Sword and the Script

NOVEMBER 9, 2021

It says “95% of office employees still claim email as their main channel of communication” and that some “workers claim to receive up to 121 emails per day.” These allow PR to “showcase earned media coverage in customizable, branded digital PR measurement reports.”. The product aims to cut through the clutter of email deluge.

Software 94

Software Banking Technology Data 94

Contently - Strategy

DECEMBER 5, 2019

The industry benchmark statistics in the first part of the report came from an internal dataset of 86,270 pieces of content across all industries, measured by Contently’s content marketing platform. Create social videos and infographics. Focus on employee education and advocacy. Here are our biggest takeaways.

Financial 111

Financial Industry Report Insurance 111

Contently - Strategy

DECEMBER 4, 2018

Once we were all in the inflatable rubber donut we were going to ride down in, a teenage park employee shoved us toward the mouth of the slide, which had a spout pouring water down into a dark tunnel. This space is typically reserved for blog posts, infographics, social posts, and e-books. Top of funnel: Content to build awareness.

Case Study 111

Case Study Marketing Study Content Marketing 111

Cision

AUGUST 26, 2015

Author of “Facebook Marketing for Dummies” Why Instagram is a Ripe Opportunity for Brands (Infographic) [link]. — ? He was one of the Apple employees originally responsible for marketing the Macintosh in 1984. Social Media Measurement 101 for Small Business [link] via @divahound | One to read!

Social Media 120

Social Media Twitter Media Nonprofit 120

Shift Communications

MAY 14, 2015

We’re constantly pushing clients and prospects to embrace elements such as Google Analytics, Twitter advertising, measurement beyond pure clicks and the like. Adhering to the 80/20 rule of education/promotion is a good place to start. At SHIFT we’re big proponents of data-driven PR.

B2B 60

B2B Marketing Construction Analytics 60

PR 20/20

AUGUST 11, 2016

Modern marketers are expected to master both traditional and digital skills to deliver measureable results. To address the widening talent gap, forward-thinking organizations must stay on the lookout for adept professionals equipped with the necessary skills and demeanor to turn their ideas into actions, and actions into measurable outcomes.

Marketing 43

Marketing Mobile Engineering Technology 43

PR 20/20

AUGUST 11, 2016

Modern marketers are expected to master both traditional and digital skills to deliver measureable results. To address the widening talent gap, forward-thinking organizations must stay on the lookout for adept professionals equipped with the necessary skills and demeanor to turn their ideas into actions, and actions into measurable outcomes.

Marketing 40

Marketing Mobile Engineering Technology 40

Sword and the Script

DECEMBER 24, 2019

19% of publishers requested articles, 13% requested infographics, 12% requested mixed-media pieces, and 11% requested data visualizations.”. A survey of 300 leaders in businesses with more than 1,000 employees found about one third did not understand the duties of their communications shop – and even fewer saw the value.

Marketing 78

Marketing Publicity Survey Study 78

Contently - Strategy

JUNE 11, 2020

We analyzed 1,551 pieces of healthcare content using StoryBook, Contently’s content strategy tool, which measures top-performing topics, formats, social shares. We also pulled some industry-level benchmarks, measured by Contently’s content marketing platform. CSR Is a Popular Use Case That Often Lacks Creativity.

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Contently - Strategy

SEPTEMBER 15, 2021

We analyzed 1,551 pieces of healthcare content using StoryBook, Contently’s content strategy tool, which measures top-performing topics, formats, social shares. We also pulled some industry-level benchmarks, measured by Contently’s content marketing platform. CSR Is a Popular Use Case That Often Lacks Creativity.

Healthcare 59

Healthcare Content Marketing Industry Trends 59

Frederik Vincx

DECEMBER 11, 2015

The issues we face in practice are well documented: measurement, media, paid, planning, and workflow. The highest skills gaps were reported as measurement (53%), budget management (44%), crisis management (37%), and digital communications/social media (35%). Each time an employee gets replaced, knowledge is lost.

How To 60

How To Software System Employee 60

PR 20/20

NOVEMBER 29, 2016

Why are you writing more posts, creating more videos, or designing more infographics? You might write a piece with the goal of increasing email subscribers, getting featured on another blog, driving traffic to a landing page, or educating your customers on a particular topic. Which percentile are you in? Step 1: Write down your goals.

Content Marketing 40

Content Marketing Writing Marketing Tools 40

MaccaPR

APRIL 14, 2015

Our agency staff needs to know that so we can apply the practice successfully to meet our clients’ objectives, and be able to define a PR campaign’s success and measure it. Think: A simple infographic about you). Of course, it’s important to know how PR should work. But the real world of agency PR is messy.

Agency 48

Agency Real Estate Social Media Writing 48

NewsWhip

MAY 27, 2021

Paul: Consumers have tried to educate themselves in this new world. We talk about aerosol nanometers of size for measuring aerosols. Becky: Yeah, consumer awareness and their education of healthcare has certainly shot up. 16: How the consumer driven news cycle changes PR measurement. We talk about R rates. read more. #16:

Healthcare 78

Healthcare Storytelling Communications Local 78

Contently - Strategy

JULY 31, 2019

Ultimately, marketers and media employees want the same thing— engaged audience members —but we’ve all been taught to talk about attention and audience using industry-specific terms. Because of a lack of education on the subject, many writers think of SEO as simply turning their headline into a question that readers might Google.

Content Marketing 111

Content Marketing Marketing Media SEO 111