Sword and the Script

FEBRUARY 2, 2022

SEO vendor that dabbles in PR technology buys an audience and adds an influencer to their team. Second, these weren’t just emails lists from downloaded content – but communities of engaged readers. Since Semrush is a public company, the price tag would be deemed financially “immaterial” to the business operations. Case in point?

SEO 134

SEO Content Marketing Marketing Software 134

PR in High Definition

JANUARY 23, 2020

Check out the BBC News review of the technology. Head to the Financial Times for the details. It seems 2020 is going to be the year of streaming services with British music fans spending more than £1 billion on streaming services, double the amount that was spent on downloads or physical products. More on this in The Telegraph.

Energy 62

Energy Technology Mobile Financial 62

Cision

OCTOBER 24, 2016

Where it has been lagging behind paid and owned, however, is in the crucial layer of technology and data that brings automation, integration and attribution to earned media campaigns. During my time at Oracle, we drove this very innovation with technology that helped marketers energize relationships, build pipeline and boost ROI.

Communications 120

Communications Media Technology Data 120

Shift Communications

NOVEMBER 20, 2017

Of all the industries using the new format, B2C financial services – banking and retail investment brands – are using the most characters in the new format. Vice President, Marketing Technology. We downloaded 4,832,877 tweets from Twitter dating back to September 1, 2017. B2B technology. Consumer technology.

B2C 103

B2C Airlines Pharmaceuticals B2B 103

Contently - Strategy

FEBRUARY 9, 2021

But no one wants to sign up for a newsletter about huskies in the snow from a B2B technology company. GE Reports delivers my weekly dose of optimism about COVID-19—and the future of technology at large. It provides unique information and perspective that your audience can’t get anywhere else. Secondly, I don’t blame you.

How To 142

How To Content Marketing Banking Advertising 142

Sword and the Script

JANUARY 31, 2023

Recent earnings Separately, Meltwater (Oslo Børs: MWTR) also recently announced financial results for the third quarter ending, September 30, 2022. The company sells services and was using proprietary technology to assist in the delivery of those services. Q3 2022 total revenue grew year-over-year 6.6% to $109 million.

Software 78

Software Case Study Technology Tools 78

Shift Communications

JUNE 19, 2017

An EU citizen visits a Canadian company’s website and fills out a form for a white paper download. If you’ve done business of any kind with an EU citizen, including non-financial transactions (free trial, download, free sample, etc.), Vice President, Marketing Technology. GDPR applies to you. Christopher S.

Publicity 163

Publicity Marketing Privacy Advertising 163

Melissa Agnes

FEBRUARY 1, 2017

Tune in to this episode of The Crisis Intelligence Podcast here: To download this episode to your computer or device: Click here. Her client list includes financial organizations, technology companies, healthcare organizations, government agencies, cities and municipalities, energy companies, global non-profits, and many others.

Crisis Management 100

Crisis Management Crisis Government Healthcare 100

Cision

NOVEMBER 17, 2016

But she couldn’t afford to go to college, because she was an undocumented immigrant and thus ineligible for federal financial aid. The technology is changing, as are the ways that readers receive information. If you could abolish one piece of modern technology, which would it be and why? What will be changing?

Journalism 120

Journalism Film Fashion Report 120

PR in High Definition

SEPTEMBER 25, 2019

Head to BBC News for the full download. Whilst Google signs 18 wind and solar energy deals across the US, Europe and Latin America as reported by the Financial Times. Every morning, the Firefly team creates a roundup of the biggest news stories across the technology space. Check out the full story on the Daily Mail.

Instagram 48

Instagram Energy Financial Groups 48

Critical Mention

JUNE 22, 2017

Look to technology to understand why. You may also be familiar with the legal actions around music downloads in the days before Spotify and Pandora. Music lovers were using online sharing services to download music for free, without paying the publishers. Many have paid financial penalties. Under the U.S.

Film 60

Film Print Creativity Internal 60

Critical Mention

JUNE 21, 2017

Look to technology to understand why. You may also be familiar with the legal actions around music downloads in the days before Spotify and Pandora. Music lovers were using online sharing services to download music for free, without paying the publishers. Many have paid financial penalties. Under the U.S.

