Ethics Doesn’t Take Vacations

PRSay

But there’s one aspect of public relations that doesn’t get to take time off…ethical practice and behavior. Ethical considerations are with us constantly…when we wake in the morning, and when we finally fall asleep at night. There are no vacations for ethics. via LinkedIn.

Ethics and Accountability in Public Relations are Non-Negotiable

Waxing UnLyrical

I’ve been known to “wax unlyrical” time and again with my view of what comprises good/ethical/professional public relations. Ethics,” in a nutshell, is about doing the right thing. . Because ethics and accountability in public relations are non-negotiable.

Trending Sources

R.I.P. For PR Spin: Ethics, Public Relations and The Imminent Death of “Spin”

MaccaPR

The Public Relations Society of America (PRSA) has declared this September as "Ethics Awareness Month," complete with "The New Era of Authenticity" as a theme. There’s also a Google+ Hangout on PR ethics, webinars and a #PRethics hashtag.

A communicator’s guide to mitigating the risk of greenwashing

PR Conversations

Ensure the communication is consistent with the company’s ethics and culture. That is the case for the Public Relations Institute of Southern Africa’s (PRISA) code of ethics.

PRoust Questionnaire: Sean Kelly

PR Conversations

Sincerity, loyalty, sound judgment, trustworthiness and a commitment to the values and ethical foundations of the PR profession—which just happen to be expressed in the CPRS Code of Professional Standards —are the qualities I most admire.

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PR debacle: Not-so-secret report topples local police chief

Tough Sledding

It all came apart when the community learned, pretty much without warning, that its local crime-fighting hero was a self-centered bully and a sexist boss who abused his staff. Day after day, the chief’s mistreatment of subordinates was spotlighted in local news media. Uncategorized Brimfield Chief David Oliver Ethics Ohio PR A scandalous story unfolded in my neighborhood in recent weeks.

Good PR a challenge for those making money while doing good

Media Bullseye

So, strategically timed local appeals make the most sense from a supply management perspective. Ethics Public Relations Feature

Uber’s use of ‘Greyball’ program causes ethics concerns

PR Daily

The company used it in cities where Uber faced local backlash—or worse, banishment—including Boston, Paris and Las Vegas. The program calls into question whether the company crossed ethical and legal lines in its early efforts to win market share.

How To Create Great Content With Your Data

Cision

Each is representative of a special case: a large business with representative data, a large business with localized data, and a smaller business with localized data. One of the challenges facing content creators is how to create consistent, meaningful content.

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29 Advanced Digital Newsletters That Help You Learn

ZudePR

Makes me tired even thinking about this bloke’s work ethic. Brian from Backlinko tells you how to get them, ethically. Whitespark Local Pulse. This is a key element of local SEO, which is of paramount importance to most small businesses’ marketing efforts.

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My CIPR CPD (continuous professional development) goals for 2015

Stuart Bruce

Experimenting with paid media locally for my wife Karen Bruce who is a local councillor. Ethics is a new compulsory module where you must log at least 5 points. Given the international nature of my work the best way I can record points here is to contribute to the development of ethical best practice for the PR profession globally. Already participated in global communications ethic debate as moderator of World Communication Forum in Davos. CIPR Ethics Trainin

A communicator’s guide to mitigating the risk of greenwashing

PR Conversations

Ensure the communication is consistent with the company’s ethics and culture. That is the case for the Public Relations Institute of Southern Africa’s (PRISA) code of ethics.

How PR pros can fight the perception that they’re ‘smart, friendly liars’

PR Daily

I think that it’s the practitioners who make mistakes or are lacking in ethics that get more coverage and attention,” Seltzer says. A practitioner who helps the local Red Cross doesn’t get much attention or individual public praise. Spin doctor, heal thyself.

Creative Headlines Will Drive PR SEO & Success in 2017

Cision

According to INC , being digital friendly is the new norm in any kind of business; inclusive of local search, to test strategies and the overall brand message traction. The local, national and global consumer currently expects to be communicated with, on a multi-level, always updated stream of relevant news, all attainable through SEO. This news article was written by Courtney Lukitsch, Founder and Principal at Gotham PR in New York and London.

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5 Things to Consider When Planning Your Video Marketing Strategy

Cision

Vivek Patel is a Local Search Specialist at E2M , one of the fastest growing digital marketing agencies based in India committed to meeting the highest ethical standards of digital marketing services to encourage and drive strategic and sustainable business growth.

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A Job, Career or Labor… What’s the Difference?

Waxing UnLyrical

She’d worked for a local government agency for several years. Business Career Shonali Burke career moves jobs labor work ethicYesterday, we in the U.S. marked Labor Day (which the rest of the world marks on May 1 , but of course, we have to be different… ).

USA Today’s Tips for Pitching to Get News Coverage

Cision

But how can PR pros take more mundane company news and get it into a local or national news story? A word to the wise PR professional: USA Today reporters are extremely strict with their ethics policy and won’t be bought even if you try. We sign an #ethics policy and really pride ourselves in those principals, says @BerylLove of @USATODAY #HAROConnects.

Media Relations Must-Dos: 10 Tips for More Earned Media

Beyond PR

Know your standards: AP News Values and other codes of ethics. Get local: Most of the media outlets you reach out to are focused on a specific audience.

Journalism and News Trends for PR Pros

Cision

Buzzfeed , best-known for light list-based content, now runs regular long-form stories about topics such the local economic impact of Spaceport America and the suicide of a corrections officer who reported his colleagues for abuses. Uncertainty about revenue, new publishing models.

The #PRStudChat Community Discusses PR, Twitter & Politics on Tuesday, October 11th

PR Expanded

ET, the #PRStudChat Community will gather to discuss PR, Twitter and Politics from local cities to the state houses to the national government, all while reaching and communicating to a global audience focused on this year’s election.

