additions and changes to our syllabus. Think about it.

Social Media 88

Social Media Media Resources Creativity 88

5W PR

MAY 18, 2018

Experiential marketing campaigns are live events designed to educate, entertain, and inform customers. For instance, companies can launch live videos of their events on social media channels like Facebook live, or post podcasts on Apple’s iTunes. 4. It Develops a Stronger Relationship with an Audience.

Company 96

Company Marketing Social Media Analytics 96

Critical Mention

OCTOBER 21, 2018

In other words, crises are significant, disruptive events that often feature a rapid onset. Social media crises, on the other hand, can spread virally from person to person at a moment’s notice. Listen and monitor keywords, trending topics, advocates and names of personnel. SCHEDULE A DEMO.

Crisis 80

Crisis Crisis Communications Case Study Social Media 80

Cision

NOVEMBER 19, 2015

In what could have easily been a sold-out event on StubHub, Landsberg’s standing-room-only presentation at Social Media Week in Chicago focused on using consumer actions to drive content. Images: Todd Dailey , Food Group ( Creative Commons ). Everyone has ideas and ways to share them. Start by starting.

Viral 120

Viral Content Marketing Consumer Storytelling 120

Prohibition

JANUARY 23, 2023

Instead, focus on using ‘trending’ audio. A simple google search will reveal trending audio that you and your brand could potentially use in its video. Instagram content will also rank higher when trending hashtags are used, as it ensures a greater chance of shareability and increases user engagement.

Video 62

Video Social Media Instagram Media 62

Prohibition

JANUARY 17, 2022

Social Media has become a powerful tool for communicating directly with consumers and engaging them with targeted content and creative contests. And with social media moving at lightning speed, effective crisis management by your social team can be the difference between a few negative comments and a viral boycott.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Karen Freberg

OCTOBER 18, 2018

Because of being so busy over the past few days with workshops, sessions, keynotes, and meet ups – it has taken me a few days to collect all of my thoughts and takeaways from the event. Every year it seems like the event gets better and better. Every year it seems like the event gets better and better. Hands down the best.

Education 56

Education Creativity Video Tools 56

Buzzstream

JUNE 16, 2021

In a serendipitous twist of fate, when I was writing this article, I came across this tweet from Louise Parker , Digital PR Director at @propellernet : Im not saying im massively advocating this because creativity and innovation are great yada yada but I swear the biggest myth is that if your idea has been done before you can’t do it.

Digital PR 160

Digital PR Film Instagram Writing 160

NewsWhip

MAY 12, 2021

How PepsiCo’s Creators League transforms trends into brand activations. Every successful creative campaign is powered by insight. How to find content and cultural trends | 4:41-5:03. How the in-house creative team collaborates | 5:04-5:26. It’s a very creative, cool place to be a part of. Watch webinar.

Trends 78

Trends Brand Branding Reddit 78

PRSay

AUGUST 12, 2016

With the tremendous growth of social media in recent years, the PR landscape is continuously evolving and causing public relations professionals to adapt to the 24/7/365 news cycle we now work in as well as the instant, viral nature in which news breaks and spreads. Social media in general is the perfect tool today PR professionals.

Storytelling 60

Storytelling Social Media Sports Strategy 60

Cision

JULY 5, 2016

All too often we are convinced we need a website, or in this day and age, a social media strategy that will go “viral” – but this approach is often doomed from the start. Having a social media initiative go viral is not a good goal – what is the intended net result?

Nonprofit 227

Nonprofit Crisis Viral Groups 227

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. According to John Mueller , Google’s Senior Webmaster Trends Analyst, the update had a key focus on the relevance of an overall website’s content.

Digital PR 170

Digital PR Industry Strategy Film 170

Buzzstream

AUGUST 28, 2019

Why it works: It visualizes trends and often has interesting high and low points that people wouldn’t otherwise have seen. How did a trending topic explode on Twitter? This type of content also offers insight into viral trends and helps visualize just how messages transform and amplify. Social Media Content Analysis.

Survey 98

Survey Data Comparison Analysis 98

Cision

AUGUST 26, 2015

As Cision’s social media manager, I use top 50 and top 100 lists for three purposes: To follow individuals who will help me stay in the loop when new trends and statistics emerge within my industry. Co-Founder of Status Creative, a leader in social media engagement. For content generation and syndication. ” https://t.co/XuswAAsGAo.

Social Media 120

Social Media Twitter Media Nonprofit 120

Buzzstream

MAY 19, 2022

Here’s the thing: creating surveys is very expensive, and your success in pitching surveys for links is often heavily influenced by other news events of the day. You can also go with keywords like: YOUR INDUSTRY + trends. Other keywords need a creative eye to find a way to insert proprietary data to make it pitchable.

