Trending Sources

Ethics Doesn’t Take Vacations

PRSay

But there’s one aspect of public relations that doesn’t get to take time off…ethical practice and behavior. Ethical considerations are with us constantly…when we wake in the morning, and when we finally fall asleep at night. There are no vacations for ethics. via LinkedIn.

Legal and Ethical Issues in Marketing

Spin Sucks

By Monique Goodyer The concept of marketing has existed since the start of time, but it recently has become an area of high contention where legal and ethical issues in marketing are dubious and ill-defined. However, consent is another ethical issues in marketing grey line.

Ethics and Accountability in Public Relations are Non-Negotiable

Waxing UnLyrical

I’ve been known to “wax unlyrical” time and again with my view of what comprises good/ethical/professional public relations. Ethics,” in a nutshell, is about doing the right thing. . Because ethics and accountability in public relations are non-negotiable.

Friday Wrap #173: Ethics-challenged outreach, Twitter reveals Moments, Google AMPs up the mobile web

Holtz Communication + Technology

Edelman’s ethics questioned in offer to pay for reporters’ insights —PR agency Edelman sent emails to select reporters on behalf of a client—a federal agency—seeking insights on helping “refine their agency messaging.”

R.I.P. For PR Spin: Ethics, Public Relations and The Imminent Death of “Spin”

MaccaPR

The Public Relations Society of America (PRSA) has declared this September as "Ethics Awareness Month," complete with "The New Era of Authenticity" as a theme. There’s also a Google+ Hangout on PR ethics, webinars and a #PRethics hashtag.

New Year’s Honours 2015

Stuart Bruce

Professor Anne Gregory @gregsanne – I’ve known Anne for more than 20 years and she’s one of the most impressive advocates I know for increasing professionalism in public relations and emphasising how ethics should be at the heart of what we do.

Local 23

Friday Wrap #186: Bank ethics, AI messaging, live-streamed debates, declining Twitter spends, & more

Holtz Communication + Technology

Employees used an ethics hotline and called Human Resources to report the activities, after which they were terminated for reasons like tardiness. ” The takeaway: Ethical behavior is increasingly important to customers and investors.

Perception, Reality, and Public Relations

Waxing UnLyrical

Newspapers and other media have become inured to my frequent “letter to the editor” assaults, most of the time wisely choosing to ignore my comments on ethical misbehavior and/or lack of transparency in governmental or business affairs.

PR debacle: Not-so-secret report topples local police chief

Tough Sledding

It all came apart when the community learned, pretty much without warning, that its local crime-fighting hero was a self-centered bully and a sexist boss who abused his staff. Day after day, the chief’s mistreatment of subordinates was spotlighted in local news media. Uncategorized Brimfield Chief David Oliver Ethics Ohio PR A scandalous story unfolded in my neighborhood in recent weeks.

PRoust Questionnaire: Sean Kelly

PR Conversations

Sincerity, loyalty, sound judgment, trustworthiness and a commitment to the values and ethical foundations of the PR profession—which just happen to be expressed in the CPRS Code of Professional Standards —are the qualities I most admire.

Good PR a challenge for those making money while doing good

Media Bullseye

So, strategically timed local appeals make the most sense from a supply management perspective. Ethics Public Relations Feature

As news evolves, PR must be as accountable to the public as it is to its clients

Holtz Communication + Technology

” Then there’s a recently-released study from the Economist Intelligence Unit that found 71% of business leaders believe their organizations’ responsibility to respect human rights transcends adherence to local laws.

Ethics 117

How To Create Great Content With Your Data

Cision

Each is representative of a special case: a large business with representative data, a large business with localized data, and a smaller business with localized data. One of the challenges facing content creators is how to create consistent, meaningful content.

Data 85

Uber’s use of ‘Greyball’ program causes ethics concerns

PR Daily

The company used it in cities where Uber faced local backlash—or worse, banishment—including Boston, Paris and Las Vegas. The program calls into question whether the company crossed ethical and legal lines in its early efforts to win market share.

