Newsfile

FEBRUARY 28, 2024

It helps organizations stay informed about their reputation, competitors, and industry trends. Monitoring brand mentions helps gauge brand visibility and reputation, assess sentiment, identify influencers and respond to negative publicity. What is Reputation Management? What is Brand Sentiment? Technical Aspects of PR 15.

Viral 52

Viral Crisis Communications SEO Reputation 52

PR in High Definition

MARCH 27, 2024

While in the short-term, gaining mainstream news coverage or likes and shares on social is exciting, it’s important to consider the long-term reputational risks of straying too far from your company’s original messaging. Is this something we’re going to continue discussing?

Company 71

Company Technology Ethics Software 71

Sword and the Script

JANUARY 3, 2023

The goal of PR is to influence how the public perceives an organization or individual, and to manage their reputation. The goal of PR is to present an organization or individual in the best possible light, and to build and maintain a positive reputation.”. What are some examples of public relations?

Interviews 99

Interviews Publicity Technology Social Media 99

PR in High Definition

OCTOBER 26, 2020

These are social, ethical, and moral matters. This refers to our role as the creators and builders of reputations. Managing the threat of cancel culture through communications activities is one thing, but we also have a responsibility to encourage leadership to drive decision making that tackles any issues we foresee as a threat.

Groups 62

Groups Employee Leadership Examples 62

Stuart Bruce

MARCH 19, 2015

That said there is much to take about public relations from the book, not least Robert’s definitions of the five major threats facing public relations: data and insights; outcomes, not outputs; networks, not hierarchies; scale; talent. You tell the truth, not just because telling the truth is the ethical thing to do. I disagree.

Publicity 60

Publicity Reputation Corporate Leadership 60

Ethical Voices

SEPTEMBER 12, 2022

How to protect your company’s reputation when other similar brands are having ethics failures. Why we need to keep ethics front and center. What is the most difficult ethical challenge you ever confronted at work? As ethical public relations professionals, we need to be transparent at all times.

Ethics 93

Ethics How To Employee Company 93

Critical Mention

AUGUST 26, 2018

Together with our board of directors and staff leadership, I’m guided by our three-year strategic plan. meaning diversity, advocacy, technology and ethics. Regarding diversity, we need to lead by inclusion and improve involvement of diverse populations in PRSA’s membership and leadership.

Interviews 79

Interviews Ethics Conference Leadership 79

Stephen Waddington

SEPTEMBER 18, 2020

Topics range from audience targeting, social media, partnership working, reputation, pitching to radio and community building through to public affairs, internal comms, leadership, coaching and the psychology of decision-making. They are looking to brands to be ethical, sustainable, moral; and do a lot more than sell product.

Public Affairs 145

Public Affairs Education Measurement LinkedIn 145

Stephen Waddington

AUGUST 27, 2018

The first model is publicity or press agent, the second is public relations information model, the third asymmetric persuasion, and the final one — the two-way symmetrical model — has become accepted as a formal definition of best practice for communication in Western markets between an organisation and its audiences.

Communications 60

Communications Analysis Web Handbook 60

PRSay

OCTOBER 18, 2019

Of course public relations is about influencing publics, building relationships with stakeholders, enhancing reputations and strategically raising awareness of a message, product or cause. Of course, another definition for “spin” is a physical activity that makes us disoriented. They don’t deviate from it to suit a specific agenda.

Ethics 127

Ethics Television Course Reputation 127

Sword and the Script

DECEMBER 11, 2018

It’s very comparable to how sales and marketing came together about 10 years ago around the standard definition of a lead and the lead flow process. Partners who choose to not ‘just operate’ or be ‘me too with best practices,’ but rather choose to take an ‘innovative’ sales and marketing leadership approach.

Social Media 91

Social Media Marketing Media Creativity 91