The Proactive Report

MAY 10, 2016

The fact that there are literally tens of millions of users active on places like Instagram means that as a small-to-medium business you can gain not only insights, but leads and customers. The beauty of Instagram is the appeal of visual content. Restaurants and food establishments have excelled using Instagram. Test the Market.

Small Business 100

Small Business Instagram Banking Fashion 100

Communications Conversations

NOVEMBER 8, 2018

These are the “Big Four” of the social media marketing world. And, they encompass about 90% of all social media marketing for most companies. In fact, according to a recent UMass-Dartmouth study , 91% of Fortune 500 level companies use Twitter, 89% use Facebook, 63% use Instagram and 98% use LinkedIn.

Social Media 121

Social Media Reddit Pinterest Communications 121

Communications Conversations

FEBRUARY 21, 2020

.: Take a peek at the social communities for my biggest client (of 10 years now!), Over the last five years, we’ve created a social media playbook document that makes this a lot easier! Much of the work I do for them revolves around B2B media relations with HR publications, podcasts and blogs. .: Thomas for class.

Social Media 157

Social Media Media LinkedIn Tourism 157

Communications Conversations

AUGUST 17, 2017

A few weeks ago, I shared a post featuring 10 local Minneapolis influencers I’d be connecting with if I were a Minnesota-based brand. Here are 17 more local influencers to consider as part of your influencer strategy from local PR/social media pros around town. instagram followers . Lindsey Higgins.

Instagram 114

Instagram Fashion Local Sports 114

Communications Conversations

OCTOBER 24, 2014

When I think of branded experiences and holiday promos, I think of this: So, when I heard Target was creating a virtual trick-or-treating experience on Instagram earlier this week, I was automatically skeptical. Target’s virtual trick-or-treating experience on Instagram is a stroke of genius. Kudos, Target.

Instagram 146

Instagram Case Study Brand Branding 146

Cision

SEPTEMBER 22, 2015

More than half of journalists surveyed in Cision’s recent Social Journalism Study believe that they would not be able to carry out their work without turning to their social media accounts for help. Check out which social media platforms journalists are turning to, how they’re using them and why: 1.

Journalism 120

Journalism Social Media Media Study 120

Communications Conversations

AUGUST 10, 2021

Because I had seen them repeatedly over the years on social media. Now, part of this is that Warby had become a classic case study around the power of social media. Back when they launched, they used social media to kick-start their brand. They kept showing up in my feeds. They kept showing up in my feeds.

Social Media 78

Social Media Media Case Study Instagram 78

5W PR

SEPTEMBER 20, 2023

PR professionals must thoroughly understand the local culture, traditions, history, and values of a destination. Stories that feature local artisans, ancient traditions, festivals, and daily life offer a genuine glimpse into the destination’s soul, creating a connection with travelers.

Travel 78

Travel Strategy How To Local 78

wiredPRworks

APRIL 13, 2022

How can financial services organizations use social media to differentiate and build relationships? Financial Services Organizations Social Media Interview Key Points. Currently, Chris serves as secretary of the local school council at Newberry Math and Science Academy in Chicago. About Growing Social Now.

Financial 52

Financial Social Media Banking Media 52

Communications Conversations

MARCH 29, 2019

Last week, I shared my news that I’ll be teaching social media at the University of St. Now, she’s crushing it at Best Buy in social media marketing. So, I asked a few key local leaders for up-and-coming social media or communications superstars they admire. They had to be younger than 30.

Social Media 128

Social Media Agriculture Marketing Media 128

Communications Conversations

APRIL 24, 2017

According to a Starbucks spokesperson via The Guardian : “The look of the beverage was an important part of its creation, our inspiration came from the fun, spirited and colourful unicorn-themed food and drinks that have been trending in social media.”. All because the drink photographed well on Instagram. The list goes on.

Instagram 100

Instagram Trends Company Apparel 100

MaccaPR

FEBRUARY 19, 2018

and Pepsi’s “ Black Lives Matter’’ TV ad bungle with Kendall Jenner – it would be easy to miss one of the smaller yet most portentous PR crisis of this year: The CrossFit Gym Member-Shaming Instagram Fail. CRISIS LESSON #2: ESTABLISH CLEAR SOCIAL MEDIA GUIDELINES AT EVERY LEVEL OF YOUR COMPANY.

