Communications Conversations

APRIL 6, 2015

I think this video speaks for the impact it had on attendees. They’re what I would call “experiential marketing” What about using VR for corporate storytelling? But, I guess it depends on your view of “storytelling.” ” I view storytelling as a multi-faceted process.

Storytelling 60

Storytelling Corporate Trade Shows Product Launch 60

Onclusive

AUGUST 22, 2017

Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. Internal communicators must be savvy enough to turn dry content like company policies into info employees actually want to read. Multimedia Development & Visual Storytelling.

Media Training 397

Media Training Crisis Communications Conference Training 397

ImPRessions - Crenshaw Communications

MAY 18, 2018

Storytelling brings brands to life. But the storytelling should go beyond the founders and employees. A great PR initiative will allow its other stakeholders (like employees, customers and third-party influencers) to tell their stories. In the B2B sector, Salesforce excels at storytelling and has a team dedicated to it.

Brand 149

Brand Branding Storytelling B2B 149

MaccaPR

AUGUST 26, 2015

Your brand can share storytelling moments from its company history with your key stakeholders, too. Corporate histories are important to customers, employees, business partners, and community members. Legos' Corporate History Video. But, it takes strategic insight and smart planning to communicate a brand’s history well.

Corporate 48

Corporate Examples Storytelling Brand 48

Flack's Revenge

OCTOBER 25, 2017

My panel covered areas ranging from video, to engaging people with live events and products, and influencer and content marketing. Clearview Social employee advocacy. GaggleAmp employee and social advocacy and sharing. Shareably storytelling/sharing. Sociabble employee advocacy. Branding and Thought Leadership.

Tools 120

Tools Enterprise Analytics Case Study 120

ImPRessions - Crenshaw Communications

JUNE 20, 2018

Relatively simple items like white papers, explainer videos, bylined articles, and op-ed pieces can help educate prospects in a less commercial and more credible way than advertising or SEM. Long-term employees might even be stuck with an outdated elevator speech when asked to describe the business. Perception lags reality.

Education 178

Education B2B Employee Crisis 178

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

It may include a problem to be solved and a “hero” of sorts – humans (like a founder, customers or employees), or possibly a differentiating technology. We recently prognosticated about PR trends , and one of the most important involves visual storytelling. Keep up with trends and use them to your advantage.

Publicity 256

Publicity Brand Branding Storytelling 256

Cision

APRIL 6, 2016

Many brands are now starting to focus on employee advocacy, whereby they are starting to operationalize a workforce to “participate” and tell the brand story. There are two ways that brands can stand out in today’s marketplace: employee storytelling and strategic paid media. Employee storytelling.

Employee 120

Employee Storytelling Content Marketing Leadership 120

Deirdre Breakenridge

APRIL 10, 2017

But before you post a viral video telling your boss you’re quitting your job , it’s important to make sure you’re ready for what it takes to be a successful PR business owner. Even in firms with a dozen employees, much—if not all—the business development falls on the founder’s shoulders. What’s your niche?

Travel 281

Travel Technology Conference LinkedIn 281

Contently - Strategy

APRIL 19, 2021

With that in mind, consider taking a step back from self-serving, promotional content and letting your employees post some videos of their snoring pets–because what’s more amusing than that? At Contently, I think you know how much we value storytelling by now. washingtonpost Everyone say bye to Madhulika, a legend ?

B2B 111

B2B Brand Branding B2C 111

ImPRessions - Crenshaw Communications

NOVEMBER 20, 2017

Whether you’re a nonprofit targeting donors or a corporation trying to build customer and employee engagement through a giving program, there is one group of consumers who stand out — millennials. Social media, digital video, email, and PR that generates earned media all play a role here. Make it horizontal.

Corporate 168

Corporate How To Employee Nonprofit 168

Prohibition

OCTOBER 19, 2022

The Parisian fashion brand used a sprayable, liquid fibre, developed by Fabrican, to cover Hadid’s body which was then fashioned into a beautiful white dress by a Coperni employee who shortened the length and added a slit. The importance of storytelling in PR . What is content marketing and how can it help your business?

Social Media 118

Social Media Fashion Media Travel 118

PRSay

MAY 15, 2020

In a topical and wide-ranging discussion among PR executives, PRSA’s new Storytellers series debuted on May 12 with a webinar titled “ Trusted Advisers: PR Agencies in a Global Pandemic.”. “As In videos and other communications, many companies are saying “thank you” to essential workers.

