ImPRessions - Crenshaw Communications
MAY 13, 2021
This is an opportunity to work with well-known B2B tech companies in industries like adtech, martech, cyber security, enterprise SaaS, artificial intelligence, retail tech, etc. Write and edit media materials, including media alerts, fact sheets, bios, and case studies. Create and distribute press releases to targeted media outlets.
Contently - Strategy
OCTOBER 18, 2022
So, why do so many companies—from startups to enterprises—skimp on it? Customer research can be a full-time task, especially for enterprise organizations. Writing killer landing page copy. But remember, the data you get from review mining might be skewed since only the happiest and the most upset buyers write reviews.
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Flack's Revenge
SEPTEMBER 15, 2020
But PR is more about getting attention for ideas, whereas sales is about getting the order (I confused the two and blew a job interview for a sales position, earlier in my career – see this post ). If you’ve worked in the tech industry, especially B2B and enterprise, you have probably heard of these terms. Enter ABM .
Wadds Inc.
NOVEMBER 11, 2023
The AI industry recognises the need to develop enterprise-level solutions. Copyright, plagiarism and the threat to reputation I was recently interviewed about AI by Pattern’s Arlen Pettitt and Christopher Owens. Improved prompting has already led to tools producing undetectable facsimiles of notable writers.
Landis PR
APRIL 12, 2021
The differences are less significant than what, at least in a good newsroom, they all share: a commitment to enduring journalism values that include accuracy, timeliness, balance, relevance, importance, emotional impact, counter-intuition, enterprise. Wire services will do enterprise reporting, but they are primarily reactive.
ImPRessions - Crenshaw Communications
APRIL 3, 2018
The iconic publication sends a 15 year-old reporter to travel with the band on tour in order to write an in-depth piece. Instead, the journalist writes a warts-and-all article about the band – which the lead singer promptly disputes, making the reporter look bad. A brand’s best PR move is to back up its claims with actions.
Ethical Voices
APRIL 17, 2023
What to do when a reporter is writing a story that you know will quickly become inaccurate Why we need to confront the uncomfortable truths The ethical use of technology and AI Understanding the Page Principles Why don’t you tell us a little more about yourself and your career? Thank you so much for the opportunity.
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