Sword and the Script

JUNE 7, 2022

It said these deals were bad for customers, bad for employees, and often bad for investors (LPs, not the fund managers). Vendors that white label TVEyes go to lengths to tell me they embed the technology within their own secret sauce to solve UX issues. One enterprising PR practitioner has launched Metaverse Public Relations.

Software 85

Software Internal International Pitching 85

Maxim Behar

JANUARY 17, 2024

Personally, I had a strong motivation to step out of the shadow of my father who was managing the most successful enterprise in Bulgaria at that time - Balkancar and when I was assigned to work there after graduation, I did everything I could to escape from that profession.

Survey 63

Survey Study Course Financial 63

Cision

MAY 18, 2016

In this interview, Sonja discusses how to tailor communication based on culture, the process of developing a global communication strategy and why it’s so important to send the right message to the right audience at the right time. Is there a difference in how you approach communication across countries or across cultures?

Corporate 159

Corporate Groups Local Enterprise 159

ISEBOX

MAY 16, 2016

Oktavia has years of experience as a pharmaceutical communications professional, so she has a firm grasp on how to walk the narrow path of FDA regulatory compliance. So when a user posts some nice comments on Facebook about how his health improved after using an ABC-manufactured diabetes drug. Thankfully, no.

Pharmaceuticals 79

Pharmaceuticals Advertising Advertising Communications 79

Shift Communications

OCTOBER 26, 2015

Part 10: How To Get Blogging Ideas. For example, suppose you were telling the narrative of how a new enterprise software platform was rolled out. Flash back to the struggles that employees had under the old system. Vice President, Marketing Technology. Part 2: The Kennedy. Part 3: The Franklin. Part 4: The Lilypad.

Blogging 60

Blogging Enterprise System Media 60

Sword and the Script

JANUARY 14, 2020

Internally, we were faced with disparate technology systems and metrics that made it hard to create a baseline and goals for our team. 4) Before Auto Care, you worked for a PR technology vendor. How has the transition from a business to an association gone for you? How are things similar or different? It’s massive – 4.6M

Marketing 79

Marketing Data Wireless Industry 79

Sword and the Script

OCTOBER 29, 2019

As you build your contacts, this will later help you sort them – i.e. legal reporters that cover law firm technology in Chicago, or marketing reporters that cover startups and martech in Boston. Prezly offers prospective customers three tiers of pricing : professional, expert and enterprise. 7) Pricing and customers.

Pitching 63

Pitching Analytics Enterprise System 63

Waxing UnLyrical

JULY 13, 2015

in your knowledge of what drives your organization,” opines Jeff Zwier as he teaches you how to be a “truly strategic business communicator” in this post for Melcrum. Why: “I believe no organizational communication is as important as employee communication. 5 questions to ask your employees now.

Internal 40

Internal International Communications Employee 40

Cision

OCTOBER 16, 2017

It seems like maybe the C-suite is much more aware of the value that communications and reputation can add to an enterprise. Chris Lynch: I think they are, and I think that’s being driven in part by just how granular we can look at communications now due to the technology that we have in place to measure it.

Media 202

Media Storytelling Technology Data 202

PR 20/20

APRIL 2, 2019

HubSpot defines sales enablement as: The processes, content, and technology that empower sales teams to sell efficiently at a higher velocity. Number of employees. HubSpot offers manual lead scoring capabilities (predictive lead scoring is available for Enterprise users). What’s this job you ask? Sales enablement. Total revenue.

Enterprise 84

Enterprise Data Examples Marketing 84

PR 20/20

AUGUST 22, 2017

Human Resources is uneasy about adopting an employee social media policy. IT pushes back on providing the technology foundations and support for advanced, integrated marketing programs. If complaints are coming from human resources, they’re likely unsure of how to police behavior in these uncharted waters. It Risks Rejection.

Marketing 87

Marketing Resources Technology Internal 87

Sword and the Script

JUNE 30, 2020

The survey solicited respondents from 300 executives in UK-based businesses with 1,000+ employees. It Depends on the Organization Too Because I work in the B2B technology sector I tend to look at things through those lenses. That speaks to the well-rounded nature and problem-solving capabilities of the professional communicator.

Report 118

Report Publicity Survey B2B 118

Mindful Marketing

SEPTEMBER 11, 2015

Throughout his career, Jeff Drew has led communications programs for a variety of public and privately-held high-technology, healthcare and public policy organizations. We represent public companies, innovative start-ups and every type of technology company in between. 3) You specialize in technology.

Marketing 50

Marketing Wireless Software Journalism 50

Burrelles Fresh Ideas

JULY 25, 2023

Even the best company with the best products and the happiest employees will flounder if the public doesn’t know about it. Fortunately, there are many business data management tools and systems that aim to centralize processes, track projects, and collect valuable insights on how the public might perceive specific campaigns.

Tools 75

Tools System How To Software 75

PR 20/20

SEPTEMBER 14, 2018

The CMO of tomorrow will be different — “orchestrating employees, agencies, robots and experts served up by the gig economy.”. Some of our best clients are inbound marketing champions within an enterprise. These leaders are bringing new technologies, processes, and ideas to life within their organizations. It’s an overused word.

Enterprise 46

Enterprise Agency Creativity Print 46

Flack's Revenge

DECEMBER 11, 2019

Zander Steele – Director of Enterprise Sales at HyperScience , a company that transforms insurance document processing with machine learning. Ask the carrier: “what would a positive outcome look like for you; how can I show that with this project?” How to assess the viability of early stage company. Dawn LeBlanc.

