Sword and the Script

NOVEMBER 12, 2016

That’s according to research firm eMar keter in piece that draws from several survey sources titled: How Do B2B Marketers Create Buyer Personas ? The eMarketer report drew from surveys conducted by Pan Communications , the B2B Technology Marketing Community on LinkedIn, and the Atlanta-based demand generation firm, Annuitas.

B2B 115

B2B Marketing How To Survey 115

Presspage

JUNE 23, 2021

Internal communication flows It’s important to set up transparent information flows between team members. External communications Just like internal audiences, external ones – clients, partners, shareholders, and media – must receive the same core message, but tailored to their needs.

Communications 210

Communications Measurement Tools Enterprise 210

Barokas

FEBRUARY 5, 2019

Unless you are at a large enterprise, your marketing team is likely comprised of marketing generalists, with perhaps one or two content experts. Moreover, content can be a significant burden when the internal team does not have access to someone with journalistic training. The first is the obvious resource strain.

How To 60

How To Marketing Resources Journalism 60

Sword and the Script

JUNE 7, 2022

Scale to compete with incumbents; Prowly adds media monitoring; Cision releases internal DE&I report; World’s First-Ever NFT Press Release. Vendors that white label TVEyes go to lengths to tell me they embed the technology within their own secret sauce to solve UX issues. Cision releases internal DE&I report.

Software 85

Software Internal International Pitching 85

Shift Communications

FEBRUARY 4, 2015

Given the integration of software and application-centric computing, every B2B technology and non-consumer enterprise has access to mountains of data that eluded them before. Just a few examples: If you’re a SaaS provider, understand how different departments within your enterprise client interact (e.g. Derek Lyons.

B2B 60

B2B Data Data-Driven PR Enterprise 60

Sword and the Script

OCTOBER 5, 2021

Here’s the monthly PR Tech Sum rounding news and links from the world of PR technology. I’ve come to view Onclusive as an enterprise-strength media monitoring solution. How did this decision come to pass? Minor notes from the world of PR technology. Have an interesting announcement from a PR technology vendor?

Software 154

Software Tools Print Technology 154

Shift Communications

MAY 22, 2015

Are you generating new features of your service or technology fast enough? What’s your burn rate and how will you make up the overhang from the leverage you took on? In this case you can talk about how you funding innovation without distracting from your core mission. There is a dark side to being a unicorn. Derek Lyons.

How To 60

How To Financial Enterprise System 60

Presspage

JUNE 23, 2021

Internal communication flows It’s important to set up transparent information flows between team members. External communications Just like internal audiences, external ones – clients, partners, shareholders, and media – must receive the same core message, but tailored to their needs. Communication is no easy job to handle.

Communications 78

Communications Measurement Tools Enterprise 78

Cision

NOVEMBER 10, 2015

As new tools emerge, the technology and media landscapes continue to shift. . This morning, managing director, enterprise and insight business at Cision, Jeni Lee Chapman, explored how nonprofits can teach B2B companies to increase conversions. Learn how to leverage influencers to increase your reach. Monitor The Media.

Nonprofit 120

Nonprofit Marketing B2B Crisis 120

Cision

MAY 18, 2016

In this interview, Sonja discusses how to tailor communication based on culture, the process of developing a global communication strategy and why it’s so important to send the right message to the right audience at the right time. We are winning more and more international clients, and our presence in other countries grows rapidly.

Corporate 159

Corporate Groups Local Enterprise 159

Sword and the Script

JUNE 30, 2020

Two respondents noted a split structure with internal communications reporting to HR, and external communications reporting through sales. It Depends on the Organization Too Because I work in the B2B technology sector I tend to look at things through those lenses. Certainly, internal comms should report to HR,” wrote Simon Monger.

Report 118

Report Publicity Survey B2B 118

Sword and the Script

JUNE 3, 2020

It’s too much, too fast and too convenient for enterprises motivated by profit. The application in crisis communications is interesting because in the face of negative news coverage the internal debate tends to be two-fold: a) should we respond and b) if so, how? Out of respect, yesterday, I did not publish. My instinct?

