Burrelles Fresh Ideas

MAY 9, 2023

An integrated approach includes all aspects of communications — public relations, marketing, social media, advertising — for a 360-degree view of the planning and measurement process. It’s not enough to just count what’s easy to count; you must measure what really matters. That’s no longer the case.

Measurement 40

Measurement Comparison Advertising Advertising 40

Waxing UnLyrical

AUGUST 26, 2015

That, my friends, is why employee communication measurement is in the state it is in. I know the rationale: Not a numbers person, got into this field to write, my boss doesn’t care about measurement, leadership understands our value, etc. Measurement is absolutely essential. Measure what you are covering internally.

Employee 40

Employee Measurement Communications Internal 40

Onclusive

JANUARY 5, 2021

Comprehensive media monitoring allows you to capture the full picture of your PR efforts, including measuring your overall communications tactics, creating more effective outreach, and better understanding your competitors. Director of Communications, Enterprise Real Estate Company (>1000 employees).

Real Estate 195

Real Estate Media Analytics Enterprise 195

Stephen Waddington

MAY 4, 2021

COVID-19 has also highlighted flaws in the use of financial metrics to measure the health and wellbeing of society. As society emerges from the pandemic, the need to measure corporate performance against broader metrics is an issue rising up the corporate agenda. You can download a copy from the Vuelio website.

Publicity 197

Publicity Government Corporate Financial 197

The Proactive Report

JUNE 18, 2021

Start with employees, financial institutions, local government, and so on. They created a Women’s Guide to Retirement Planning booklet – available for download. This was promoted on the homepage of their website, a landing page for the download was created with a form to capture interested names and emails.

Small Business 213

Small Business Fashion Groups Local 213

Cision

OCTOBER 8, 2015

Investing in training employees pays big dividends. When employees understand why it’s beneficial to engage in social media and how to do it effectively, the results are strong and measurable. Using specialized social media listening techniques, the brand can measure business impact from employee engagement.

Social Media 120

Social Media Brand Branding Airlines 120

Sword and the Script

AUGUST 1, 2022

Respondents identified the top comms challenges as 1) cutting through the noise (35%); 2) too many priorities (31%); and 3) lack of employee experience (25%). The lack of employee experience is a new challenge near the top of the list for the first time. Most common comms measurement methods. Top three comms challenges.

Survey 130

Survey Communications Measurement Internal 130

PR in High Definition

JANUARY 26, 2022

However optimistic your external communications, if these are not backed up by a firm commitment which can be measured regularly and fairly, external stakeholders will easily see through the mirage. Maintaining synergy through employee comms. Download our guide to reputation management here. The post New year, new me?

Guidelines 62

Guidelines Employee Social Media Reputation 62

Sword and the Script

OCTOBER 1, 2020

About 80% of managers are worried “about retaining valued employees.” Among the top concerns managers have for their marketing workforce are: 47% are concerned employee morale has suffered 47% are worried about employee burnout amid heavy workloads; and 39% said salaries have been cut with no plans for raises.

Survey 100

Survey Trends Marketing Creativity 100

Reputation Us

DECEMBER 14, 2022

Horoscopes aside, with the breadth of pressures on companies and their employees, it’s no surprise that more than half of our Eight Reputation Enhancement Actions to Take are people-centric this year. Free download of the eight actions is available HERE. Please read, provide feedback and/or circulate to others.

Reputation 78

Reputation Insurance Insurance Employee 78

Sword and the Script

MAY 4, 2021

Klear CEO Eytan Avigdor says his product uses “algorithms and artificial intelligence to help customers identify relevant influencers, manage influencer relationships, and measure the impact of those relationships – something that Meltwater has done for traditional media relations for many years.”. Muck Rack enhances reporting .

Tools 100

Tools Survey Pitching Analytics 100

Beyond PR

SEPTEMBER 12, 2016

Unlike intuition, though, branding can and must be quantified, measured and adapted to consumer preferences. Your customers form ideas surrounding your brand – knowingly or not – through business activities, employee interactions and numerous other methods of engagement. So, how can companies manage and meet these expectations?

Measurement 40

Measurement Reputation Brand Branding 40

Cision

APRIL 25, 2015

Consider putting money into a promoted tweet, or give your employees a set of crafted tweets that they can amplify to their communities. Measure your results. Measurement can often be the toughest part of any content marketing campaign. How many people downloaded the podcast?

