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What PR pros need to know about internet downloads and cybersecurity awareness

Axia PR

As marketing, PR, and communications professionals, you may need to download something from the internet, such as a how-to inbound marketing guide, a webinar, an image, or an app. To prevent such downloads from allowing hackers access to your computer and sensitive information, remember this:

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SMG Connects the Dots Between Content Marketing and Business Outcomes

Onclusive

In the past, the SMG Brand Marketing team wasn’t necessarily excited to share reports with the business, and the metrics SMG reported on rarely helped enhance content strategy. The post SMG Connects the Dots Between Content Marketing and Business Outcomes appeared first on Onclusive.

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Metromile Content Marketing Strategy Increases Owned Media Readership And Drives Measurable Sales

Onclusive

How to establish benchmarks for your PR and content marketing efforts. How to connect content marketing to website traffic, sign ups, and sales. COMPLETE FORM TO DOWNLOAD. The post Metromile Content Marketing Strategy Increases Owned Media Readership And Drives Measurable Sales appeared first on Onclusive.

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How To Measure The “Hidden” Value Of PR Work: Contextual Value

ImPRessions - Crenshaw Communications

We’re in the middle of the first quarter, which for many PR and marketing teams can mean close budget scrutiny. But unlike marketing, where we can count whitepaper downloads, webinar attendees and inquiries from marketing content, proving the ROI of PR can be a little more obscure. Does it reinforce the brand story?

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Discover the Actionable Habits of the World’s Best Strategic Communicators

Communication professionals can sometimes face difficult questions from internal stakeholders about the impact of their PR marketing initiatives. Download this free e-book today. Cision’s 4 Data-Driven Habits of Top Comms Teams details the habits of the world's best communicators.

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6 ways millennials are reshaping B2B marketing as they move into leadership roles

Sword and the Script

58% spending more time researching products before making purchasing decisions; social media has become increasingly important in B2B marketing The consumerization of business technology is probably one of the biggest driving forces in the development of B2B software. Using people’s names in marketing email (i.e.

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TikTok Stats for Marketers

5W PR

So, what should a company know as they are looking to begin marketing on TikTok ? It continues to be one of the most downloaded apps on Apple’s app store (as of Q2 2022). The post TikTok Stats for Marketers appeared first on Public Relations Blog | 5W PR Agency | PR Firm. The growth of TikTok.