Onclusive

DECEMBER 6, 2017

A 2016 survey from Narrative Science found that 58 percent of enterprise business executives are already using predictive analytics within their organization. PR coverage has typically been measured by media outlet audience size. The MarTech and AdTech revolutions have forever changed the way marketers work and measure their success.

Strategy 294

Strategy Data-Driven PR Measurement Enterprise 294

Onclusive

DECEMBER 6, 2019

It’s critical to keep up with the latest trends, technologies, and methodologies so that your company doesn’t miss opportunities and get left behind. . PRNEWS Crisis and Measurement Summit. Spend two days mastering the latest and greatest in Communications Measurement. PR Week Measurement Conference – UK.

Conference 329

Conference Marketing Case Study Measurement 329

Cision

AUGUST 7, 2017

In a recent interview, Steve Barrett, Editor-in-Chief of PRWeek sat down with Cision CEO, Kevin Akeroyd to talk about the future of PR, communications and the technology that will move the industry forward. The interview covers topics that include: What metrics should be measured in PR to convince the C-suite? 00:01:15-1#. 00:01:27-7#.

Measurement 109

Measurement Video Technology Enterprise 109

Onclusive

JANUARY 25, 2019

PR and content marketing are rapidly evolving with new access to data and insights, new methods of measurement and more channels to reach your audience than ever. Staying on top of the latest trends, technologies and strategies is paramount. and the Social Shake-up in May in Atlanta. Content Marketing Conference. Ragan Conferences.

Conference 256

Conference Content Marketing Marketing Internal 256

Onclusive

NOVEMBER 17, 2021

Sentiment monitoring helps companies measure brand health by tracking key stakeholder perceptions of their own brands, products and spokespeople, as well as competitors. This week, we’re wrapping up the series with a look at sentiment monitoring, social listening and trend tracking as an essential part of the process. Sentiment monitoring.

Analysis 195

Analysis Media Reputation Trends 195

Presspage

JUNE 23, 2021

This process isn’t always easy, but the best way to nail the messaging is to know your audience (learn more about how to define your audiences in our guide to PR strategy and planning ). You know how to go about everything in there, but you have no time. A clear, concrete, measurable goal should be the start.

Communications 210

Communications Measurement Tools Enterprise 210

Shift Communications

DECEMBER 8, 2016

At SHIFT we are constantly digging into media and talking to reporters to understand general themes for all types of industries from technology to consumer products. Here’s an example of how SHIFT used survey data to drive media coverage and marketing exposure. Raise share of voice (SOV) against large enterprise competitors.

Survey 60

Survey Data Brand Branding 60

Stuart Bruce

MAY 20, 2016

They reflect the economic and technology trends in which organisations operate. If accounting is to give value it should learn to measure and report them appropriately. If you want to know more about how to use professional public relations to manage, enhance and protect your corporate and brand reputation then please get in touch.

Reputation 94

Reputation Measurement Brand Branding 94

Beyond PR

AUGUST 9, 2017

In a recent interview, Steve Barrett, Editor-in-Chief of PRWeek sat down with Cision CEO, Kevin Akeroyd to talk about the future of PR, communications and the technology that will move the industry forward. The interview covers topics that include: What metrics should be measured in PR to convince the C-suite? 00:01:15-1#. 00:01:27-7#.

Measurement 65

Measurement Video Technology Enterprise 65

PR 20/20

FEBRUARY 3, 2020

One of the top challenges marketers ask us about at Marketing AI institute is how to use artificial intelligence (AI) for blogging. AI and related technologies can vastly simplify your blogging efforts. BrightEdge is a global leader in enterprise organic search and content performance. There's a good reason for that.

Blogging 73

Blogging How To Engineering Tools 73

Sword and the Script

AUGUST 4, 2020

Many of the PR technology vendors I track for the monthly PR Tech Sum put a greater emphasis on earned media than media relations in their messaging. Below is the summary of news from the world of the PR technology vendors. Talkwalker characterized the product as “social measurement and audience insights software.”

Media Relations 149

Media Relations Media Print Software 149

Cision

JANUARY 2, 2018

My team and I have worked with numerous enterprise brands, so I understand the magnetic pull of Facebook’s return on investment (which overshadows most platforms besides Google AdWords ). Journalism teaches writers to pivot and learn quickly when new technologies or angles change a story.

