PRSay

DECEMBER 10, 2020

The result: a new definition of professionalism. His viral moment isn’t a thing anymore; it’s the stuff every working day is made of. Participating in broader trends is totally OK, but you need to do [it] your way, which is [being] true to yourself, relevant and [providing] something different and unique. Remember the BBC dad?

Communications 157

Communications Nonprofit Employee Film 157

PR in High Definition

DECEMBER 13, 2017

So, what are the crazy trends predicted to become lifestyle norms by 2027? So, here are four more seemingly-ludicrous trends that will be quite normal activity by 2027, and how these trends can these be woven into your 2018 campaign. Uber came under fire after an employee blog went viral, detailing a culture of sexism.

Trends 59

Trends How To Retail Google 59

NewsWhip

NOVEMBER 2, 2021

The modern definition of misinformation has certainly become more contextual. Nicholson explains that in 2016 “outright false stories were going viral” and now it has become harder to identify. Although this is not the norm, there are exceptions that fit the older definition of misinformation.

Crisis 78

Crisis Brand Branding Airlines 78

Prohibition

AUGUST 15, 2022

Not only did her comments go viral, but it was also picked up by the media too, gaining even more traction than the original 50 second podcast clip. Molly Mae did an interview on my podcast, yesterday a soundbite from that interview went viral, she trended No.1 1 on Twitter, every newspaper covered it and MP's weighed in.

Crisis 62

Crisis Viral Government Crisis Communications 62

ImPRessions - Crenshaw Communications

MAY 24, 2018

To urge people to give their eyes periodic breaks from screens, it filmed a series of snappy, fun viral videos called 20 Second Daydreams. Creative ideas are by definition outliers, so they may take a leap of faith. This promotion of a mundane personal health topic made all the difference. Some say it cannot be taught, but we disagree.

Creativity 174

Creativity Small Business Storytelling Travel 174

Prohibition

MARCH 11, 2022

It’s also taken social media by storm and provided a great opportunity for brands to jump on the trend. A great example of how being reactive and jumping on social trends can provide great quality content. IKEA stood out for us too, by taking the trend and adding their own twist for a really successful piece of content!

Social Media 71

Social Media B2C Viral Trends 71

Shift Communications

JANUARY 12, 2018

From a B2C public relations perspective, here are two trends that stand out as attention-worthy: integration across the board and the ability to take a stand. We need to integrate consumer clients into trending conversations, valuable insights into our pitches and data into how we’re benchmarking best practices and measuring success.

Consumer 83

Consumer B2C Viral Fashion 83

PR in High Definition

APRIL 25, 2022

By moving to briefer, personalised, and authentic comms to engage distracted audiences and create content that is evergreen that won’t be caught up in the trend cycle. Positive content is more viral. Not just with audiences, but with your internal comms too. Positivity engages audiences, and shines your reputation.

Wikipedia 62

Wikipedia Viral Reputation Internal 62

Melissa Agnes

MAY 30, 2014

And worse, what if it gets picked up and begins to go viral with negativity about your organization? Definitely not. The hashtag quickly began to trend on Twitter. . Hashtag campaigns are risky business, which is why I recently wrote a post on how to launch a successful hashtag campaign. A coincidence?

Case Study 232

Case Study Crisis Twitter Viral 232

ReimaginePR

SEPTEMBER 26, 2016

Every month, or so it seems, there’s a new must-do-or-you’re-toast trend in content marketing. Create the definitive resource, the ultimate guide, even the beginner’s guide. But don’t simply post a link on your Facebook page and expect for it to go viral. Results definitely don’t happen overnight, but they do eventually pay off.

Content Marketing 120

Content Marketing Strategy Marketing Engineering 120

Katie Paine's Measurement Blog

JANUARY 27, 2023

And naturally, the definition of “works best” depends on your goals and priorities. That said, one trend stands out: The more human, authentic, and real you are, the more engagement you are going to get. There’s a reason why Randy Rainbow and Seth Meyers videos go viral. Screw definitions and silos.

Communications 40

Communications Measurement Employee Course 40

Cision

MAY 11, 2016

The consumer landscape is constantly evolving, and, in turn, hospitality and lifestyle brands need to stay ahead of the intersection of technology and trends. . to viral social media campaigns. . It is a small industry, and you will most definitely come across the same people in five, 10 and 15 years. Never, ever burn bridges.

