NewsWhip

DECEMBER 21, 2022

This happened despite the previous CEO having spoken semi-publicly to employees about their fears, as covered by NPR. Human interest stories still move audiences, and that’s as true for brand coverage as it is for local news highlights or viral Facebook posts. . People often associate good employees with a good brand.

Brand 78

Brand Branding Policies Local 78

Sword and the Script

JUNE 18, 2019

1) “Make sure that employees, customers and the market understand our company, its services and goals.”. 10) “Write and create content for internal and external audiences about my company.”. 1) “Make sure that employees, customers and the market understand our company, its services and goals.”. 12) “Write for businesses.”.

Employee 151

Employee Print Writing Survey 151

MaccaPR

JULY 24, 2019

Imagine you’re walking into your local shopping mall and you have the choice of going through two doors. Is it because bad press, litigation or even a recall has hurt your brand reputation and you want an opportunity to elevate your brand into a new light? One has a sign above it that says “Beautiful” and the other door says “Average.”

Corporate 116

Corporate Retail Policies Employee 116

PR Fuel

JANUARY 24, 2022

You wouldn’t want your business to have negative press , which can push consumers and potential employees away. PR campaigns can boost your reputation, raise brand awareness and boost customer loyalty. The success of your PR campaign largely depends on your press release writing talents.

Creativity 103

Creativity Data Measurement Product Launch 103

Cision

MARCH 29, 2016

Creating platforms for employees and customers to have a once-in-a-lifetime experience and be involved in the Olympic movement was really very special. . What do you think are the keys to building and protecting a brand’s reputation? What has been the biggest challenge of your career? How has PR changed over the years?

Local 120

Local Retail Newspapers Sports 120

Communications Conversations

NOVEMBER 12, 2020

After all, I always say (I shamelessly stole this from somewhere), your reputation is what people say about you behind your back. I got to hire staff and build social communities, start publications, train employees in messaging, and conduct media relations, especially during disasters. There couldn’t be a better testament.

Publicity 174

Publicity Leadership Corporate Agency 174

Maxim Behar

SEPTEMBER 5, 2021

I think there are three most important things that we should pay attention to and I write about them in my book " The Global PR Revolution ". I write about this in my last book, which I already published during the pandemic - The Morning After. How will horizontal management affect employees? -

Meeting 98

Meeting Advertising Advertising Agency 98

PR in High Definition

MARCH 24, 2020

It means multiple countries can secure coverage, but long-term has minimal effect on brand awareness or reputation. In many cases, the expectation is that content simply needs translating into local languages and can be pushed out. If local spokespeople are available, the next hurdle to overcome is engaging them.

Local 48

Local Case Study Agency Resources 48

Ethical Voices

JANUARY 23, 2023

Simply put, we reposition and protect brand reputations. The most difficult challenge I faced is when I served on BEPS and we received a complaint about a local member of my own PRSA chapter. She knew how important her reputation was, and she quite frankly, was really embarrassed that we had a copy of this letter.

Ethics 77

Ethics Publicity Education Reputation 77

Doctor Spin

APRIL 17, 2023

Southwest Airlines employees celebrate passenger’s 104th birthday. Drawing on real-world examples, Baer demonstrates how businesses that adopt a customer-centric approach to handling complaints can enhance their reputation , improve customer loyalty, and ultimately drive long-term success. 4 Ormont Blumberg, P. 2021, August 11).

Strategy 52

Strategy Customer Service Airlines Hotels 52

Polaris

FEBRUARY 16, 2015

It started when one of the displaced employees went to the media to tell his side of the story. And it didn’t stop until RBC’s chief executive Gord Nixon issued an apology promising the 45 employees they would all find comparable employment at the bank. 3: Find the local angle. It was a sad story that pretty much went viral.

Banking 100

Banking Media Local Survey 100

PR in High Definition

OCTOBER 26, 2020

Dear Reader, I write to you today with one thing in mind: setting the record straight on ‘cancel culture’ and establishing why the comms industry must finally get to grips with it. This refers to our role as the creators and builders of reputations. Otherwise, there is a direct impact on reputations and the bottom line.

