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5 Reasons Not To Cut PR In A Recession

ImPRessions - Crenshaw Communications

On the bright side, a Muck Rack study shows PR expenditures may rise in some sectors, including travel and energy. In the UK others speculate that businesses will “trade down” to PR by cutting more expensive marketing programs. What the data shows about marketing in a recession. The most successful businesses?

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ICON 2021 Recap: Inside Delta Air Lines’ Crisis Response to COVID-19

PRSay

Things began to continually get worse,” said Kristin Seay, Delta’s director of employee communications. People were starting to panic about their travel plans and were seeking reassurance.”. Internal messages repurposed for news media. The company’s communications team found itself pivoting into crisis mode.

Crisis 78
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5 Ways to Reach New Audiences Through Tech Innovations

Cision

It’s clear a majority of marketers feel poised to successfully forecast and adapt to technological innovations, but how quickly do consumers adopt these digital advances? In the travel sector, we’re all about keeping up with innovations. Maximizing 5 Major Tech Innovations. Furthermore, a study by Tata Consultancy Services reported 71.9

Hotels 198
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Guest Post: The PR Generalist vs. The Industry Specialist

Deirdre Breakenridge

Those with a penchant for finance may go the IR route or look to represent banks or investment products, as someone with a love of travel takes a position with a destination or tourism bureau. And keep in mind that internal communication departments often provide room for growth as you develop your skills. Prefer to mix things up?

Industry 316
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Helsinki, Finland – Growth Path Ahead

Landis PR

Finland is looking for investments particularly in bio & circular economy, cleantech, health & wellbeing, ICT & digitalization and travel. The government’s plans include renewing the labor market in a way that has created major friction between the Government and labor unions. This applies to the media also.

Radio 64
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Three things to consider when your U.S. company is looking to expand internationally

PR in High Definition

According to Index Ventures , nearly all successful North American tech companies have an average of 30 percent of revenue coming from international markets, usually led by Europe. Prematurely entering a new market can also hinder growth. Ensure clear objectives and goals are in place.

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Three things to consider when your U.S. company is looking to expand internationally

PR in High Definition

According to Index Ventures , nearly all successful North American tech companies have an average of 30 percent of revenue coming from international markets, usually led by Europe. Prematurely entering a new market can also hinder growth. Ensure clear objectives and goals are in place.