Mindful Marketing

JULY 16, 2022

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing “ Auditors Cheated on Ethics Exams ”—a recent New York Times headline revealed. Who would cheat on ethics?— The Security and Exchange Commission (S.E.C.)

Ethics 89

Ethics Pharmaceuticals Corporate Financial 89

PRSay

JULY 10, 2023

Consider the ongoing fallout over the pressure that Disney faced from employees to respond to Florida’s Parental Rights in Education Act, signed by Gov. Another risk that companies face when taking public stances on political issues is whether the organization has the resources and capabilities it needs to follow through on its stated values.

Brand 145

Brand Branding Nonprofit Government 145

PR 20/20

SEPTEMBER 8, 2021

Enhanced Services and Resources : Blue Cypress brings financial, educational and operational resources that dramatically enhance the impact we can have on our clients’ businesses. Building more personalized campaigns, in ethical and responsible ways, that deliver greater value to consumers. Growing smarter.

Financial 98

Financial Conference Agency Resources 98

Solo PR Pro

DECEMBER 14, 2021

While studying journalism at UW Madison, Bob started out working as a student state reporter and had the opportunity to interview and write about several big-time politicians. “I I did end up writing an article about him speaking in Milwaukee. I know you're not supposed to do that. Lessons learned in the seminary.

Meeting 100

Meeting Journalism Interviews Employee 100

Stephen Waddington

OCTOBER 12, 2018

It spotlights the gap between what organisations say, and what they are actually doing, to support their employees. You’ll get a measure of the individual's seniority and maturity from their writing. Not if they really want to improve the mental health and wellbeing of their employees. Or what will happen when someone does?

Ethics 84

Ethics Employee Policies Video 84

Burrelles Fresh Ideas

MAY 28, 2024

Consider the target audience, goals, and resources when selecting the most appropriate storytelling medium for maximum impact. Choose the most appropriate storytelling format based on your resources and audience preferences, such as blog posts, patient testimonials, videos, or social media campaigns.

Healthcare 82

Healthcare Storytelling Marketing Social Media 82

Newsfile

FEBRUARY 28, 2024

Brand advocates include customers, employees, and influencers. UGC can come from customers, brand loyalists, employees, or even paid UGC creators. The Associated Press (AP) style guide provides guidelines for writing press releases, ensuring consistency in language, formatting, and punctuation. praise-filled posts on Instagram.

Viral 52

Viral Crisis Communications SEO Reputation 52

Sword and the Script

JANUARY 3, 2023

This can include the media, customers, employees, and the general public. Internal communications: PR practitioners may also be responsible for communicating with employees and stakeholders within an organization. ChatGPT seems to miss emerging themes if there isn’t a wide body of writing already on a topic.

Interviews 104

Interviews Publicity Technology Social Media 104

PR 20/20

SEPTEMBER 8, 2021

Enhanced Services and Resources : Blue Cypress brings financial, educational and operational resources that dramatically enhance the impact we can have on our clients’ businesses. Building more personalized campaigns, in ethical and responsible ways, that deliver greater value to consumers. Growing smarter.

Financial 52

Financial Conference Agency Resources 52

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Employee communication will continue to be a major focus for many CCOs. Data-driven strategy will increase in importance for employee communications.

Marketing 196

Marketing Content Marketing Data Social Media 196

Critical Mention

OCTOBER 24, 2019

Luckily, the internet provides many educational resources to them in the loop. Consider using these excellent resources: 4 tips for finding fantastic free photos. Our take on PRsay’s blog: PRsay is an excellent resource for those looking for professional development advice or PR leadership tips. Share Tweet Share.

Blogging 68

Blogging Education Resources Creativity 68

Stephen Waddington

OCTOBER 4, 2020

The CIPR needs to support practitioners with more help in areas like these – but the truth is, I’ll be one of those who will be signing up for that help rather than writing the materials or delivering the training. Internal communication and employee engagement have emerged as critical functions in the past six months.

