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Newborn Abducted from Hospital and Social Media Saves the Day

Melissa Agnes

How does social media and technology in general put you at risk? How have you, or could you, leverage social media and mobile technology as a crisis preparedness strategy? Is there a way to incorporate mobile applications as a crisis preparedness and communications strategy (either internally and/or externally)?

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Denmark – A Business-Friendly Frontrunner In Technology, Green Energy And Life Sciences

Landis PR

Today Photo courtesy of Pixabay Denmark is particularly strong in information technology, renewable energy, sustainability, and life sciences – and also has a vibrant creative industry, encompassing design, fashion, architecture and media. The most popular social media channels in Denmark Facebook : 3.9

Energy 59
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5 “Founding Fathers” Of PR

ImPRessions - Crenshaw Communications

the concept of two-way internal communications to improve the company’s image after a mine strike massacre. But as VP of public affairs, he fashioned a unique response to mounting criticism of Mobil during the energy crisis. Lee also proposed to John D. Rockefeller Jr.

Corporate 178
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Eight Best PR Practices For Startups

ImPRessions - Crenshaw Communications

Whether it is handled by an internal team or an external agency, PR is a useful brand-building tool for startups, especially for B2B companies. Yes, it takes time and energy, but for many entrepreneurs, it gives voice to the very trends and observations they’re articulating one-on-one to partners, investors and employees.

B2B 232
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6 Tips For Picking The Right PR Firm For You

ImPRessions - Crenshaw Communications

Whether you’re seeking a firm that excels in B2B technology PR, or an agency with international capabilities for consumer brands, consider these tips to help find the right agency for your needs. Look for relevant experience. This is an obvious first step, but it’s worth repeating. Use a simple RFP.

Energy 136
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Top Cybersecurity Trends For PR In 2020

ImPRessions - Crenshaw Communications

Today, every company is a technology company. As the possibilities of the connected world expand, companies should be monitoring consumer data and implementing internal security protocols to protect customers, like 2FA out of the box (rather than blaming users ). Cyber attacks on industries outside of “tech” will see more exposure.

Trends 156
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3 marketing motions successful B2B software companies do differently than peers

Sword and the Script

Yet putting that mental energy into measurement pays off measurably as this study shows. On average, the leaders are five times more likely to install technology serving these areas.” It’s fine to get help when you need it but strive to build those skills internally and cross-train, so you’re not stuck when an employee leaves.

Software 125