Newsfile

FEBRUARY 28, 2024

It helps organizations stay informed about their reputation, competitors, and industry trends. Monitoring brand mentions helps gauge brand visibility and reputation, assess sentiment, identify influencers and respond to negative publicity. What is Reputation Management? What are the Basics of Crisis Communication Planning?

Viral 52

Viral Crisis Communications SEO Reputation 52

5W PR

MAY 26, 2023

Media Relations Definition Media relations can be defined as the process of building and maintaining relationships with journalists, editors, producers, and other media professionals. This can help to build a positive reputation. Establishing these relationships takes time, effort, and careful planning.

Media Relations 88

Media Relations Media Crisis Meeting 88

PR in High Definition

FEBRUARY 23, 2021

It’s clear that there is a lot of work to be done with repairing KPMG’s damaged reputation and the comms teams are more than likely sorting it as we speak, but what would you do in this crisis if this happened to your organisation? We’ve explored this crisis further in our Reputation Shapers guide that you can access here.

Crisis 71

Crisis Communications Reputation Training 71

Onclusive

APRIL 12, 2018

She joined UL in 2015 and is responsible for brand and marketing strategy, communications, public relations and crisis management, corporate social responsibility, events, customer experience, digital marketing and social media, as well as the marketing organization at large. Kathy: I am the SVP, Chief Marketing Officer at UL.

Content Marketing 170

Content Marketing Interviews Marketing Leadership 170

Melissa Agnes

APRIL 26, 2016

What is the goal of crisis management? The goal of crisis management is to salvage your organization’s reputation and bottom line when presented with a bad or threatening situation – or so says the majority of people. Whole Foods Market’s offensive crisis management strategy.

Crisis Management 100

Crisis Management Crisis Strategy Reputation 100

Presspage

MAY 6, 2017

Most communicators expect to have to deal with a crisis situation at some point in their career. Yet predicting how a crisis will rear its ugly head is incredibly difficult. Following the crisis, CSUSM put every member of the crisis team, including the four key members of the PR department through crisis management training workshops.

Crisis 92

Crisis Crisis Management Crisis Communications Training 92

PR in High Definition

JUNE 25, 2020

That instant ‘warm recall’ of a product/service or a company that puts a smile on someone’s face, and creates loyal, returning or new customers is surely the holy grail of reputation. Guessing what sort of reputation you, your product/service or business might have based on a few recent interactions is very dangerous. It is earned.

Reputation 48

Reputation Employee Leadership Product Launch 48

Ethical Voices

OCTOBER 16, 2023

She discusses a number of important ethics issues, including: Why corporations need to be careful they aren’t the ones spreading misinformation Ethics of data analysis Why PR pros need to change their definition of media Tell us more about your career and yourself? Throughout my career, I’ve dealt frequently with crisis situations.

Ethics 80

Ethics Data Crisis Apparel 80

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

If a company’s leadership isn’t willing to commit to a PR program, it may be challenged from the start. It may be tempting to think that a great PR program is the magic ingredient for a critical product launch or the sole solution to a decline in brand reputation. Here are 10 possible reasons for PR outcomes that miss the mark.

SEO 178

SEO Storytelling Product Launch Measurement 178

PR in High Definition

JANUARY 23, 2020

The business case for improving and protecting a reputation cuts across an entire organisation. HR takes an interest as it’s important to be seen as a good employer, whilst it is IT’s job to safeguard the organisation’s assets, including, in some part, its reputation. Leadership team. And have you asked the right questions?

Reputation 48

Reputation Handbook Exercises Groups 48

Reputation Specialist Michael Toebe

JUNE 21, 2021

Sometimes within a crisis of reputation, we believe that if we can just focus on doing more high-quality work we can traverse the difficult landscape of our troubles and come out on the other side, so to speak, safely. Smiley seems puzzled to this day by the allegations and attack on his name and reputation. “I (Tavis Smiley).

Publicity 59

Publicity Reputation Energy Crisis 59

Stuart Bruce

NOVEMBER 10, 2017

Launched on International Women’s Day in March 2017 it was meant to symbolise the power of women in leadership. It appears that State Street thinks it’s great to talk about how brilliant women are in leadership, but not brilliant enough to put its money where its mouth is and pay them as much as men.

Case Study 99

Case Study Crisis Communications Corporate Leadership 99

Sword and the Script

JANUARY 3, 2023

The goal of PR is to influence how the public perceives an organization or individual, and to manage their reputation. The goal of PR is to present an organization or individual in the best possible light, and to build and maintain a positive reputation.”. What are some examples of public relations?

Interviews 99

Interviews Publicity Technology Social Media 99

PR Conversations

AUGUST 18, 2011

In my second contribution, PR Primer for (Social) Networking , I referenced the definition as follows: Building positive organization-stakeholder relationships. Then he made a very generous offer: Would I create a definition for organizational narrative to be featured in the Gnosis Arts’ online PR Dictionary ?

