PRSay
JANUARY 8, 2019
As communicators, we have long relied on earned media or public relations — usually in the form of media relations — to place our clients’ names on the internet, on TV, in print and on the radio. We all love a good story, and research shows that conducting media relations through the lens of storytelling provides optimal results.
Critical Mention
OCTOBER 29, 2019
PR pros can deliver exceptional multimedia experiences by spreading their brand’s updates and releases across TV, radio, social media and online publications. In addition to learning how to deliver information across all mediums, PR pros must be strong storytellers and know how to navigate and tailor messages to the targeted audiences.
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PRSay
JANUARY 3, 2018
We’ve watched traditional media such as newspapers, magazines, radio and television decrease in importance thanks to Twitter, Facebook, Snapchat and other social platforms. In 2018, discussions about the future for PR and communications pros will likely include the topic of robots.
PRSay
FEBRUARY 23, 2017
While at Porter Novelli, Steve was both grizzled skeptic and warm-hearted storyteller. Brinkley , a man who used new technologies (broadcast radio) in the early 20th century to make wildly unfounded and dangerous health claims. As Jane writes “Honest, ethical professionals never spin, mislead or alter facts.
ImPRessions - Crenshaw Communications
JANUARY 25, 2018
Above all, through speeches, radio addresses, and his writings, Churchill presaged the modern business or political leader bent on making his mark through strategic thought leadership. Today’s most effective PR relies on emotional storytelling to make connections with consumers.
Waxing UnLyrical
NOVEMBER 9, 2016
Currently, PR professionals are still in love with the concept of “storytelling.” The problem with storytelling as a vehicle for engagement, and more importantly message placement, is that if everyone is following the same model, it all becomes noise again. ” Reports of the death of storytelling are not new.
MaccaPR
MAY 28, 2015
You wonder if her Dad saw it, and that’s what keeps you watching - it’s just great storytelling.”. space agency, NASA, was shot by a South Korean marketing team with a French production designer for a Korean car brand with music by the Austrian Radio Symphony Orchestra. Ethically ambiguous? Source: Forbes ). asks Preston.
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