Groups 62

Groups Employee Leadership Examples 62

Sword and the Script

OCTOBER 28, 2017

We were a fairly big brand, I was in a divisional office, and the New York office wanted to take a public stance on a local political issue. Since I was based locally, I could see the polling data on this particular issue was equally but bitterly divided. Writing, Labels and Cohorts; Words Really Do Matter [UML]. Talk to Us !

Brand 70

Brand Branding Local Google 70

Prohibition

JANUARY 14, 2022

A PR crisis is a negative story about your brand that threatens the reputation of your organisation, causes reputational damage, or negatively impacts sales or stock value. A PR crisis can destroy a reputation in an instant, so it’s crucial to have a plan in place. What is a PR Crisis? Or it could be an act of terrorism.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Communications Conversations

OCTOBER 13, 2015

Great, model employee. Employee engagement? Enhanced brand reputation? ” What community relations folks really want (from a marketing metrics perspective) is: More traffic to key volunteer pages on the corporate site asking employees to volunteer. One of my favorite local Instagram campaigns is #onlyinmn.

Corporate 60

Corporate Creativity Employee Instagram 60

PR Conversations

OCTOBER 27, 2023

Toni Muzi Falconi writes: Regular readers of this blog are aware of my long-term, personal relationship with the Grunigs, yet I confess surprise when I read Jim Grunig’s first comment on this earlier blog post. employees, investors, etc.)? NOTE: Originally published on October 15, 2008.

Reputation 52

Reputation Social Media Internal International 52

Communications Conversations

MARCH 29, 2019

So, I asked a few key local leaders for up-and-coming social media or communications superstars they admire. Of course, I couldn’t write a post like this without nominating a couple people myself! I thought I’d ask my network for help! They had to be younger than 30. And, they had to work in Minnesota.

Social Media 128

Social Media Agriculture Marketing Media 128

Offleash

OCTOBER 16, 2017

Since journalism intersects with PR, she recommended I cold call a few local PR agencies and inquire about an entry-level position. I spend a lot of 1:1 time with both employees and clients to better understand what needs are/aren’t being met and help create strategies to course correct. and the rest is history. and, we have fun.

Agency 40

Agency Journalism Newspapers Employee 40

Stephen Waddington

MAY 8, 2018

. #3 Media relations vs integrated communications The recruitment of journalists to fill communication roles has led to a shortfall in planning, integrated communications and reputation management. It's a move that was intended to build relationships with local media but has led to a shortfall in skills.

Communications 63

Communications Healthcare Print Community 63

PR Conversations

JULY 14, 2016

Angela Barter, CPRP, a sustainable communication strategist based in South Africa , drew from her presentation at the Global Alliance’s World PR Forum (May 2016, Toronto) when writing A communicator’s guide to mitigating the risk of greenwashing. negative publicity; and. loss of stakeholder trust and investor confidence.

Ethics 40

Ethics Guidelines Handbook Local 40

PR Conversations

JULY 14, 2016

Angela Barter, CPRP, a sustainable communication strategist based in South Africa , drew from her presentation at the Global Alliance’s World PR Forum (May 2016, Toronto) when writing A communicator’s guide to mitigating the risk of greenwashing. negative publicity; and. loss of stakeholder trust and investor confidence.

Ethics 40

Ethics Guidelines Handbook Local 40

PR Conversations

JULY 14, 2016

Angela Barter, CPRP, a sustainable communication strategist based in South Africa , drew from her presentation at the Global Alliance’s World PR Forum (May 2016, Toronto) when writing A communicator’s guide to mitigating the risk of greenwashing. negative publicity; and. loss of stakeholder trust and investor confidence.

Ethics 40

Ethics Guidelines Handbook Local 40

Waxing UnLyrical

JULY 30, 2015

As did Martin Waxman : A2-This may be jumping ahead but I think it’s important for internal comms to take an employee-first approach #measurepr. A5 Agree with @shelholtz PR also needs to work with HR to foster employee connectivity, empowerment, and engagement #measurepr. ’ #internalcomms #measurepr.

Internal 40

Internal International Communications Measurement 40

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Employee communication will continue to be a major focus for many CCOs. Data-driven strategy will increase in importance for employee communications.

Marketing 198

Marketing Content Marketing Data Social Media 198

Landis PR

MAY 28, 2024

Focus is strong on work-life balance, with quite a high degree of personal freedom for employees. Biotechnology and Life Sciences are other sectors where Denmark has a strong reputation, with a focus on research and development, as well as clinical trials and production.

