Onclusive

SEPTEMBER 13, 2017

1 Paid search, display ads, social media, online video advertising and email marketing will grow to 46% of advertising budgets 2. New PR serves three pivotal roles to build your corporate brand and support your sales and marketing organizations: PR is digital storytelling through content and social amplification. ” 4.

Measurement 231

Measurement Data-Driven PR Survey Storytelling 231

PRSay

AUGUST 14, 2019

If you’re going to be successful in reaching 130,000 employees, then you have to be consistent [with your messaging] and have the patience to stick with it,” he says. In anticipation of his keynote address at PRSA’s 2019 International Conference in San Diego on Oct. Internal communications can be challenging at large companies.

Internal 67

Internal International Conference Public Affairs 67

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

A PR program operates best when the client has tasked an internal manager for the work, and all parties agree on what the agency needs to succeed. It may include a problem to be solved and a “hero” of sorts – humans (like a founder, customers or employees), or possibly a differentiating technology.

Publicity 256

Publicity Brand Branding Storytelling 256

ImPRessions - Crenshaw Communications

JUNE 20, 2018

Relatively simple items like white papers, explainer videos, bylined articles, and op-ed pieces can help educate prospects in a less commercial and more credible way than advertising or SEM. Long-term employees might even be stuck with an outdated elevator speech when asked to describe the business. Perception lags reality.

Education 178

Education B2B Employee Crisis 178

Cision

APRIL 6, 2016

This is due to lack of budget, internal resources and in many cases, not having the right internal teams and agencies to execute correctly. Many brands are now starting to focus on employee advocacy, whereby they are starting to operationalize a workforce to “participate” and tell the brand story. Employee storytelling.

Employee 120

Employee Storytelling Content Marketing Leadership 120

Sword and the Script

DECEMBER 20, 2022

The organizations who take their ESG, DEI, and social impact strategies seriously will be the ones who are unafraid to show their progress, no matter how big or small it may be, with a combination of visual and written storytelling. Internal comms takes center comms stage in hybrid work. CISOs turn to comms pros for comms help.

Marketing 189

Marketing Content Marketing Data Social Media 189

5W PR

MAY 27, 2022

The first thing that companies and their robotics solutions need to take into consideration is the growth of their industry which, according to the International Federation of Robots, in 2020 a record of 2.7 Storytelling. Good stories should be inspirational and captivating while giving consumers a sense of relatability and relevance.

Company 88

Company Strategy Publicity Real Estate 88

Sword and the Script

AUGUST 20, 2019

She says her career aspiration, at the time, was to be a video jockey for MTV. There she leads a team of “storytellers of SHRM getting audiences to think, feel and behave differently across all channels via multimedia content.”. Today, she’s the vice president of Communications for the Society of Human Resource Management (SHRM).

Employee 88

Employee Internal International Training 88

ImPRessions - Crenshaw Communications

NOVEMBER 20, 2017

Whether you’re a nonprofit targeting donors or a corporation trying to build customer and employee engagement through a giving program, there is one group of consumers who stand out — millennials. Social media, digital video, email, and PR that generates earned media all play a role here. Make it horizontal.

Corporate 168

Corporate How To Employee Nonprofit 168

MaccaPR

AUGUST 26, 2015

Your brand can share storytelling moments from its company history with your key stakeholders, too. Corporate histories are important to customers, employees, business partners, and community members. Legos' Corporate History Video. But, it takes strategic insight and smart planning to communicate a brand’s history well.

Corporate 48

Corporate Examples Storytelling Brand 48

Communications Conversations

NOVEMBER 2, 2017

I wonder how these schools “covered” this game from a news, storytelling and social media perspective. I grabbed coffee with Kate a couple weeks ago to talk about the game and how they approached it from a storytelling and social media perspective. It was, essentially, an internal newspaper for the University of St.

Case Study 113

Case Study Journalism Study Instagram 113

Sword and the Script

DECEMBER 15, 2020

Many brands have already embraced the genius of user-generated content (UGC) – videos, memes or other works which seem to come more from a place of genuine excitement rather than schlocky, paid placement – to sell their products or services. Podcasts are great for the delivery of credible information and analysis, and storytelling.

Marketing 168

Marketing Employee Content Marketing Training 168

Communications Conversations

MAY 11, 2017

Which is why I immediately paused when I saw this video from Walmart in my feed last week. You’ll notice Walmart repurposed a string of Snapchat stories (I think) and incorporated it into this video they they put together and shared on its Walmart Today Facebook channel. These are the storytellers of 2017.