Film 120

Film Content Marketing Analytics Measurement 120

Sword and the Script

SEPTEMBER 28, 2021

The company polled 427 respondents from businesses with more than 500 employees and found security was the top consideration in evaluating martech tools. The survey found, if the ideal marketing tools were in place, the following measures would improve significantly: 49% said overall marketing effectiveness.

Survey 112

Survey Software Technology Tools 112

PR 20/20

JANUARY 19, 2023

Creating Q&A or video content featuring company employees, from assembly line workers to CEOs, can help further establish your credibility and humanize your business. Measure your success You’re pumping out content, but are you seeing a return on investment? Don’t silo these content opportunities, either.

Analytics 81

Analytics Comparison Google Interviews 81

PR 20/20

NOVEMBER 30, 2022

For the full 40+ questions, download our Comprehensive Marketing Audit Template. Studies show that only 23 percent of employees feel they receive the right amount of recognition for their work, while only 19 percent of managers say recognition is a priority at their workplace. Or your team risks high employee turnover.

Marketing 52

Marketing Technology Internal International 52

Sword and the Script

JUNE 27, 2023

attempts in the SDR sequence If you’ve ever filled out a registration form to download content, chances are you received a follow-up email or call asking for a meeting or pitching a demo. Measurement: Six in 10 SDRs meet their quota The survey found 63% of SDRs achieve their quota on average. Since the average tenure of an SDR is 1.4

B2B 81

B2B Marketing Survey Groups 81

Melissa Agnes

FEBRUARY 6, 2018

P.S. If you’d like to download information about Crisis Ready to bring to your management team, feel free to click here! >> What are the biggest risks to most modern businesses today? So, while leadership needs to know this information and proactively support it, so does every other member of the team throughout the organization.

Crisis 133

Crisis Brand Branding Crisis Management 133

OnePitch

SEPTEMBER 8, 2022

One that immediately comes to mind is one I secured recently in Eat This, Not That for a local client that provides cancer support resources for employers to offer as part of their employee benefits package. What’s your best tip for measuring PR? The coverage was incredible.

Pitching 98

Pitching Consumer How To Education 98

Sword and the Script

MAY 29, 2018

5) “That the cost of a well-run communications program is not measured the same way as their sales or business development programs.”. 13) “They don’t understand how important it is to have good digital communications tools in an effort to reach all employees in the company.”. 16) “That one tactic isn’t king.

Corporate 74

Corporate Communications Survey Employee 74

Sword and the Script

MAY 11, 2019

PR measurement can be a bit like a self-fulfilling prophecy. On one hand, it gets dinged for a lack of measurement. On the other hand, measuring some PR activities, like earned media , is far more challenging than other forms of marketing and communications. Because these external award announcements have an effect on employees!

Study 139

Study Media Relations Media Measurement 139

Sword and the Script

FEBRUARY 2, 2022

Second, these weren’t just emails lists from downloaded content – but communities of engaged readers. For example, the domain authority (DA) metric invented by Semrush rival Moz, has become the defacto standard for measuring the quality of third-party sites. Further the transactions create buzz and coverage.

SEO 132

SEO Content Marketing Marketing Software 132

The Resolution Blog

JANUARY 8, 2018

Check out this interview to begin to improve your measurement today. All models are wrong, but some are useful… Orin Puniello, part Ketchum Global Research & Analytics team shares why some PR measurement models will never tell you the whole truth. Could just one metric measure PR? Don’t miss out download now.

Tools 136

Tools Publicity SEO Measurement 136

Stephen Waddington

MAY 7, 2019

The survey reports that the industry is moving quickly to address these issues through employee wellbeing and mental health initiatives. Measurement, stupid My view is that the industry’s Achilles heel is its failure to prove the value that it delivers. 25% don't measure 16% impressions 7% AVEs You can do the sums for yourself.

Industry 60

Industry Survey Analysis Exercises 60

PR 20/20

FEBRUARY 8, 2021

Full campaigns that feature email signatures of employees who no longer work for your company. Where is there a need for defining or assigning a campaign to measure success holistically? Download a Workflow Audit Template. You can download a free workflow audit worksheet to start your own audit. Tackle the cleanup tasks.

