Cision

OCTOBER 4, 2016

Nearly any digital marketer will tell you that email is a preferable communications platform compared to social media. Delivery rate is higher, open rate is higher, click-through rate is higher… it’s not a controversial assertion (although the barrier-to-entry for email is more difficult than most social platforms).

How To 0

How To Reputation Report Marketing 0

Cision

JUNE 25, 2015

Share on social media. If you do nothing else to leverage new press, do ensure you amplify the news on social media. Your shares will help build a reputation as a future source who drives results for them. Click here for your free “10 Media Pitching Do’s and Don’ts” tip sheet now!

LinkedIn 120

LinkedIn Pitching Interviews Journalism 120

Onclusive

SEPTEMBER 20, 2017

But with PR attribution, one can see how efforts impact business goals and metrics aligned with the lower part of the funnel, such as whether those articles prompt downloads, convert leads into customers, and so forth. Channels are the method of earned, owned, or paid media that led to the conversion. Make Data-Driven PR Decisions.

Analytics 170

Analytics Measurement Data Technology 170

Karen Freberg

OCTOBER 17, 2021

This was the article I got inspired to write about my thoughts. I have to give them props for writing this article because I think it will generate a lot of discussion. However, when it comes to certain areas like crisis communication, social media, and now influencer marketing – yes. Well, YEAH!

Study 111

Study Journalism Interviews Conference 111

Marketwired

APRIL 12, 2016

Last year, Serial – a serialized whodunnit chronicling the arrest and conviction of Adnan Syed for the murder of high school classmate Hae Min Lee in 1999 – became the fastest podcast ever to reach five million downloads and solidified its reputation as “ podcasting’s first beakout hit.”. How is it relevant to that audience?

Advertising 100

Advertising Advertising Television Radio 100

Critical Mention

JUNE 22, 2017

We pitch traditional media and social media influencers to create content favorable to our names, brands, and reputations. They pay journalists, writers and filmmakers to research, write, report, film, and transmit content. Copyright Act, fines can be as high as $150,000 per download. Under the U.S.

Film 60

Film Print Creativity Internal 60

Critical Mention

JUNE 21, 2017

We pitch traditional media and social media influencers to create content favorable to our names, brands, and reputations. They pay journalists, writers and filmmakers to research, write, report, film, and transmit content. Copyright Act, fines can be as high as $150,000 per download. Under the U.S.

Film 60

Film Print Creativity Internal 60

Sword and the Script

JUNE 7, 2022

The transaction follows a private equity-backed three-way merger between Kantar Reputation Intelligence, PRgloo and Onclusive which closed in the beginning of the year. Critical Mention offers an integrated earned media monitoring service which includes broadcast, podcast, online news and social media for clients in the U.S.,

Software 86

Software Pitching Internal International 86

Polaris

MARCH 20, 2015

In 2006, we started working with a reputable search company. The final option was to start building high quality links by writing useful content that interested others. I enjoy writing. Some of our clients need help starting a blog, establishing best practices, developing an editorial calendar or writing posts.

SEO 100

SEO eBook Google Engineering 100

Wildfire

AUGUST 1, 2018

PR has a reputation of being beastly to measure. Back in the pre-digital era before we could track the most intricate of details of PR, that reputation was probably fair. If you’re measuring social media by outcome, you’d be looking at impressions, shares, retweets, comments, engagement rates and so on.

Measurement 49

Measurement Analytics Google Agency 49

Scott Public Relations

JUNE 26, 2020

Facebook’s refusal to label or prohibit Donald Trump’s posts promoting police violence, in contrast with its own policies and legal guidance prohibiting speech that incites violence, is prompting massive protests from its employees, the media and social media. Now, social media is the primary source of news for most Americans.

Healthcare 52

Healthcare Insurance Insurance Social Media 52

Public Relations Sydney

NOVEMBER 16, 2014

These relationships can lead to new business, improved customer or client engagement, and an improved reputation and profile. Social media is an excellent tool to use when starting to build a relationship with media outlets and journalists. Be accessible via email, phone and social media and respond promptly as required.

Local 90

Local Social Media eBook Meeting 90

Waxing UnLyrical

AUGUST 2, 2018

That means you need to write messaging that’s completely client-concentric. The next time you write marketing copy: Use “you” instead of “we”. Write like you talk. Ask questions on social media. Share the right content on the right social media network. What content are they reading and downloading?