Social Media 68

Social Media Trends Radio Media 68

ImPRessions - Crenshaw Communications

DECEMBER 31, 2018

Twitter critics jeered when it followed with the “news” that it was rebranding as International House of Burgers, of course. This year a regional ad campaign created as a customer apology after the UK unit of KFC ran out of chicken made international news. IHOP wasn’t the only winning brand in the food service category.

Fashion 255

Fashion Reputation Social Media Brand 255

ImPRessions - Crenshaw Communications

FEBRUARY 27, 2019

Whether it is handled by an internal team or an external agency, PR is a useful brand-building tool for startups, especially for B2B companies. Consider how these DTC (and traditional) companies use storytelling as a powerful PR and marketing weapon. But does a startup business always need to hire a PR agency? The answer is no.

B2B 232

B2B Agency Energy Media Relations 232

Sword and the Script

MARCH 3, 2020

The top news in PR tech this month includes: Artificial Intelligence updates for PR, Microsoft integrations for internal comms; podcast monitoring grows. 2) SocialChorus has new integrations to Microsoft for internal comms. b) Getting on the same page about storytelling via MuckRack and Michelle Garrett.

Pitching 78

Pitching Instagram Survey Data 78

Sword and the Script

DECEMBER 22, 2020

Happy employees are the ultimate growth driver. Brands that emphasize employee experience (EX) and customer experience (CX) achieve business growth nearly 2x faster, according to a study by Salesforce. Data, storytelling and blogging of grow in importance. Source: What Does “Storytelling” Mean to You? ).

Survey 176

Survey Marketing B2B Study 176

Stephen Waddington

MARCH 15, 2021

Certainly ask yourself the five questions in my presentation and look within your ranks of employees to see if there is a suitably qualified Black or Asian person ready to be promoted that has been overlooked because “they don’t fit” the usual profile of leadership (essentially being White and sharing your thoughts and behaviours).

Google 119

Google Data Government Social Media 119

PRSay

OCTOBER 2, 2019

Business Wire is a proud sponsor of the PRSA 2019 International Conference in San Diego on Oct. Tell your story visually with images, videos, or infographics that attract and educate. A well-written, hyperlinked release with visual and textual storytelling elements will generate results well past the distribution date.

Local 82

Local Storytelling Infographics Resources 82

Stephen Waddington

MAY 16, 2019

He described breaking a story about a pornographic video pirating ring. He cited Google Analytics, Google Tag Manager, Photoshop, Mailchimp and video production as sought after skills. It spurred her interest in PR and she joined the Masters in International PR course at Newcastle working for a local agency along the way.

Marketing 60

Marketing Newspapers Public Affairs Airlines 60

Stern + Associates

JANUARY 6, 2022

An inspiring and uplifting storyteller who has mastered the art of competitive strategy, he devotes much of his time and energy off the court to turning athletes into future leaders with a philosophy of “ Teach. Leading Technology and Humans Rights Scholar Who Helps AI, Video Game and App Developers Avoid Building Biases into Products.

Leadership 62

Leadership Policies Engineering Technology 62

Presspage

APRIL 25, 2017

The ultimate goal is the use of visual content that is not only very powerful for storytelling, but also involves the audience in the activities of the organization. Employees and interns also represent a brand, and for someone who follows a hashtag on Twitter, the tweets of a trainee are as visible as the tweets of the CEO.

Trends 79

Trends Crisis Reputation Employee 79

Sword and the Script

MAY 29, 2018

6) “That it plays a critical role across the organization – like no other function; key to sales, marketing, handling crises or public perception, motivating employees, communicating mission, vision and values to all stakeholders, including employees, customers, stockholders. 7) “It’s a foundational necessity.

Corporate 74

Corporate Communications Survey Employee 74

Stephen Waddington

NOVEMBER 19, 2017

I shared a first draft of this article as a Google Document via Twitter; with MA PR students at Newcastle University; and with colleagues at Ketchum on an international webinar. I’ve also published a blog of key international events in the public relations calendar as part of the project. 3 Social media matures.

Publicity 164

Publicity Ethics Data Community 164

Shift Communications

OCTOBER 26, 2015

Blogging isn’t going out of style any time soon; with the ascent of content marketing, blogging, podcasting and video are on the minds of marketers and PR professionals all the time. Flash back to the struggles that employees had under the old system. Let’s back up a bit. Blogging is very much a narrative art.