Creative Headlines Will Drive PR SEO & Success in 2017

Cision

According to INC , being digital friendly is the new norm in any kind of business; inclusive of local search, to test strategies and the overall brand message traction. The local, national and global consumer currently expects to be communicated with, on a multi-level, always updated stream of relevant news, all attainable through SEO. This news article was written by Courtney Lukitsch, Founder and Principal at Gotham PR in New York and London.

SEO 66

29 Advanced Digital Newsletters That Help You Learn

ZudePR

Makes me tired even thinking about this bloke’s work ethic. Brian from Backlinko tells you how to get them, ethically. Whitespark Local Pulse. This is a key element of local SEO, which is of paramount importance to most small businesses’ marketing efforts.

Digg 52

A communicator’s guide to mitigating the risk of greenwashing

PR Conversations

Ensure the communication is consistent with the company’s ethics and culture. That is the case for the Public Relations Institute of Southern Africa’s (PRISA) code of ethics.

My CIPR CPD (continuous professional development) goals for 2015

Stuart Bruce

Experimenting with paid media locally for my wife Karen Bruce who is a local councillor. Ethics is a new compulsory module where you must log at least 5 points. Given the international nature of my work the best way I can record points here is to contribute to the development of ethical best practice for the PR profession globally. Already participated in global communications ethic debate as moderator of World Communication Forum in Davos. CIPR Ethics Trainin

How PR pros can fight the perception that they’re ‘smart, friendly liars’

PR Daily

I think that it’s the practitioners who make mistakes or are lacking in ethics that get more coverage and attention,” Seltzer says. A practitioner who helps the local Red Cross doesn’t get much attention or individual public praise. Spin doctor, heal thyself.

5 Things to Consider When Planning Your Video Marketing Strategy

Cision

Vivek Patel is a Local Search Specialist at E2M , one of the fastest growing digital marketing agencies based in India committed to meeting the highest ethical standards of digital marketing services to encourage and drive strategic and sustainable business growth.

Video 71

A Job, Career or Labor… What’s the Difference?

Waxing UnLyrical

She’d worked for a local government agency for several years. Business Career Shonali Burke career moves jobs labor work ethicYesterday, we in the U.S. marked Labor Day (which the rest of the world marks on May 1 , but of course, we have to be different… ).

PR needs to be ready for fake news targeting companies

Holtz Communication + Technology

The list of potential motives is endless: anti-corporate activism, unsavory union tactics, competitive harassment, dissatisfied shareholders, unethical stock traders, even ethics-challenged, bottom-feeding PR practitioners… But aren’t social networks taking steps to end fake news?

USA Today’s Tips for Pitching to Get News Coverage

Cision

But how can PR pros take more mundane company news and get it into a local or national news story? A word to the wise PR professional: USA Today reporters are extremely strict with their ethics policy and won’t be bought even if you try. We sign an #ethics policy and really pride ourselves in those principals, says @BerylLove of @USATODAY #HAROConnects.

Journalism and News Trends for PR Pros

Cision

Buzzfeed , best-known for light list-based content, now runs regular long-form stories about topics such the local economic impact of Spaceport America and the suicide of a corrections officer who reported his colleagues for abuses. Uncertainty about revenue, new publishing models.

Media Relations Must-Dos: 10 Tips for More Earned Media

Beyond PR

Know your standards: AP News Values and other codes of ethics. Get local: Most of the media outlets you reach out to are focused on a specific audience.

Politicians Trying to Control What Is Said Online

Spin Sucks

The Utah Mayor used pseudonym Richard Burwash to write news articles about the city he governs, saying he wanted to highlight “good news” after cutbacks in coverage of local government. Let’s talk politics today, shall we?

