Deirdre Breakenridge

OCTOBER 20, 2015

After all, I am an educator, right? Compared to many other seasoned educators, I still have a lot to learn and reflect upon. Since graduate school, a question that has been in my mind is whether or not undergraduate PR education is teaching students the necessary skill- and knowledge-set to succeed in today’s job market.

Education 150

Education Training Course Social Media 150

Prakkypedia

SEPTEMBER 13, 2020

A recent piece in PR Daily succinctly outlined some terrific tips for gaining credibility for the comms craft from the C-suite – all via expanding your understanding of what the organisation would like to measure and achieve. Sometimes, this means PR practitioners need to play an educational role.

Measurement 92

Measurement Customer Service Web Course 92

Katie Paine's Measurement Blog

FEBRUARY 20, 2023

Like all of our measurement education products, Measur ement 101 Course-in-a-Box for Professors comes with our Lifetime Content Warranty. This means that when we update the content (as new tools and techniques become available), you will have the opportunity to receive an updated version at no additional charge. All for $247!

Course 52

Course Measurement Education Tools 52

Axia PR

JUNE 13, 2023

Educating clients and helping them learn more about news media outlets, reporters, and pitching are a larger part of public relations professionals’ job than many realize. Understanding these four media tiers can help you gain quality media coverage.

Measurement 71

Measurement Media How To Education 71

Karen Freberg

MAY 11, 2020

I have always used my summer breaks to reset, refresh, and educate myself on a new tool or skill. I will be at home working on various projects, which gives me a lot of time to invest in my continued education. Facebook Blueprint Educators Portal. Later and TikTok. Later and TikTok. Twitter Flight School.

Education 59

Education Social Media Media Resources 59

ImPRessions - Crenshaw Communications

OCTOBER 11, 2023

NCA Educates after the MGM Casino Hack The recent cyberattack on MGM Casino underscored the persistent threat of cybercrime. NCA’s commentary stressed that even robust cybersecurity measures can falter without well-trained employees. Digital Remedy provided astute commentary on the implications of Nielsen’s decision.

Brand 323

Brand Branding eBook Advertising 323

Deirdre Breakenridge

JUNE 13, 2016

Here’s my interview with the CEO and co-owner, Jennifer Radk e, on social media education and her vision for the NISM. Knowing that many individuals may not feel comfortable sitting for a certification exam without preparation, we built curriculum to serve as an education opportunity. What is a certification in social media?

Social Media 0

Social Media Education Media Training 0

Sword and the Script

JUNE 23, 2020

A study shows PR and communications can improve measurement with a little more effort; here’s a look at the metrics most commonly cited Measurement and proving value is the top challenge facing PR and communications , according to the 3 rd annual JOTW Communications Survey for 2020. So, how are communicators leveling up?

Measurement 92

Measurement Communications Survey B2B 92

PR Conversations

NOVEMBER 22, 2023

Do you have a view of why so many PR practitioners focus on craft skills and are reluctant to educate themselves despite many decades of body of knowledge creation? Are practitioners themselves to blame for this, or does the blame lie more with the research and education establishments? Opportunity or opportunism?

Education 52

Education Reputation Leadership Technology 52

Onclusive

MARCH 15, 2017

By now you’ve likely begun to implement some updated PR measurement practices to more accurately prove the value of your work. I’m talking data that dives far deeper than impressions and press hits.

Measurement 220

Measurement Data Strategy Communications 220

Onclusive

JANUARY 10, 2018

With the explosion of Artificial Intelligence (AI) technologies, an increased focus from the C-suite on business- and metrics-driven KPIs, and a new trend toward Growth PR , PR & content marketing measurement is changing – radically and rapidly. There is such wide disparity in measurement today.

Content Marketing 150

Content Marketing Measurement Interviews Marketing 150

Axia PR

JANUARY 26, 2021

Learn why you should make PR campaign measurement a priority with our guest Katie Delahaye Paine. Guest: Our episode guest is Katie Delahaye Paine, aka The Measurement Queen, a pioneer in the measurement field for three decades.

