Onclusive

NOVEMBER 10, 2021

You may want to create or download a template to record the information so that as you repeat the process, you can compare and contrast apples to apples over time. There are many PESTLE analysis templates available online. Analyze the data you’ve collected.

Analysis 195

Analysis Corporate Reputation How To 195

Burrelles Fresh Ideas

MARCH 12, 2024

Effective pre-launch PR strategies include: Creating a waitlist on your website. Hosting a launch event. Influencer marketing to spread the word. This is crucial when starting up a new tech firm, as you can’t afford to delay marketing and PR efforts. Download our free Product Launch tip sheet.

Social Media 78

Social Media Strategy Media Reputation 78

PR for Anyone

MARCH 24, 2020

Now is the time to up-level your marketing plan by adding in free publicity. Instead, when I heard camouflage was a new fashion trend for women, I took the camo Sock-It that was originally designed for men and coupled it with a hot pink Strap-It and created a “new” combination that appeared to be a new product launch.

Publicity 331

Publicity Television Local Pitching 331

Buzzstream

FEBRUARY 9, 2024

Additional Sections for Launches, News, Events, and Reports In addition to the essential elements mentioned above, here are some other specific sections to include based on the type of press release. Tip: Look at the product specs or any marketing and sales material. For further details, visit [website/landing page].

Examples 62

Examples Product Launch Data Report 62

MaccaPR

SEPTEMBER 9, 2019

Marketing and PR professionals marveled at how Popeyes Louisiana Kitchen turned an online duel with rival Chick-fil-A into $65 million in “free" advertising this past August when its. So what can marketers like you learn from Popeyes’ online victory? #1 1 – It’s Not (Just) About Total Followers, It’s About Follower Engagement.

Twitter 105

Twitter Marketing Social Media Viral 105

Cision

OCTOBER 28, 2016

You want your product launch to be just right, but you worry that it won’t be. But it can feel intimidating to enter a market where others are knowledgeable experts in the field. Overcome your marketing fears with Cision’s communications lifecycle framework. Fear of Imperfection. Accept no substandard work.

How To 120

How To Product Launch Technology Strategy 120

Contently - Strategy

APRIL 28, 2022

Many marketers use editorial calendars to plan their marketing campaigns and support their overall marketing strategy. For example, that new product feature you’re releasing next month might add a new workstream to the calendar as you create a set of content assets to support the launch.

Product Launch 106

Product Launch Measurement Marketing Meeting 106

Prohibition

OCTOBER 28, 2019

The ultimate content marketing goal. Ultimately, through great content marketing, your brand will be seen as the expert in its field, increase social media reach and grow the business through attracting new customers. At Prohibition we’ve developed an 8-step process which should lead you to a fool-proof content marketing strategy.

Content Marketing 48

Content Marketing Strategy Marketing Social Media 48

Konnect Agency

FEBRUARY 26, 2021

Swift, there is no denying that she is a brilliant businesswoman and a master marketer that brands can learn a lot from – especially when it comes to how she introduced Folklore in July 2020. A Holistic Campaign is Key. Gone are the days when a brand can simply issue a press release and a single Instagram post and expect success.

Brand 52

Brand Branding Marketing Storytelling 52

Beyond PR

JULY 6, 2016

Successful multichannel marketing isn’t easy, though. Once you do this legwork, it’s time for the fun part: rolling out your strategy across your marketing channels. Follow this checklist to get brand leaders, content marketing and operations teams, and other stakeholders on board for a successful multichannel launch.

Marketing 66

Marketing Product Launch Data Software 66

Beyond PR

APRIL 13, 2016

When you consider the number of marketers promoting content these days — a recent Forbes article reports 76% of B2C and 88% of B2B brands include content marketing in their strategy – it’s unsurprising that promotional options now come in every flavor imaginable. Start by considering your campaign components.

Product Launch 40

Product Launch Marketing How To B2C 40

Newsfile

JANUARY 24, 2024

AI Integration in Daily Tasks According to the latest annual McKinsey Global Survey on the State of AI , the most commonly reported uses of generative AI tools are in marketing and sales, product and service development and service operations. Download the report! Human-Centered or Authentic Approach 4. Increasing Multimedia 5.