Content Marketing 49

Content Marketing Marketing Brand Branding 49

Presspage

MAY 6, 2017

And we had to both act out and write down what we would do in our role. I had to write a press release in three minutes, and also a series of tweets and website updates. ” Download a 5-Step-Guide to do a dry run for your crisis communications.

Crisis 92

Crisis Crisis Management Crisis Communications Training 92

Sword and the Script

MAY 13, 2017

Mr. Brooks writes that a “mistake most brands make is treating influencers as a direct marketing sales channel.”. There’s also a reputational risk for a brand that turns over a high volume of influencers in a short amount of time. In other words, what is it a brand wants an influencer to achieve? Also see: Influence or Popularity?

Strategy 77

Strategy Marketing Measurement B2B 77

Waxing UnLyrical

APRIL 12, 2018

As an example, he used the goal of producing 2,000 downloads that equate to marketing soft leads for sales. And then he went on to outline how content, social and PR should work together to reach the goal of 2,000 downloads. Social media, yes. They rely on excellent writing and storytelling; and.

Media Relations 85

Media Relations Advertising Advertising Content Marketing 85

Stephen Waddington

JUNE 26, 2018

Brandwatch helps spot patterns in thousands of social media posts, and quickly determines their sentiment. It’s essential for reputation monitoring and crisis management. It’s a debate that’s taking place not in the media or PR industries, but among the computer and data science communities.

Ethics 69

Ethics Analysis Technology Data 69

Beyond PR

JULY 14, 2017

Allow brands to understand what you are asking of us — time, gas to the store for recipe creations, ingredients, batteries for toys, etc … When a reputable blogger asks for higher value or paid package, the brand can budget and you don’t have to come back with a “sorry, they can’t.”

Pitching 66

Pitching Real Estate How To Twitter 66

PR Breakfast Club

MAY 19, 2014

When I was given the opportunity to review the book, “ Spin Sucks: Communication and Reputation Management in the Digital Age ,” (Que Publishing) by Arment Dietrich founder and CEO, Gini Dietrich , I was excited. Gini has great respect in the PR/marketing/social media world. It’s that good.

Case Study 49

Case Study Television Radio Social Media 49

PR 20/20

JANUARY 15, 2019

We’ve repeatedly heard that due to the explosion of low-quality blog writing, content marketing is dead. Forbes agrees , saying consumers “are putting more trust in others they know and reputable content, not ads.” Social Media Today: Data-Driven Decision Making. Swap written content for video on blogs and landing pages.

Trends 57

Trends Marketing Software Video 57

The Resolution Blog

JANUARY 8, 2018

If only there was a way to capture all of my social media metrics in one place… New tool tip alert! I just tested True Social Metrics for a couple of campaigns and loved it. Easy to use, great insights and all of my social metrics in one place. Don’t miss out download now. We don’t agree on all points?—?fight!

Tools 136

Tools Publicity SEO Measurement 136

Cision

NOVEMBER 3, 2016

As digital and social media continue to blur the lines between an individual’s public and private lives, and we move forward in a world where the fusion of these two seems inevitable, it is crucial for all of us to understand the difference between what is private and what is personal, but public. The Digital Etiquette Imperative.

Social Media 120

Social Media Media Reputation Training 120

Solo PR Pro

FEBRUARY 11, 2016

Some questions to consider as part of this preliminary process include: Why are you writing this article? Writing the article. Once you decide to do a bylined article and have determined its purpose, the next step is to write it. Key questions to first ask yourself before you start writing: Who cares? What is the problem?

How To 40

How To Guidelines Pitching Writing 40

Newsfile

JANUARY 30, 2024

Download the report! Writing copy for social media is the most popular use for AI, according to 64% of PR pros. Social Media Engagement Since the ultimate goal of PR is to manage and enhance public perception and reputation, having a strong social media presence is key. Eapen, Daniel J.

Trends 105

Trends YouTube Video Social Media 105

Waxing UnLyrical

OCTOBER 1, 2010

As usual, the community came up with gems to share with others (and you), including talking about how our measurement journey has changed over time And sharing resources, like Katie Paine’s social media measurement checklist , and IPR’s new website. The community’s generosity of spirit never ceases to amaze me.