Instagram 98

Instagram Crisis Local Privacy 98

The Proactive Report

JUNE 17, 2020

The use of online and social media substantially increased in most countries. Facebook and other social media groups are now used on average by around a third (31%) for local news and information. Gen-Z (18–24) are more than twice as likely to access news via social media. 626 676 6419.

Instagram 165

Instagram Groups Social Media Journalism 165

NewsWhip

DECEMBER 7, 2023

This was picked up by several local news outlets, with ABC7 in Los Angeles earning over 127k engagements to its article published on Nov 13th, just five days after the initial statement. Apple Music pushes its presence on Instagram Finally, Apple Music made a big splash on Instagram in November, and it’s all thanks to K-Pop star Jung Kook.

Brand 78

Brand Branding Retail Viral 78

Onclusive

NOVEMBER 8, 2023

Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. At the same time, PR pros are constantly thinking about how to maximize the reach and impact of their earned media. Relationship building takes time.

Training 195

Training Media Training Reputation Crisis Communications 195

5W PR

MARCH 4, 2024

Social Media Platforms like Instagram, TikTok, and travel forums are akin to virtual campfires. Local Partnerships Partner with local businesses, restaurants, hotels, and activity providers to offer exclusive deals and packages. Highlight efforts to minimize environmental impact and support local communities.

Travel 78

Travel Consumer Strategy Tourism 78

PRSay

JULY 1, 2022

About 2,200 local print newspapers have closed since 2005, cutting the number of newspaper journalists by more than half between 2008 and 2020. When we published the first “Public Relations Handbook” in 1967, the notion of social media, influencers, YouTube, Instagram, Snapchat, podcasts and search-engine marketing did not exist.

Handbook 191

Handbook Publicity Newspapers Television 191

Prohibition

JUNE 14, 2018

Instagram is one of the most popular social media channels, which has seen massive worldwide growth over the last few years. The competition was hailed a major success – with more than 900 picture-perfect entries, ranging from cityscapes and local attractions to wildlife and Leeds folk!

Instagram 48

Instagram Local Print Social Media 48

Communications Conversations

JULY 11, 2017

Give you some free information and list out 10 influencers right here in the Twin Cities that I would be targeting for my next local campaign–and why. Why he would be a great brand ambassador: Jason is, without question, the top media member in the Twin Cities in terms of social media. The guy just gets it.

Instagram 122

Instagram Brand Branding Local 122

Beyond PR

MAY 2, 2017

It’s the same thing with social media and PR. Social Media = Peanut Butter. Think of social media as the peanut butter. As a business owner, you must be on social media. If you don’t think you need to be on social media, consider the fact that there are over 2.7 Start locally.

Social Media 78

Social Media Media Local Pitching 78

NewsWhip

OCTOBER 24, 2023

In the past we’ve looked specifically at earned media coverage, but we thought to ourselves hey, since we have data on Facebook, Instagram, X, Reddit, and others just sitting there in the dashboard we’ve already created for this, we may as well put it to good use, right? and 950k engagements respectively.

Reddit 78

Reddit Brand Branding Film 78

PR for Anyone

MARCH 6, 2024

She also enjoys exploring local gems when she’s home, like the Norton Simon Museum that’s right in her own backyard in Southern California. Despite geographical limitations, Patti encourages the formation of similar groups, even if it starts with a simple gathering at a local coffee shop or via Zoom.

Travel 130

Travel Groups Technology Creativity 130

Landis PR

AUGUST 7, 2023

But what about smaller brands in local markets who need to speak to a local target audience? Micro-influencers are everyday consumers with an active and growing media presence (typically between 1,000 and 100,000 followers) who focus on one social media platform, such as Facebook or Instagram.

Local 52

Local Instagram Facebook Social Media 52

PR in High Definition

MARCH 28, 2023

Social media marketing is an essential string to any comms professional’s bow in today’s industry landscape. Increasingly, B2B and B2C businesses alike are engaging with influencers as part of their social media marketing strategies, and this means managing influencer relations. Rules are similar in Germany. Get in touch!

