Sword and the Script

AUGUST 18, 2020

I think I could make a case arguing the ethics either way. PR Ethics of Communicating a Point of View As with many of the questions on this survey, we offered an optional open-ended comment field asking “why?” Communicators are “always” accurate and truthful: Business ethics. “If Accurate and Truthful? Give our services a try.

Ethics 99

Ethics Communications Survey Public Affairs 99

5W PR

JANUARY 17, 2024

That means defense tech brands need to begin openly discussing ethical frameworks, safety measures, and even the limitations of the technology to be able to build a bridge of understanding. Defense tech storytelling But transparency alone is not enough. Consistency Remember, building trust is a marathon, not a sprint.

Publicity 78

Publicity Brand Branding Ethics 78

ImPRessions - Crenshaw Communications

JANUARY 5, 2024

We’re getting a handle on how to use generative AI ethically and with impact , riding the waves of an evolving social media landscape, and navigating unpredictable news cycles. She predicts these platforms will bring more collaboration and less friction between the two camps, improving storytelling and overall media quality.

Trends 333

Trends Industry Government Data 333

PRSay

FEBRUARY 7, 2024

Through the years, the PR and comms fields have been attractive landing spots for journalists with their writing and storytelling skills and media prowess. They both are storytellers. The ethical considerations for public relations and journalism have similarities and differences.

Communications 190

Communications Sports Journalism Fashion 190

5W PR

NOVEMBER 15, 2023

Sustainability and ethical marketing Consumers today are increasingly concerned about the environment and ethical practices. Storytelling and brand narrative Crafting a compelling brand narrative can humanize a fast-food chain and build an emotional connection with customers.

Strategy 78

Strategy Marketing Ethics Mobile 78

Ethical Voices

JUNE 13, 2022

She discusses a number of important ethics issues including: The ethical importance knowing when to saying “No”. How to empower your employees to make tough ethical decisions. The biggest ethical challenge for me sometimes is you need to say no. What is the best piece of ethics advice you were ever given?

Ethics 52

Ethics Real Estate Agency Company 52

PRSay

NOVEMBER 1, 2023

Ethics are the cornerstone of PRSA and the PR profession. You have a master’s degree in ethics from Vanderbilt University. And to me, it was ethics. Storytelling is at the heart of who we are, whether it’s College GameDay or PR or internal communications. It’s now been over 15 years. Why did you decide to pursue this?

Sports 77

Sports Ethics Television Storytelling 77

5W PR

JUNE 20, 2023

There are a few strategies to ensure that marketing campaigns for rehab and mental health centers prioritize compassion, empathy, and ethical practices, while effectively reaching and engaging the target audience. Storytelling One of the most powerful ways to maintain compassion in marketing campaigns is through authentic storytelling.

Marketing 88

Marketing How To Ethics Insurance 88

Waxing UnLyrical

MAY 24, 2018

The great Brian Solis, who I had the pleasure of seeing live in 2013 as keynote speaker at the PRSA’s International Conference, recently published this article on LinkedIn about creative storytelling. Solis says that 550,000 LinkedIn members describe themselves as storytellers. Are you one of them? Do the Right Thing.

Creativity 96

Creativity Storytelling LinkedIn System 96

PRSay

DECEMBER 22, 2023

She is a past president of the PRSA Miami Chapter, where she still serves on the APR and Ethics committees. She regularly speaks on topics related to crisis communications, storytelling and ethics for new pros at PRSA and PRSSA conferences around the country. Beyond FIU, she is a dedicated PRSA member.

Crisis Management 138

Crisis Management Crisis Crisis Communications Ethics 138

ImPRessions - Crenshaw Communications

JUNE 28, 2023

Concerns about job losses, privacy breaches, and ethical use are widespread. The technology’s numerous challenges, such as defining and enforcing ethical guidelines in an entirely new dimension, mass adoption, and differentiation, loom as a counterpoint to PR’s power to inform.

Technology 170

Technology Strategy Privacy Healthcare 170

5W PR

SEPTEMBER 20, 2023

Tapping into culture for travel PR strategies requires a thoughtful approach that combines authenticity, storytelling, and engagement to create memorable and immersive travel experiences. Storytelling Authentic storytelling is the cornerstone of successful travel PR campaigns.

Travel 78

Travel Strategy How To Local 78

Stephen Waddington

JULY 14, 2021

The Institute of Development Studies has developed guidelines for inclusive storytelling. At the Institute of Development Studies, our approach was to kick off a consultation at the beginning of this year with researchers and Fellows on ethical content creation. Subjects should have an active part in how their story is told.

