PR for Anyone

JANUARY 28, 2024

In this episode, Erica sits down with Christina to discuss the impact of technology both in the workplace and our education system, evolving dynamics between generational workforces, current issues such as remote work, and recent shifts occurring in the professional landscape that have been exacerbated by the COVID-19 pandemic.

Employee 130

Employee Policies Creativity Company 130

5W PR

JANUARY 15, 2024

This includes employees, customers, investors, the media, and the broader community. Communicating the reasons behind changes, outlining the benefits, and addressing concerns proactively can garner support from employees and other stakeholders.

Communications 78

Communications Policies Product Launch Reputation 78

Wadds Inc.

MARCH 19, 2024

In a management context, internal communications is the function that deals with an organisation's most important intangible asset - its relationships with employees. It’s measured by means of employee engagement. Dr Kevin Ruck, Mike Pounsford and Howard Kraise will share outcomes from their project on employee listening.

Internal 78

Internal International Communications Employee 78

ImPRessions - Crenshaw Communications

SEPTEMBER 27, 2018

The Conference Board reported that while 90% of executives understand the importance of employee engagement, fewer than 50% understand how to address this issue. Experts urge the use of a single employee communications platform to prevent fatigue. Employee engagement comes from the ability to speak and be heard.

Internal 147

Internal International Employee Mobile 147

PR for Anyone

DECEMBER 5, 2023

Despite her initial pursuit of higher education and a career in IT and academia, the world of pest management was always present in Robiar’s life. Fast forward seven years, and RB Pest Solutions has expanded to over 30 employees and they have even introduced products.

Industry 130

Industry Travel Education Employee 130

Sword and the Script

JULY 13, 2021

Top communications challenges are 1) too many priorities 2) cutting through the noise and 3) working with “leaders that don’t understand comms” (36%) – educating execs is “superpower” . 23% said measurement / ROI. I just started in an ambitious company with 10,000 employees and a comms team of two. social media, content, etc.).

Communications 166

Communications Survey Education Leadership 166

Onclusive

MARCH 31, 2021

Crisis preparedness, internal education and having the right tools can aid you before a crisis hits. Crisis communication strategies need to be designed for both internal stakeholders – employees, teammates, management – as well as a variety of external stakeholders – customers, partners, and of course the media. No brand is immune.

Crisis Communications 195

Crisis Communications Crisis Communications Insurance 195

PRSay

JUNE 15, 2021

And after the murders of Black and Latinx trans women like Tiara Banks and Chyna Carillo, the murders of George Floyd and so many others across the country, this year’s celebration of Pride will be defined by the experience of the past 50-plus years and the past year in equal measure. How do LGBTQ employees feel about you and your workplace?

Employee 201

Employee Community Leadership Enterprise 201

Burrelles Fresh Ideas

AUGUST 15, 2023

These are essentially frameworks that help a business set realistic and measurable goals. Integrating OKRs gives your public relations team a clear roadmap to success with measurable, actionable key results. The founders behind Google were introduced to the OKR framework in 1999 when it only had 40 employees.

Strategy 71

Strategy Measurement Google Case Study 71

ImPRessions - Crenshaw Communications

MARCH 11, 2020

The effect on employee health is still unclear, and the full business impact has only begun. This is surely easiest for businesses that can continue operations with employees working remotely, but it’s even more critical for those who can’t. What do employees and customers need to know in the short term? Make a plan.

Employee 156

Employee Leadership Viral Small Business 156

Stephen Waddington

MAY 4, 2021

COVID-19 has also highlighted flaws in the use of financial metrics to measure the health and wellbeing of society. As society emerges from the pandemic, the need to measure corporate performance against broader metrics is an issue rising up the corporate agenda.

Publicity 197

Publicity Government Corporate Financial 197

Stern + Associates

FEBRUARY 20, 2023

The companies that adopt these proactive measures are then able to ensure they are not unintentionally propagating bias.” We need hyper-inclusive involvement of all community members — disrupting who gets to be at the table, who’s being educated and how they’re being educated, if we’re actually going to fight bias.”