Film 60

Film Print Creativity Internal 60

Burrelles Fresh Ideas

NOVEMBER 7, 2023

Once upon a time, many moons ago, I worked at a large PR agency as part of the consumer technology team. Billing and Revenue Pressure — meeting financial targets and justifying your work to clients can create additional pressure. Download our free Path to PR Agency Leadership tip sheet.

Agency 89

Agency Energy Crisis Management Industry 89

Stuart Bruce

MAY 20, 2016

Brand Finance believes: “There is a growing demand that it is time for a new form of financial reporting, whereby boards should be required to disclose their opinion of the fair value of the underlying values of all key intangible assets under their control. They reflect the economic and technology trends in which organisations operate.

Reputation 94

Reputation Measurement Brand Branding 94

Beyond PR

AUGUST 30, 2016

For companies with financial planners, it may be worthwhile to share tips on how students can reduce their loans while still in school or how recent college grads may best be able to pay their debt while living within their means (and still having fun!). Consumer Technology. More than 43M people in the U.S. face student debt.

Radio 68

Radio Media Newspapers Technology 68

Beyond PR

MAY 16, 2016

Josh joins this Crain Communications company to move Advertising Age into the future of media and marketing technology. Before Mashable, Jason worked as a web producer and markets reporter at Financial Times. Politico Pro: Mark McQuillan is the new editor of financial services at @POLITICOPro.

Telecommunications 61

Telecommunications Media Financial Enterprise 61

Cision

OCTOBER 27, 2016

ANALYZE performance and attribute financial impact. And can you quantify the financial impact your communications and earned media are making? They require better, more integrated technology, as well as a paradigm shift in which we think more holistically about marketing and communications. What’s working? What’s not?

Marketing 120

Marketing Financial Strategy Analytics 120

Sword and the Script

APRIL 2, 2019

The housing crisis of 2008 spurred largely by risky loans and securitized mortgages, that both diversified the financial risk and cause us to collectively lose sight of where it was precisely, set off the most severe recession we’ve seen in a long time. The Role of Technology on the Legal Market. Then the economy changed.

Agency 94

Agency Trends Marketing Survey 94

Sword and the Script

MAY 11, 2019

registrations, subscriptions and downloads) and these sessions lasted 33% longer. The study suggests announcements about financial transactions like funding or acquisitions didn’t convert. c) Financial transaction releases do not underperform. Traffic from earned media was 56% more likely to complete a goal (i.e.

Study 140

Study Media Relations Media Measurement 140

The Resolution Blog

JANUARY 8, 2018

Yes, they can help you add a financial value to your reporting. When I left comms agency work for PR technology I felt I had to unlearn many of the techniques I’d built up over 13 years. Don’t miss out download now. Download our ebook PRetrospective now. Those links could be the key to prove customer engagement and sales.

Tools 136

Tools Publicity SEO Measurement 136

Sword and the Script

MAY 8, 2018

This latest survey polled 362 senior marketers and I’ve culled through the 95-page report to review the data from B2B product segment and the technology vertical, which are the markets I serve. In the technology vertical, budget growth is expected to grow even more – to 12.4% As a vertical, technology companies invest 9.7%

Survey 62

Survey B2B Marketing Mobile 62

Sword and the Script

APRIL 29, 2017

More than 70% of respondents to a survey – What Marketing Leaders Think About Strategy, Technology, and Data-Driven Change – by Track Maven cited the “inability to attribute top-of-funnel activities to business outcomes” as the top challenge in ROI. Then correlate those downloads to deals closed over time.

Marketing 68

Marketing Measurement Content Marketing Survey 68

Beyond PR

AUGUST 25, 2016

Aswath Damodaran, at financial blog the Wall Street Pit, calls these brands story stocks , and these stories enable brands to live by different rules. You can have the best technology, you can have the best business model, but if the storytelling isn’t amazing, it won’t matter. “You Nobody will watch.”

Storytelling 40

Storytelling Brand Branding Wireless 40

Beyond PR

JUNE 14, 2016

New marketing technology, measurement platforms and other advances have greatly expanded the sources that marketers can sift through for nuggets of information. Download our white paper Connecting Product Marketing & Demand Generation to learn how to fuel traffic, leads and sales with cross-department collaboration. .

How To 40

How To Marketing Training Product Launch 40

Presspage

OCTOBER 24, 2023

A well-crafted press release or a viral social media campaign can translate into measurable financial gains. Cloud-based tools and project management platforms have become the core of PR teamwork, a trend highlighted by the fact that 59% of PR professionals believe that technology will be key in driving industry transformation.

