How can communicators expand diversity in their thought leadership efforts?

PR Daily

Thought leadership can be a powerful tool for PR pros to earn media coverage, strengthen their corporate reputation and establish themselves as trusted industry sources. When it comes to thought leadership in the media, what disparities are seen when it comes to race and identity.

What is Thought Leadership & Why It Matters

B2B PR Sense

Thought leadership is one of those buzzwords that gets bruited about without a lot of substance behind it. We'll answer that question and determine whether or not a thought leadership strategy is worthwhile for your brand. We'll then touch on some key ways you can become a thought leader and share some thought leadership examples that you can emulate. First, though, here's a solid definition of thought leadership. What Is Thought Leadership? Thought Leadership

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6 tips for protecting brand reputation in 2021

PR Daily

What reputational risks are brands likely to face in 2021? He argues that companies that take their reputation seriously will—and must—include employees in their biggest decisions. The post 6 tips for protecting brand reputation in 2021 appeared first on PR Daily.

The 3 Characteristics of Effective Thought Leadership in B2B Marketing

Sword and the Script

A study by Edelman and LinkedIn connects B2B thought leadership to trust and sales; and what it takes to be effective Effective thought leadership content is a staple of B2B marketing. And it should be – because thought leadership builds a company’s reputation, drives sales, and could well improve profitability. How thought leadership impacts trust Some of the high-level findings are both compelling and consistent with those from previous years.

Why Your Thought Leadership Needs a Reputation Strategy

Stern + Associates

Don’t think you need a reputation strategy? Here’s how to define your thought leadership image before others do it for you. The post Why Your Thought Leadership Needs a Reputation Strategy appeared first on Stern Strategy Group. Brand Strategy Thought Leadership building reputation business reputation management reputation marketingThink again.

A Clinical Look at Huawei’s Reputation Management

Ishmael's Corner

The post A Clinical Look at Huawei’s Reputation Management appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Note: A version of this essay appeared in EE Times. Beleaguered. That’s the word that seems tethered to Huawei these days. Yet, “beset with difficulties” doesn’t quite capture what the telecom giant is experiencing.

8 PR Tools for B2B Thought Leadership

ImPRessions - Crenshaw Communications

Thought leadership is part of public relations best practices, and it’s particularly powerful in B2B and technology categories. The answer may be a strategic thought leadership plan. But remember that thought leadership is not directly about capturing new business. Here are 8 tech PR tools for a B2B thought leadership plan. The reports can influence customers, investor interest, press coverage, and general reputation, and they typically have a long shelf-life.

Increasing Negativity on Social Media Threatens Brand Reputations

Glean.info Blog

As brands expand their social media advertising efforts, the ads also pose brand reputational dangers – possibly to the surprise of PR and marketing managers. If left unmonitored, the ads can attract negative comments, increasing reputational risks. Photo by Andre Hunter on Unsplash.

IT’S BACK! Reputation Revolution podcast has been relaunched

PR Warrior

I’ve relaunched my podcast REPUTATION REVOLUTION. Reputation Revolution explores how motivated individuals can strategically build visibility, influence and trust in today’s reputation economy. Reputation Revolution podcast has been relaunched appeared first on Digital Citizen. Personal branding Podcasting PR Warrior Thought leadership Reputation Revolution podcast

How to Create Compelling Thought Leadership Content — and How Your PR Staff Can Help

Glean.info Blog

Thought leadership is a widespread and often very effective PR strategy. When done well, thought leadership content establishes corporate executives as experts in their industries and as sources of worthy ideas. 14 Steps to Stellar Thought Leadership Content.

Rebuilding Your Reputation: From White Collar Crime to Industry Thought Leader

PR Expanded

When he reached out, he asked if I would help him with his messaging for the media , work with him to navigate social media, and to rebuild his damaged reputation. book Event Leadership Media Relations PR 2.0 FPRA Conference Front-Line Anti-Bribery LLC Modern Communicator Reputation Management Richard BistrongI’ve been writing a lot about the Modern Communicator and answering questions that have flowed in through Twitter, Skype, LinkedIn and Facebook.