Measurement 62

Measurement Education Company Marketing 62

The Resolution Blog

MAY 24, 2017

The award winners are all leading the way in modern PR measurement but when we saw that Smoking Gun PR from Manchester, UK won two awards we had to get in touch and find out their secrets. Great evaluation case of an original PR campaign and a good example of how research can help define and measure outputs and outreach.”

Measurement 136

Measurement B2B Google Financial 136

PRSay

OCTOBER 11, 2019

The most effective PR pros agree measurement is more than impressions, and yet clients and leadership keep requesting those numbers anyway. How can we show stakeholders that taking PR measurement beyond impressions helps us better celebrate success — while also providing greater insight into what we can improve? Define your client(s).

Measurement 135

Measurement Pharmaceuticals Nonprofit Leadership 135

Stern + Associates

DECEMBER 1, 2022

She serves as Faculty Chair and instructor of multiple executive education programs at both institutions. Developing a Measurable Approach to Collaboration. Hardly a “soft” topic, it can and should be measurable,” Dr. Gardner emphasizes. “As With her team at Gardner & Co. ,

Measurement 62

Measurement Automotive Employee Financial 62

Stephen Waddington

NOVEMBER 20, 2018

AMEC has launched a free tool to enable public relations practitioners to benchmark and improve their measurement approach. The AMEC Measurement Maturity Mapper, or M3 for short, is a new tool that benchmarks an organisation’s approach to measurement and makes recommendations for areas of improvement.

Measurement 62

Measurement Tools eBook Education 62

Katie Paine's Measurement Blog

MARCH 9, 2023

Making up Metrics I was recently on a conference call with a respected nternational measurement organization and a new member of the group was explaining how she’d been pressured by her CEO to put a dollar value on her efforts. “So There should be a special place in measurement hell for people who make up bad metrics.

Measurement 52

Measurement How To System Comparison 52

Onclusive

DECEMBER 7, 2023

To effectively measure the impact of your campaigns, assess earned media coverage, and gain insights into content topics, you must rely on a range of PR metrics and data points. Now, there is no standard metric for PR. But, there is a common framework that can be applied to PR measurement and planning.

Measurement 195

Measurement Analysis Reputation SEO 195

Onclusive

APRIL 8, 2020

We’ll be sharing our blueprint for shifting to data-driven PR and communications measurement with you every week during the month of April. Measurement: How am I defining success? Success always starts with clearly defining what it means and how it should be measured. What are your company’s primary business goals for this year?

Data-Driven PR 370

Data-Driven PR Exercises Measurement Data 370

5W PR

APRIL 8, 2024

Through a narrative focused on education, accessibility, and wellness, PR assists in dismantling the barriers of intimidation and fostering an inclusive environment within the consumer finance system. Spotlighting financial literacy initiatives PR campaigns can highlight financial institutions’ dedication to financial education.

Consumer 78

Consumer Financial Ethics Banking 78

Karen Freberg

SEPTEMBER 27, 2018

They come from all backgrounds and industries, and this is truly one of the best ways to connect education with practice. In fact, he is featured in my new SAGE book under measurement! It was impressive – as an educator – it’s so important to share with students these stories and say – HEY!

Education 74

Education Video Social Media Facebook 74

PRSay

FEBRUARY 4, 2019

Not long ago, I had a conversation about PR measurement with someone I consider a media relations master — a person who leads global communications for a high-flying public company. For example, she knows her boss loves broadcast clips and seems indifferent to web-only placements (even though it was a “.com”

Measurement 90

Measurement How To Strategy Pitching 90

Presspage

SEPTEMBER 5, 2018

When it comes to measuring success , public relations and corporate communications professionals tend to get the short end of the stick. ” And, with all the advances in technology today, there has to be a better way to measure success. Impressions. Website Traffic. and engagement.

Measurement 68

Measurement Analysis Analytics Reputation 68

Onclusive

DECEMBER 28, 2021

How do you use data and measurement to inform and shape your earned media strategy? Using data and measurement for earned media strategy is a topic we’re always interested in exploring. Which PR agency services are most relevant to your business’ primary needs?