Survey 90

Survey How To Reddit Pitching 90

Konnect Agency

OCTOBER 18, 2019

Value” here is defined as content that drives engagement, virality and follows, ultimately leading to a substantial return on investment. Outside out of the necessary customer support activities, strategists should implement engagement tactics and share interactive creative to inspire action.

Social Media 56

Social Media Marketing Media Trade Shows 56

Prohibition

DECEMBER 17, 2021

It is a process that is designed to respond to a negative event that threatens the image, integrity, and/or financial well-being of the organisation. A crisis is defined as an event that is deemed to be critical and requires a quick and effective response. There are different ways in which crisis communication can be performed.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Buzzstream

SEPTEMBER 30, 2021

We thought we’d come out the other side of things as we headed into a New Year but there was something else at play that was affecting our efforts as a PR and creative team. Now, there’s nothing viral about those numbers but we know that the quality of the sites will have a positive impact on important search metrics.

Digital PR 71

Digital PR How To Reddit Engineering 71

Buzzstream

MARCH 13, 2024

Instagram has an extensive set at its disposal to create its Annual Trends Report. Tip: Brands get creative and overlap hero content types. Digital PR provides a creative alternative to bring authoritative links and relevant traffic to a site primed to convert. Here are some specific examples of Hero content: Surveys.

Digital PR 71

Digital PR Construction Case Study SEO 71

Konnect Agency

MAY 15, 2020

Never before have brands been able to create virality on such a massive scale. Content creators can use popular sounds and hashtags to join in on these TikTok challenges or trends, further increasing a brand’s likelihood of landing on the FYP and extending potential reach and virality of videos. Engaging Content.

Viral 52

Viral Video Social Media Creativity 52

Cision

DECEMBER 5, 2017

Blogging is no longer an experimental trend that might be a waste of time. Keep in mind, if you need something more professional or interactive, MultiVu , our in-house creative team can help you out. Their finger-stopping content went viral – earning over 500 global media placements culminated with over 300 million impressions.

Infographics 235

Infographics Case Study Content Marketing Video 235

Buzzstream

NOVEMBER 10, 2020

You could have a contact list brimming with journalists, and a potentially-viral campaign, but if you hit send on a flat pitch don’t be surprised if you fail to get opens or coverage. Get creative: a recent study from the past six to 12 months could make your study or campaign relevant – the more recent, the better.

Pitching 164

Pitching Writing Digital PR How To 164

Beyond PR

DECEMBER 5, 2017

Blogging is no longer an experimental trend that might be a waste of time. Keep in mind, if you need something more professional or interactive, MultiVu , our in-house creative team can help you out. Their finger-stopping content went viral – earning over 500 global media placements culminated with over 300 million impressions.

Infographics 72

Infographics Case Study Video Survey 72

NewsWhip

MAY 27, 2021

So, we had to move to media channels that are more creative, that are more mobile, that are more dynamic and personalized, and that’s led us to where we are today which is a ripe opportunity for our clients and healthcare to really embrace these new storytelling opportunities and reap the benefits of more modern media strategies.

Healthcare 78

Healthcare Storytelling Communications Local 78

Beyond PR

AUGUST 4, 2016

Social media makes it easier to uncover customer trends and pain points, competitive intelligence and new business. Be conscious of trending topics in your industry or current events that may impact your tweeting. Think of them as networking events, minus the suit and tie. Regularly export metrics to keep track of trends.

Social Media 40

Social Media Pinterest Media Marketing 40

Masters in Communications

FEBRUARY 12, 2022

It can also include Discovery Channel, The History Channel and National Geographic Bonding : This is everything from group chats with family online during the COVID-19 pandemic, shared experiences of sporting events, or the coming together of people following a tragedy, like Hurricane Katrina. So, it remains in the public perception.

Ethics 52

Ethics Communications Print Television 52

Flatiron Communications

JANUARY 15, 2016

One would be hard-pressed to find a media event (or rather, an “activation”) today that did not employ one or more social media “influencers” as part of its marketing mix for driving branded buzz. What’s more, on the earned media side of the event PR equation , organizers now hire minor celebs as media bait to elicit coverage.

Content Marketing 28

Content Marketing Marketing Instagram YouTube 28

Cision

APRIL 5, 2017

Scale for scale’s sake creates undifferentiated viral clones, where you die by the algorithms. You’re seeing a lot of brand content that is exciting and that you haven’t seen before and it’s creative. There is a new creativity in brand journalism but the feel is brand advertising. How are you looking at the data?

Report 225

Report Media Advertising Advertising 225