Television 120

Television Travel Tourism Pitching 120

Communications Conversations

APRIL 20, 2018

Let’s hear from Kendall about life in her current role at Collegis Education, how she keeps up with all the changes in social media each week, and what trends she sees emerging in the months ahead. First, can you tell us a bit more about your current role at Collegis Education?

Social Media 114

Social Media Media Education Analytics 114

Prohibition

JANUARY 17, 2022

Most definitions of a crisis include three elements: (a) a threat to the organisation, (b) the element of surprise, and (c) a limited decision time. And with social media moving at lightning speed, effective crisis management by your social team can be the difference between a few negative comments and a viral boycott.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Karen Freberg

MARCH 31, 2022

” The class that spread virally across social media – reaching all aspects of industries, classrooms, and communities. As discussed in class, we need to be aware of when to interject ourselves into the conversation, when to reach out, and how to best position ourselves with a trending topic (if we partake in it or not).

Social Media 85

Social Media Industry Film Viral 85

NewsWhip

MARCH 31, 2021

I mean, certainly even with a NewsWhip when it comes to tracking how stories start to go viral, seeing how that content is being engaged and shared. Bryan: Definitely. I mean, I think we’re definitely seeing it and we’re seeing it from some of the really big clients. Bryan: Yeah, I mean, definitely.

Advertising 131

Advertising Advertising Data Reputation 131

PR in High Definition

DECEMBER 17, 2018

As the nights draw in and Christmas approaches, thoughts of 2019 planning are well underway but instead of looking to the future, we’re going to take a look back over the past year and highlight some of the key trends and events that have taken place in world of communications to give us some inspiration for the year ahead.

YouTube 48

YouTube Ethics Crisis Industry 48

NewsWhip

MAY 12, 2021

How PepsiCo’s Creators League transforms trends into brand activations. How to find content and cultural trends | 4:41-5:03. And, I sit on the strategy team, and I am essentially half numbers and measurement and half culture and trends. Can you tell us how you look for content and cultural trends? Watch webinar.

Trends 78

Trends Brand Branding Reddit 78

Sword and the Script

FEBRUARY 7, 2017

Study after study has demonstrated the trend tipping towards long form content has been underway for some time – and the length is broadly characteristic of higher quality content. Yet the time investment is really challenging to prescribe definitively. For example, I’ve seen posts cranked out in an hour go unexpectedly viral.

B2B 60

B2B Blogging Data Survey 60

Waxing UnLyrical

OCTOBER 17, 2011

1 trending topic on twitter across two days for “Arrggghhh” and “#breakup”. From my perspective, developing our communications approach for our social channels was definitely the most challenging component. We’ve been really pleased with the reaction from both existing and new customers as a result of the Break-Up campaign.

Publicity 87

Publicity Banking YouTube Social Media 87

Prohibition

AUGUST 5, 2022

Social media marketing is an ever-changing environment and keeping up with the latest changes and trends is essential, there’s been a lot happening in July! Reel template options are also being expanding to facilitate jumping onto trends easier. Time will tell, but definitely one to watch. An ode to the new BeReal app?

Instagram 118

Instagram Social Media Video Facebook 118

Cision

OCTOBER 16, 2017

What are the big trends you are seeing in that direction? The 24/7 chatter about your brand on external sources, now it’s just definitely isn’t it, you can’t be in communications or marketing and not be on top of that. Steve Barrett: We’ve all seen those go viral haven’t we?

Media 202

Media Storytelling Technology Data 202

Karen Freberg

OCTOBER 18, 2018

It is a full day event dedicated to bringing together educators, higher education professionals, and Adobe professionals to discuss current trends, issues, and case studies on how to bridge the gap between education and industry. The first stop for me was EDUMax. What is EDUMax? What were some things that were discussed at EDUMax?

Education 56

Education Creativity Video Tools 56

Sword and the Script

AUGUST 11, 2020

Very few respondents selected and absolute such as “always” or “never.” >>> Join Ned Lundquist and I for a session on earned media trends and best practices at the Earned Media Mastery Virtual Summit (Aug. Experience matters. Quantum entanglement. Schrodinger’s cat.” [see see this 2-minute video for an explanation ].

Survey 156

Survey Data Media Ethics 156

ImPRessions - Crenshaw Communications

OCTOBER 19, 2016

Definitely not a civics lesson for the kids. DebateHeadache popped into my Twitter feed at exactly the right moment last night, and it’s been trending all day. But it definitely hit a nerve. It’s been nasty, divisive, and occasionally NSFW. “The possibility of a #DebateHeadache is high. So, bravo, Excedrin.