Industry 221

Industry Crisis Management Measurement Data 221

Onclusive

DECEMBER 6, 2019

PRNEWS Crisis and Measurement Summit. Spend two days mastering the latest and greatest in Communications Measurement. Or attend classes on both topics for an education that is “twice as nice.” PR Week Measurement Conference – UK. Dates: Feb 25 – 26, 2020. Location: Miami, FL. PRWeek Awards. AMEC Global Summit.

Conference 329

Conference Marketing Case Study Measurement 329

Stuart Bruce

NOVEMBER 1, 2017

It claims that “many public health improvement programmes are not measured by whether they are cost effective, or even if they work at all.”. Ironically, for a report about the need to improve measurement, it uses limited metrics by focusing entirely on just one – ‘cost effectiveness’.

Measurement 68

Measurement Publicity Case Study Government 68

Sword and the Script

MARCH 26, 2024

Comment: This makes sense because thought leadership is intended to educate rather than sell. Measuring thought leadership results Nearly one in five (19%) of the producers surveyed for this report “said they do not have any process in place for measuring effectiveness.” Yet buyers also use these materials to evaluate vendors.

Leadership 127

Leadership B2B Study Survey 127

Waxing UnLyrical

JULY 16, 2014

But I’ve noticed a tendency among some to repeat behavior I saw early in my career in paid media: act as if tracking to the bottom line – especially where social media measurement is concerned – is pointless or impossible. As the cliché goes, “You can’t manage what you can’t measure.”

Social Media 96

Social Media Measurement Media Groups 96

Onclusive

JULY 13, 2021

With NEO, you can measure your message pull-through from an article all the way through to conversions on your website and get automatic insights for optimizing your messaging strategy and controlling your narrative. Read the full case study.

How To 370

How To Biotechnology Case Study Leadership 370

Burrelles Fresh Ideas

APRIL 16, 2024

The effects of business-to-business influencer marketing are more challenging to measure as it predominantly enhances brand awareness and affinity. Content marketing lies at the heart of B2B marketing strategies, providing educational resources, thought leadership, and solution-oriented content to potential buyers.

B2B 93

B2B Marketing Measurement Social Media 93

Onclusive

JANUARY 21, 2021

In this article, we reveal the process that communication-savvy executives use to set SMART communications goals aligned with the company’s business objectives, and how they measure success of communications initiatives with metrics that matter. Measuring real business impact of earned and owned media.

Communications 195

Communications Measurement Corporate Reputation 195

Institute for Public Relations

AUGUST 10, 2023

… Continue reading How Should Communication Scholars Address Logical Issues in Research?

Communications 52

Communications Measurement Education 52

Stuart Bruce

MAY 20, 2016

An article by Noel Tagoe, executive director of CIMA Education also highlights another recent report by CIMA and Oracle. If accounting is to give value it should learn to measure and report them appropriately. Intangible value drivers and value are not going away.

Reputation 94

Reputation Measurement Brand Branding 94

Onclusive

MAY 12, 2015

Albert Einstein once said, “We cannot solve our problems with the same level of thinking that created them.” Imagine trying to invent a light bulb with a match. Or cure malaria with a rampant mosquito. The “problem” with PR has … Continued.

Measurement 150

Measurement Education Analytics Publicity 150

PRSay

DECEMBER 20, 2023

no measurable objectives or budget figures). Objectives should be SMART (specific, measurable, attainable, relevant and time-bound). As part of the APR renewal process, you must document and submit at least 15 continuing education units (CEUs) every three years. Strategies address your overall approach to achieving your goal.

Publicity 174

Publicity Case Study Ethics Study 174

Mindful Marketing

JANUARY 10, 2017

This was PR measurement. And even as PR became more digital and social media was adopted as a common PR medium, PR measurement did not seem to keep pace – mostly we just went from reporting impressions to reporting unique monthly visitors, likes, followers and other vanity metrics. I was so proud of the resulting report.

Measurement 50

Measurement Comparison Analytics Agency 50

Onclusive

SEPTEMBER 27, 2017

Think of your monitoring and measurement tools as your early warning system that will activate your crisis communications strategy. Notifications from monitoring and measurement tools can help you with 24/7 coverage. After a crisis and once you have established takeaways, adjust your protocols and measurements for the future.

Crisis Communications 325

Crisis Communications Crisis Communications Employee 325