Why ‘thought leadership’ is a buzzword PR pros should retire

PR Daily

The term is meaningless without the true leadership behind it. Here are some tactics PR pros should use to build their clients’ reputations. In the case of the phrase “thought leadership,” though, it gets tricky. No matter how much you proclaim the happy end of “thought leadership” as meaningless jargon, thought leadership is an essential part of many communications plans. When used correctly, thought leadership is exactly what it says on the tin.

5 Thought Leadership Trends That Will Impact Your Strategy

B2B PR Sense

Thought leadership is a tested concept that works. So what should you know about thought leadership as it is today? Let's look at the top thought leadership trends that impact strategy and how you need to respond to these trends. What You Need to Know About Thought Leadership Strategy. Before we get into what trends could affect your thought leadership strategy, let's discuss the basics of thought leadership and why every brand should use it.

Ragan launches The Crisis Leadership Board

PR Daily

This peer-to-peer membership group is designed for those charged with responding to a critical event that impacts their employees, customers and brand reputation. Ragan Communications’ new Crisis Leadership Board is designed for executives and their teams who must respond swiftly and effectively when a critical event impacts their employees, customers and brand reputation. “How communicators handle crisis is the ultimate test of leadership.”

4 Reputation Threats Organizations Should Monitor in 2020

PRSay

For organizations of all sizes, the ability to identify, understand and manage an increasingly complex array of reputational threats will be integral to success in the years ahead. The rise of AI technology, fake news as a weapon, a divisive political climate and a growing panoply of third-party perils are just a few of the factors contributing to the evolving reputational threats that companies will have to reckon with in 2020.

Thought Leadership Strategy: How to Crush It in B2B Business

B2B PR Sense

Thought leadership strategy is like climbing a mountain. But how can you know whether thought leadership is worth the time and effort involved? A recent study from Edelman and LinkedIn may help you to see why so many B2B brands are using thought leadership to shore up their strategy. These two brands have joined forces to create the 2019 B2B Thought Leadership Impact Study. This study reveals: The power that thought leadership wields over both marketing and sales.

Report: Social media managers lack clear path to senior leadership roles

PR Daily

To remedy this deficit, the report argues that leaders must identify the career path for the social media pro–especially to offer a pathway to senior leadership. Identify the path to senior leadership for your social media pros.

Is kind leadership an oxymoron?

PR in High Definition

Why isn’t kindness desirable in the leadership community? It’s clear to see why the default path for leadership is often being as cut-throat with your employees as you are with your competitors, but it’s not the only way to be. This is a serious reputational consideration – and from this perspective, establishing kindness as a corporate value makes serious sense. In fact, under Barra’s leadership, GM’s share price has been consistently higher than prior to her joining.

Thought Leadership Actually Requires Thought and Leadership

Sword and the Script

It’s like asking someone to come in and write a thought-leadership piece and then have no thoughts to offer.”. This is thought leadership at its finest – opening or changing minds, defining markets, and shaping reputations. But thought leadership is not something you can just toss over the wall to PR and hope it turns into coverage. Thought leadership it requires continuous thought and leadership.

5 Ways PR Can Maximize Thought Leadership

ImPRessions - Crenshaw Communications

In the public relations world, thought leadership is a big deal, but the term can start to feel old, fast. How do you infuse a thought leadership program with fresh ideas and get the most out of it for PR? For many who work in specialized niches, like B2B technology or high-end interior design, thought leadership is highly desirable, helping to improve a brand’s reputation and even its bottom line.

How can you rebuild a damaged reputation?

PR Daily

“Which office do I go to get my reputation back?” Donovan was innocent, but not everyone seeking to repair their reputation is. We spend a lifetime building our reputation and, while we think they’re made of brick and mortar, reputations are more like a house of cards, vulnerable to a puff of wind. Preventing a crippling blow to your reputation takes a tactical crisis plan, which needs to be catered to the specific situation.