Meeting 78

Meeting Government Energy Employee 78

Sword and the Script

OCTOBER 4, 2022

They have seemingly infinite resources and insurmountable access to talent and machinery. The equity owners wrote big checks for those transactions – and they aren’t inclined to write another. Muck Rack now has the resources to compete on the same playing field with a modern and homogeneous technology platform. Perspective.

Technology 81

Technology Company Analytics Writing 81

PR 20/20

MAY 8, 2019

Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community. We’ve curated the best starter resources we’ve found into the Ultimate Beginner’s Guide to AI in Marketing , which you can access for free online. Are you ready?

Agency 84

Agency Enterprise Technology Analytics 84

Sword and the Script

DECEMBER 26, 2023

PR still builds trust “Authentic customer testimonials, peer and employee reviews will increase in importance in 2024. To enhance empathy and connection with their teams and clients, organizations will foster employee brand ambassadors, highlight origin stories, show behind-the-scenes videos, and encourage user-generated content.

Writing 198

Writing Communications Marketing B2B 198

Sword and the Script

AUGUST 29, 2020

For example, you can take a share of voice comparison to the CFO and illustrate where you are, where the competition is, and what it will take in budget and resources to make up the difference. A few years ago, it was ethics, last year it was PR tech, and this year it was dedicated to activism. About the study. Perspective.

Media Relations 102

Media Relations Report Industry SEO 102

Communications Conversations

MARCH 29, 2019

Of course, I couldn’t write a post like this without nominating a couple people myself! She excels at educating clients on the social media landscape – providing a strategic framework to making their message relevant across their social platforms, while balancing the realities of budgets and resources.

Social Media 128

Social Media Agriculture Marketing Media 128

Stephen Waddington

DECEMBER 30, 2019

Tackling fake news and disinformation: an ethical issue that strikes at the heart of practice 6. It will provide practitioners with the assets and resources they need to visit schools, introduce students to PR, and drive awareness of PR as a career option. Gender diversity in PR is an issue as old as the industry itself 3.

Government 103

Government Education Print Ethics 103

Sword and the Script

DECEMBER 22, 2020

Happy employees are the ultimate growth driver. Brands that emphasize employee experience (EX) and customer experience (CX) achieve business growth nearly 2x faster, according to a study by Salesforce. Source: Code of PR Ethics? ). Source: 3 Studies Branding and Marketing ). Source: Want the Fastest Growth in Business?

Survey 178

Survey Marketing B2B Study 178

Maxim Behar

JANUARY 11, 2024

You think about your colleagues, projects, employees, customers, turnover, and everything else. And then I get in the shower, and I put my priorities in order during the shower, because when you're alone in the shower you feel free, nobody is in your way, there's no TV, there's no morning blocks, nobody is writing to you on Messenger.

Leadership 59

Leadership Social Media Creativity Ethics 59

Karen Freberg

AUGUST 15, 2017

How do you try to integrate ALL of the latest changes, case studies, advances, and resources from the previous semester? Yes, it’s challenging indeed, but what is good to note is there are a lot of resources out there to use more than ever. We are also seeing MORE professors open up and SHARE their resources.

Social Media 69

Social Media Media Resources Education 69

Cision

AUGUST 26, 2015

How to Balance Ethics and Reality in #Influencer #Marketing [link] pic.twitter.com/BWn4QG8m0s. — You know there’s at least one person saying “Damn Twitter, I can’t write a Direct Message in under 10k characters.” Want to learn Ann’s writing rules for PR? Jay Baer (@jaybaer) August 19, 2015.

Social Media 120

Social Media Twitter Media Nonprofit 120

Cision

JUNE 1, 2017

Now, more than ever, it’s important to find the support, company and resources that will enable a rewarding career. To stay focused, I break down yearly and quarterly goals into bite-sized, weekly to-do’s and write them down at the beginning of each week. KD: Understand that you can’t do it all.