Insurance 31

Insurance Insurance Financial Measurement 31

PR 20/20

FEBRUARY 7, 2019

Some marketers aren’t afraid to take a risk on new ideas, push leadership on new technology or champion an entirely new methodology. A: I lead our marketing team, which means supporting marketing employees, setting the strategic direction and helping execute on it. Q: How did you decide on the ideal marketing technology stack?

Marketing 74

Marketing SEO Trade Shows Technology 74

Beyond PR

SEPTEMBER 12, 2016

Understanding how these goals work together will better equip you to establish action plans, timelines, budgets and benchmarks that lead to success. Your customers form ideas surrounding your brand – knowingly or not – through business activities, employee interactions and numerous other methods of engagement. Identify problem areas.

Measurement 40

Measurement Reputation Brand Branding 40

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. be the year that some SaaS vendor figures out how to manage and market B2B influencer marketing at scale. My own predictions are listed at the very bottom.

Marketing 189

Marketing Content Marketing Data Social Media 189

Presspage

AUGUST 12, 2022

Those who’ve achieved it have to focus harder on details like procedures and training manuals, as the size of the business separates the founders from employees and formal processes replace face-to-face contact. Not only at enterprise scale – but at all scales, from minor bits of negative coverage to company-threatening market upheavals.

Enterprise 78

Enterprise Communications Privacy Pharmaceuticals 78

Presspage

AUGUST 12, 2022

Those who’ve achieved it have to focus harder on details like procedures and training manuals, as the size of the business separates the founders from employees and formal processes replace face-to-face contact. Not only at enterprise scale – but at all scales, from minor bits of negative coverage to company-threatening market upheavals.

Enterprise 78

Enterprise Communications Privacy Pharmaceuticals 78

ImPRessions - Crenshaw Communications

APRIL 5, 2018

The stakes feel higher, and the race tougher, than at a more established enterprise. And not all companies know how to work with a PR agency or invest in a media relations campaign to promote the brand or launch products. But the work of media relations remains highly personalized and relatively inefficient in technology terms.

Pitching 174

Pitching Enterprise Exercises Agency 174

Flack's Revenge

MARCH 16, 2016

There is another great NY Enterprise Tech meet up tonight, on recruiting tech talent for startups. Clearly I am late in blogging about February’s, which was about how to raise seed capital – so I am taking care of that now, with this post. February’s NYETM featured a panel that offered some very helpful tips.

Enterprise 120

Enterprise Pitching Software Mobile 120

Contently - Strategy

OCTOBER 15, 2020

On Google, there are 260 million search results for “b2b technology.” ” Based on the numbers, you’d expect b2b technology to be the more popular term. Why give a man to fish when you can teach him to how to benefit from your B2B software, right? Way back in 2011, some employees at HubSpot had an idea.

B2B 130

B2B Trends Video Course 130

Sword and the Script

MARCH 20, 2018

While most of us take conference registrations, badge scanning, and conference apps for granted as attendees, there’s a lot more to the underlying technology. And that’s how G2Planet got started in creating technology platforms to manage marketing events. Doing something is more powerful than saying it. Startup Marketing?

Industry 71

Industry Marketing Enterprise Mobile 71

Sword and the Script

NOVEMBER 9, 2021

Here’s the monthly PR Tech Sum rounding news and links from the world of PR technology. It says “95% of office employees still claim email as their main channel of communication” and that some “workers claim to receive up to 121 emails per day.” Have an interesting announcement from a PR technology vendor?

Software 93

Software Banking Technology Data 93

Contently - Strategy

OCTOBER 15, 2021

On Google, there are 260 million search results for “b2b technology.” ” Based on the numbers, you’d expect b2b technology to be the more popular term. Why give a man a fish when you can teach him to how to benefit from your B2B software, right? Way back in 2011, some employees at HubSpot had an idea.

B2B 57

B2B Content Marketing Trends Marketing 57

Sword and the Script

AUGUST 6, 2019

There’s a lot that’s happened over the last month among vendors that make technology for public relations (PR) professionals – and I can’t wait to show you this month’s summary of news from the PR technology community. TrendKite has become the primary technology for the Cision media monitoring capability.

Marketing 63

Marketing Pitching Corporate Tools 63

Cision

SEPTEMBER 30, 2015

Learn “How to Plan and Manage Crisis Communication in a Social World” today! Many major employers, including some of the largest Silicon Valley technology companies, started to offer benefits for same-sex partners and other support for LGBTQ causes, in the 1990s and 2000s. Prepare in advance for crisis.

Media Relations 120

Media Relations Trends Media Corporate 120

Burrelles Fresh Ideas

JUNE 13, 2023

To draw out their full potential for the favor of your brand, you must encourage them to endorse it or offer testimonials while collaborating on joint public relations initiatives involving cross-promotion efforts or sharing events with enterprises that complement each other. Sometimes, it just takes a little community spirit.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

MaccaPR

DECEMBER 19, 2016

If you're new to content marketing, read " How To Get Started with Content Marketing " now. 2) Is there a clear call-to-action (CTA), as in, do visitors know exactly how to access your new content offer? Send a dedicated email with encouragement for your employees to share it with relevant contacts, and on their social media channels.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48