Instagram letting users download data, unveiling other features

PR Daily

Until now, Instagram hasn’t offered tools to download photos from its database, forcing users to share a given Instagram post or find other visuals for their campaigns. The company says it is developing a data download tool, but it has been opaque about what data will be portable.

Marketing Communications


At the same time, ever since Trout & Ries published *The Battle for the Consumer’s Mind* , B2C marketing executives have known that reach and frequency are key to winning purchase decisions that are made by a single individual with little or no review.

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How to Improve Your B2B Content Marketing

B2B PR Sense

B2B content marketing has become a mainstay in many businesses. The same can be said of content marketing. With that in mind, let's examine content marketing as a whole and see what common mistakes people make and how to address them. Create an Email Marketing Strategy.

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TikTok Marketing


billion downloads, as per Sensor-Tower. The app analytics provider added that TikTok was ranked third in downloads and even beat Facebook and Instagram, which finished fourth and fifth to end the year. Yet, Mediakix reports only 4% of social media marketers take advantage of the app.

3 approaches to marketing measurement

PR Daily

As competition swells and consumers are inundated with more marketing content, more channels and more choices, marketers face growing pressure to prove that their campaigns are making an impact. Sauder offers three recommendations for improving marketing measurement.

6 meaty content marketing metrics to monitor

PR Daily

Are your content marketing efforts accomplishing anything substantial? There are multitudes of statistics you can glean from your marketing platform or from Google Analytics. The post 6 meaty content marketing metrics to monitor appeared first on PR Daily.

What clients want from content marketing

PR Daily

Many content marketers have invested heavily in technology and marketing solutions to better measure their efforts. Managing Director Joe Kingsbury in our recent conversation about the future of content marketing, especially for B2B efforts. Content marketing’s value.

8 Marketing Tactics That Will Boost Your B2B Strategy

B2B PR Sense

The same is true with marketing. As modern marketing expands and audiences change, new strategies emerge. With that in mind, we’ve gathered 8 tactics from Influitive’s 2017 State of Customer Marketing Report to bring you up to speed on your marketing strategy.

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How Influencer Marketing is helping the public fight COVID-19

PR Daily

COVID-19 has turned the world upside down in a few short weeks, and in turn, marketers are grappling with how to proceed with their influencer campaigns. If you’re a for-profit brand, the answer is not necessarily to halt all influencer marketing.

Metromile Content Marketing Strategy Increases Owned Media Readership And Drives Measurable Sales


How to establish benchmarks for your PR and content marketing efforts. How to connect content marketing to website traffic, sign ups, and sales. COMPLETE FORM TO DOWNLOAD.

How marketers are wooing consumers with augmented reality

PR Daily

About one-fourth (26%) of consumers said AR led them to think a brand was technically savvy, higher than artificial intelligence (19%), facial recognition (18%), chatbots (6%) and cryptocurrency (4%), Mobile Marketer reported. FREE DOWNLOAD: Timeless secrets for rocket-powered writing ].

How To Create A Social Media Strategy Step By Step

Doctor Spin

Comments Hi, working as marketing chief I highly appreciate the. Digital Professional Ecosystem Builder #downloads #socialmedia #strategies #workbooks One of the most common questions I get is, how do you create a social media strategy?

Study: Crucial 2019 email marketing trends

PR Daily

To reach savvy consumers, marketers must provide more ‘authentic, lifelike’ experiences online. Email marketers shouldn’t dwell too much on their highfalutin, parochial tech concerns. FREE DOWNLOAD: How email metrics better engage employees ].

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4 PR and marketing lessons from ‘The Golden Girls’

PR Daily

Find a set on the lanai for these four takeaways PR and marketing pros can learn from “The Golden Girls”: 1. FREE DOWNLOAD: How any communicator can bring life to dull stories ]. PR and marketing pros can also steal the show—or headlines—when they tell outstanding stories. PR and marketing pros, highlight your skills whenever you can. What PR and marketing lessons have you gleaned from “The Golden Girls?”.

The Essential Components of Your Video Marketing Strategy


Are you using video as a part of your marketing strategy? Video plays an essential role in your marketing strategy. Why Video Marketing is Important. Video is an essential part of your content marketing strategy. Video Marketing on YouTube.

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STOP Marketing Customer Experience Design


Marketers love storytelling. I’ve presented all kinds of storytelling programs, including digital marketing and storytelling. Is it time to update the marketing customer experience design approach? “ Agencies and marketers alike are addicted to storytelling.

How the internet of things can help marketers pinpoint their efforts

PR Daily

Marketing is one sector realizing the transformative potential of IoT. The technology is changing many aspects of the marketing discipline, from how organizations interact with consumers to traditional direct mail strategies. FREE DOWNLOAD: The 2020 Press Release Benchmark Report ].

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4 things every marketing and PR pro can do during coronavirus

PR Daily

FREE DOWNLOAD: 10 ways to spin content marketing leads into gold ]. Now, active marketing campaigns and media pitching are impacted and require a more deliberate, selective approach. Here are four things every marketing and PR pro can focus on: Awards.

30 jobs in the PR and marketing world

PR Daily

FREE DOWNLOAD: Networking tips to get the most out of your next conference or business event ]. Here are job openings in five of the top 10 metro areas on the list: Savannah College of Art and Design seeks a marketing director. Marketing manager—Mountain Hardware Canada (Canada).

3 Studies on the State of Branding, Marketing and the Marketing Organization [UML]

Sword and the Script

To borrow from a quote , the professional’s feet should be planted in their role, but their eyes should survey the marketing landscape. The top way marketers say they can distinguish their brands this year is by improving the customer experience (CX). 12% said increasing market share.