The Present & Future Tech Trends PRs Should Prepare For

Cision

For example, the ongoing globalization of the Internet and expansion to more rural audiences is already emerged for organizations with international operations, but barely emerging and not very important for a restaurant that does only local business.

Why organizational values are crucial to branding efforts

PR Daily

Managers of brands large and small, national and local, should be preparing for an unanticipated backlash surrounding a controversial social issue. For starters, they must clearly define their brand values, stay consistent and maintain ethical standards. Virtue ethics.

PR Rock Stars: 3M’s Heather Cmiel

Communications Conversations

PRSA has a code of ethics. And while I want to believe that all communicators live by ethical principles, I think documented principles that can be referenced, shared and help guide decision making today is more important now than ever.

The Top 50 Social Media Influencers on Twitter

Cision

How to Balance Ethics and Reality in #Influencer #Marketing [link] pic.twitter.com/BWn4QG8m0s. — CEO of Likeable Local. Top 50 lists serve multiple purposes beyond just giving kudos where it’s deserved. As Cision’s social media manager, I use top 50 and top 100 lists for three purposes: To follow individuals who will help me stay in the loop when new trends and statistics emerge within my industry. For content generation and syndication.

PRoust Questionnaire: Gregor Halff

PR Conversations

more ethical colleagues. I enjoy reading local newspapers (or digital properties) from wherever in the world I am working, but also make sure to get my daily dose of the famous “salmon-pink newspaper.”

Edelman: Trust in Organizations Collapsing Worldwide

PRSay

The survey indicates a widespread sense that news outlets aren’t getting the local story because of constricted economics. A major force is sweeping the world, and organizations must come to grips with it if they wish to make their case to a skeptical public.

PR – the public relations profession – being a member, joining in and taking part

Stuart Bruce

Ethics – I want to practice my profession or trade in the most ethical manner possible and professional associations and trade bodies provide me with a framework and codes of conduct to do so. CIPR corporate communications Ethics PRCA public relations

PR's responsibility to the public

PR Daily

Then there’s a recently-released study from the Economist Intelligence Unit that found 71 percent of business leaders believe their organizations’ responsibility to respect human rights transcends adherence to local laws. People who don’t understand PR tend to conflate it with media relations.

PRoust Questionnaire: Helen Slater

PR Conversations

High-quality thinking and good, ethical practices. Although, if she’s really honest it started right back when she began in event management in the dark ages, totally inexperienced, organising a fashion parade for around 700 people for the local kindergarten fundraiser.

Straight Talk for Laywers and Legal Marketers on Content Marketing

Sword and the Script

As a marketer (I am not a lawyer, or non-lawyer if you prefer), I believe there are some ethics with native advertising that lawyers should consider. As a pragmatic and ethical marketer, I offer this rule of thumb: be sure native ads you purchase are clearly delineated as ads.

A communicator’s guide to mitigating the risk of greenwashing

PR Conversations

Ensure the communication is consistent with the company’s ethics and culture. That is the case for the Public Relations Institute of Southern Africa’s (PRISA) code of ethics.

Exposing PR’s weaknesses

PR Conversations

Also then as an occupation, we never seem to get a step closer to an ethical future for PR. I’m also concerned about the advice that may be being given by PR practitioners in many global and more local current affairs. I’m concerned about public relations.

Kent State J-faculty joins protest over ‘secret search’

Tough Sledding

Next to the ad I’ve posted links to some local news coverage from earlier today. Uncategorized Ethics Kent State Ohio Open Records Law PR Public Relations Secret Search Transparency

Maximising resilience of health and well-being assets in crisis situations

PR Conversations

Operating ethically and fairly in a post-truth, alternative-fact, opposition-shaming world is going to be quite the challenge for our professionals.

5 social media rules brand managers should break

PR Daily

Is it local, ethical and timely? As the adage goes, rules are made to be broken. In the realm of social media marketing, this is certainly true. As author and Digital Royalty Founder Amy Jo Martin famously says, when it comes to digital marketing, “renegades write the rules.”. Marketing professionals had the so-called rules drilled into their heads through academic or extracurricular study, while rogue marketers are sure to come across them in any social­-related Google search.

Who talks to (and about) colleagues like that?

PR Conversations

Omar politely thanks the internal communicator (recalling the person’s hiring six months ago, immediately after completing a one-year digital corporate communications certificate program at a local college). What qualities do you most dislike in a PR practitioner?

“Walk the Walk; Talk the Talk” – Thoughts on Teaching

Waxing UnLyrical

I’m also learning through active participation both as a participant and as a presenter in programs offered by the Public Relations Society of America and its many local chapters, the Publicity Club of New England , the American Marketing Association , and on and on. He also is a member of the Public Relations Society of America’s Board of Ethics and Professional Standards. I’ve been having some interesting conversations recently about “what people know.”

On Age Discrimination: Is Age Just a Number?

Waxing UnLyrical

My first job was that of any traditional 16 year old as a cashier at a local grocery store. One day, on my lunch break, I was browsing the local mall and was asked to participate in a survey by a girl my age. With age comes wisdom.

3 missteps that can kill your media relations efforts

PR Daily

Journalists pride themselves on following a code of ethics, and much of their integrity rests on providing factual, unique and pertinent news and information, so there are three characteristics of content you must point out to catch their interest.

How to write alluring content for online audiences

PR Daily

Here are a few tips on writing for an online audience without compromising your voice, code of ethics, artistic standards or mission: 1. Many small businesses fail to use social media at all, missing out on many opportunities to network with their local community or reach out to prospects.