Construction 40

Construction Internal International SEO 40

PR in High Definition

SEPTEMBER 30, 2022

Thought leadership pieces from a company’s experts and executives is another great way of communicating value and advice. The manner in which layoffs are carried out can truly make or break a company’s reputation, as demonstrated by Sna pChat’s CEO saying layoffs were a way to weed out the company’s ‘haters’.

Communications 62

Communications Internal International Energy 62

Critical Mention

MAY 15, 2018

A common misconception is that quick fixes for enhancing your reputation include answering emails at lightning speed, working yourself to the bone or scheduling meetings just for the sake of it. According to Psychology Today , there’s a much better way to improve your professional reputation than the easy fixes listed above.

Reputation 84

Reputation Leadership Pitching Study 84

Stuart Bruce

JUNE 24, 2016

However, there will likely be informal negotiations and discussions while the Conservative leadership election is happening over the summer. This isn’t meant to be a definitive list as the impact on different companies and organisations and sectors will be very different.

Public Affairs 94

Public Affairs Corporate Publicity Communications 94

Cision

JULY 13, 2015

Every workplace is definitely not run by a “giver,” but Grant’s contention that the cream rises lends credence to Joplin’s point. Lisa Petrilli is an accomplished CMO, executive and author of The Introverts Guide to Success in Business and Leadership. Click here for eight steps to handling crisis!

Writing 120

Writing Social Media Community Course 120

PR in High Definition

MARCH 24, 2020

However, in our industry, reputations are a bit less tangible – but you can nonetheless take out insurance to cover them! According to a study in 2018, reputation represents as much as 41% of the FTSE 100. 70% of jobseekers say that reputation is important when considering a new opportunity. Is this ridiculous? Well perhaps not.

Insurance 73

Insurance Insurance Reputation Policies 73

PR in High Definition

MAY 31, 2022

For more than a decade, Abercrombie and Fitch have been in the process of rebuilding its reputation; this reveals some interesting lessons that we can take away as PR and comms professionals. The question is; what can the demise of Abercrombie teach us about the importance of managing your company’s reputation? Company values.

Reputation 62

Reputation Policies Leadership Company 62

PR in High Definition

JUNE 29, 2021

I was reminded of the power of one recently as we watched the Fastly crisis unfold. And actually, it’s the power of the individual that can make or break companies, especially when it comes to reputation. One person, one move, one potential crisis. Was this enough to override any reputational ramifications?

Reputation 62

Reputation Reddit Crisis Film 62

NewsWhip

APRIL 14, 2021

P&I is built to look forwards and back, integrating a reputation risk group with analytics, and measurement and evaluation. But the goal is to really be able to conserve our efforts and our intelligence to make our moves count from a reputational standpoint, and also to really drive the brand’s values forward.

Analytics 78

Analytics Data Crisis Reputation 78

Katie Paine's Measurement Blog

FEBRUARY 2, 2023

Definitely in your future for 2023 is change: sometimes unpredictable, often unexpected, and far too often surprising. You know there will be some kind of crisis, and with the right data you won’t let it go to waste. Although, we did learn a few years ago that for those in a crisis it can definitely help make better decisions.

Measurement 40

Measurement Analytics Data Reddit 40

Stephen Waddington

JUNE 15, 2017

It’s a practical expression of Professor Anne Gregory’s work on the leadership role for public relations. International Paralympic Committee (IPC): enhancing and protecting reputation. “It is now hard to put a price on the reputation of your business. Sir Philip Craven, IPC President.

Publicity 118

Publicity Corporate Reputation Community 118

Critical Mention

AUGUST 26, 2018

Together with our board of directors and staff leadership, I’m guided by our three-year strategic plan. Regarding diversity, we need to lead by inclusion and improve involvement of diverse populations in PRSA’s membership and leadership. Within that plan I’ve been spending a lot of time on four areas represented by the acronym D.A.T.E.,

Interviews 79

Interviews Ethics Conference Leadership 79

Maxim Behar

SEPTEMBER 4, 2023

What does crisis PR require in such a situation? Every crisis is ultimately better resolved if we have good advance preparation and a quick reaction. The influencer must have an impeccable reputation and really build trust with their followers by being upfront and honest with them. If not - wide world, many opportunities.

Social Media 52

Social Media Media Writing Web 52

PRSay

JULY 26, 2022

Deeptie Sethi is a global brand and communications specialist helping businesses leverage the power of public relations and communications-leading strategic planning, media relations, brand and reputation management, crisis management and effective advocacy programs. He is the 2022 PRSA international assembly delegate.

Local 133

Local Crisis Management Internal International 133

Cision

APRIL 5, 2017

Commodity news is almost by definition valueless. Richard Levick: On the crisis side, we are in a technology revolution which is much more complex. And when the free press and First Amendment are under attack, scrutiny, or an attempt to dilute the definition of truth we should rally around that. How are you looking at the data?

Report 225

Report Media Advertising Advertising 225