Trends 52

Trends Data-Driven PR Analytics Survey 52

Newsfile

JANUARY 30, 2024

AI Integration in Daily Tasks According to the latest annual McKinsey Global Survey on the State of AI , the most commonly reported uses of generative AI tools are in marketing and sales, product and service development and service operations. Download the report!

Trends 105

Trends YouTube Video Social Media 105

Beyond PR

AUGUST 3, 2016

When companies launch new products, it means one thing: Opportunity. And, as our white paper Expanding Engagement & Inspiring Action with Your Next Product Launch explores, an opportunity to establish your company as a credible industry influencer. An opportunity to bring in more business. Another challenge?

Content Marketing 40

Content Marketing Marketing Product Launch Analytics 40

PR 20/20

JANUARY 15, 2019

New year, same marketing program? If the “same old, same old” mentality applies to your marketing goals and campaigns in 2019, it’s time to take a step back and evaluate how important success is to you. Without a refreshed outlook and adoption of current marketing trends and technologies, you can’t expect to outperform last year.

Trends 57

Trends Marketing Software Video 57

PRSay

NOVEMBER 5, 2018

A recent survey affirms the power of this medium to engage and persuade: Ninety-seven percent of marketers say video has helped increase user understanding of their product or service. Eighty-one percent of people have been convinced to buy a product or service by watching a brand’s video. Now is the time.

Video 96

Video Communications Strategy Product Launch 96

ISEBOX

DECEMBER 14, 2016

In 2015, approximately three billion mobile health (mHealth) apps were downloaded onto Android and Apple devices. Obviously, mobile apps in the healthcare environment deserve the attention of pharma marketers, but there’s more to the story than just the numbers. The question may come down to how the app is marketed and to whom.

Mobile 70

Mobile Pharmaceuticals Healthcare Product Launch 70

Sword and the Script

JUNE 13, 2023

63% said alert of new or upcoming events; 58% said help find sources; 47% said provide new or interesting story ideas; 46% said provide exclusive information; 44% said access to events; 35% said help fact check; 33% said new or upcoming product launches; and 21% said provide products to test. You can download it here. >>>

Journalism 126

Journalism Media Relations Report Survey 126

Business Wire

FEBRUARY 2, 2018

For PR pros, Facebook Live is a terrific way to supplement a product launch , to bring viewers to a hosted event , provide tips on how to maximize the use of your product , interview industry experts , provide market updates and more. Implementation Tip! Not sure how to start this?

Facebook 178

Facebook Community Advertising Advertising 178

PR 20/20

MAY 24, 2018

As marketers, we’re required to wear many hats throughout the day— author, producer, consultant, data analyst, social media guru. But in reality, how much time are marketers really devoting to these types of roles in comparison to planning ? That’s the exact thought process behind PR 20/20’s Marketing Growth Hackathon TM.

Marketing 40

Marketing Comparison Internal International 40

PR 20/20

FEBRUARY 7, 2019

Some marketers aren’t afraid to take a risk on new ideas, push leadership on new technology or champion an entirely new methodology. These marketers aren't afraid to take risks to make an impact. Read on to see how Ellie has helped to build marketing programs from startup to scale-up. We call these people change agents.

Marketing 74

Marketing SEO Trade Shows Technology 74

Beyond PR

JUNE 14, 2016

New marketing technology, measurement platforms and other advances have greatly expanded the sources that marketers can sift through for nuggets of information. Ideas and data are streaming in from all directions – from sales to product to customer support. The Product Roadmap. Product sunsets. Market Research.

How To 40

How To Marketing Training Product Launch 40

Beyond PR

APRIL 12, 2016

It’s traditionally looked at as something to strive for when announcing personnel changes, product launches and other company news. However, earned media is also a wise (I’d even say, essential) pursuit for marketers who want their content to reach new audiences and boost conversion rates. Drive online visibility.

Content Marketing 40

Content Marketing Marketing Media Reputation 40

Beyond PR

APRIL 5, 2018

Conduct Market Research For Campaigns. Media monitoring can serve as market research analysis for campaigns or new products your company is developing. Comms must be able to acquire and understand market research quickly to fuel content and campaigns that take advantage of emerging trends. About Lee Ribeiro.

Company 73

Company Media Crisis Insurance 73

Barokas

JULY 21, 2017

Whether you’re working directly with the CEO or marketing lead, there are a few key success ingredients that should remain top of mind. After all, an investment in client relations is going to make your work life more positive and productive. Does your client like baseball? Take them to a game. Music fans? Go catch a show.