Agency 91

Agency Crisis Communications Consumer 91

Presspage

AUGUST 7, 2018

Storytelling for Brands Brand storytelling has the potential to build awareness, interest, and engagement for organizations of all sizes. It’s the eight-second elevator pitch employees rattle off at professional networking events. Next, the brand needs to showcase the value it provides to its customers.

Case Study 97

Case Study Storytelling Study Social Media 97

Sword and the Script

DECEMBER 21, 2021

Video gets even bigger. Year of the employee. 2022 is going to be known as the year of the employee. Year of the employee. 2022 is going to be known as the year of the employee. Brad Marley , Chief Storyteller, Yelram Media . But it’s employee retention and engagement that will take priority.

Marketing 214

Marketing Content Marketing Social Media Employee 214

MaccaPR

JULY 24, 2019

Dove’s video shows a surprising number of women entering through the “Average” door. The video, and accompanying survey of 6,400 women about how they perceive beauty in themselves, received national media coverage from Fortune to Time magazine and sparked a conversation about what beauty means. Fill Your Storytelling with Purpose.

Corporate 116

Corporate Retail Policies Employee 116

Communications Conversations

NOVEMBER 2, 2017

I wonder how these schools “covered” this game from a news, storytelling and social media perspective. I grabbed coffee with Kate a couple weeks ago to talk about the game and how they approached it from a storytelling and social media perspective. It’s now really a destination for storytelling.

Case Study 113

Case Study Journalism Study Instagram 113

Communications Conversations

MAY 11, 2017

Which is why I immediately paused when I saw this video from Walmart in my feed last week. You’ll notice Walmart repurposed a string of Snapchat stories (I think) and incorporated it into this video they they put together and shared on its Walmart Today Facebook channel. These are the storytellers of 2017.

Social Media 68

Social Media Trends Radio Media 68

Sword and the Script

AUGUST 20, 2019

She says her career aspiration, at the time, was to be a video jockey for MTV. There she leads a team of “storytellers of SHRM getting audiences to think, feel and behave differently across all channels via multimedia content.”. Today, she’s the vice president of Communications for the Society of Human Resource Management (SHRM).

Employee 87

Employee Internal International Training 87

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

No matter where your company is in its relationship with employees, service providers or clients, The Muse has relevant content. The Boing Boing blog is an eclectic compilation of mostly weird and under-the-radar entertainment, political, sports and science stories usually illustrated with video. Authentic Storytelling Project.

Blogging 170

Blogging Writing Creativity Storytelling 170

Cision

AUGUST 23, 2017

From your corporate leaders to your average employees, involve the people behind your company in your digital PR campaign. As a PR pro, you must have heard a thousand times about emotional storytelling. This unique approach has enabled Lendistry to create an intimate bond with their consumer base and local community as well.

Digital PR 251

Digital PR How To Small Business Analysis 251

ImPRessions - Crenshaw Communications

FEBRUARY 27, 2019

Consider how these DTC (and traditional) companies use storytelling as a powerful PR and marketing weapon. Yes, it takes time and energy, but for many entrepreneurs, it gives voice to the very trends and observations they’re articulating one-on-one to partners, investors and employees. Create content, content, and more content.

B2B 232

B2B Agency Energy Media Relations 232

ImPRessions - Crenshaw Communications

JULY 5, 2017

It’s like the joke among PR and ad agencies that every client wants a viral video. Lego does this very well, tapping into the premise that there’s a “builder” in all of us and evoking the power of childlike imagination in its brand storytelling. Stake your claim carefully.

Brand 136

Brand Branding Comparison Storytelling 136

NewsWhip

FEBRUARY 19, 2020

Prada is now required to provide sensitivity training for their New York employees within 120 days of signing the agreement. She's most interested in bridging the gap between business and editorial and exploring ways publishers can use data to inform their storytelling. But the commission felt there was more they could do.

Training 97

Training Brand Branding Fashion 97

ImPRessions - Crenshaw Communications

OCTOBER 6, 2017

Sometimes, that means simple tweaks to make a generalization more specific, like when our digital publisher client wanted to share expertise on storytelling in healthcare marketing. Most companies have multiple audiences, from stakeholders like partners and investors, to employees and customers. Or it can be a complete overhaul.