Guidelines 171

Guidelines Ethics Study Community 171

5W PR

MARCH 21, 2024

Storytelling PR isn’t just about churning out press releases or making the rounds in the media. With clever PR, they might back environmental initiatives, team up with eco-friendly celebrities, or shine a spotlight on their ethically sourced materials. Let’s take a brand that sells sustainable clothing as an example.

Trends 78

Trends Product Launch Ethics Travel 78

The Hoyt Organization

SEPTEMBER 8, 2023

The Legal & Ethical Implications Another issue to keep in mind is the legal and ethical implications of using AI in public relations. Then they need to take the right steps in ensuring that it is implemented ethically. It maintains the authentic and relatable storytelling that resonates with audiences.

Publicity 100

Publicity Ethics Analysis Data 100

5W PR

AUGUST 28, 2023

Disclosing sponsored posts is not only an ethical practice but is also required by regulations in many countries. Storytelling and relatability Influencers who excel at storytelling and sharing personal experiences can create emotional connections with their audience.

Industry 78

Industry Marketing Storytelling Consumer 78

The Hoffman Agency

JULY 8, 2019

On one hand, data is the best instrument a marketer can use to reach the right audience and — crucially — tell the right story; on the other, we have the responsibility to treat this data ethically and to be aware of its value. The post Pirates, Data and Storytelling appeared first on "What's HAppening" Blog.

Storytelling 28

Storytelling Data Travel Writing 28

5W PR

JULY 15, 2023

Use storytelling techniques to engage and connect with customers on an emotional level, ultimately building brand loyalty. Communicate the brand’s commitment to ethical practices, sustainability, and community engagement. Transparency Transparency and authenticity are critical in building trust with customers.

Corporate 78

Corporate Industry Communications Ethics 78

5W PR

JANUARY 3, 2024

Consumers are increasingly conscious of eco-friendly practices, cruelty-free products, and ethical sourcing. Storytelling with purpose Craft narratives around a brand’s commitment to sustainability. Influence of sustainability Sustainability is no longer a trend but a central pillar of the beauty industry.

Product Launch 78

Product Launch Consumer Community Interviews 78

Prohibition

AUGUST 1, 2023

Some choose veganism or vegetarianism for ethical reasons, while others do so for health or environmental concerns. By highlighting the ethical, health, and environmental benefits of their products, brands can differentiate themselves from competitors.

Brand 62

Brand Branding Ethics Storytelling 62

ImPRessions - Crenshaw Communications

MAY 24, 2022

Yes, data can be compelling, but smart B2B marketers know that storytelling is more powerful than a list of facts. The right communications strategy can credibly convey a B2B brand’s cultural and societal values; ethics as an employer and corporate citizen; and brand purpose beyond sales and profits.

B2B 170

B2B Brand Branding Education 170

Deirdre Breakenridge

JULY 10, 2019

FEEL stands for: Facing Fears , engaging with Empathy , using Ethics and good judgment and unleashing the Love of their mission to genuinely connect and to build loyal and unbreakable bonds. . Brené Brown, who is a researcher and storyteller, nailed this in her TED Talk. What is the genesis of my passion project? Everything!

Ethics 177

Ethics Social Media Leadership Interviews 177

PRSay

SEPTEMBER 11, 2023

ET, Microsoft’s Bonnie McCracken leads a PRSA webinar titled “Storytelling in the World of AI.” The second thing that differs is the focus on ethics and responsibility so early in the development and adoption of generative AI. 21 at 1 p.m. ” Sign up for this free PRSA member resource here.

Enterprise 183

Enterprise Tools Technology Privacy 183

5W PR

JULY 19, 2023

Showcase the brand’s uniqueness through compelling visuals, storytelling, and consistent messaging. Consider partnering with charitable organizations, supporting sustainable practices, or promoting ethical manufacturing processes. Content Visual content is paramount in the apparel industry.

Apparel 78

Apparel Industry Customer Service Pinterest 78

ImPRessions - Crenshaw Communications

MAY 18, 2018

It is well documented that today’s rising generations value a company’s ethical stance and an authentic commitment to social responsibility. Storytelling brings brands to life. But the storytelling should go beyond the founders and employees. In the B2B sector, Salesforce excels at storytelling and has a team dedicated to it.