Facebook 0

Facebook Marketing Journalism Creativity 0

Presspage

JUNE 23, 2021

This process isn’t always easy, but the best way to nail the messaging is to know your audience (learn more about how to define your audiences in our guide to PR strategy and planning ). Download our free newsroom inspiration guide to see how some of the world’s leading brands have structured theirs.

Communications 78

Communications Measurement Tools Enterprise 78

Beyond PR

SEPTEMBER 12, 2016

Unlike intuition, though, branding can and must be quantified, measured and adapted to consumer preferences. So, how can companies manage and meet these expectations? By monitoring successes, failures and valuable measurements, you’re able to continually refine and adapt your approach for the best results.

Measurement 40

Measurement Reputation Brand Branding 40

Shift Communications

FEBRUARY 4, 2015

They are most concerned with data that falls into their marketing domain (email, web traffic, social, earned media measurement) and feeding sales as much as possible. Given the integration of software and application-centric computing, every B2B technology and non-consumer enterprise has access to mountains of data that eluded them before.

B2B 60

B2B Data Data-Driven PR Enterprise 60

Cision

NOVEMBER 10, 2015

As new tools emerge, the technology and media landscapes continue to shift. . This morning, managing director, enterprise and insight business at Cision, Jeni Lee Chapman, explored how nonprofits can teach B2B companies to increase conversions. Learn how to leverage influencers to increase your reach. Measure to Learn.

Nonprofit 120

Nonprofit Marketing B2B Crisis 120

PR 20/20

OCTOBER 11, 2018

Each tool is sorted according to our 5Ps of marketing AI framework , a framework we devised to help visualize and organize use cases and the marketing AI technology landscape: Planning: Building intelligent strategies. All powered by IBM Watson's cognitive technology. Production: Creating intelligent content. Production. Beehive B.I.

Tools 71

Tools Marketing Enterprise Software 71

Sword and the Script

JUNE 3, 2020

It’s too much, too fast and too convenient for enterprises motivated by profit. The company strives to “measure the complete impact and value of the airtime” sponsors earn by sponsoring live events. The decision to respond typically rests in how much traction an article is receiving, which until now is basically an educated guess.

Product Launch 95

Product Launch Survey Banking Pharmaceuticals 95

Waxing UnLyrical

DECEMBER 28, 2019

It’s been fascinating to watch the industry change thanks to the explosion of technology. In fact, the very idea of “Social PR” would not be possible without the social technologies that allow us to build and maintain communities of influence. how long it took to get traction. how far X dollars go (e.g.

Exercises 62

Exercises Measurement Enterprise Technology 62

PR 20/20

MAY 19, 2016

The tools, technology and talent available to build, execute and measure high-impact campaigns have never been more widely available. This goal will give you a real-time benchmark against which you can measure marketing’s performance. Put simply, you need to pick one thing to measure. These may include: Website Visits.

Marketing 45

Marketing How To Measurement Enterprise 45

Beyond PR

AUGUST 10, 2016

Design every aspect of your PR efforts to leverage the same reporting practices and technologies your marketing colleagues are using. For example, while press release distribution reporting can give you a baseline of how people are interacting with your content online, leveraging smart links in your call to action (Download a Free Trial!

Company 40

Company Case Study How To Product Launch 40

Sword and the Script

OCTOBER 3, 2017

ROI: How to Ruin a Content Marketing Initiative. For all the upbeat indications in the study, an alarming statistic made a debut late in the report: Just 35% of B2B marketers are measuring content marketing ROI. 38% they need an easier way to measure ROI. 27% said they don’t know how. 27% said they don’t know how.

Content Marketing 64

Content Marketing B2B Survey Analysis 64

NewsWhip

JULY 14, 2020

We need a tech stack to do everything from planning to campaign tracking, measurement and analysis, and developing insight and learnings. Paul: Do you find that data from your tech stack makes it easier to predict which stories the public will engage with, and how to frame stories to win engagement? Darika: It’s hard.

Data 176

Data Public Affairs Engineering Pharmaceuticals 176

Sword and the Script

JANUARY 14, 2020

Internally, we were faced with disparate technology systems and metrics that made it hard to create a baseline and goals for our team. Now, we have one centralized platform that allows us to manage the external emails, segment and target them more effectively and measure their success. How are things similar or different?

Marketing 79

Marketing Data Wireless Industry 79

Stephen Waddington

OCTOBER 28, 2019

Its clients are a mix of enterprise brands such as Heineken, Mazda, NBC and Paramount and advertising agencies such as BBDO, Group M and Mother. #2 2 How does Pulsar differ from Cision’s investments in BrandWatch and TrendKite? It’s why we invest in our people as much as our technology. What’s Vuelio’s approach to services?