Energy 59

Energy Technology Biotechnology Pharmaceuticals 59

Burrelles Fresh Ideas

OCTOBER 10, 2023

Enhancing brand reputation: PR’s public perception and reputation expertise can safeguard your brand’s image, fostering trust and credibility among your audience. Pay attention to their previous work, the types of stories they write, and their social media presence. You can connect with him on Twitter , LinkedIn , or elsewhere.

Video 88

Video Publicity Marketing Analytics 88

Sword and the Script

MARCH 1, 2022

This is how you wind up with a press release on a local ABC news affiliate in Buffalo even though your tech client is in San Francisco. In 2021, the company says it added 65 new employees bringing its total to 150. The organization switched from Cision according to the write-up. Does reputation top profit?

Software 129

Software Case Study Advertising Advertising 129

Landis PR

SEPTEMBER 27, 2021

Those immortal words from the iconic Broadway musical Dreamgirls ring in my head as I write this, my final postscript, for Landis Communications Inc. We’ve promoted launches, anniversaries, crises, reputation management, IPOs and just plain brand awareness. I’ll continue to write for Forbes and the San Francisco Business Times.

Agency 105

Agency Travel SEO Nonprofit 105

Victorious PR

FEBRUARY 22, 2023

Here’s the conundrum—hiring a PR firm for your public relations is costly, training a team or employee in-house is timely, and not doing either of those things is detrimental to your success. Learn how to successfully pitch a journalist and write a successful pitch to get into top publications. How do we do this?

Real Estate 52

Real Estate Course Pitching Education 52

Buzzstream

JANUARY 5, 2024

Sending emails to too many inactive or incorrect addresses will hurt your sender reputation and get your emails directly into spam inboxes. Enter the account of the person you wish to search under Accounts, and then in the Words section, try words like: Gmail Contact me Email me Write me Snov.io

How To 83

How To LinkedIn Tools Google 83

Communications Conversations

NOVEMBER 20, 2017

She has a sterling reputation. I handle our media relations, whether it’s local consumer news or national industry pubs, I work to build relationships and create partnerships that can help enhance our brand. That includes writing content, monitoring and paid strategy and execution. She’s connected.

Meeting 0

Meeting Social Media Employee Pinterest 0

PR Fuel

JUNE 26, 2018

There are many different formats you can use when writing your press release. List headlines provide a clear preview of the content – Clarity should always be a top priority when writing press release headlines. List headlines quickly capture the essence of the story, and they’re easy to write. Lists just work.

Writing 40

Writing Resources Web Newspapers 40

PR Fuel

AUGUST 21, 2018

If you are worried about how Google’s latest search algorithm will affect your press release, and exactly how to change your writing technique(s) in the face of Google’s SEO changes, stop right now. Should you quit writing them altogether and remove them from your marketing plan? You hire a new employee.

SEO 40

SEO Google Writing Engineering 40

PR Conversations

MAY 9, 2017

Speech writing. I get to do so many different things—event planning, writing, research, media, employee engagement, digital and social media. Excellent communication is key to our profession, and good writers always attract my attention, as well as help me strive to improve my own writing. Whatever I’m doing at the time.

Energy 53

Energy Measurement Internal International 53

ZudePR

MAY 31, 2015

I think there’s a mutual professional interest as well as enlightened self-interest; to improve the value and reputation of what we do. For me, as a local government employee, there are clear political boundaries. “Writing makes me aware. “For me (sharing what I know) it’s a win-win.

Communications 81

Communications How To Blogging Content Marketing 81

Communications Conversations

AUGUST 1, 2019

Over the years, you’ve built quite the reputation as a video host for the brands you work for. Because of this, I worked with the team to shoot and produce dozens of employee spotlight videos that brought out the people behind the brand, their passion, and the work they do at MentorMate. What is it about speaking you enjoy so much?

Social Media 60

Social Media Media Video Meeting 60

Stephen Waddington

FEBRUARY 12, 2019

The result is pointless at best and a reputational issue at worst. You can build beautiful websites and apps, you can publish gorgeous branded content via Facebook and Instagram but if you fail to meet the expectation of your public you’ll face reputational issues. It’s frequently broadcasted with no effort to listen or engage.

Publicity 79

Publicity Community Pinterest Reputation 79