Blogging 60

Blogging Enterprise System Media 60

PR 20/20

JUNE 25, 2019

PR 20/20 works with stakeholders across the company (employees, customers, leadership and beyond) to consult and align on the brand core. Video and creative media. Internal communications and events. Storytelling with the Cognitive Content Hub™. Think of video, art installations, and more.). Change management.

Marketing 52

Marketing Storytelling Technology Community 52

MaccaPR

MAY 28, 2015

“Message To Space,” created by agency Innocean Worldwide, depicts how Hyundai worked with a 13-year-old girl who appears to be Stephanie Virts of Houston, daughter of NASA astronaut Terry Virts, to send a message to her father as he circles the Earth in the International Space Station.

Film 48

Film Marketing YouTube Advertising 48

Sword and the Script

DECEMBER 26, 2023

PR still builds trust “Authentic customer testimonials, peer and employee reviews will increase in importance in 2024. To enhance empathy and connection with their teams and clients, organizations will foster employee brand ambassadors, highlight origin stories, show behind-the-scenes videos, and encourage user-generated content.

Writing 192

Writing Communications Marketing B2B 192

Landis PR

JANUARY 3, 2022

So, clear, consistent and powerful communications, both on internal and external fronts, will be more important than ever for leaders.”. Second, internal communications and communicating with employees will be central to the success of every organization. Both internal and external factors should be addressed in this regard.”.

Trends 52

Trends Trade Shows Agency Communications 52

PR 20/20

AUGUST 11, 2016

This post was written by PR 20/20 intern Emily Dann ( @EmilyRDann ). Read on for the 11 specialists to target during employee recruitment. The Visual Storyteller. Emily is a dual major studying Public Relations at S.I. Newhouse School of Public Communications as well as Marketing Management in the Martin J.

Marketing 43

Marketing Mobile Engineering Technology 43

PR 20/20

AUGUST 11, 2016

This post was written by PR 20/20 intern Emily Dann ( @EmilyRDann ). Read on for the 11 specialists to target during employee recruitment. The Visual Storyteller. Emily is a dual major studying Public Relations at S.I. Newhouse School of Public Communications as well as Marketing Management in the Martin J.

Marketing 40

Marketing Mobile Engineering Technology 40

Ethical Voices

OCTOBER 24, 2022

I started my PR career interning at The McCray Agency in San Diego and ended up graduating early to start my PR career there. So, we’re actually working with our client to build a storytelling cohort, a group of individuals that is willing to share their stories. You mentioned the pressure that end-users and employees may feel.

Ethics 50

Ethics Interviews Advertising Advertising 50

Sword and the Script

DECEMBER 10, 2019

“Content marketing will revolve more around individuals and storytelling components. With chatbots capable of handling more and more ‘how to’ and ‘information requests’ internally, leading marketers and communications pros will train them to give feedback and assist when executing on content initiatives.”. How can they do that?

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Cision

MAY 21, 2015

” Plus, if you haven’t got the time to read articles or watch videos during your busy day, podcasts are extremely accessible – listen during your commute, or even on the treadmill. The FIR Podcast Network is the premiere podcast network for PR, organizational communications, marketing, and internal communications content.

Social Media 120

Social Media Marketing Pinterest Media 120

Prohibition

FEBRUARY 14, 2023

Tech PR also involves securing media coverage and amplifying content through storytelling to reach the right target audience. They can provide news and press releases, blogger and influencer outreach, thought leadership, internal communications, broadcast, and more.

Strategy 62

Strategy Brand Branding Technology 62

Sword and the Script

DECEMBER 28, 2022

Consulting firm Burton-Taylor International published a report finding annual spending on PR “media intelligence solutions” grew 14.7% Video may be the most trusted content in B2B . A survey commissioned by Brightcove and conducted by Ascend2 found 93% of B2B buyers believe “video builds trust in a brand.” to approximately $5.5

B2B 116

B2B Marketing Survey Software 116

Contently - Strategy

JUNE 11, 2020

As cases started to spike, it wasn’t long before it seemed like every article, video, and social post tied back to the coronavirus. Since great storytelling thrives on specifics, other brands had a new opportunity to create timely content. And content with a video element was eight times as engaging as purely written content.

Healthcare 93

Healthcare Content Marketing Industry Trends 93