Monday Roundup: Building Thought Leadership

Waxing UnLyrical

Building thought leadership is one of the primary reasons companies engage in PR, so that’s our editorial theme this month (in case you hadn’t noticed). Btw, that photo was taken at a thought leadership panel discussion I participated in a few months ago, co-hosted by WWPR , ColorComm , and Johns Hopkins , all organizations I’m involved with in some capacity or other. So, how do you start building thought leadership in your organization?

Away CEO Steph Korey Needs a Lesson in Reputation Management

PR News

It's painfully clear that the luggage company's senior leadership, especially its co-chief executive Steph Korey, needs a lesson in reputation management. The post Away CEO Steph Korey Needs a Lesson in Reputation Management appeared first on PR News. Branding/Reputation Crisis Management Latest Posts Media RelationsAway continues to experience a public failure that undermines its stated values as a community-focused global travel brand.

Professor Marketing 101: How to Boost Your Thought Leadership Strategy

Stern + Associates

You’re called upon for two reasons: The post Professor Marketing 101: How to Boost Your Thought Leadership Strategy appeared first on Stern Strategy Group. Brand Strategy Thought Leadership Brand Reputation Conferences networking Social Media Thought leadership strategy WebsitesAs a thought leader, corporate decision makers, policymakers and media institutions depend on your research to support changes and ideas happening in the world.

What Is Thought Leadership and How to Attain It

B2B PR Sense

People will often call us for our PR services because they have the goal of becoming thought leaders.Thought leadership is one of those terms that is liberally sprinkled about but often lacks a clear definition. I thought I'd use this blog post to provide a clear answer to the question, "What is thought leadership -- and how do you become a thought leader?". What Is Thought Leadership? Thought leadership means being an expert source and a reliable industry authority.

The best way to insure your good reputation is to ensure your good reputation

PR in High Definition

However, in our industry, reputations are a bit less tangible – but you can nonetheless take out insurance to cover them! According to a study in 2018, reputation represents as much as 41% of the FTSE 100. 70% of jobseekers say that reputation is important when considering a new opportunity. And for every 5% improvement in reputation , organisations will see a 6.3% increase in purchase intent, according to the Reputation Institute.

Survey: Employees favor diverse leadership, but companies are lagging

PR Daily

Only 35 percent of full-time employees report that they have equal male and female leadership, and fewer than 18 percent have substantial female leadership, reports DesignRush , a B2B marketplace connecting brands with agencies. Participants were polled about how diverse their workplace leadership is, and how business diversity can be improved. DesignRush’s survey finds that gender diversity in leadership roles still warrants improvement.

Thought Leadership: Wise Thoughts from Wide Experience

Waxing UnLyrical

The term “thought leadership” is slowly slipping into the gray anonymity of overuse. But thought leadership takes this concept to a higher level by anticipating change, and offering a carefully-considered viewpoint that gives rise to further consideration, discussion, and action by others. Whether you call it “thought leadership” or simply the time-honored moniker of “counselor,” the outcome is the same.

Thought Leadership Strategy: Build On What You Have

Stern + Associates

Serve existing platforms to grow your audience and your thought leadership. The post Thought Leadership Strategy: Build On What You Have appeared first on Stern Strategy Group. Public Relations/Communications Social Media Thought Leadership thought leadership reputation Thought leadership strategy

How to Use a Thought Leadership Strategy for Your CEO

Stern + Associates

When it comes to corporate reputation, the thought leadership strategy of your CEO can make or break your brand. The post How to Use a Thought Leadership Strategy for Your CEO appeared first on Stern Strategy Group. Brand Strategy Thought Leadership Brand Reputation brand value business strategy strategic thought leadershipJust peruse this list of Forbes 100 Greatest Living Business Minds.

