PR in High Definition

DECEMBER 17, 2020

Launching Reputation Shapers was most definitely a highlight for us – more on that below! Employee communications after sudden transformation. The Firefly guide to shaping your reputation. After some serious hard work and brain power, we launched Firefly: The Reputation Shapers, our brand-new proposition.

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Reputation Creativity Crisis Employee 133

PR in High Definition

FEBRUARY 27, 2023

But with all the emphasis put on these influencers to build a brand’s reputation, what are the implications if this falls apart? Layoffs have continued to dominate the headlines, putting the decisions of business leaders centre stage – they’re not only being judged by their employees but the general public too. What was a $1.7

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Reputation B2C Ethics Trends 62

PR in High Definition

JUNE 25, 2020

That instant ‘warm recall’ of a product/service or a company that puts a smile on someone’s face, and creates loyal, returning or new customers is surely the holy grail of reputation. Guessing what sort of reputation you, your product/service or business might have based on a few recent interactions is very dangerous. It is earned.

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Reputation Employee Leadership Product Launch 75

Newsfile

FEBRUARY 28, 2024

It helps organizations stay informed about their reputation, competitors, and industry trends. Monitoring brand mentions helps gauge brand visibility and reputation, assess sentiment, identify influencers and respond to negative publicity. What is Reputation Management? What is Brand Sentiment? praise-filled posts on Instagram.

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Viral Crisis Communications SEO Reputation 52

Wadds Inc.

FEBRUARY 1, 2023

The outcome is trust, reputation, and behaviour change. The CIPR defines public relations as the business of reputation defining it as “the planned and sustained effort to establish and maintain goodwill and mutual understanding between an organisation and its publics.” You’ll understand while I side with the CIPR.

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Publicity Corporate Interviews Reputation 98

PR in High Definition

JUNE 25, 2020

That instant ‘warm recall’ of a product/service or a company that puts a smile on someone’s face, and creates loyal, returning or new customers is surely the holy grail of reputation. Guessing what sort of reputation you, your product/service or business might have based on a few recent interactions is very dangerous. It is earned.

Reputation 48

Reputation Employee Leadership Product Launch 48

Onclusive

APRIL 12, 2018

AirPR sat down with Kathy to talk about her work at UL: AirPR: Tell us about your role and how your team helps UL gain visibility and manage reputation. Lastly, we have undertaken thought leadership content work that I’m confident will further the visibility and reputation of UL. AirPR: How do you view Integrated Marketing?

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Content Marketing Interviews Marketing Leadership 170

Reputation Us

FEBRUARY 7, 2023

While creating an effective business communication strategy is essential to your company’s good reputation, only four percent of leaders rate their efficiency and communication as excellent, according to the survey. There is definitely room for improvement! There is definitely room for improvement!

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Communications Real Estate Reputation Internal 97

5W PR

MAY 26, 2023

Media Relations Definition Media relations can be defined as the process of building and maintaining relationships with journalists, editors, producers, and other media professionals. This can help to build a positive reputation. Establishing these relationships takes time, effort, and careful planning.

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Media Relations Media Crisis Meeting 88

PR in High Definition

JANUARY 23, 2020

The business case for improving and protecting a reputation cuts across an entire organisation. HR takes an interest as it’s important to be seen as a good employer, whilst it is IT’s job to safeguard the organisation’s assets, including, in some part, its reputation. Leadership team. And have you asked the right questions?

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Reputation Handbook Exercises Groups 48

ImPRessions - Crenshaw Communications

OCTOBER 11, 2018

Instead, the PR agency or team should work with leadership to commit to a strict definition of the brand voice — and it should come from a place of authenticity. His accomplishment has helped cement a reputation as an authority in a poorly understood sector. Write the book on it.

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Brand Branding Reddit B2B 196

PR in High Definition

MARCH 24, 2021

It takes real courage to stop and take a long, hard look at your reflection to hear the criticism and accept the real truth about your reputation. What do your employees think? Perception is your reputation. No one can say, ‘We have no reputational challenges’. Reputation affects the whole organisation.