Leadership 149

Leadership Trade Shows Healthcare Education 149

Burrelles Fresh Ideas

OCTOBER 10, 2023

In today’s digital landscape, videos and marketing go hand-in-hand. From TikTok to YouTube, we’ve witnessed that video content has only grown in significance as a powerful tool for businesses to connect with their audiences on a deeper, more engaging level. of internet users worldwide watch digital videos each week.

Video 87

Video Publicity Marketing Analytics 87

Sword and the Script

SEPTEMBER 8, 2020

According to a survey of 3,000 journalists by Cision: 45% said information relevant to their audience 17% said a clear news hook 15% said avoiding jargon 8% said quotes that “add depth to a story” 6% want typo-free releases, and 4% want more multimedia elements (images, pictures, graphics, video). Notice none of them cited a wire service.

Survey 94

Survey Industry Leadership Study 94

Presspage

APRIL 25, 2017

The ultimate goal is the use of visual content that is not only very powerful for storytelling, but also involves the audience in the activities of the organization. Employees and interns also represent a brand, and for someone who follows a hashtag on Twitter, the tweets of a trainee are as visible as the tweets of the CEO.

Trends 79

Trends Crisis Reputation Employee 79

Sword and the Script

MAY 29, 2018

6) “That it plays a critical role across the organization – like no other function; key to sales, marketing, handling crises or public perception, motivating employees, communicating mission, vision and values to all stakeholders, including employees, customers, stockholders. 7) “It’s a foundational necessity.

Corporate 73

Corporate Communications Survey Employee 73

NewsWhip

AUGUST 12, 2021

He does a lot of storytelling through his blog posts, including personal anecdotes of his childhood dreams and thoughtful photos of him and his space crew. However, a statement made post-flight, in which he thanked Amazon employees for paying his way to space , saw backlash from public figures such as U.S.

Facebook 97

Facebook Travel Instagram Viral 97

Presspage

MARCH 13, 2018

.” Those assets include online newsrooms full of photos, video, copy and other elements that tell your story. “Great content is still just as important as it was before, but good storytelling is paramount,” Friedman says. Brand advocacy is one of the best methods of social media marketing.

Facebook 113

Facebook Social Media Analytics Blogging 113

MaccaPR

MARCH 12, 2019

After 500 product launches, 250 online videos and 150+ digital campaigns for healthcare brands, StoneArch’s approach to brand strategy and content is likely to intrigue even marketers who aren’t involved in the world of pacemakers, stents, neurostimulators, hospitals, physicians and near-miraculous devices to treat chronic illnesses.

Agency 54

Agency Healthcare Interviews Insurance 54

Stephen Waddington

MAY 16, 2019

He described breaking a story about a pornographic video pirating ring. He cited Google Analytics, Google Tag Manager, Photoshop, Mailchimp and video production as sought after skills. She urged encouraged students to hone skills in creativity, storytelling and pitching. Ivan taught himself to learn to use production and video.

Marketing 60

Marketing Newspapers Public Affairs Airlines 60

PRSay

FEBRUARY 23, 2017

While at Porter Novelli, Steve was both grizzled skeptic and warm-hearted storyteller. Just a few keystrokes or a video recorded on a smartphone can quickly create compelling messages that can spread quickly. At the time, “compelling, if true” just seemed like a good criterion for judging claims that hadn’t been supported yet.

Healthcare 70

Healthcare Communications Ethics Radio 70

Shift Communications

OCTOBER 26, 2015

Blogging isn’t going out of style any time soon; with the ascent of content marketing, blogging, podcasting and video are on the minds of marketers and PR professionals all the time. Flash back to the struggles that employees had under the old system. Let’s back up a bit. Blogging is very much a narrative art.

Blogging 60

Blogging Enterprise System Media 60

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

As much as video content has grown in advertising, marketing, and PR , data shows that it continues to expand. WebpageFX predicts that by next year, 90% of online content will be video. Video enhances SEO, has the best ROI, keeps consumers engaged longer, and is more shareable than many other content forms. A public-facing CEO.

Video 149

Video Case Study Agriculture B2B 149

PR 20/20

JUNE 25, 2019

PR 20/20 works with stakeholders across the company (employees, customers, leadership and beyond) to consult and align on the brand core. Video and creative media. Storytelling with the Cognitive Content Hub™. Think of video, art installations, and more.). We don't just believe in the power of storytelling.

Marketing 52

Marketing Storytelling Technology Community 52