Uber pledges to double Black leadership, Kroger releases COVID-19 comms ‘blueprint,’ and Trader Joe’s addresses ‘racist packaging’

PR Daily

Talk with your employees and trusted brand advocates to see if there are areas in which your organization can improve upon its inclusivity aims, and integrate feedback as you strive for greater diversity and inclusion while also protecting your brand image and reputation.

Online Reputation Management Services: What You Need to Know

B2B PR Sense

Online reputation management services have become less of a “nice-to-have”, and more of a necessity. As our lives becomes more enwrapped in the internet and social media, businesses need more than an online presence -- they need a top-shelf online reputation. For many, your online reputation is the only reputation that matters. Why is your online reputation so important? Your online reputation is your Good Housekeeping seal today.

Report: The best (and worst) brand reputations

PR Daily

According to Virgin CEO Richard Branson, “Your brand name is only as good as your reputation.”. It’s tough to sum up the importance of brand reputation in a single quote, but this comes close. Your reputation as a company can be the difference between Fortune 500 and, “We’re laying off 500 more employees.”. Harris Poll has recently released its latest list of the companies with the best and worst reputations.

Amid multiple crises, a California utility overhauls its leadership team

PR Daily

That strategy is hardly novel: When a company hits rock bottom, a leadership change can demonstrate new practices and priorities. We have heard the calls for change and have taken action today to ensure that PG&E has the right leadership to bring about real and dynamic change that reinforces our commitment to safety, continuous improvement and operational excellence,” the board said in a news release. “We Still, the leadership change was an essential move for the utility.

Learning from Volkswagen: 4 crisis leadership lessons

PR Daily

Remaining silent while waiting until you have the full story—which never happens—is a toxic strategy to your reputation and to the boss’s career,” says Lukaszewski. Nearly half (44 percent) of all businesses have experienced a crisis in the past year, according to a Burson-Marsteller survey. Among the most recent is Volkswagen, still facing what its incoming chairman has called an “existence-threatening” crisis.

3 Easy Ways Your PR Campaign Can Boost Thought Leadership

B2B PR Sense

The best PR campaigns contain clear-cut deliverables that ensure visibility, boost leads, and build thought leadership. Grab the checklist here: So today, let's talk about how to extend the life of your PR and, at the same time, use it to build thought leadership. My answer received hundreds of views, building my reputation as a thought leader. Use your recent press as the basis for responding to questions that will build your thought leadership.

Online Reputation Management: How to Make Your Brand Stand Out

B2B PR Sense

And that means that, as a business, online reputation management should be a top priority. With the right reputation management services, you can change and improve how the world perceives you as a brand. Why is Your Online Reputation Important? They rely heavily on a business's reputation. Whether you're a local business or not, this speaks volumes about how your online reputation relates to your audience's needs. What comprises your online reputation?

Warren Buffet Underscores the Value of Reputation

Sword and the Script

It may be hard to quantify the value of a reputation but it sure is meaningful when one of the world’s most prominent financiers says it’s important. Reputation was a key message billionaire Warren Buffet conveyed in “biennial” memo to his leadership team – the 80 or so business people that run the subsidiaries of Buffet’s Berkshire Hathaway company. But we can’t afford to lose reputation – even a shred of reputation.”

Uber’s chief: ‘I need leadership help’

PR Daily

In it, he admitted he needs help with leadership, and said he must “grow up”: By now I’m sure you’ve seen the video where I treated an Uber driver disrespectfully. This is the first time I’ve been willing to admit that I need leadership help and I intend to get it. However, the apology didn’t quell critics’ voices—nor does it fix the issues Uber has with its tarnished reputation. Has Uber’s PR nightmare reached its apex?

Edelman’s new Trust Barometer finds CEOs failing to meet today’s leadership expectations

Agility PR Solutions

The characteristics of leadership are changing—today’s CEOs are not only expected to respectfully and inclusively guide their organizations and employees along the reputation-sensitive journey to success, but also act as beacons of ethical righteousness, speaking out and taking sides on controversial cultural, societal and political issues—and hoping the lion’s share of their customers aren’t outraged […].