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Reputation Construction Employee Measurement 107

Reputation Specialist Michael Toebe

JUNE 21, 2021

Sometimes within a crisis of reputation, we believe that if we can just focus on doing more high-quality work we can traverse the difficult landscape of our troubles and come out on the other side, so to speak, safely. Smiley seems puzzled to this day by the allegations and attack on his name and reputation. “I (Tavis Smiley).

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Publicity Reputation Energy Crisis 59

PR in High Definition

FEBRUARY 22, 2021

To some, he’s the definition of success. His reputation has been especially damaged by claims of wealth hoarding. Amazon’s comms team is probably relishing shaping Jassy’s reputation. These topics are increasingly in the media, so will pose a challenge to Jassy’s reputation as the company’s leader. I would be.

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Communications Reputation Energy Leadership 71

Beyond PR

SEPTEMBER 12, 2016

Its full definition describes it as, “The marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products.”. Your customers form ideas surrounding your brand – knowingly or not – through business activities, employee interactions and numerous other methods of engagement.

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Measurement Reputation Brand Branding 40

PR in High Definition

APRIL 26, 2021

Recently, a handful of employees from Goldman Sachs came forward to reveal that they were working a shocking 90-hour week. Disgruntled employees have the power to damage a company’s reputation in a matter of minutes. The employees at Goldman Sachs seemingly had no other option than to take this internal issue external.

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Internal International Communications How To 62

Stuart Bruce

NOVEMBER 10, 2017

Launched on International Women’s Day in March 2017 it was meant to symbolise the power of women in leadership. State Street Corp was forced to pay $5 million to about 300 women employees who were paid less than their male counterparts.

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Case Study Crisis Communications Corporate Leadership 99

Victorious PR

FEBRUARY 6, 2023

What constitutes a small business varies—by size of firm, number of employees, revenue earned, output measurements like sales and shipments, etc.—but Even if the definition of PR hadn’t changed many times over a handful of years, a lot of people still wouldn’t understand what it is or why it’s so beneficial to businesses. What is PR?

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Real Estate Small Business Local Reputation 52

Sword and the Script

JANUARY 3, 2023

This can include the media, customers, employees, and the general public. The goal of PR is to influence how the public perceives an organization or individual, and to manage their reputation. The goal of PR is to present an organization or individual in the best possible light, and to build and maintain a positive reputation.”.

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Interviews Publicity Technology Social Media 100

PR in High Definition

OCTOBER 26, 2020

For example, consider this year’s boycott of Facebook by more than 1,000 companies as part of the #StopHateForProfit movement organised by civil rights groups and the global walkout by Google’s employees over allegations of sexual misconduct in 2018. This refers to our role as the creators and builders of reputations.

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Groups Employee Leadership Examples 62

PR in High Definition

FEBRUARY 23, 2021

KPMG’s ex-chairman, Bill Michael, recently came under fire for making controversial remarks about his employees “playing the victim card” and “moaning” about their circumstances during the lockdown. We’ve explored this crisis further in our Reputation Shapers guide that you can access here. Staying calm in a crisis.

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Crisis Communications Reputation Training 71

Stuart Bruce

JUNE 24, 2016

However, there will likely be informal negotiations and discussions while the Conservative leadership election is happening over the summer. Reassure customers, employees, suppliers and other stakeholders. Fear creates an immediate risk bringing uncertainty and instability.

Public Affairs 94

Public Affairs Corporate Publicity Communications 94

Melissa Agnes

APRIL 26, 2016

The goal of crisis management is to salvage your organization’s reputation and bottom line when presented with a bad or threatening situation – or so says the majority of people. What is the goal of crisis management? But you and I, we’re not the majority of people, are we?

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Crisis Management Crisis Strategy Reputation 100

Reputation Us

JANUARY 29, 2016

This isn’t to say values can’t evolve or change, but they definitely shouldn’t fade away. Hold an off-site leadership huddle; gauge insights from long-term employees as well as newbies; survey your customers or clients. The trick is to not lose sight of the core values that drive your story.

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Nonprofit Survey Brand Branding 60

David PR Group

FEBRUARY 18, 2016

Brian Solis: I definitely see it as an evolution. If a business owner, or even an employee, wants to improve the customer experience, how do they begin? Any employee or manager can address the customer experience by looking within their domain, whether it is sales, marketing, product development or front-line customer service.