Ethics 102

The Spin Sucks Inquisition: Monica Rodgers

Spin Sucks

Since I recently completed my master’s studies with a focus on multicultural communications, I really enjoyed how she gives clear step-by-step instructions on how multinational corporations can localize their offerings to resonate with cultures around the world.

Why organizational values are crucial to branding efforts

PR Daily

Managers of brands large and small, national and local, should be preparing for an unanticipated backlash surrounding a controversial social issue. For starters, they must clearly define their brand values, stay consistent and maintain ethical standards. Virtue ethics.

The Present & Future Tech Trends PRs Should Prepare For

Cision

For example, the ongoing globalization of the Internet and expansion to more rural audiences is already emerged for organizations with international operations, but barely emerging and not very important for a restaurant that does only local business.

The #PRStudChat Community Discusses PR, Twitter & Politics on Tuesday, October 11th

PR Expanded

ET, the #PRStudChat Community will gather to discuss PR, Twitter and Politics from local cities to the state houses to the national government, all while reaching and communicating to a global audience focused on this year’s election.

PR Rock Stars: 3M’s Heather Cmiel

Communications Conversations

PRSA has a code of ethics. And while I want to believe that all communicators live by ethical principles, I think documented principles that can be referenced, shared and help guide decision making today is more important now than ever.

Millennials and PR Leadership in the 21st Century: Are They Ready?

IPR

However, the focus group findings point to several key areas of concern about Millennials engaged in public relations work: personal qualities, communication skills, business acumen, and work ethic. Some participants were acquainted due to membership in local PRSA chapters.

Straight Talk for Laywers and Legal Marketers on Content Marketing

Sword and the Script

As a marketer (I am not a lawyer, or non-lawyer if you prefer), I believe there are some ethics with native advertising that lawyers should consider. As a pragmatic and ethical marketer, I offer this rule of thumb: be sure native ads you purchase are clearly delineated as ads.

The Top 50 Social Media Influencers on Twitter

Cision

How to Balance Ethics and Reality in #Influencer #Marketing [link] pic.twitter.com/BWn4QG8m0s. — CEO of Likeable Local. Top 50 lists serve multiple purposes beyond just giving kudos where it’s deserved. As Cision’s social media manager, I use top 50 and top 100 lists for three purposes: To follow individuals who will help me stay in the loop when new trends and statistics emerge within my industry. For content generation and syndication.

The Year In PR

6 A.M.

It is down to us to carry forward the ethical behavior and professional standards of the founders of the business. Fourth, you must be both global and local, because our business relies on cultural mores.

PRoust Questionnaire: Gregor Halff

PR Conversations

more ethical colleagues. I enjoy reading local newspapers (or digital properties) from wherever in the world I am working, but also make sure to get my daily dose of the famous “salmon-pink newspaper.”

Edelman: Trust in Organizations Collapsing Worldwide

PRSay

The survey indicates a widespread sense that news outlets aren’t getting the local story because of constricted economics. A major force is sweeping the world, and organizations must come to grips with it if they wish to make their case to a skeptical public.

PR's responsibility to the public

PR Daily

Then there’s a recently-released study from the Economist Intelligence Unit that found 71 percent of business leaders believe their organizations’ responsibility to respect human rights transcends adherence to local laws. People who don’t understand PR tend to conflate it with media relations.

PR – the public relations profession – being a member, joining in and taking part

Stuart Bruce

Ethics – I want to practice my profession or trade in the most ethical manner possible and professional associations and trade bodies provide me with a framework and codes of conduct to do so. CIPR corporate communications Ethics PRCA public relations

Friday Wrap #156: Vanishing voicemail, FTC’s native ad focus, two new crises, PR’s low score

Holtz Communication + Technology

Facebook is also tops for GenXers, with 51% getting political news from there with local TV coming in second place. For Baby Boomers (like me), Facebook is toward the bottom of the pack, at 39%, with local TV taking first place and NBC News coming in second.