Sports 245

Sports Agency Industry Creativity 245

PR Conversations

APRIL 21, 2016

One would hope that a similar consciousness of respect is at the heart of most corporate communications functions , particularly when companies are large enough to commit resources not just to HR but also staff (or a team) dedicated to internal communications. Consciously think of it as in-sourcing communication and employee engagement.

Employee 40

Employee Internal International Corporate 40

Sword and the Script

DECEMBER 11, 2018

In an era of ‘fake news,’ is more important than ever for organizations to be honest and transparent in direct everyday communications with employees, investors, customers, and communities, whether that communication is person to person, through social and PR content, or with traditional media.”. – Colleen Martell | Martell Communications.

Social Media 96

Social Media Marketing Media Creativity 96

Communications Conversations

MAY 3, 2016

She’s a Clark Honors College student and is writing her senior thesis on the lack of women in sports information director roles in the NCAA. Because of Kathryn’s diligence, professionalism and work ethic, she was selected to represent USM for the Sales and Marketing Professionals of the Pine Belt’s Rising Star at Work Intern Program.

Sports 0

Sports Leadership Internal International 0

Solo PR Pro

MARCH 29, 2016

This edifice of support can also be valuable in multiple ways, not just in terms of providing more people to handle the workload but also showcasing you as offering greater value to current and prospective clients through demonstrating you have the breadth of resources to service them when their needs may go beyond your scope of expertise.

System 40

System Government Insurance Insurance 40

PR 20/20

NOVEMBER 29, 2018

optimize email send time, predict lead conversions, write email subject lines, recommend content to users). The ability to intelligently automate the activity, based on existing AI tech, or solutions that could be built with the right resources. As a starting point, Google offers a collection of free educational resources at ai.google.

Marketing 47

Marketing Technology Training Privacy 47

PR Conversations

OCTOBER 27, 2023

Toni Muzi Falconi writes: Regular readers of this blog are aware of my long-term, personal relationship with the Grunigs, yet I confess surprise when I read Jim Grunig’s first comment on this earlier blog post. employees, investors, etc.)? NOTE: Originally published on October 15, 2008.

Reputation 52

Reputation Social Media Internal International 52

MaccaPR

SEPTEMBER 13, 2016

You may believe they’re hidden safely away on your company’s server, but the reality is that a renegade hacking collective, a bored 15-year-old in North Korea or a 20-year-old former employee with an iPhone and a grudge can crack your secrets wide open. Everything you do is on camera or leaves some other digital trail,” warns Austin.

Crisis 48

Crisis Airlines Reputation Corporate 48

Beyond PR

JUNE 1, 2017

Now, more than ever, it’s important to find the support, company and resources that will enable a rewarding career. It’s been the biggest challenge and greatest accomplishment in taking on an ownership role to build a company that both supports the growth of my employees and clients, as well as encompasses a brand culture I believe in.

Sports 81

Sports Agency Industry Creativity 81

Contently - Strategy

DECEMBER 1, 2022

Defining yours will require a round of internal interviews with the executive team, the human resources department, and relevant members of management. Is ethical manufacturing a priority? How do you develop employees? Write a company mission statement based on your findings. Write your one-liner.

Strategy 138

Strategy Brand Branding How To 138

Contently - Strategy

JUNE 11, 2020

Look no further than the Hippocratic oath, the code of ethics for physicians that bears his name. Plus, brands usually don’t have the resources or infrastructure in place to go after hard news. But work with a medical expert who can fact-check and reality-check what you’re writing,” O’Connor said.

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Contently - Strategy

SEPTEMBER 15, 2021

Look no further than the Hippocratic oath, the code of ethics for physicians that bears his name. Plus, brands usually don’t have the resources or infrastructure in place to go after hard news. But work with a medical expert who can fact-check and reality-check what you’re writing,” O’Connor said.

Healthcare 59

Healthcare Content Marketing Industry Trends 59