Product Launch 74

Product Launch Sports Conference Strategy 74

Beyond PR

AUGUST 18, 2016

The reason: Visually consistent marketing. When producing infographics, photography and video for content marketing or company news, a consistent look and feel is just as important as it is in your logo. In turn, establishing credibility will help inspire purchases of your products. The goal is to be repeatedly recognized.

Brand 40

Brand Branding Product Launch Guidelines 40

Beyond PR

AUGUST 10, 2016

PR teams are being called on to report similar metrics as their marketing counterparts and show how they’re driving growth and impact on the bottom line. This is especially the case in joint initiatives like major product launches. Secondly, marketing is quite often in the driver’s seat from a planning and execution perspective.

Company 40

Company Case Study How To Product Launch 40

Shift Communications

AUGUST 23, 2016

We also need to consider our competitive landscape by taking a looks at the campaigns undertaken by other companies in our market. Setting clear communications goals that can be tracked back not only to the larger marketing objectives but also to the company’s overall business goals is a key factor in determining the success of any program.

Company 60

Company Analysis Healthcare Product Launch 60

Beyond PR

APRIL 27, 2016

Event marketers must provide a map where “x” marks the spot call-to-action to help audiences dive deeper. When it comes to amplifying your trade show presence, an online press kit is one of the best ways to house your content riches , and a multichannel marketing strategy will provide your audience with plenty of paths to this jackpot.

Trade Shows 40

Trade Shows Marketing How To Real Estate 40

Barokas

JULY 21, 2017

Whether you’re working directly with the CEO or marketing lead, there are a few key success ingredients that should remain top of mind. After all, an investment in client relations is going to make your work life more positive and productive. Does your client like baseball? Take them to a game. Music fans? Go catch a show.

Product Launch 60

Product Launch Sports Conference Strategy 60

Beyond PR

AUGUST 30, 2016

It’s no secret that the job market has been challenging for recent college grads since the start of the recession, and this year’s slight economic improvements don’t mitigate the worry college students – especially seniors – feel when contemplating life after school. Product launches. Jobs and Workforce Trends. Top 10 lists.

Radio 68

Radio Media Newspapers Technology 68

Konnect Agency

NOVEMBER 7, 2019

Konnect knows a thing or two about digital marketing and recommends 2-3 social media platforms per brand, as a start. It’ll tell you how well the article performed, who came to the website as a result of the article, who signed up for the newsletter or downloaded a PDF from the website and who purchased a product.

Instagram 60

Instagram Social Media Software Analytics 60

Beyond PR

AUGUST 4, 2016

And with so much competition out there, it is imperative that your marketing and PR content follow social media best practices. Track your links: This can be done with various marketing automation tools, or use Google URL parameters, which gives you an in-depth view of performance in Google Analytics. Instagram is a visual channel.

Social Media 40

Social Media Pinterest Media Marketing 40

Sword and the Script

APRIL 9, 2024

We are well past the pandemic now, and live events have returned to the marketing mix. Sword and the Script Media can help with B2B marketing, PR and social media. Marketers created more than four times the number of segments as they sought to serve relevant offers based on both buyer characteristics (e.g.

B2B 122

B2B Study Report Product Launch 122

Communications Conversations

JULY 20, 2017

I have the opportunity to work with a talented group of copywriters and marketing strategists to put together content plans that support new product launches, product category campaigns, awareness campaigns, etc. Using content for marketing isn’t new, but it is something that Patterson hasn’t done consistently.

Corporate 0

Corporate Agency System Meeting 0

Beyond PR

SEPTEMBER 27, 2016

You have a solid social media marketing plan for the year, including before and after your brand’s big events, but what about during? For example, if you’re a consultant that helps new brands with marketing programs, offer tips on social and position yourself as a resource.

Social Media 40

Social Media Trade Shows How To Media 40

Beyond PR

JULY 21, 2016

Marketing that connects audiences and converts them into customers demands a holistic approach. And it’s not just our marketing and communications teams that are called on to do this. And it’s not just our marketing and communications teams that are called on to do this. Download How Buyer 2.0 And there’s the rub.

Brand 40

Brand Branding How To Employee 40