Product Launch 95

Product Launch Survey Banking Pharmaceuticals 95

PR 20/20

JUNE 13, 2017

Understanding the ideas that follow is critical to applying artificial intelligence and related technologies to your business. Artificial intelligence is a suite of related technologies that include machine learning, deep learning, natural language generation (NLG) and more. These technologies are at varying levels of maturity.

Marketing 51

Marketing Technology Content Marketing Conference 51

Sword and the Script

JANUARY 14, 2020

SM: I look at our challenges in two ways: internal and external. Internally, we were faced with disparate technology systems and metrics that made it hard to create a baseline and goals for our team. 4) Before Auto Care, you worked for a PR technology vendor. How are things similar or different? Agility was key.

Marketing 79

Marketing Data Wireless Industry 79

Shift Communications

OCTOBER 26, 2015

Part 10: How To Get Blogging Ideas. For example, suppose you were telling the narrative of how a new enterprise software platform was rolled out. Flash back to the critical internal meeting where pros and cons of switching systems was heavily debated. Vice President, Marketing Technology. Part 2: The Kennedy.

Blogging 60

Blogging Enterprise System Media 60

PR 20/20

AUGUST 22, 2017

While only 7% cite executive sponsorship as their paramount challenge, 40% indicated that the most common challenge—proving ROI—points to a crucial need to drum up and perpetuate internal support. IT pushes back on providing the technology foundations and support for advanced, integrated marketing programs. It Risks Rejection.

Marketing 87

Marketing Resources Technology Internal 87

NewsWhip

JUNE 10, 2021

Reputation risk vs. enterprise risk | Jump to text. And how does what you’ve done in the past and your past roles, how does that feed into what you’re doing now? I don’t know if it even exists anymore, but basically I wrote a lot of user manuals on how to use technologies when people needed that.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

Sword and the Script

OCTOBER 29, 2019

Some communicators on Prezly even use this for internal communications. As you build your contacts, this will later help you sort them – i.e. legal reporters that cover law firm technology in Chicago, or marketing reporters that cover startups and martech in Boston. You can send these pitches to a list of reporters, or pitch 1:1.

Pitching 63

Pitching Analytics Enterprise System 63

Beyond PR

MAY 16, 2016

Today’s public relations professionals need to know not only who is going where, but also how to communicate more effectively with those journalists, bloggers and influencers making moves. Josh joins this Crain Communications company to move Advertising Age into the future of media and marketing technology.

Telecommunications 61

Telecommunications Media Financial Enterprise 61

OnePitch

MAY 12, 2022

His career has spanned the intersection of business, technology, and communications. Within this interview, we break down how to optimize your entire broadcast strategy, what works, and his tips for being a valuable source/spokesperson. How did your time as an on-air reporter at CNBC prepare you for the role you have now?

Strategy 52

Strategy Interviews Pitching Energy 52

Contently - Strategy

AUGUST 5, 2020

The story of how they got there is a masterclass in how to adapt an enterprise content strategy on the fly—one that marketers across industries can learn from. The company’s internal SMEs had to be willing to help, and the rest of the senior leadership needed to support the content-first focus.

Financial 82

Financial Strategy Government Leadership 82

Shift Communications

AUGUST 8, 2016

We can teach our clients or colleagues how to use different features of Google Analytics, confident that the account will behave as expected. Larger companies and enterprises often have multiple Google Analytics accounts. Even if we’re just training internally at our companies, we may have many different accounts and features.

Analytics 0

Analytics Google Data-Driven PR Training 0

Mindful Marketing

SEPTEMBER 11, 2015

Throughout his career, Jeff Drew has led communications programs for a variety of public and privately-held high-technology, healthcare and public policy organizations. We represent public companies, innovative start-ups and every type of technology company in between. 3) You specialize in technology.

Marketing 50

Marketing Wireless Software Journalism 50

Cision

MARCH 28, 2016

Enterprise businesses are going through a digital transformation and executives are demanding measurable returns. But those not paying attention to the ongoing content paradigm shift won’t be able to achieve the success executives want to see. . Traditional marketing functions are no longer set up to win. I look at it like a game of Go.

Enterprise 120

Enterprise Strategy Storytelling Content Marketing 120

PR 20/20

SEPTEMBER 14, 2018

Some of our best clients are inbound marketing champions within an enterprise. Champion clients think intentionally about our partnership, the strengths an agency brings to the table, and how to best match those strengths with their own internal resources. Change Agent Spotlight Series.