Local 99

Local Community Ethics Education 99

Onclusive

SEPTEMBER 23, 2019

However, the challenge with the communications industry has always been the lack of credible metrics, much less the ability to measure how these investments map to quantifiable business outcomes. We have developed the first technology platform for measuring and optimizing the true ROI of Communications and PR efforts. Responsibilities.

Software 150

Software Analytics Data Technology 150

ImPRessions - Crenshaw Communications

JANUARY 29, 2019

Supporting tactics could include targeted stories in key trade publications, influencer blog posts, conference sponsorships, customer education or awards events, and more. The most strategic PR programs work to build the relationships and convey the attributes that lead to measurable business performance and growth.

Strategy 265

Strategy How To Resources Employee 265

Sword and the Script

NOVEMBER 8, 2022

An index is defined as “an indicator, sign, or measure of something.” He told me the company has been in business for roughly 9 years, has 220 employees, 750 clients and has raised $100 million in funding. Today, Business Wire has nearly 500 employees around the world. “We Optimize delivery of employee campaigns.

Corporate 78

Corporate Reputation Case Study Employee 78

Mindful Marketing

JUNE 27, 2020

Just as these injustices were not casually implemented, measures to undo them also must be comprehensive. Businesses can accomplish this transformation most effectively by nurturing an employee base that gives meaningful work opportunities to people society has historically marginalized.

Real Estate 111

Real Estate Community Employee Education 111

MaccaPR

JUNE 11, 2020

With over 50% of employees fearful of contracting COVID-19 upon returning to the workplace, effective internal communications must go beyond addressing the safety procedures being put into place. Below, we dive deeper into how to deliver effective, empathetic employee communication. Perfecting Delivery and Tone of Your Message.

Internal 62

Internal International Communications Employee 62

Shift Communications

FEBRUARY 8, 2022

Take the time to educate yourself, your team and leadership about the unfolding events. A set of guardrails to ensure that are: Lead with transparency and authenticity — stepping out on subjects like means you could be measured against it (by all stakeholder groups) down the road. Check Yourself Before Communicating a DEI initiative.

Employee 78

Employee Leadership Consumer Internal 78

Burrelles Fresh Ideas

JULY 25, 2023

Even the best company with the best products and the happiest employees will flounder if the public doesn’t know about it. Especially for small companies that can’t afford a huge workforce, this can be a great way to get a lot done without completely burning out employees. Which tools are leading to the most conversions?

Tools 75

Tools System How To Software 75

Sword and the Script

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. PR still builds trust “Authentic customer testimonials, peer and employee reviews will increase in importance in 2024.

Writing 194

Writing Communications Marketing B2B 194

Wadds Inc.

NOVEMBER 17, 2022

He’s spent more than 30 years lobbying practitioners to recognise the value of their work through measurement and planning. Richard intuitively recognises the professionalism gap in public relations and management and has spent his career as an industry educator. Richard is one of my oldest friends in the industry.

Measurement 98

Measurement Energy Conference Industry 98

The Proactive Report

JUNE 18, 2021

Start with employees, financial institutions, local government, and so on. And they paid $500 a month for strategy and measurement. And you certainly can’t measure results. This way you can measure success and course correct, if necessary, as you go along. Download this PR Measurement Guide. Education on a topic.

Small Business 213

Small Business Fashion Groups Local 213

Flack's Revenge

OCTOBER 25, 2017

Experts and practitioners from big and small companies, education, non-profits, etc., Clearview Social employee advocacy. GaggleAmp employee and social advocacy and sharing. Simply Measured social analytics (“great competitor dashboard”). Sociabble employee advocacy. chimed in on case studies and best practices.

Tools 120

Tools Enterprise Analytics Case Study 120

Reputation Us

JUNE 14, 2021

Our employees and community members are invested in these causes. For BLM, we support our Black members and our Employee Resource Group painted signs in support of BLM. We created a GED scholarship for “For Oak Cliff,” a charity that focuses on overcoming systemic oppression through education. Spooner: It’s in everything we do.

Reputation 148

Reputation Financial Community Employee 148

Reputation Us

JUNE 21, 2021

We fully participate in our economy, our education system, our workforce and our society. We have dedicated a lot of time to educating ourselves so we can better celebrate and respect our differences as we continue to serve a more diverse membership. Any force that impedes that full participation weakens our country.