Marketing 60

Marketing Analytics Tools Data 60

Cision

OCTOBER 16, 2017

It seems like maybe the C-suite is much more aware of the value that communications and reputation can add to an enterprise. Chris Lynch: I think they are, and I think that’s being driven in part by just how granular we can look at communications now due to the technology that we have in place to measure it.

Media 202

Media Storytelling Technology Data 202

Waxing UnLyrical

JANUARY 29, 2019

Below are the 10 most significant areas where automation can benefit businesses and marketers, as well as some tips on how to get the most out of automation for the marketing department. Analytics is a prime example of how marketers and businesses can benefit from automation. Feature #1: Analytics. Feature #2: Email marketing.

Marketing 67

Marketing Web Software Technology 67

Sword and the Script

OCTOBER 29, 2019

Some of the important things you can do with the newsroom include: Schedule the time you want a press release to be published; Embed social content or multimedia; Auto-post the announcement on your social channels when it is published; Integrate Google Analytics for measurement. You can also edit things easily. 7) Pricing and customers.

Pitching 63

Pitching Analytics Enterprise System 63

OnePitch

MAY 12, 2022

His career has spanned the intersection of business, technology, and communications. Within this interview, we break down how to optimize your entire broadcast strategy, what works, and his tips for being a valuable source/spokesperson. How did your time as an on-air reporter at CNBC prepare you for the role you have now?

Strategy 52

Strategy Interviews Pitching Energy 52

Contently - Strategy

AUGUST 5, 2020

The story of how they got there is a masterclass in how to adapt an enterprise content strategy on the fly—one that marketers across industries can learn from. The COVID content strategy. Dennis and Kenworthy have also gotten buy-in by setting clear goals and KPIs that demonstrate content’s impact.

Financial 133

Financial Strategy Government Leadership 133

PR 20/20

AUGUST 22, 2017

IT pushes back on providing the technology foundations and support for advanced, integrated marketing programs. If complaints are coming from human resources, they’re likely unsure of how to police behavior in these uncharted waters. How to Rally Support for Inbound Marketing. It Risks Rejection. It Demands Accountability.

Marketing 87

Marketing Resources Technology Internal 87

Shift Communications

FEBRUARY 19, 2015

Ad agencies, SEO services, Facebook, Google, Twitter, know how to scale their promotional work through technology. Where are PR’s scalable technologies of persuasion? Finally, marketing analytics , measurement, and down-funnel marketing operations can be automated and scaled very well. Can PR be automated?

Advertising 60

Advertising Advertising SEO Software 60

Sword and the Script

JUNE 30, 2020

It Depends on the Organization Too Because I work in the B2B technology sector I tend to look at things through those lenses. A model I’ve seen work for large enterprises is to retain a corporate communications department but push dedicated PR talent down to support the business units. Understand the comms role.

Report 118

Report Publicity Survey B2B 118

Waxing UnLyrical

JULY 13, 2015

in your knowledge of what drives your organization,” opines Jeff Zwier as he teaches you how to be a “truly strategic business communicator” in this post for Melcrum. Measuring employee engagement in internal communication. ” How do you keep your internal stakeholders and employees engaged?

Internal 40

Internal International Communications Employee 40

Cision

MARCH 28, 2016

Enterprise businesses are going through a digital transformation and executives are demanding measurable returns. But those not paying attention to the ongoing content paradigm shift won’t be able to achieve the success executives want to see. . Traditional marketing functions are no longer set up to win.

Enterprise 120

Enterprise Strategy Storytelling Content Marketing 120

PR 20/20

OCTOBER 9, 2018

Just in case you’re not familiar, CMI is the leading global content marketing education and training organization, teaching enterprises how to attract and retain customers through compelling, multi-channel storytelling. Read on to see how Cathy navigates the digital landscape to cultivate change at CMI.

Content Marketing 61

Content Marketing Marketing eBook Nonprofit 61

Flack's Revenge

DECEMBER 11, 2019

Zander Steele – Director of Enterprise Sales at HyperScience , a company that transforms insurance document processing with machine learning. Ask the carrier: “what would a positive outcome look like for you; how can I show that with this project?” How to assess the viability of early stage company. Dawn LeBlanc.

Insurance 31

Insurance Insurance Financial Measurement 31