Enterprise 46

Enterprise Agency Creativity Print 46

Stuart Bruce

MAY 20, 2016

They reflect the economic and technology trends in which organisations operate. Measurement – the International Association for the Evaluation and Measurement of Communication (AMEC) has done valuable work in development global best practice for the measurement and evaluation of communication. trillion to the UK economy.

Reputation 94

Reputation Measurement Brand Branding 94

Stephen Waddington

NOVEMBER 26, 2020

At the same time public relations has become elevated as the eyes and ears of an organisation not just in the public sector as means of public engagement, but in corporate communications, internal communications, and marketing. Enterprise social networks, messaging, scheduling, and video have all been adopted.

Tools 175

Tools How To Agency SEO 175

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. be the year that some SaaS vendor figures out how to manage and market B2B influencer marketing at scale. My own predictions are listed at the very bottom.

Marketing 189

Marketing Content Marketing Data Social Media 189

Presspage

AUGUST 12, 2022

Whereas those yet to reach enterprise size may be first-name terms with every customer … yet have trouble finding the technologies and practices that’ll get them to the next level. Not only at enterprise scale – but at all scales, from minor bits of negative coverage to company-threatening market upheavals. We empathize.

Enterprise 78

Enterprise Communications Privacy Pharmaceuticals 78

Presspage

AUGUST 12, 2022

Whereas those yet to reach enterprise size may be first-name terms with every customer … yet have trouble finding the technologies and practices that’ll get them to the next level. Not only at enterprise scale – but at all scales, from minor bits of negative coverage to company-threatening market upheavals. We empathize.

Enterprise 78

Enterprise Communications Privacy Pharmaceuticals 78

PR Conversations

SEPTEMBER 22, 2015

A necessity to acquire proficiency in technical tools—ones previously unused (perhaps unknown) to public relations practitioners—has caused PR women (and men) to cooperate and work with IT and analytics staff; for example, to work together to develop internal communications systems. Conventional wisdom indicates there is “strength in numbers.”

Interviews 40

Interviews Enterprise Corporate Internal 40

PR 20/20

OCTOBER 31, 2017

Technology utilization. Book a hackathon with PR 20/20, or learn how to host your own hackathon. data quality and management were the top two marketing technology challenges in 2016.”. We expect a similar sentiment in 2017 as it’s still a primary challenge for many enterprises. Lead sources. Marketing team. Social media.

Enterprise 57

Enterprise Tools Strategy Marketing 57

PRSay

JULY 6, 2016

With today’s new technologies and easily-accessible data, why are so many still getting it wrong? Jamali says many communicators understand the value of their data but they don’t know how to put it all together. This is where having an expert, whether internal or external, to sift through the data and find the insights is crucial.

How To 109

How To System Measurement Data 109

Sword and the Script

NOVEMBER 9, 2021

Fraudulent press releases go out on two major wire services; IR comms platform Q4 has $100M IPO; internal comms tech strives to overcome email deluge; Innodata CEO talks up AI in Agility PR on an earnings call. Here’s the monthly PR Tech Sum rounding news and links from the world of PR technology. Fake press releases on major wires.

Software 93

Software Banking Technology Data 93

Sword and the Script

AUGUST 3, 2021

And that thought leads us to the first news item in this week’s PR tech sum – a monthly summary of news stemming from the PR technology community. Because intelligence to me is know the disposition, composition, strength and morale of a high-value target, like an international terrorist. You’re going to need a niche strategy.

Software 85

Software Case Study Pitching Technology 85

PR 20/20

NOVEMBER 29, 2022

Most organizations and enterprises should complete these steps at least annually to guide long-term planning. The evaluation phase gathers intelligence into historical performance, technology infrastructure, success potential, marketing assets, competitors, industry trends, and resources. Internal brand surveys.

Marketing 52

Marketing Analytics eBook System 52

Sword and the Script

AUGUST 6, 2019

There’s a lot that’s happened over the last month among vendors that make technology for public relations (PR) professionals – and I can’t wait to show you this month’s summary of news from the PR technology community. TrendKite has become the primary technology for the Cision media monitoring capability.

Marketing 63

Marketing Pitching Corporate Tools 63