Measurement 58

Measurement Tourism Community Social Media 58

Sword and the Script

MAY 14, 2019

The weighted average takes into account the following: Relevance of the article to the brand (feature vs. mention); Reputation of the publication (domain authority); Social engagement and amplification; and. At the time of this writing, there are 47 comments on G2 crowd, which was far more than any other review site.

Case Study 118

Case Study Software Data Web 118

Waxing UnLyrical

NOVEMBER 2, 2011

Some recovered because they saw the writing on the wall early on, and moved back to their own domains. By then, though, the damage to their reputation and to their “Google Juice” had been done. WordPress can be downloaded for free at wordpress.org, and many hosts will install it for you for free. Now where are they?

Web 77

Web Google Twitter Tools 77

ImPRessions - Crenshaw Communications

JANUARY 5, 2018

Social media is gasoline, ” according to writer Jay Baer, and most in public relations would agree. And, bringing an earned-media sensibility to the effort increases the credibility for some content that is overly commercial, badly targeted, or stuffed with obvious keywords. “ Content is fire. As well, offer up opportunities.

Strategy 159

Strategy Guidelines Content Marketing Small Business 159

PR Fuel

NOVEMBER 27, 2018

Imagine you’re having kind of a crummy Monday – you spilled coffee on your favorite tie, traffic was awful, you forgot to download new episodes of your favorite podcast, and there was only one-half of a boring pancake donut at the weekly meeting. Even better, these efforts can sometimes come off as even more genuine. Twitter Feeds.

Survey 45

Survey Company Customer Service Small Business 45

Waxing UnLyrical

OCTOBER 14, 2010

Or “Turn your articles into downloadable reports/ebooks.&# Granted, it is possible that responsible operations and super-standard engineering contributed to the $230 billion difference; regardless, Apple’s reputation for creativity and design is well-known and highly attractive. Image: Stuart Caie via Flickr, CC 2.0

Blogging 71

Blogging Twitter Creativity Facebook 71

PR Fuel

AUGUST 5, 2021

Write your headline as if you’re speaking with your target audience. As you write your press release, make sure you’re following the inverted pyramid writing style. Journalists use this writing style to offer the most important information at the top of a piece. As you begin writing, make sure to avoid fluff.

Guidelines 105

Guidelines Writing Examples Content Marketing 105

Buzzstream

DECEMBER 28, 2023

But BuzzSumo also displays social sharing data from X, Facebook, Pinterest, and Reddit. With this list, cross-check to find bloggers that have shared on social media but have yet to link to it from their blog. It operates directly in your web browser, so you don’t need to download any software. Pricing: $199/mo 4.

Tools 71

Tools Blogging Pitching Google 71

Buzzstream

DECEMBER 28, 2023

But BuzzSumo also displays social sharing data from X, Facebook, Pinterest, and Reddit. With this list, cross-check to find bloggers that have shared on social media but have yet to link to it from their blog. It operates directly in your web browser, so you don’t need to download any software. Pricing: $199/mo 4.

Tools 71

Tools Blogging Pitching Google 71

Presspage

AUGUST 15, 2017

the importance of online reputation management. The PR world will also see this change - machines will be able to understand public sentiment in real time by leveraging millions of gigabytes of data, write natural and insightful copy, and tailor it to audiences in a highly targeted way, all without human intervention. contributors.

Technology 115

Technology Big Data Video Data 115

Buzzstream

DECEMBER 28, 2023

But BuzzSumo also displays social sharing data from X, Facebook, Pinterest, and Reddit. With this list, cross-check to find bloggers that have shared on social media but have yet to link to it from their blog. It operates directly in your web browser, so you don’t need to download any software. Pricing: $199/mo 4.

Tools 62

Tools Blogging Pitching Google 62

PR Conversations

JULY 20, 2015

Although a very different initiative and experience, I couldn’t help but compare and contrast the lack of gender and ethnic diversity, access to speak (with resulting profile) at comparable “ juried ” public relations and social media conferences and events.

Community 40

Community Print Twitter Creativity 40

Sword and the Script

NOVEMBER 7, 2023

Beyond mitigating the physical or cyber damage, there is also a fight to ensure that an organization’s reputational damage is mitigated.” The classic example of this is an airline that has an untimely delay with a plane and passengers stuck on the tarmac – and mentions on social media and news explodes.

Employee 137

Employee Software Survey Tools 137