Stephen Waddington

MAY 17, 2020

Our local fish and chip shop reopened on Wednesday. Government The digital democracy has been a long time coming - democracy will finally digitise, both in central and local government, and citizen voting. We need local, decentralised responses to arts, culture, education and transport. I was at the front of the queue.

Tourism 118

Tourism Fashion Travel Retail 118

The Hoyt Organization

APRIL 23, 2024

When setting goals, make sure they are specific, measurable, achievable, relevant, and time-bound (SMART). For instance, if you are a non-profit focused on education for underprivileged children, partnering with a local business like a bookstore can help you amplify your message and gain more support for your cause.

Strategy 101

Strategy Nonprofit Social Media Leadership 101

Stephen Waddington

MARCH 29, 2020

Tyneside Council has seconded eight staff to help with demand at our local Bay Foodbank in North Shields , Newcastle. Please support seek out and support your local organisation. The marketing and public relations business has shifted to education and public information. Demand for food banks is on the rise.

Crisis 167

Crisis Government Privacy Sports 167

PRSay

APRIL 3, 2017

My teaching colleague and PR mentor, John Luecke, said that while getting a master’s degree may be a requirement to teach at the undergraduate level, earning the Accreditation in Public Relations (APR) credential would be the game-changer in how I educate. At the same time, the Commission on PR Education is examining this issue in depth.

Public Affairs 116

Public Affairs Education Nonprofit Study 116

Stephen Waddington

JULY 21, 2020

Education Campus and classroom education is going to be different with social distancing measures in place. The UK’s 38 Local Enterprise Partnerships have been tasked with creating local industrial strategies. Home office design and build is a burgeoning market opportunity.

Crisis 78

Crisis Agency Enterprise Local 78

Konnect Agency

JANUARY 7, 2022

From creating national brand awareness to supporting local store developments, a tailored funnel strategy incorporating digital marketing and social media promotion will help maximize your exposure to your target market. Supporting Local Market Development. So how do you generate valuable leads and drive measurable results?

Agency 52

Agency Local Newspapers Interviews 52

Konnect Agency

JANUARY 7, 2022

From creating national brand awareness to supporting local store developments, a tailored funnel strategy incorporating digital marketing and social media promotion will help maximize your exposure to your target market. Supporting Local Market Development. So how do you generate valuable leads and drive measurable results?

Agency 52

Agency Local Newspapers Interviews 52

Cision

APRIL 28, 2017

What are some of the differences in building a communication strategy on a national level compared to a local level? However, one key difference that comes to mind is how the data is used to inform a campaign from national to local. Be sure to track and measure what is working for you. For starters, do your homework.

Local 227

Local Energy Agency Policies 227

PRSay

JUNE 15, 2021

And after the murders of Black and Latinx trans women like Tiara Banks and Chyna Carillo, the murders of George Floyd and so many others across the country, this year’s celebration of Pride will be defined by the experience of the past 50-plus years and the past year in equal measure. Do you know who Frank Kameny was? Always in all ways.

Employee 202

Employee Community Leadership Enterprise 202

PRSay

JANUARY 8, 2019

Which students at your local college or university are already making the world a better place, and how are they doing it? How is your local government benefitting the community? Sure, go after The New York Times as your boss asked, but don’t forget your local newspapers, TV and radio stations. If so, how?

Storytelling 163

Storytelling Media Nonprofit Government 163

Cision

NOVEMBER 12, 2015

Do you want to educate your customers or highlight testimonials? Measure ROI. Use tools like Wistia , Vzaar and YouTube analytics to get the numbers and the insights needed to measure your video content marketing efforts. . He covers local search optimization, link building tactics and social media marketing strategies.

Video 120

Video Strategy Marketing YouTube 120

Mindful Marketing

JUNE 27, 2020

Just as these injustices were not casually implemented, measures to undo them also must be comprehensive. Also, solicit the aid of local government in tackling this societal issue. According to MarketWatch, for the past 70 years a wealth gap has existed that’s seen black households remain 80% poorer than white ones.

Real Estate 111

Real Estate Community Employee Education 111

Critical Mention

MAY 10, 2019

Although this data is critical in monitoring and measuring your team’s ROI, remembering to “be human” in your marketing strategy is essential to connecting with your audience and creating lasting relationships. Speak to your audience like you’re telling them a story over a cup of coffee at a local neighborhood spot.

