Burrelles Fresh Ideas

AUGUST 29, 2023

Disability encompasses a wide range of variations far beyond mobility impairment. Brand marketing: consumers and employees as agents of change In our contemporary landscape, consumers and employees wield unprecedented influence as catalysts propelling the paradigm shift toward inclusion in brand marketing.

Brand 90

Brand Branding Marketing Ethics 90

Cision

AUGUST 23, 2017

So, Samsung, a leading mobile brand in the country, unveiled a new road safety campaign called #SafeIndia. From your corporate leaders to your average employees, involve the people behind your company in your digital PR campaign. Measure the Sentiment That Matters. So, how do you measure online sentiment?

Digital PR 251

Digital PR How To Small Business Analysis 251

5W PR

MARCH 6, 2020

This global platform combines data science, user-friendly design, and world-class service, to bring businesses and their employees the most rewarding travel experiences possible. The platform has developed a trusted, real-time, safety measurement platform accessible through a mobile phone or smartwatch.

Travel 103

Travel Technology Transportation Airlines 103

Bianchi Biz Blog

JULY 1, 2021

ESG (environmental, social, and governance) reporting is rapidly becoming the hottest trend for mobility, automotive and vehicle technology suppliers. Our research showed there was scant ESG data and insight specific to the mobility supplier community. workforce wants companies to measure and report on their environmental impact.

Automotive 98

Automotive Technology Communications Mobile 98

5W PR

NOVEMBER 11, 2019

Of six sectors measured in a recent survey, the insurance industry had the most opens per opener at 4.2. What was interesting is that mobile email usage declined slightly from 2017 to 2018, ending at 44.3%. What’s collected should be measured and analyzed on a regular basis. . WHAT TO DO WITH IT.

Data 68

Data Telecommunications Infographics Retail 68

PRSay

FEBRUARY 24, 2017

Seek out “ah-ha” measurement moments. Southwest’s communications team experienced a big “ah-ha” measurement moment a few years back that impacted how the airline boarded passengers. Southwest’s communications team experienced a big “ah-ha” measurement moment a few years back that impacted how the airline boarded passengers. “We

Social Media 115

Social Media Airlines Media Meeting 115

Stuart Bruce

OCTOBER 30, 2014

I will be talking about mobile, data and wearable technology as the drivers and ethics, real time and content as the issues. Mobile, data and wearable technology. Most social networks are now mobile first. Almost 70% of Facebook time is spent on mobile. From day zero you can pursue a mobile first strategy.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

5W PR

JULY 15, 2020

Statistics on the brand, including date launched, headquarters, employee count, customers served, etc. Media assets, including the logo, headshots of key employees, screenshots from the website, and product videos. • Measuring Media Kit Success. The mission statement and goals for the company’s future. •

How To 176

How To Media Guidelines Pitching 176

Stephen Waddington

NOVEMBER 21, 2018

To prosper long term, every company must not only deliver financial performance, but also benefit all their stakeholders, including shareholders, employees, customers and communities in which they operate. Mobile phones (96%) and TVs (95%) are the only communications devices with near universal reach in the UK.

Publicity 120

Publicity Analysis Measurement Tools 120

PRSay

OCTOBER 25, 2017

Don’t fire an employee and then leave them in control of the Twitter account,” said Regina Luttrell, Ph.D. According to the presenters, only one-third of employees have been trained by their companies on official social media policies. pictured above ), during an Oct. Newhouse School of Public Communications, Jamie Ward, Ph.D. ,

Social Media 117

Social Media Conference Media Corporate 117

Bianchi Biz Blog

MARCH 2, 2023

It’s no secret that people do what’s measured and rewarded. Often, it’s because they are rewarded for simply reducing initial cost ( piece price ), rather than the total system cost downstream and the total value created. Easy-peasy.

Agency 109

Agency Automotive Engineering Education 109

The Proactive Report

JANUARY 5, 2015

Reputation is made up of many things – how your stakeholders perceive you, your brand, your products, your executives and employees and your actions. To a large degree it’s a measure of trust. Find out what is being said online about your brand, your employees and your executives. It must be mobile-responsive.

Reputation 100

Reputation System Employee Airlines 100

Stephen Waddington

MAY 7, 2019

The survey reports that the industry is moving quickly to address these issues through employee wellbeing and mental health initiatives. Measurement, stupid My view is that the industry’s Achilles heel is its failure to prove the value that it delivers. 25% don't measure 16% impressions 7% AVEs You can do the sums for yourself.