How To 113

How To Trends Trade Shows Data 113

Sword and the Script

JANUARY 31, 2023

Propel’s PR management, monitoring and measurement tool, PRM3, has capabilities including online, social and broadcast monitoring. The full report 2023 Global Digital Report is 465 pages long you can freely view it online or register to download. If you enjoyed this post, you might also like: PR measurement. PR measurement.

Software 78

Software Case Study Technology Tools 78

Prohibition

DECEMBER 30, 2018

If you’re sending out sponsored InMail, it’s important to customise the content and send it from an employee rather than the company page. LinkedIn’s metrics allow you to measure real, tangible business results. For lead-generation campaigns, you can calculate the cost-per-lead through LinkedIn’s metrics to achieve a measurable ROI.

LinkedIn 67

LinkedIn B2B How To Marketing 67

Cision

NOVEMBER 1, 2016

The PESO model involves measuring and analyzing your results. I was recently in a new business meeting ($150MM business; 500 employees) where their CRM is on the whiteboard in the conference room. Wouldn’t you MUCH rather be able to lay claim to sales conversions than just media impressions or, worse, advertising equivalencies?

How To 120

How To Software Analytics Google 120

Cision

SEPTEMBER 6, 2016

On-board employees to the program. Pair these tactics with your social media measurement to vet out the most satisfying ways to connect with customers. Same rules apply. In a recent Altimeter study of social customer care , they recommend the following: Develop customer personas. Elaborate multiple plausible customer journeys.

Customer Service 120

Customer Service Social Media Resources Facebook 120

PR in High Definition

AUGUST 30, 2017

For example, if you’ve posted a piece of content on LinkedIn to your company page, the author has posted it too and it’s been shared by employees and in groups, it may also be worth doing some additional paid social media spend. Make sure you use a trackable link to measure impact on the website and see what people do once they land there.

How To 48

How To Media LinkedIn Retail 48

Sword and the Script

DECEMBER 31, 2019

7) PR Measurement: A Pulse Check on How Communicators Show Value. Employee engagement surveys: 36%. Conversions / registrations / downloads: 33%. Writers that report success with blogging are more likely to write longer or more in-depth content and are 2.5 times more likely to publish new posts weekly or more.

Blogging 80

Blogging Publicity Marketing Survey 80

Burrelles Fresh Ideas

NOVEMBER 7, 2023

Perhaps the best way to learn about agency life and a particular employer is to set up informational interviews with current and past employees. Download our free Path to PR Agency Leadership tip sheet. Here’s what a couple of them had to say about their agency experiences.

Agency 88

Agency Energy Crisis Management Industry 88

Presspage

OCTOBER 17, 2017

Include visuals and downloads in your release and state the copyright information.Try to avoid sending press releases without any pictures. Add a boilerplate which covers the most important information about your company, such as the services you provide, the location, your website, core products or services, and employees, etc.

Groups 60

Groups Web Writing Employee 60

Public Relations Sydney

SEPTEMBER 21, 2014

This covers a broader audience across customers and media, to employees and shareholders. It is usually more difficult to measure ROI for PR consulting than it is for marketing, because it’s harder to demonstrate a change in perception or beliefs, as opposed to direct sales. Essentially it is about selling the product or service.

Marketing 99

Marketing Advertising Advertising Comparison 99

Katie Paine's Measurement Blog

MAY 25, 2023

Our Measurement Vendor Selection Guide begins below. It is designed to be used along with Paine Publishing’s: 8 Quick Tips for Finding the Perfect Communications Measurement Vendor Checklist for Picking the Perfect Communications Measurement Vendor , and No Bullsh*t PR Measurement Glossary for what’s what.

Measurement 52

Measurement Communications Survey System 52

Ethical Voices

AUGUST 22, 2022

It is not right what it is doing to our employees, to our teams, to our audiences as marketers, professional communicators and leaders. What am I measuring this quarter, next quarter, this year? That is the space from where we measure true success. That is where we measure true success and change.

Ethics 75

Ethics Communications Agency Technology 75

Prohibition

JANUARY 17, 2022

It is a discipline within the broader framework of management that consists of the abilities and strategies needed to recognise, assess, understand, and cope with a serious crisis, particularly from the moment it arises until recovery measures are initiated. Why is Crisis Management so Important to an Organisation. Public squabbles.

Crisis Management 118

Crisis Management Social Media Crisis Media 118