Brand 149

Brand Branding Storytelling B2B 149

Sword and the Script

JUNE 25, 2020

Comm Pros Feel the Challenge of Proving ROI (Marketing Charts) What Does “Storytelling” Mean to You? Here’s the recording: Also, see these pieces related to this year’s survey: PR Measurement: How is Communications Proving Value? 105 Answers from Communicators Why Have the Top Challenges Facing PR and Comms Shifted?

Survey 78

Survey Communications Public Affairs Ethics 78

Wadds Inc.

JANUARY 16, 2023

The masterful public relations professional understands the enormous value of living a personal and professional life that reflects the highest standards of moral conduct and ethical behaviour. They are proverbial rotten apples that attempt to spoil many of us in public relations practice who abide by the highest ethical standards.

Meeting 98

Meeting Ethics Storytelling Publicity 98

PRSay

FEBRUARY 25, 2019

In honor of our “Storytelling & Writing” issue, we posed the following question for February: “What inspires your writing?”. “The writing I produce is driven by the desire to deliver honest, compelling and ethical communications that has value to society. ” — Edward M.

Writing 68

Writing Transportation Storytelling Ethics 68

The Hoffman Agency

AUGUST 10, 2023

I was fascinated by how a well-thought-out campaign can add an ethical, humanitarian component to an otherwise rigid business-to-consumer relationship. The Hoffman Agency is all about the crossroads of storytelling and innovative tech. Deciding to focus my energy on landing a job in tech PR was an exciting moment of clarity.

Case Study 36

Case Study Storytelling Television Energy 36

Stephen Waddington

AUGUST 11, 2019

Deconstructing the Vote Leave campaign The Leave campaign won by a margin of two percent thanks to its use of data, storytelling and paid targeting via Facebook. It also challenged everything that we know about ethical communications. My article last week outlines the developing narrative and numerous ethical issues.

Communications 96

Communications Ethics Public Affairs Government 96

Landis PR

NOVEMBER 22, 2021

Deadlines, ethics, factual information and building relationships are important qualities on both sides. . He/she is your storyteller. On the flip side, PR pros have peeves with media who post a release as-is and lazy media who get details wrong. A reporter isn’t your teammate. Find somebody who understands the point. . Empathetic.

Ethics 52

Ethics Pitching Storytelling Report 52

Sword and the Script

JUNE 30, 2021

Blog: Code of PR Ethics? Blog: What Does “Storytelling” Mean to You? If you enjoyed this post, you might also like: Code of PR Ethics? Prior year survey results and commentary include the following: 2020 JOTW Communications Survey. Presentation: The 2020 JOTW Communications Survey. The Gray Area of Communicating a Point of View.

Survey 118

Survey Communications Ethics Measurement 118

PR 20/20

OCTOBER 10, 2019

Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community. Some jobs will be lost, and new ones, some we can’t even fathom, will be created. AI does not replace humans in most instances, rather, it enhances human knowledge and capabilities.

Case Study 42

Case Study Storytelling Study Engineering 42

Ethical Voices

OCTOBER 24, 2022

Sandy discusses a number of important ethics issues, including: What to do ethically when a reporter wants to showcase a vulnerable person. The ethics of how we are covering Kanye West. It sounds like your most difficult challenge in college was being told you can’t be ethical due to your being an atheist.

Ethics 50

Ethics Interviews Advertising Advertising 50

PRSay

FEBRUARY 23, 2017

While at Porter Novelli, Steve was both grizzled skeptic and warm-hearted storyteller. That’s at the very core of PRSA’s Code of Ethics and the recent statement from PRSA’s 2017 Chair, Jane Dvorak, APR, Fellow PRSA , about “alternative facts.” As Jane writes “Honest, ethical professionals never spin, mislead or alter facts.

Healthcare 70

Healthcare Communications Ethics Radio 70

PRSay

JANUARY 3, 2018

Digital storytelling, social listening and native advertising will all dramatically increase in significance as well, even as blogs maintain an important role in disseminating information. Whether the effect is positive or negative, AI will likely impact PR and communications.

Publicity 167

Publicity Social Media Television Measurement 167

Cision

AUGUST 21, 2017

While Game of Thrones is undeniably a high fantasy tale, fans connect with it on such a passionate level because apart from the beautiful scenery and mystical beings, the storytelling is spectacular. From then on, every decision she made was ultimately informed by this goal.

Strategy 258

Strategy Trade Shows Case Study Course 258