Financial 78

Financial Education Community Employee 78

Reputation Us

JUNE 21, 2021

We fully participate in our economy, our education system, our workforce and our society. We have dedicated a lot of time to educating ourselves so we can better celebrate and respect our differences as we continue to serve a more diverse membership. Any force that impedes that full participation weakens our country.

Financial 78

Financial Education Community Employee 78

Sword and the Script

JUNE 18, 2019

1) “Make sure that employees, customers and the market understand our company, its services and goals.”. 13) “I write and post content for our customers and our employees to teach them about our company, products and vision.”. 15) “Help employees understand what is going on in the company, and help executives talk to employees.”.

Employee 150

Employee Print Writing Survey 150

Burrelles Fresh Ideas

OCTOBER 24, 2023

The goal, ultimately, is to effectively measure and use customer engagement by gathering as much feedback from as wide a variety of sources as possible. Guest Contributor: Katie Brenneman is a passionate writer specializing in lifestyle, mental health, education, and fitness-related content.

Strategy 97

Strategy Ethics Social Media Data 97

Sword and the Script

NOVEMBER 23, 2019

Of those, 84% say they outsource content creation; distribution, technology, strategy and measurement were distant followers. It’s higher in large companies (5), defined as 1000+ employees, and lower in small companies (3), defined as 1-99 employees. B2B content marketers serve an average of four audiences.

Content Marketing 138

Content Marketing Study Blogging Marketing 138

Sword and the Script

FEBRUARY 2, 2022

Semrush (NYSE: SEMR) acquired Backlinko – a popular website that provides educational posts about SEO. Semrush is focusing on building up their marketing education,” wrote Backlinko founder Brian Dean in a LinkedIn post. DA is essentially an educated guess for how well a site will rank in search.

SEO 135

SEO Content Marketing Marketing Software 135

Bianchi Biz Blog

MARCH 2, 2023

It’s no secret that people do what’s measured and rewarded. Because the PR industry has not always done a great job educating buyers about the key considerations in evaluating, comparing, and selecting agencies. Statesman Benjamin Franklin once said: The only thing more expensive that an education is ignorance. Easy-peasy.

Agency 108

Agency Automotive Engineering Education 108

Sword and the Script

AUGUST 20, 2019

Fortunately for the public relations community, her subsequent experiences in education and internships persuaded her instead to pursue a career in PR. We are asking business executives, supervisors, and individual employees to all join in with HR to fix workplace cultures. When you have engaged employees, you have happy customers.

Employee 90

Employee Internal International Training 90

Sword and the Script

DECEMBER 15, 2020

Dozens of marketing and PR professionals express aspirations for 2020 along with educated guesses about the future . Efficient marketing execution and measurement. Finally, families are turning to podcasts to provide entertainment and education without adding screen time. Every employee needs media training.

Marketing 169

Marketing Employee Content Marketing Training 169

PRSay

FEBRUARY 24, 2017

Seek out “ah-ha” measurement moments. Southwest’s communications team experienced a big “ah-ha” measurement moment a few years back that impacted how the airline boarded passengers. Educate execs—but still deliver what they want. That’s why her team educated top managers that fan growth, for example, is a preferred metric.

Social Media 117

Social Media Airlines Media Meeting 117

Sword and the Script

DECEMBER 28, 2022

3) lack of employee experience (25%). We asked the 483 communications pros that took The JOTW Strategic Communications Survey for 2022 the following question: Which of the following are techniques your organization uses to measure the results of communications or PR efforts? PR measurement. PR measurement.

B2B 118

B2B Marketing Survey Software 118

Stephen Waddington

JANUARY 4, 2021

I’ve skimmed them all so that your don’t have to, but decide for yourself. I’ve skimmed them all so that your don’t have to, but decide for yourself. I’ve skimmed them all so that your don’t have to, but decide for yourself.

Trends 155

Trends Technology Television Banking 155

Burrelles Fresh Ideas

SEPTEMBER 26, 2023

Not to mention that brand employees can gain emotional benefits from community interactions, which can feed into greater worker engagement and retention. Employees are vital contributors to what the brand stands for. Community members develop stronger connections to the brand, which can result in more sales and recommendations.

Community 92

Community How To Marketing Data 92