Analytics 78

Analytics Digital PR Storytelling Local 78

Bianchi Biz Blog

APRIL 29, 2024

As one of the world’s leading international financial centers, it boasts a prime geographical location, a gateway to Mainland China, and acts as a conduit for global enterprises looking to tap into the vast Asian markets. There’s a strong entrepreneurial spirit and a readiness to embrace new technologies and innovations.

Marketing 64

Marketing Local Crisis Management Internal 64

Newsfile

JANUARY 30, 2024

Download the report! List and rank the top five most effective PR strategies for the technology industry, focusing on new product launches. These emerging technologies can offer immersive and innovative experiences for your audience. ROI: Financial return compared to PR costs.

Trends 105

Trends YouTube Video Social Media 105

ImPRessions - Crenshaw Communications

OCTOBER 18, 2018

Every pro has her go-to channel for tracking news developments in technology. A quick glance at Techmeme.com or its e-newsletter brings you up to speed on trending conversations from outlets like The Verge, ArsTechnica, and Financial Times – as well as a list of upcoming tech conferences and events.

Tools 108

Tools SMB Survey Software 108

Newsfile

MARCH 21, 2023

Overall, there will be an improved user experience and the system will provide the technology of the future for Canada’s capital markets. Under the guidance of the Canadian Securities Administrators (CSA), the new platform will transition from the old legacy platform into the modern technology future.

How To 52

How To System Print Groups 52

PR 20/20

JUNE 19, 2018

The most important aspect to tracking your campaign performance is becoming an expert in the technologies you use to monitor said performance. In addition, you must know what other technologies exist to supplement your current systems and fill any holes they may have. Download it. Step 1: List Out Your Campaign Activities.

How To 81

How To Marketing Analytics Data 81

Critical Mention

FEBRUARY 25, 2019

Will the live show impact “Shallow” sales and downloads? It’s too soon to tell, but it’s very likely that the single will see a major boost in sales and downloads in the coming days. When she’s not writing, you can find her at music festivals, hiking or snowboarding. SCHEDULE A DEMO.

Marketing 63

Marketing YouTube Twitter Engineering 63

PR in High Definition

OCTOBER 26, 2020

All these companies are inspiring in their relentless pursuit of new ways, better ways, faster ways and all have a comms challenge to get their propositions across simply – and in this one, we’ll be focusing on retail technology. Retail has pressed its ‘transform me now’ button and technology is the answer to many of these problems.

Retail 62

Retail Reputation Transportation Technology 62

ISEBOX

NOVEMBER 14, 2014

1) Technology: MultiVu’s multimedia news release technology is labor intensive, not technology driven. ISEBOX, on the other hand, is a scalable technology that is quick and easy to create. But what if you knew which journalists downloaded your content? But, are they really the best solution? 3) Analytics.

Video 98

Video Analytics Technology Financial 98

PRSay

JULY 6, 2016

With today’s new technologies and easily-accessible data, why are so many still getting it wrong? Go Beyond Financial Impact. Traditionally, ROI refers to the financial impact of your efforts. For example, you may discover that those who attend webinars convert quicker than those who download white papers.

How To 109

How To System Measurement Data 109

Sword and the Script

SEPTEMBER 14, 2019

Earlier this year, Muck Rack , one of the PR technology vendors I’m tracking, published a survey of 700 reporters for a report it calls State of Journalism 2019. It seems natural to me that financial reporting – funding, earnings, M&A – make news, but the commentary on CSR is a little surprising.

Survey 77

Survey Media Relations Report Media 77

Beyond PR

JANUARY 18, 2018

In this webinar, we dove into how the decline of advertising has affected and even elevated earned media, as well as how earned media deserves a second look now that we have technological innovations that have changed how we measure results. Look Out World, Here Comes Earned Media. We have lived in an advertising-centric world.

Media 75

Media Advertising Advertising Measurement 75

PR 20/20

FEBRUARY 6, 2020

According to Joe Pulizzi’s website , the podcast “has generated millions of downloads from over 150 countries.”. David has advised 900+ marketing firms on the topics of financial management, growth, and other topics. Overview: Discover how science and technology are revolutionizing our lives. Start listening: Podcast website.

Marketing 74

Marketing Conference Content Marketing Agency 74