Viral 120

Viral Twitter Survey Trends 120

Karen Freberg

FEBRUARY 2, 2020

However, while the commercial was great and entertaining, I felt that there could have been some additional social media components that Jeep could have definitely capitalized on. Peanut (or VaynerMedia that was behind it) really tapped into all of the possible tactical elements of social media in the hopes of going viral.

Social Media 78

Social Media Analysis Media Viral 78

Journalistics

MARCH 18, 2016

“30 Ideas in 30 Minutes” For those of you who weren’t able to join us at Walt Disney World for the conference (or follow the live feed or trending hashtags from your desk), I thought I would do my best to re-create the panel discussion in blog form. ” – Lindsay Rider, Yellowberry.

Social Media 45

Social Media Media Storytelling Local 45

Journalistics

MARCH 18, 2016

“30 Ideas in 30 Minutes” For those of you who weren’t able to join us at Walt Disney World for the conference (or follow the live feed or trending hashtags from your desk), I thought I would do my best to re-create the panel discussion in blog form. ” – Lindsay Rider, Yellowberry.

Social Media 40

Social Media Media Storytelling Local 40

Solo PR Pro

JUNE 9, 2015

You’re probably — scratch that: definitely — stretched for time. Here are some great approaches to help get you started: Trending Research/Analysis. Use a tool like Canva or tap into someone on eLance or Fiverr to turn your idea into viral magic. This is a guest post by Mickie Kennedy. Guest Blogging Topics.

Blogging 40

Blogging Guidelines eBook Viral 40

NewsWhip

JUNE 23, 2021

Zach joins NewsWhip’s President and Chief Revenue Officer, Brett Lofgren, to discuss anticipating the needs of clients in infrastructure, including news coverage and social conversation trends in this space. How we’re going to fund it, what it’s going to mean, what the definition of infrastructure is. You can just happen.

Data 78

Data Media Analytics Energy 78

Stephen Waddington

AUGUST 27, 2018

The first model is publicity or press agent, the second is public relations information model, the third asymmetric persuasion, and the final one — the two-way symmetrical model — has become accepted as a formal definition of best practice for communication in Western markets between an organisation and its audiences.

Communications 60

Communications Analysis Web Handbook 60

Contently - Strategy

APRIL 24, 2019

Specifically to scale, you’ll definitely need to assess a few parts: new goals and KPIs (more on this in a few pages), SEO keywords, and an updated gap analysis. Let these trends influence your latest goals. We also chat on Slack for quicker conversations about news, trends, and updates. Explore new distribution channels.

Content Marketing 88

Content Marketing Infographics Insurance Insurance 88

Cision

DECEMBER 5, 2017

Blogging is no longer an experimental trend that might be a waste of time. Implementing an A/B segmentation to strategically distribute blog content over the wire, PhRMA was able definitively to measure the impact Cision Distribution by PR Newswire had on driving traffic to their blog. You’re doing it. She’s doing it.

Infographics 235

Infographics Case Study Content Marketing Video 235

NewsWhip

MAY 27, 2021

NewsWhip was a tremendous resource for us, not only to identify what conversations are happening in real time, but what might trend and peak in days and weeks to come. So, these insights really allowed us to get ahead of the trend and give our stories some meat and some sticking power. And, that’s what we do.

Healthcare 78

Healthcare Storytelling Communications Local 78

Beyond PR

DECEMBER 5, 2017

Blogging is no longer an experimental trend that might be a waste of time. Implementing an A/B segmentation to strategically distribute blog content over the wire, PhRMA was able definitively to measure the impact Cision Distribution by PR Newswire had on driving traffic to their blog. You’re doing it. She’s doing it.

Infographics 72

Infographics Case Study Video Survey 72

Flatiron Communications

JANUARY 15, 2016

We also were led to believe that the creation of a compelling piece of content (text, images, infographics, video) stood a chance of going viral. Some creators even claimed to have sure-fire recipes for viral success. A prominent piece in The New York Times no longer automatically drove the national news agenda. Michelle Phan (8.2M

Content Marketing 28

Content Marketing Marketing Instagram YouTube 28

Masters in Communications

FEBRUARY 12, 2022

While there remains a definite wealth gap, that filters into other areas and translates socially into a knowledge gap based on ongoing access to outlets (33). Entertainment media may educate us - but games, music, TV, movies, and other forms of leisure are methods of play and are not by definition designed with information acquisition.

Ethics 52

Ethics Communications Print Television 52