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9 email marketing trends to watch in 2019

PR Daily

Email marketing blends old-school tactics and new digital techniques. Though it doesn’t tend to get the same buzz as channels such as social media, email quietly delivers extraordinarily impressive results for marketers year after year. Marketers will use more “triggered emails.”.

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Future Proof Your Content Marketing Strategy with These 6 Tips


They say the only thing constant is change, and that’s certainly true in the world of content marketing. Every month, or so it seems, there’s a new must-do-or-you’re-toast trend in content marketing. So, how do you keep up, or better yet keep ahead, with your content marketing strategy?

30 jobs in the PR and marketing world

PR Daily

Monster ’s “ List of important skills for a marketing résumé ” shares abilities that hiring managers look for in a job candidate. Meetup is looking for a communications and marketing intern in New York. Director of marketing and communications—Centene Corporation (North Carolina).

The Future of Marketing eBook

Shift Communications

Thanks to all the advances in data and technology taking place today, the future of marketing has never been brighter. It has also never been more rapidly evolving, forcing marketers and professionals from all industry walks to work harder than ever to keep pace. Marketing Analyst.

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5 marketing certifications that matter to recruiters

PR Daily

You’re looking to kick-start your career in marketing—as are thousands of others—so you must find a way to stand out. Set yourself apart by earning marketing certificates to show real-world, concrete experience and skill. FREE DOWNLOAD: 10 punctuation essentials ].

5 Steps to Help You Find Inbound Marketing Happiness

Social PR Chat

How can inbound marketing impact your customer’s happiness level? If the customer holds the power to your online reputation, then shouldn’t they be the focus of your marketing strategy? The way we communicate is evolving, and so is the way marketing operates.

In Content Marketing, Marketers Might be Losing Their Way

Sword and the Script

Content marketing is blending the functions of marketing and sales to the extent, marketing has lost its focus on creating demand. Shaefer’s {grow}: The dangerous confusion of sales and content marketing. If sales are down, marketing gets fired. by Frank Strong.

Follow these best practices to create superb marketing videos

PR Daily

Marketers are piling into producing streaming videos. The reasons are simple: Most customers prefer video over text, and well-produced marketing videos deliver superior results. FREE DOWNLOAD: How to create content that converts leads into sales ].

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This Content Marketing ROI Calculator Is Just What You Need for Sales Enablement

Contently - Strategy

When we talk about content marketing ROI, we often ignore one of the biggest opportunities in front of us: sales enablement. As I wrote about in this Ask a Content Strategist column , content marketers have a tendency to stop thinking about ROI after lead generation.

2020 vision: The top 5 emerging trends in marketing and PR

PR Daily

Digital will drive marketing and PR in 2020. Here are five trends we’ll see dominating marketing and PR efforts in the new year: An interactive content explosion. Content marketing will shift focus to give people what they want. Alexis Krisay is the president of marketing.

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How content marketing bolsters your public speaking

PR Daily

The answer begins with content marketing. That way you’ll know that the majority of people who download it that day most likely attended your session. Natalie Slyman is the director of content and social media at Influence & Co., a content marketing agency.

The 5 Influencer Marketing Strategy Mistakes You Need to Avoid

B2B PR Sense

In relation to other marketing strategies, influencer marketing is still in its infancy in many ways. Today, we're going to focus on that last question: what mistakes should you avoid as you venture into influencer marketing? What Is Influencer Marketing?

7 guidelines for content marketers to craft winning listicles

PR Daily

Some content marketers—and readers—have grown weary of listicles. FREE DOWNLOAD: 10 ways to spin content marketing leads into gold ]. The post 7 guidelines for content marketers to craft winning listicles appeared first on PR Daily. Content Marketing listicle

How marketers and PR pros can use Reddit

PR Daily

If done right, businesses and marketing teams can employ Reddit to promote their product and get a good stream of targeted traffic. FREE DOWNLOAD: Networking tips to get the most out of your next conference or business event ]. Marketing PR Reddit

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GDPR Primer for Marketing and Public Relations

Shift Communications

Marketers, advertisers, and public relations professionals are ill-informed and ill-equipped to manage the largest change in data and privacy in the last 20 years: GDPR. An EU citizen visits a Canadian company’s website and fills out a form for a white paper download.

9 Highly Recommended Marketing Podcasts that Stand Up over Time

Sword and the Script

While that’s not nearly as large as other segments of marketing spend (TV advertising is ~$70 billion ), podcasts continue to grow, slowly but steadily. I recall downloading them to an iTunes application on a desktop and then transferring them to a device via USB.

5 Offline Marketing Tactics That Boost Social Media Engagement


Moment marketing,” which creates a real-time connection between offline and online media, is gaining momentum. By following the five tips below, you’ll be able to boost your social media engagement through the power of offline marketing.

30 jobs in the PR and marketing world

PR Daily

For recent college grads looking to move where opportunities flourish, here are openings in the top five cities: HCA Healthcare is looking for a communication marketing coordinator in Austin. FREE DOWNLOAD: 10 techniques to beef up your networking ].

Control And The Marketing Ventriloquist: How To Improve Your PR And Advertising Performance Simultaneously


In my previous article on marketing ventriloquism , I made the case for marketers talking through voices other than their own and explained that most marketers tend to rely on advertising because of a need for perceived control.

The Page 4 Simple Secret to Successful Content Marketing [UML]

Sword and the Script

If only have time to look at one chart, then download a copy, and turn to page 4. Overall, the study found roughly one-fifth (22%) of 1,102 B2B marketers based in North America that answered the annual survey described their content marketing as “extremely successful” or “very successful.”