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Review: ReputationDefender’s New Personal Branding Solution

Melissa Agnes

Investing in your professional online reputation is an important Crisis Ready strategy—and ReputationDefender has launched a service to help make this process easy for you. Most online reputation management companies focus solely on helping their clients fix their online reputations. Who is ReputationDefender?

Brand 234
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The 10 Commandments of Press Release Writing

PR Breakfast Club

For most folks considering PR as part of their marketing strategy the actual writing of a press release itself sometimes takes a backseat. Check the topic again to see if what you’re writing about is relevant news to your readers and not just a fluff piece for your organization. Not so fast! Thou Shalt Have a Relevant Topic.

Writing 77
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Ethical Standards in the Public Relations Industry

Burrelles Fresh Ideas

Why Ethics Matters in Public Relations – challenged the pop culture image of PR, discussed PR’s reputation problem and the five ethical pillars of ethical decision-making. You can download the subsequent white paper and see the complete list of evaluation criteria here. Providing examples of ethical challenges and how to address them.

Ethics 110
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12 Tips for Writing Press Releases That Drive Demand Gen

Beyond PR

Communications is one of those disciplines that touches pretty much all aspects of a business: thought-leadership, branding, media relations, reputation management, earned media, social media, content marketing, lead generation and so much more. Pay attention to these 12 things when writing a press release for your demand gen content.

Writing 40
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Pitching 101: How to Pitch a Holiday Gift Guide Blogger

Cision

Allow brands to understand what you are asking of us — time, gas to the store for recipe creations, ingredients, batteries for toys, etc … When a reputable blogger asks for higher value or paid package, the brand can budget and you don’t have to come back with a “sorry, they can’t.”

Pitching 233
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What journalists need from PR pitches

Presspage

It’s your job to build a reputation as a thoughtful PR professional who knows the relevance of their stories and who can tell them best. Write a snappy email subject line that will grab attention, but stay away from clickbait. Here are some tips for how to make that happen: Get to the point. Personalize your PR pitches.

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This Semrush Acquisition of Backlinko hits PR, SEO and Content Marketing Trifecta [PR Tech Sum]

Sword and the Script

Second, these weren’t just emails lists from downloaded content – but communities of engaged readers. In checking the share price in writing this post, the company is trading at around $18 per share or about 30% above its closing price on the day of its public debut. Further the transactions create buzz and coverage.

SEO 130