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Employee Measurement Meeting Customer Service 40

David PR Group

JANUARY 12, 2017

About 18 months ago, I began a fascinating journey, which has since led to the publication of my first book How to Protect (Or Destroy) Your Reputation Online. If you have resolved or dreamed of writing a book, then we should definitely talk. And I’m happy to help you. Do you have a meaningful idea or story to tell? –John.

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Writing Reputation Social Media Education 40

PR in High Definition

MARCH 24, 2020

However, in our industry, reputations are a bit less tangible – but you can nonetheless take out insurance to cover them! According to a study in 2018, reputation represents as much as 41% of the FTSE 100. 70% of jobseekers say that reputation is important when considering a new opportunity. Is this ridiculous? Well perhaps not.

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Insurance Insurance Reputation Policies 73

Karen Freberg

AUGUST 21, 2018

I had Craig for two classes while at USC (Research Methods and Corporate Reputation Management), and these were two of my favorite classes in my academic career. Both are prominent professionals in the business and leadership management sector. I remember the first day of my research methods class at USC. Thanks again, Craig!

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Leadership Social Media Corporate Conference 40

PR in High Definition

MAY 31, 2022

For more than a decade, Abercrombie and Fitch have been in the process of rebuilding its reputation; this reveals some interesting lessons that we can take away as PR and comms professionals. The question is; what can the demise of Abercrombie teach us about the importance of managing your company’s reputation? Company values.

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Reputation Policies Leadership Company 62

PR in High Definition

JUNE 29, 2021

And actually, it’s the power of the individual that can make or break companies, especially when it comes to reputation. I was told a great anecdote recently about frozen chickens when discussing reputation with reputation lawyer Magnus Boyd for our new book, Reputation in the Round (coming soon – keep an eye out!).

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Reputation Reddit Crisis Film 62

Sword and the Script

MARCH 1, 2022

That could be good or bad for you depending on where PR sits in your organization ; it’s definitely a question to ponder in procurement. Indeed, his name has been removed from the company’s leadership webpage and Brandon Crawley is now listed as the interim CEO. Does reputation top profit? Muck Rack adds key rolls.

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Software Case Study Advertising Advertising 121

Stephen Waddington

JUNE 15, 2017

It’s a practical expression of Professor Anne Gregory’s work on the leadership role for public relations. International Paralympic Committee (IPC): enhancing and protecting reputation. “It is now hard to put a price on the reputation of your business. ” Mark Evans, CEO, Telefonica UK (O2).

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Publicity Corporate Reputation Community 118

Ethical Voices

SEPTEMBER 12, 2022

How to protect your company’s reputation when other similar brands are having ethics failures. But I think that making those decisions, especially as a younger professional, you might just want to look at the opportunities that are out there if you’re not consistently aligned with your leadership. I’ll go for 33%.

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Ethics How To Employee Company 93

Stephen Waddington

AUGUST 27, 2018

The first model is publicity or press agent, the second is public relations information model, the third asymmetric persuasion, and the final one — the two-way symmetrical model — has become accepted as a formal definition of best practice for communication in Western markets between an organisation and its audiences.

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Communications Analysis Web Handbook 60

PR Conversations

MAY 9, 2017

I get to do so many different things—event planning, writing, research, media, employee engagement, digital and social media. Which real, historical or fictional person or brand would you like to give a reputation makeover? At the core, earning my APR changed how I practised public relations and it definitely made me more disciplined.

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Energy Measurement Internal International 53

Landis PR

NOVEMBER 1, 2021

reputation – has been a human obsession for quite some time. As your mother probably said to you in middle school – reputation matters. . What constitutes a reputation? And what shapes a reputation? When it comes to organizational reputations, those same three elements apply. Why is that? Then communicate that.

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Reputation Customer Service Analysis Exercises 52

PR in High Definition

APRIL 1, 2020

Values often smack of ‘do as I do’-ism, with few senior staff paying them more than lip service after the first week – or worse, being used as a stick to berate employees when they don’t perform well. Having to send an employee on a training course is an easy feat – correcting cultural conflict and tension is not. Tying it all up.

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Company Employee Examples Leadership 71