Industry 60

Industry Survey Analysis Exercises 60

NewsWhip

JUNE 2, 2020

1,000+ employees. new mobile users. Compelling, original and well-targeted content is encouraging more and more engagement and creating triple-digit growth across almost every measure. CASE STUDY. How Bauer Media uses NewsWhip to unify content strategy across all of their brands. Ali Wilkinson, Digital Content Manager. —.

Case Study 78

Case Study Study Radio Analytics 78

Sword and the Script

DECEMBER 20, 2022

Communication channels and actions must be increasingly fluid, agile, and complete, with interesting and objective narratives that engage and awaken the interaction and commitment of employees with the company, and between different areas. They have also proven crucial in measuring the efficacy of PR campaigns and customizing them.

Marketing 196

Marketing Content Marketing Data Social Media 196

Burrelles Fresh Ideas

MAY 14, 2024

Closed captions are ideal for use in accessibility measures. The copy and opinions expressed here belong solely to the author and do not necessarily reflect those of Burrelles, our employees, partners, or affiliates. There are two types of captions: open and closed. Transcripts are the textual content of recorded material.

Social Media 93

Social Media Media Video SEO 93

Stephen Waddington

DECEMBER 30, 2019

There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. It uses proxies as a measurement of success rather than key performance indicators that are aligned to the organisations that it serves. PR is a social science. What we do 5.

Government 103

Government Education Print Ethics 103

Prohibition

FEBRUARY 16, 2021

A new tab on LinkedIn company pages is launching this month and will offer ‘a trusted, employee-only space to help them join the conversations that matter most’ – essentially helping companies to create socially engaged colleagues. LinkedIn My Company is ideal for anyone looking to improve stakeholder and employee engagement across LinkedIn.

LinkedIn 62

LinkedIn B2B Marketing Advertising 62

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

No matter where your company is in its relationship with employees, service providers or clients, The Muse has relevant content. Check out ones like this for fixing your influencer marketing or this post on advances in PR measurement. And, one of the best things about The Muse? Pop Culture/Creativity Blogs. The Wrike Blog.

Blogging 170

Blogging Writing Creativity Storytelling 170

PRSay

NOVEMBER 19, 2016

As an entrepreneur with employees, I had done well for myself with regard to obtaining and keeping clients happy. Sadly, I had to let my employees go, but you really can’t run a business just to keep people employed, which is what I was doing. Frankly, I also was a fraid to answer the phone!

Energy 60

Energy Employee Mobile Technology 60

Stephen Waddington

DECEMBER 15, 2021

Carbon as a metric - PR practitioners must measure carbon in the rush to address ESG concerns as a report suggests that the UK is woefully unprepared for climate risk. YouTube added live captioning to streamers, caption translation to mobile, and searchable captions in transcripts. of employees worked from home during the pandemic.

Publicity 128

Publicity Government Guidelines Facebook 128

Burrelles Fresh Ideas

JUNE 13, 2023

Whether seeking heightened brand visibility or driving more web traffic, success requires focusing on measurable targets upfront throughout execution. Tip 8: Measure your results Even with financial constraints at play, gauging success in PR is paramount. Start by optimizing your website and establishing a robust digital presence!

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Waxing UnLyrical

FEBRUARY 19, 2014

By the same measure, “monitoring” sounds less sinister than surveillance, but they’re really the same thing. Let’s focus on employee privacy in the workplace. Do employees have any right to privacy when using online tools and social media? It doesn’t really apply to relationships between employers and employees.

Social Media 96

Social Media Privacy Media Training 96

The Hoffman Agency

MARCH 21, 2018

Such was the case with our China team where 2017 saw our staff grow from 19 to 33 employees as our “Big Tech” positioning gained traction. I know this is intangible and tough to measure, but it’s there. Running out of office space is a good problem to have since it reflects a growing enterprise. This is the view from the new digs.

Real Estate 53

Real Estate Enterprise Energy Mobile 53

Cision

JUNE 10, 2015

Activate your employees. Should brands use mobile beacons? Want to improve PR measurement? “People understand you can’t personally connect with thousands of followers, but they want you to connect with some,” vtricity CEO Peter Ebert says. Want to expand the reach and authenticity of your brand?

