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The 22 Responsibilities of PR and What They Entail

Onclusive

Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. At the same time, PR pros are constantly thinking about how to maximize the reach and impact of their earned media. Relationship building takes time. How do you know what’s working?

Training 195
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7 Lessons Every Marketer Can Learn From The CrossFit Instagram Crisis

MaccaPR

and Pepsi’s “ Black Lives Matter’’ TV ad bungle with Kendall Jenner – it would be easy to miss one of the smaller yet most portentous PR crisis of this year: The CrossFit Gym Member-Shaming Instagram Fail. CRISIS LESSON #2: ESTABLISH CLEAR SOCIAL MEDIA GUIDELINES AT EVERY LEVEL OF YOUR COMPANY.

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Apple’s iPhone gets an Olivia Rodrigo-inspired close-up in September’s top brand coverage

NewsWhip

In the past we’ve looked specifically at earned media coverage, but we thought to ourselves hey, since we have data on Facebook, Instagram, X, Reddit, and others just sitting there in the dashboard we’ve already created for this, we may as well put it to good use, right? and 950k engagements respectively.

Reddit 78
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Thanksgiving and Black Friday bring Target the most brand coverage in November

NewsWhip

This year, Target CEO Brian Cornell released a statement reflecting on the decision to keep stores closed every Thanksgiving Day, naming employees and their families as the key reason. Apple Music pushes its presence on Instagram Finally, Apple Music made a big splash on Instagram in November, and it’s all thanks to K-Pop star Jung Kook.

Brand 78
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15 Up-and-Coming PR and Social Media Marketers to Watch

Communications Conversations

Last week, I shared my news that I’ll be teaching social media at the University of St. Now, she’s crushing it at Best Buy in social media marketing. So, I asked a few key local leaders for up-and-coming social media or communications superstars they admire. They had to be younger than 30.

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The sit-down restaurant chains making headlines in 2023

NewsWhip

Much of this coverage came from local publications, but interestingly only one of the top pieces of local coverage was based in the Pennsylvania area, showing that local stories can resonate even outside of the communities they directly affect if they have a common, recognizable theme. engagements.

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Costco and Hidden Valley: Food brands and retailers win brand coverage in March

NewsWhip

There were six other articles about the pie, featuring on websites like Delish and some local outlets, but none saw nearly the amount of engagement as Today. We’ve often seen new flavors, and specifically brands collaborating to create fun or odd ones, receive a large amount of public interest to media coverage and on social media.

Retail 78