Marketing 75

Marketing eBook Case Study Measurement 75

Presspage

FEBRUARY 28, 2019

Is it to educate people who have just discovered the brand? Leverage Local Expertise. By leveraging local expertise and hiring writers who live and work in a targeted market, organizations can more effectively communicate their story. Consider the impact the newsroom should have on targeted audiences. Engage with subscribers?

How To 90

How To Local Analytics Social Media 90

Critical Mention

MAY 10, 2019

Although this data is critical in monitoring and measuring your team’s ROI, remembering to “be human” in your marketing strategy is essential to connecting with your audience and creating lasting relationships. Speak to your audience like you’re telling them a story over a cup of coffee at a local neighborhood spot.

Marketing 68

Marketing eBook Case Study Measurement 68

Cision

FEBRUARY 17, 2016

Educate yourself on the fast-growing world of influencer marketing by tuning into The Influence Pros Podcast on iTunes. So what traditionally worked was, ‘I just need to get mentioned on WGN news, or in my local newspaper, and I will reach the audience that I want to.’ How can you get in on the conversation?

Marketing 120

Marketing Newspapers Mobile Local 120

5W PR

JULY 11, 2018

The ALS Ice Bucket Challenge went from a local phenomenon centered around Boston, Massachusetts but went international in a couple weeks. Measuring a publicity stunt’s success depends on the initial goal. If the point is to raise money then you measure how close you came to the predicted amount in nickels and dimes.

Measurement 149

Measurement Education Social Media Film 149

Shift Communications

FEBRUARY 8, 2022

Take the time to educate yourself, your team and leadership about the unfolding events. A set of guardrails to ensure that are: Lead with transparency and authenticity — stepping out on subjects like means you could be measured against it (by all stakeholder groups) down the road. Check Yourself Before Communicating a DEI initiative.

Employee 78

Employee Leadership Consumer Internal 78

Landis PR

APRIL 12, 2021

Wires are essential for news organizations wanting to get a jump on a story, and they complement the news organizations’ staff by covering stories the local papers can’t or won’t get to themselves. We also cover the significant issues of the day: COVID, the environment, demographics, social justice, politics, education.

Meeting 98

Meeting Media Print Enterprise 98

The Resolution Blog

APRIL 9, 2019

I’ve had experience with agencies where I’ve produced great work, but there was no real way to measure it. When we look at the structure of the PESO model, it’s about integrating a whole communications program and making sure it can be measured and linked back to a business’ growth. Then you start to break it down.

Marketing 120

Marketing Analytics Measurement Data 120

Critical Mention

MAY 10, 2019

Although this data is critical in monitoring and measuring your team’s ROI, remembering to “be human” in your marketing strategy is essential to connecting with your audience and creating lasting relationships. Speak to your audience like you’re telling them a story over a cup of coffee at a local neighborhood spot.

Marketing 60

Marketing eBook Case Study Measurement 60

Karen Freberg

MARCH 15, 2020

The higher education world has been flipped over night in light of what is happening to our field related to the coronavirus. We are practicing safe measures in social distancing, and making sure we are there for our students and colleagues. Others like the Plank Center highlight Best PR educator for their contribution to the field.

Crisis 77

Crisis Education Resources Community 77

OnePitch

SEPTEMBER 8, 2022

One that immediately comes to mind is one I secured recently in Eat This, Not That for a local client that provides cancer support resources for employers to offer as part of their employee benefits package. And, we helped educate women like me about the important signs and symptoms of cancer. This is like picking a favorite child!

Pitching 98

Pitching Consumer How To Media Relations 98

Stephen Waddington

APRIL 23, 2020

Education providers have gone online, wholesalers are selling direct to the public, and manufacturers have retooled production to make safety equipment. Apps, social media channels and websites have been switched to providing a local context to government guidance. We’ve some indication of what’s to come.

Government 132

Government Crisis Exercises Retail 132

Deirdre Breakenridge

NOVEMBER 23, 2016

I remember sitting with a college student at a local Starbucks. To show thanks to your industry, don’t just join an Industry association, be more active in their local, regional and national events. I recently participated on a tech committee to help construct a survey for educators. Industry Associations.