Social Media 120

Social Media Data Community Crisis 120

Sword and the Script

SEPTEMBER 26, 2017

No one on a mobile device is clicking “like” and then leaving Facebook to go search Google for your web page. Whether organic or paid, you’ve got to have a rent-to-own engine in place if you want to get measurable value out of social media. 7) Activate your employees. 2) Rent-to-own the social media audience.

Social Media 118

Social Media Brand Branding Media 118

Presspage

MARCH 10, 2021

At that point, Miami International airport (third busiest in the US for international passengers) was preoccupied providing travelers, affected families, employees, and partners with information about disrupted operations, including multiple canceled flights.

Crisis Communications 78

Crisis Communications Examples Crisis Communications 78

Presspage

MARCH 10, 2021

At that point, Miami International airport (third busiest in the US for international passengers) was preoccupied providing travelers, affected families, employees, and partners with information about disrupted operations, including multiple canceled flights.

Crisis Communications 78

Crisis Communications Examples Crisis Communications 78

prTini

SEPTEMBER 19, 2014

Meet the Man Who Unlocked the Secrets of Mobile Marketing. 3 Social Media Measurement Tips to Improve Click-Through Rates. 5 Ways to Become Your Boss’s Favorite Employee. Is Writing Still the Most Important Social Skill? Budweiser Wants You to Buy a Facebook Friend a Real Beer. Why Do People Trust J.K.

Tools 50

Tools Wikipedia Case Study Marketing 50

PR 20/20

AUGUST 11, 2016

Modern marketers are expected to master both traditional and digital skills to deliver measureable results. To address the widening talent gap, forward-thinking organizations must stay on the lookout for adept professionals equipped with the necessary skills and demeanor to turn their ideas into actions, and actions into measurable outcomes.

Marketing 43

Marketing Mobile Engineering Technology 43

Cision

JUNE 22, 2015

Instagram began as a mobile-only, iOS-exclusive app in 2010, seven months after the image-sharing app Pinterest launched. But there are some measurable aspects of Instagram that are quite unique and special in the social media space. Activate your employees. percent (60 times Facebook’s engagement rate of.07 07 percent).

Instagram 120

Instagram Fashion Sports Pinterest 120

PR 20/20

AUGUST 11, 2016

Modern marketers are expected to master both traditional and digital skills to deliver measureable results. To address the widening talent gap, forward-thinking organizations must stay on the lookout for adept professionals equipped with the necessary skills and demeanor to turn their ideas into actions, and actions into measurable outcomes.

Marketing 40

Marketing Mobile Engineering Technology 40

Cision

MAY 21, 2015

Learn their approach to strategy, operations, measurement, staffing and more. A show about communicating with clients, prospects and employees – in person, in print and online. Mobile Marketing Made Easy. Discover how integrating mobile marketing will allow you to connect with your customers wherever they are.

Social Media 120

Social Media Marketing Pinterest Media 120

Sword and the Script

MARCH 15, 2022

This is an important point, because you want to be able to measure and compare results over time. It’s mobile-friendly too. Finally, Mr. Croll is aiming to ensure his employees have experience working in communications. Some vendors have time limits, and you lose your data after a period of time.

Tools 161

Tools Media Software Analysis 161

Sword and the Script

JULY 19, 2016

This is because mobile users will substitute short video over text on smaller screens while podcasting is filing “ new found time ” such as workouts, commutes and even routine chores. The CMO Survey with Social & Mobile Marketing Takeaways. Marketing: Investment, Cost or Profit Center?

Survey 60

Survey Content Marketing Marketing B2B 60

Sword and the Script

DECEMBER 30, 2017

Subsequently, many employees, including me, were let go and granted severance pay. The measure of “best” in this case is unique page views. 4) B2B Blog Metrics: 4 Effective Categories to Measure Success. 4) Context in Marketing Campaigns, Mediums and Measurements [UML]. A half year later my employer was acquired.

Blogging 73

Blogging B2B Content Marketing Trade Shows 73

Waxing UnLyrical

FEBRUARY 24, 2016

Some of your employees or interns may be more visual in nature and like information that is short and concise, so this may be a good platform to use. Snapchat can be used as a customer service tool to provide visual, engaging, and mobile feedback to individual users. Providing feedback in a visual way. Customer Service.

Customer Service 40

Customer Service Employee Internal International 40