Contently - Strategy

MAY 9, 2024

Writing a white paper is the heavyweight bout of content creation. Here are some tips for writing a white paper, from choosing a topic to sharing your content with the world. It offered data and insights on how to attract talent, interview candidates, onboard employees, and keep staff happy for the long run.

Writing 119

Writing Case Study Study Brand 119

Sword and the Script

DECEMBER 22, 2020

Happy employees are the ultimate growth driver. Brands that emphasize employee experience (EX) and customer experience (CX) achieve business growth nearly 2x faster, according to a study by Salesforce. Think about how much work that is – if you as a PR professional had to write 10 press releases or 10 blog posts per week.

Survey 178

Survey Marketing B2B Study 178

Shift Communications

APRIL 23, 2015

Visuals : Traditionally, communicators have been trained in writing. Interviews, profiles, employee updates, press releases – all are based on the written word. Video, photos, infographics and the like are necessary in a mobile and digital world. Find a creative director who can act as a mentor.

Communications 60

Communications Analytics Infographics Data-Driven PR 60

Communications Conversations

FEBRUARY 25, 2015

I’m not the first to write about this– Patrick Coffee at PR Newser noticed last week, too. Next, they established an online “home base” for the news–one that was interactive, and open to two-way conversations with employees, customers and stakeholders: The Walmart blog (see below).

Company 60

Company Case Study Infographics Study 60

Cision

AUGUST 26, 2015

You know there’s at least one person saying “Damn Twitter, I can’t write a Direct Message in under 10k characters.” Managed by Ann Handley, Head of Content at MarketingProfs; author of the WSJ bestseller, “Everybody Writes” The 10 Most Expensive Paid Search Keywords [link]. — ” https://t.co/XuswAAsGAo.

Social Media 120

Social Media Twitter Media Nonprofit 120

MaccaPR

AUGUST 5, 2015

There’s no corporate personality for consumers to grab onto with giant PepsiCo, but grafting Beyonce’s charisma and popularity on the 274,000-employee, $66+ billion corporation helps humanize it. It’s allowed General Mills to showcase a variety of employees in a variety of roles across the company, each with their own unique voice.

Blogging 48

Blogging Employee Corporate Google 48

PR Conversations

JULY 5, 2017

In my experience, employees from Communications department spend their lives performing the following functions: 1. Several years ago PR community actively discussed infographics – a new exciting format to present complex information. Companies that were the first to embrace infographics! Copywriting.

Infographics 63

Infographics Corporate Policies Reputation 63

Buzzstream

JUNE 5, 2024

Their campaign asked employees involved in the hiring process to determine whether and how they’d use AI in the interview process going forward. It asks questions covering the gamut of employee happiness, such as whether they want to start their own business, how enthusiastic they are about work, and how open they are to discussing politics.

Digital PR 62

Digital PR Examples Strategy Survey 62

Shift Communications

OCTOBER 31, 2016

During that time, I met exactly four PR professionals, all of them IBM employees. Manual media monitoring and reporting is time-consuming, expensive, and often a waste of resources and human talent. Instead, we toss out a chart, an infographic, or a good quote and hope no one notices that we haven’t done our homework.

Analytics 60

Analytics Data Analysis Technology 60

Sword and the Script

FEBRUARY 16, 2019

That’s according to Oliver McAteer , writing for Campaign Live about a survey by buy-side vendor Sizmek. By my math on the back of a napkin, of the 6,829 martech companies listed Scott Brinker’s most recent martech landscape infographic, just 144, or 2%, are categorized under “collaboration.”.

Creativity 77

Creativity Study Survey Advertising 77

MaccaPR

DECEMBER 19, 2016

In 2017, let's all agree to maximize the ROI of our writing efforts by focusing equal efforts on distribution. Resources Library - Amp up your web devotion to content marketing. Here’s an example of how HubSpot maintains a library of its marketing resources. Here's how: 33 Content Marketing Promotion Ideas.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

PR 20/20

AUGUST 11, 2016

Read on for the 11 specialists to target during employee recruitment. As Roetzer writes in The Marketing Performance Blueprint , “Content creation and the ability to write persuasive copy for all marketing channels, is possibly the most important fundamental modern-marketing skill.” The A Players on Every Inbound Marketing Team.

Marketing 43

Marketing Mobile Engineering Technology 43

PR 20/20

AUGUST 11, 2016

Read on for the 11 specialists to target during employee recruitment. As Roetzer writes in The Marketing Performance Blueprint , “Content creation and the ability to write persuasive copy for all marketing channels, is possibly the most important fundamental modern-marketing skill.” The A Players on Every Inbound Marketing Team.

Marketing 40

Marketing Mobile Engineering Technology 40

PR Fuel

OCTOBER 16, 2018

Write an irresistible subject line – Your subject line is important for two main reasons: 1) It’s essential for grabbing the reporter’s attention and getting them to open your email and 2) It’s responsible for making certain your email doesn’t get flagged as spam. And a good intern can eventually turn into a good employee.

Web 40

Web Pitching Local Report 40

Frederik Vincx

DECEMBER 11, 2015

Each time an employee gets replaced, knowledge is lost. Employees are frustrated with aspects of their work. It is simple: participants first write their ideas without discussion on Post-it notes. This workflow documentation can also be used as training material for new hires and as a quality checklist for all employees.

How To 60

How To Software System Employee 60

Contently - Strategy

MARCH 15, 2019

Encouraging any group of employees to march in step is difficult. Think of it this way, providing freelancers the right resources will help them create better work and ultimately make your job easier. Full-time employees have a tendency to take brand messaging for granted. Explain the company and business objectives.

Company 111

Company Pitching System Interviews 111

Contently - Strategy

JUNE 11, 2020

Plus, brands usually don’t have the resources or infrastructure in place to go after hard news. However, 15 of them had no content presence whatsoever like a blog or resource center on their websites, while 30 more had extremely limited content outputs such as corporate newsrooms or bare blogs hidden in the footer of their sites.

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Contently - Strategy

NOVEMBER 12, 2018

For those us who don’t have endless resources, we can still aspire to be like prolific brands—as long as we have a realistic content marketing strategy. Team size: 1-2 full-time employees and (maybe) 1-2 regular freelancers. Major pain points: Need executive buy-in and additional resources.

Content Marketing 111

Content Marketing Company Strategy How To 111

Contently - Strategy

SEPTEMBER 15, 2021

Plus, brands usually don’t have the resources or infrastructure in place to go after hard news. However, 15 of them had no content presence whatsoever like a blog or resource center on their websites, while 30 more had extremely limited content outputs such as corporate newsrooms or bare blogs hidden in the footer of their sites.

Healthcare 59

Healthcare Content Marketing Industry Trends 59

Contently - Strategy

JULY 31, 2019

Ultimately, marketers and media employees want the same thing— engaged audience members —but we’ve all been taught to talk about attention and audience using industry-specific terms. ” To many, injecting a CTA into a piece of writing is to sully the art form. But increasingly, CTAs are looking like useful tools for the MSM.

Content Marketing 111

Content Marketing Marketing Media SEO 111