Skype 150

Skype Industry Storytelling Interviews 150

Stephen Waddington

DECEMBER 30, 2019

There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. It uses proxies as a measurement of success rather than key performance indicators that are aligned to the organisations that it serves. PR is a social science. Progress is slow.

Government 103

Government Education Print Ethics 103

Waxing UnLyrical

JULY 2, 2018

As Generation Z attends college and begins to enter the PR workforce, what better time than the present to reflect on how measurement has been taught and implemented by two generations prior. They let me take hold and run with social media, campaigns and the like where I learned early the value of measuring and evaluating #measurePR.

Measurement 40

Measurement Nonprofit Education Social Media 40

Cision

JUNE 15, 2017

Through HPRA National and our local chapters in Los Angeles, New York, Miami and Chicago, we bring forth resources and expertise through thought leadership, networking and scholarship programs. PR measurement and Hispanic consumer sentiment models have evolved and can be layered to quantify sales impact. Short Response: 1.

Automotive 245

Automotive Resources Strategy Consumer 245

Landis PR

MAY 16, 2022

Measuring PR has always been a significant challenge. I call it “PR for PR” – constantly educating the higher-ups on the value of PR. I reside in North Beach in San Francisco, so keeping up with our local food and wine scene is my hobby! From an in-house perspective, managing the expectations of upper management is hard.

Sports 52

Sports Hotels Newspapers Corporate 52

ImPRessions - Crenshaw Communications

MAY 3, 2017

Stay educated. Continuing education in PR can provide a keen edge and there are many options from podcast to online and offline classes. As there are advances in digital media, public relations measurement and other key areas, staying current can mean the difference between an average campaign and one that really ignites.

Writing 149

Writing Education Pinterest Creativity 149

Cision

MARCH 17, 2017

Finally, we are moving toward an increasingly paid model when it comes to both media and influencer opportunities, which requires budgeting accordingly and educating clients on the shift and roles each channel plays. What advice do you have for fashion brands looking to improve their communication and better connect with consumers?

Fashion 227

Fashion Travel Interviews Instagram 227

Rock the Status Quo

NOVEMBER 11, 2015

If you don’t know Shonali, she is a PR consultant and incredible PR educator on the faculty of The Johns Hopkins University ( she teaches at Rutgers University, too! ). But I do focus – and specialize – in what I call “Social PR” – where you educate, cultivate, and motivate communities to help you tell your story.

Crisis 100

Crisis System Education Community 100

Stephen Waddington

MAY 19, 2020

In the public sector, communicators have never been busier, as energy is directed to public education and information. Planning and measurement If you work in media relations, COVID-19 could be an extinction event. Our local BBC news programme and even the national idents are based on clips from social media.

Crisis 151

Crisis Government Energy Community 151

Reputation Us

JANUARY 3, 2020

The Reputation Institute, a reputation measurement and management services firm has published the study since 2011. Embracing socially responsible policies goes a long way toward attracting and retaining customers, especially those whose buying decisions are influenced by local, national and global issues.

Reputation 60

Reputation Corporate Survey Employee 60

PR 20/20

SEPTEMBER 17, 2019

It has been reborn for 2020 with some “major enhancements to provide you with deeper, highly-specialized, and more advanced education that's role and industry-specific, and tailored just for you.”. Tracks include content strategy, core content concepts, future of content, and content management and measurement. SiriusDecisions Summit.

Conference 97

Conference Marketing Case Study Content Marketing 97

Prohibition

JANUARY 17, 2022

It is a discipline within the broader framework of management that consists of the abilities and strategies needed to recognise, assess, understand, and cope with a serious crisis, particularly from the moment it arises until recovery measures are initiated. Why is Crisis Management so Important to an Organisation. Key Platforms.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Cision

OCTOBER 20, 2016

They gave me the opportunity to work with clients in virtually every sector – education, healthcare, criminal justice, housing, hospitality. Along the way, I met some tremendous people – folks I worked alongside in local TV who are now well-known nationally. What are the biggest pitching mistakes brands make? That’s a great question.

Television 120

Television Public Affairs Pitching Healthcare 120