How To 62

How To Local B2C Social Media 62

Prohibition

AUGUST 13, 2019

Used regularly by a worldwide audience, it’s hardly surprising that social media platforms are rapidly becoming one of the most vital aspects of digital marketing. Here’s how social media platforms can be effective for higher education : Increase Student Engagement for your University.

Education 48

Education Social Media Media Community 48

Deirdre Breakenridge

JANUARY 18, 2022

I graduated with my BA not too long afterwards and in lieu of me wanting and subsequently joining AmeriCorps, I spent less and less time on social media and I rarely posted in those years leading up to me deleting the apps. Do I think I will get back on social media? No, not in any major way.

Blogging 239

Blogging Ethics Social Media Privacy 239

PRSay

OCTOBER 17, 2022

Robertson says she has worked hard to verify social media accounts for the office, so that county residents will know the accounts and the information they provide are credible. itstrishthedish VOTE IN YOUR LOCAL ELECTIONS! Another process we went through was securing verifications of our social media.

Communications 185

Communications Video Social Media Facebook 185

Landis PR

APRIL 29, 2024

The Most Popular Social Media Channels in Finland Youtube : 4.46 million users Instagram : 2.47 The festival pays attention to its impact on the local community, residents, and the environment and works determinedly to cut down its harmful effects. A good place to meet younger decision makers and social media influencers.

Radio 64

Radio Pinterest Television Government 64

NewsWhip

MARCH 2, 2023

Much of this coverage came from local publications, but interestingly only one of the top pieces of local coverage was based in the Pennsylvania area, showing that local stories can resonate even outside of the communities they directly affect if they have a common, recognizable theme.

Comparison 78

Comparison Pinterest Local Instagram 78

Communications Conversations

JUNE 1, 2018

You know, those boxes of donuts you see at Target, locally here in Minneapolis. Naturally, I submitted, and, as a result, I’ve been following their social activity around this campaign closely. After all, donuts are one of those things that are relatively pervasive on social media. THIS IS MY DREAM JOB!

Social Media 60

Social Media Media LinkedIn Instagram 60

Flack's Revenge

JANUARY 10, 2019

Last month I interviewed top PR and social media experts about the challenges facing online marketing. Are the social media waters still safe for marketing? Frank Strong: It’s a question of whether or not your customers and prospects are on social media. What comes after social media?

How To 159

How To Facebook Social Media Advertising 159

ImPRessions - Crenshaw Communications

JANUARY 22, 2020

When Spotify went hyperlocal last year with its debut campaign in India, it was able to reflect local culture, moods and social moments. A successful PR campaign must account for local customer insights and nuances and communicators may want to look at hyper-localization strategies. . Don’t ignore regional media.

Mobile 156

Mobile Local Technology Trends 156

wiredPRworks

APRIL 3, 2017

And, every month we give them a social media news round-up of what’s news right now. Here are 21 social media news stories to start April 2017 with. Facebook Social Media News April 2017. How Local News Stations Cover Weather on Facebook. Google Plus Social Media News April 2017.

Social Media 49

Social Media Pinterest Media Instagram 49

Shift Communications

NOVEMBER 12, 2015

You try to find information on a local business through social media, only to find a few accounts frozen in time. Even worse, sometimes the business doesn’t have social media accounts at all. According to a 2015 study from Clutch , nearly half of small businesses do not actively use social media.

Small Business 60

Small Business Social Media Media Analytics 60

Shift Communications

NOVEMBER 12, 2015

You try to find information on a local business through social media, only to find a few accounts frozen in time. Even worse, sometimes the business doesn’t have social media accounts at all. According to a 2015 study from Clutch , nearly half of small businesses do not actively use social media.

Small Business 60

Small Business Social Media Media Analytics 60

Shift Communications

NOVEMBER 12, 2015

You try to find information on a local business through social media, only to find a few accounts frozen in time. Even worse, sometimes the business doesn’t have social media accounts at all. According to a 2015 study from Clutch , nearly half of small businesses do not actively use social media.

Small Business 60

Small Business Social Media Media Analytics 60

5W PR

DECEMBER 26, 2019

Even such things like location and business hours need to be correct and updated, when necessary to produce good results in local searches. An interesting trend among some respondents is that they’re focused on building smaller and more connected communities on their social media platforms. COMMUNITY BUILDING. USP SHOWCASE.

Marketing 113

Marketing Instagram Media SEO 113